Trucksup
TrucksUp is an AI-enabled Indian digital freight matching platform founded in 2022 that connects approximately 450,000 vehicle owners and 80,000+ shippers across 14,000+ pin codes via subscription-based freight matching, fleet management, and embedded financial and fuel services.
- Company typePrivate
- Founded2022
- HeadquartersHaryana, India
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Trucksup does
TrucksUp is a Haryana-based, Indian private company founded in 2022 that operates an AI-enabled digital freight matching platform connecting small fleet owners and truck operators with shippers across India. Its core product is a marketplace platform that aggregates approximately 600,000 trucks, 300,000 truck owners, and 60,000-80,000 shippers across 14,000+ pin codes, with a reported served base of over 450,000 vehicle owners. The platform's technology stack includes AI-driven freight matching optimization, real-time GPS vehicle tracking, an LFO (Large Fleet Operator) Dashboard integrating vehicle verification, FASTag management, and Safety 360 features, plus a Spot Legal Support service for interstate driver compliance.
The business model combines monthly subscription fees ranging from ₹700 to ₹1,000 with commission and transaction-fee revenue from embedded financial services and fuel card partnerships. TrucksUp partners with HDFC, AU Finance, and Shriram Finance for financing and insurance distribution, and with Indian Oil Corporation Ltd (IOCL) and Hindustan Petroleum Corporation Ltd (HPCL) for smart fuel cards and the government 'Apna Ghar' driver welfare scheme. It also holds an MoU with NHAI through IHMCL integrating the Rajmargyatra App for highway safety alerts, geo-tagged hazard reporting, and emergency helpline access.
Quantified performance signals include a reported 28% quarter-on-quarter increase in total income for Q2 FY26, a 21.12% rise in loads added in the same period, asset utilization improvement from 35-40% to 60-70% for premium users, and per-transaction savings of ₹3,000-6,000. The company has 51-100 employees and raised ₹20 crore in promoter funding at founding, with no institutional venture capital or growth-round financing disclosed.
Trucksup firmographics
Firmographics- Name
- Trucksup
- Legal name
- TrucksUp
- Website
- https://trucksup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrucksUp is an AI-enabled Indian digital freight matching platform founded in 2022 that connects approximately 450,000 vehicle owners and 80,000+ shippers across 14,000+ pin codes via subscription-based freight matching, fleet management, and embedded financial and fuel services.
- Ownership category
- akta.pro rank
Trucksup industry classification
Industry- Product category
- Digital Freight Matching / Logistics Platform
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industry
- Spot Load Boards (Open Marketplace) (TLAEAJAA)
Keywords
Where Trucksup is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Trucksup business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription: Platform charges monthly subscription fees ranging from ₹700 to ₹1,000 for access to freight matching, fleet management, and other platform services
- Financial Services Commission: Revenue generated through partnerships with HDFC, AU Finance, and Shriram Finance for financing services, and partnerships with IOCL and HPCL for fuel card services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Trucksup product offering
Product offeringCore offering
TrucksUp operates an AI-enabled digital freight matching platform that connects truck owners and small fleet operators with shippers across India. The platform aggregates a network of approximately 600,000 trucks, 300,000 truck owners, and 80,000+ shippers across 14,000+ pin codes, and is augmented by the LFO Dashboard for unified fleet operations management (verification, tracking, FASTag, fuel cards, and Safety 360). Additional services include spot legal support for drivers and access to financing, insurance, and fuel card services delivered through partnerships with HDFC, AU Finance, Shriram Finance, IOCL, and HPCL.
Product overview
TrucksUp is an AI-enabled digital freight matching platform that connects small fleet owners with shippers across India. The company offers a unified platform architecture centered on its core freight matching platform, augmented by the LFO Dashboard for comprehensive fleet operations management. Additional services include spot legal support for drivers and financing/insurance/fuel card services through financial partnerships. The platform serves over 4.5 lakh vehicle owners and 80,000+ shippers across 14,000+ pin codes.
Differentiator
Problem solved
Functional benefit
Products and services
- LFO Dashboard A unified fleet operations platform that integrates vehicle verification, real-time tracking, FASTag management, fuel management, and Safety 360 features into a single system for fleet owners and transport businesses in India.
- Digital Freight Matching Platform An AI-enabled digital freight matching platform connecting truck owners and small fleet operators with shippers across India, with a network of approximately 600,000 trucks, 300,000 truck owners, and 60,000-80,000 shippers.
- Spot Legal Support Service Legal support service for drivers dealing with court appearances and police requirements in unfamiliar states, providing assistance for compliance and legal matters during interstate travel.
- Financing and Insurance Services Financial services for small truck owners and fleet operators, including vehicle/equipment financing, insurance verification, and fuel card services, enabled through partnerships with HDFC, AU Finance, Shriram Finance, IOCL, and HPCL.
Quantifiable outcome
- Asset utilization improved from 35-40% to 60-70% for premium users
- +3 more outcomes
Companies that use Trucksup
Customer profileSegments3 records
Ideal customer profiles2 records
Trucksup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Trucksup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- National Highways Authority of India (NHAI)flagshipMoU signed with NHAI through IHMCL to enhance safety and efficiency on national highways. Includes integration with Rajmargyatra App for real-time safety alerts, geo-tagged hazard reporting, and emergency helpline access. Also includes Vishisht Saarthi program for safe driving practices and feedback mechanism for toll operations and FASTag services.
- Unspecified EntityminorAI-enabled logistics aggregator platform signed an MoU with an unspecified entity
- Unspecified EntityminorAI-enabled logistics aggregator platform signed an MoU with an unspecified entity through IHMCL
- Indian Oil Corporation Limited (IOCL)corePartnership to support the 'Apna Ghar' scheme, a government initiative for truck driver welfare at highway fuel stations. Services include clean rest areas, hygiene facilities, and amenities to enhance driver safety and comfort.
- Indian Highways Management Company Limited (IHMCL)flagshipPartnered with IHMCL as part of the NHAI MoU for highway safety and efficiency initiatives
- Hindustan Petroleum Corporation Ltd (HPCL)corePartnership to offer smart fuel cards in collaboration with HPCL for truck owners using the platform
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Trucksup competitors and assessment
Company assessmentDirect peers
- Rivigo: Tech-enabled Indian trucking and freight network operating relay-based long-haul services; competes for shipper freight that TrucksUp's marketplace targets.
- Porter: Indian on-demand intra-city and inter-city truck booking platform; directly comparable aggregator model with subscription and per-transaction offerings for SMB shippers.
- BlackBuck (Zinka Logistics): India's largest digital freight marketplace for trucks; directly comparable to TrucksUp as a load-board and shipper-carrier matching platform targeting small fleet owners and enterprises.
- Freight Tiger: India-based freight management and load-matching SaaS/marketplace for shippers and carriers; directly comparable digital freight network targeting similar enterprise and SMB shippers.
Emerging players
- Shiprocket: Indian aggregator platform for shipping, warehousing and line-haul; adjacent marketplace that competes for SMB shipper wallet share and freight matching volumes.
- Locus: AI-driven logistics optimization platform serving shippers with dispatch and route optimization; competes in the fleet-ops intelligence layer adjacent to TrucksUp's LFO Dashboard.
- Loginext Solutions: Logistics automation and freight management SaaS for shippers; overlaps with the LFO Dashboard side of TrucksUp's offering around fleet operations and dispatch.
Broad incumbents
- Delhivery: India's largest publicly listed logistics and freight platform; broad incumbent offering freight, warehousing, and last-mile services that overlap with TrucksUp's marketplace model.
- Uber Freight: Global digital freight marketplace from Uber, offering shipper-carrier matching and managed transportation; comparable digital brokerage model, with deeper capital and international reach than TrucksUp.
Regional players
- Cogoport: India-headquartered global freight marketplace covering road, ocean and air; overlapping digital freight-brokerage model, with broader international scope than TrucksUp's India-only focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Trucksup social profiles
Digital presenceTrucksup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trucksup leadership team
Management profileNumber of profiles
Trucksup funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trucksup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trucksup
What does Trucksup do?
TrucksUp operates an AI-enabled digital freight matching platform that connects truck owners and small fleet operators with shippers across India. The platform aggregates a network of approximately 600,000 trucks, 300,000 truck owners, and 80,000+ shippers across 14,000+ pin codes, and is augmented by the LFO Dashboard for unified fleet operations management (verification, tracking, FASTag, fuel cards, and Safety 360). Additional services include spot legal support for drivers and access to financing, insurance, and fuel card services delivered through partnerships with HDFC, AU Finance, Shriram Finance, IOCL, and HPCL.
Is Trucksup a public or private company?
Trucksup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trucksup founded?
Trucksup was founded in 2022. It employs 51 to 100 people.
Where is Trucksup based?
Trucksup is headquartered in Haryana, India, in the Asia region.
How does Trucksup make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are financial Services Commission.
Who are Trucksup's main competitors?
Direct peers on record are Rivigo, Porter, BlackBuck (Zinka Logistics) and Freight Tiger. Emerging players are Shiprocket, Locus and Loginext Solutions. Broad incumbents are Delhivery and Uber Freight. Cogoport is listed as a regional player.
Does Trucksup have an API?
No public API is recorded for Trucksup.
What industry is Trucksup in?
Trucksup's product category is Digital Freight Matching / Logistics Platform. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLAEAJAA, Spot Load Boards (Open Marketplace). Its NAICS code is 48851 and its SIC code is 4731.