Rocket Classic

What Rocket Classic does

Rocket Classic is an annual PGA TOUR golf tournament operated by Rocket Giving Fund, a Michigan-based nonprofit, at Detroit Golf Club. Founded in 2019 and now in its eighth consecutive year, it holds the distinction of being the first PGA TOUR tournament ever held within the city of Detroit. The company runs a single four-day event each year (2026 scheduled July 30 – August 2) and monetizes it through a tiered portfolio of ticket and hospitality products: daily grounds tickets starting at $31.30-$68, multi-day packages from $150, and eight hospitality venues ranging from the Livernois Lounge ($125/day) to Woodward Suites (30 tickets/day with full inclusions). Distribution runs through RocketClassic.com, Ticketmaster, and direct enterprise sales for corporate hospitality. The supporting technology stack is commodity: Ticketmaster for ticketing and mobile entry, Google Analytics for web traffic, and Mailchimp for email marketing — there is no proprietary platform or AI capability.

The commercial model is anchored by title sponsor Rocket Companies (NYSE: RKT) and a multi-tier sponsor stack including presenting sponsor AlumniFi (MSUFCU), premier partner JPMorgan Chase, and supporting partners Comcast Business, Delta Dental, Henry Ford Health, and PGA TOUR Superstore. Beyond tournament operations, Rocket Classic functions as a community-impact vehicle, channeling more than $10 million since 2019 into Detroit nonprofits, with the 'Changing the Course' digital inclusion initiative having connected 162,000+ residents to broadband and distributed 77,000+ devices across 22 Technology Hubs. It also runs youth development programs (First Tee clinics, Midnight Golf, the inaugural Youth Golf and Tech Expo) and special events like the Par 3 in the D rooftop challenge and The John Shippen National Golf Invitational. The organization is supported by 1,300+ volunteers and a small core staff of 11-50 employees.

Name

Rocket Classic

Legal name

Rocket Giving Fund

Website

https://rocketclassic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocket Classic is an annual PGA TOUR golf tournament operated by Rocket Giving Fund at Detroit Golf Club, serving spectators, corporate hospitality clients, and Detroit community nonprofits through ticketing, premium hospitality, and digital inclusion programs.

Ownership category

akta.pro rank

Product category

Professional Golf Tournament / Sports Event Management

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Professional golf tournament
• Corporate hospitality packages
• Event ticketing services
• Community fundraising programs
• Digital inclusion initiatives

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Daily grounds tickets and multi-day packages sold directly through RocketClassic.com and official ticket marketplace Ticketmaster. Children 15 and under admitted free with adult ticket holder.
2. Corporate Hospitality: Premium hospitality experiences including 1899 Heritage Club, cabanas, suites, and lounges sold directly to corporate clients for client entertainment and business networking.
3. Community Fundraising: Connecting Community Champions program directs donations to local Detroit charities with incentive tickets provided for fundraising efforts.
4. AREA 313 Challenge Donations: Charitable donations triggered by player achievements on specific holes (holes 14, 15, 16) during tournament play, with Rocket matching achievements with direct donations.
5. Parking Passes: Off-site parking passes sold separately from tickets at designated lots including Oakland Mall, Lawrence Technological University, and VIP parking at University of Detroit Mercy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rocket Classic is an annual PGA TOUR golf tournament held at Detroit Golf Club that sells daily grounds tickets, multi-day passes, premium corporate hospitality packages (cabanas, suites, clubs), and parking passes. The tournament also operates community programs including the Changing the Course digital inclusion initiative and Connecting Community Champions fundraising program that directs donations to Detroit charities.

Product overview

Rocket Classic is an annual PGA TOUR golf tournament held at Detroit Golf Club. The product portfolio consists of tiered ticket and hospitality offerings including Daily Grounds passes and multiple premium hospitality venues (1899 Heritage Club, Club Ace, Great Lakes Cabanas, Trophy Cabanas, Woodward Suites, Neighborhood Cabanas, and Livernois Lounge). The tournament also features special events including the Par 3 in the D rooftop challenge, Detroit Community Day with Delta Dental Pro-Am and First Tee youth clinic, and The John Shippen National Golf Invitational. Community initiatives include the Changing the Course digital inclusion initiative and Connecting Community Champions fundraising program. Supporting services include parking, volunteer programs, and corporate hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Grounds Tickets Full-day general admission passes providing flexible viewing access to all areas around every hole on the Detroit Golf Club course, with access to fan zones, concessions, and merchandise shops. Available for individual days or as a 4-day package.
• 1899 Heritage Club Premium hospitality venue offering general admission with all-inclusive food and beverage, panoramic views of the 14th hole, and upscale club amenities. Available as single-day or 4-day packages.
• 1899 Heritage Club Premium Table Reserved private table experience within the 1899 Heritage Club including 12 tickets, 6 parking passes per day, prime green-side views, and all-inclusive dining.
• Club Ace presented by Bells Brewery Intimate, fully covered shared venue with complimentary beer, wine, and seltzers. Features premium views of the 15th Green with views of holes 14 and 16. Available as single-day or 4-day packages.
• Livernois Lounge Shared hospitality space with tented and outdoor seating offering views of the 16th Fairway, 16th Green, 17th Tee, and 13th Green. Includes upgraded menu and bar service for purchase.
• Neighborhood Cabanas at 15 Semi-private cabanas located in the fairway on hole 15, offering views of approach shots into holes 14 and 15, with food and beverage included.
• Great Lakes Cabanas Open-air, shaded luxury cabanas with views of the 17th Green and 18th Tee. Includes all-inclusive premium food and beverages for entertaining guests.
• Trophy Cabanas Open-air, shaded luxury cabanas located on the left side of the 18th Fairway, offering views of the Practice Green, 18th approach, and 18th Green with all-inclusive food and beverages.
• Woodward Suites Private all-inclusive suites lining the 18th Fairway with stadium seating and patio, offering views of the 18th Fairway and final putt on 18th Green. Includes 30 tickets per day with 7 permanent seats and two 4-person high tops.
• Parking Services Designated off-site parking at Oakland Mall (Troy), Lawrence Technological University (Southfield), and University of Detroit Mercy (VIP and ADA), with shuttle service to tournament grounds and mobile entry via Ticketmaster.
• Connecting Community Champions Fundraising Program Charitable fundraising program powered by Comcast Business that directs 100% of donations to selected Detroit charities. Registered 501(c)(3) organizations can participate to raise funds and receive tournament tickets based on contributions.
• Changing the Course Initiative Signature digital inclusion initiative investing in connecting Detroit residents to high-speed internet, digital devices, and digital training. Operates 22 Technology Hubs with 352 workstations and has connected 162,000+ Detroit residents to the Affordable Connectivity Program.

Quantifiable outcome

• 162,000+ Detroit residents connected to Affordable Connectivity Program
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• AlumniFicoreGTM or Marketing Partner · 1 January 2026Presenting sponsor of the 2026 Rocket Classic. AlumniFi is a custom digital financial platform created by MSU Federal Credit Union (MSUFCU), federally insured by NCUA. Redefining what it means to bank as an adult with no-nonsense tools for saving, spending, and building wealth.
• Comcast BusinesscoreStrategic or Co-development Partner · 1 January 2026Powers the Connecting Community Champions fundraising program. The program directs 100% of all donations to selected Detroit charities supporting technology access, youth development, and community programs. Every $313 contribution earns four one-day event tickets.
• Henry Ford Health SystemminorOthers · 1 January 2026Provides medical services at the tournament. Two medical locations on site - one on the front nine near Hole 5 Tee and another in the Area 313 Grove.
• Delta DentalminorGTM or Marketing Partner · 1 January 2026Presents the Delta Dental Pro-Am event on Detroit Community Day, where PGA TOUR professionals and celebrities play in a relaxed setting.
• PGA TOUR SuperstoreminorGTM or Marketing Partner · 1 January 2026Partner for youth golf clinics and equipment support during tournament week events.
• BedrockminorStrategic or Co-development Partner · 1 January 2026Provides the rooftop venue for the unique 'Par 3 in the D' event at the historic five-story Traver | UBS building at 1217 Woodward Avenue in downtown Detroit.
• Rhino Recreational ConstructionminorImplementation/ SI/ Consulting Partner · 1 January 2026Local contracting firm instrumental in bringing the 'Par 3 in the D' rooftop golf challenge concept to life, building the custom green and event infrastructure.
• Connect 313coreStrategic or Co-development Partner · 1 January 2020Citywide data-driven digital inclusion strategy partner founded at the 2020 Rocket Classic. Brings countless organizations together with the goal to make Detroit a national model for digital inclusion. Key partner in the Changing the Course initiative.
• Human-I-TcoreStrategic or Co-development Partner · 1 January 2020Digital equity partner in the Changing the Course initiative. Creates equitable access to opportunity by providing devices, internet access, digital skills training, and tech support for communities left on the wrong side of the digital divide.
• Black Tech SaturdayscoreStrategic or Co-development Partner · 1 January 2020Tech community partner that aims to drive economic growth, close the racial wealth gap and diversify the tech industry by empowering Black tech communities nationwide through tech-focused meetups, trainings, workshops and community events.
• Rocket Companies (Rocket Mortgage)flagshipGTM or Marketing Partner · 1 January 2019Title sponsor of the Rocket Classic. Founded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 23 times.
• JPMorgan ChasecoreGTM or Marketing Partner · 1 January 2019Premier partner of the Rocket Classic. Global financial services firm with operations worldwide.
• First Tee of Greater DetroitcoreStrategic or Co-development Partner · 1 January 2019Youth development nonprofit with the mission to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
• Detroit Golf ClubflagshipOthers · 1 January 2019Tournament venue since 2019. Since 1899, the club's history has been immersed in the tradition of the game and the fabric of Detroit. Features an 18-hole Donald Ross course - the legend behind many of North America's premier courses.
• College Career & Beyond | Midnight Golf ProgramcoreStrategic or Co-development Partner · 1 January 2001Nonprofit organization preparing Detroit's most promising students for success in post-secondary education and beyond. Since 2001, has helped more than 3,000+ students get into post-secondary programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rocketclassic
• Facebookfacebook.com/rocketclassic
• LinkedInil.linkedin.com/company/rocketmortgageclassic
• Instagraminstagram.com/rocketclassic
• TikToktiktok.com/@rocketclassic?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocket Classic