Natus Sensory

What Natus Sensory does

Natus Sensory is a privately held global medical device and software company headquartered in Schaumburg, Illinois, that provides diagnostic and treatment solutions for hearing assessment, balance (vestibular) assessment, vision screening, and newborn care. Following its separation from Natus Medical Incorporated, the company (also operating the German subsidiary Natus Medical GmbH in Planegg) serves audiologists, ENT specialists, vestibular therapists, hospitals, NICUs, and hearing aid dispensers across the United States, Canada, Germany, and other global markets through direct enterprise sales and channel partnerships.

The company sells a multi-modality hardware portfolio anchored by the Otosuite software platform, which unifies diagnostics, fitting, and reporting. Core product lines include the Aurical hearing aid fitting system (with Freefit, HIT, Otocam 300, and Hi-Pro 2 sub-products), the Otoscan 3D ear scanner, the ICS Dizcovery all-in-one VNG solution with high-frame-rate eye tracking (up to 200 fps) and Freedom Laser Technology, ICS Impulse, ICS Aircal caloric irrigator, AABR/OAE infant hearing screeners, the RetCam Envision ophthalmic imaging system, and LED jaundice phototherapy systems. In 2026 Natus Sensory expanded its newborn care portfolio through the acquisitions of Keriton (cloud-based NICU feeding management software) and TheraB Medical (FDA 510(k)-cleared SnugLit wearable phototherapy), and restored the Otometrics brand identity for hearing and balance diagnostics.

Revenue is generated through three streams: hardware sales of medical devices to hospitals and clinical practices, software licenses and subscriptions tied to Otosuite, Aurical, and Keriton platforms, and recurring service, calibration, and technical support contracts. The Aurical hearing aid fitting system is integrated via the IMC2 standard with fitting software from all major hearing aid manufacturers (Phonak, ReSound, Oticon, Unitron, Starkey, Signia, Widex), creating workflow integration across the hearing aid dispensing market. Distribution uses direct enterprise field sales complemented by strategic channel partners - notably Oaktree Products in the United States (34-year audiology distribution track record) and Canadian Hospital Specialties in Canada - along with multilingual marketing, training academies, and clinical education programs across English, French, German, Italian, and Spanish markets.

Name

Natus Sensory

Legal name

Natus Sensory Inc.

Website

https://natussensory.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Natus Sensory is a global medical device and software company providing diagnostic and treatment solutions for hearing assessment, balance assessment, vision screening, and newborn care. The company serves audiologists, ENT specialists, vestibular therapists, hospitals, NICUs, and hearing aid dispensers worldwide through hardware platforms, software, and channel partnerships.

Ownership category

akta.pro rank

Product category

Medical Devices - Hearing, Balance, and Newborn Care Diagnostics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)

akta.pro primary industry

Eye, Ear & Nasal Care (HLAIADAF)

akta.pro secondary industries

Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Hearing diagnostic devices
• Vestibular assessment systems
• Newborn care equipment
• Hearing aid fitting
• Medical audiology software

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Hardware Sales: Sale of diagnostic medical devices including audiometers, tympanometers, VNG systems, vHIT devices, caloric irrigators, hearing aid fitting systems, video otoscopes, ophthalmic imaging systems, and neonatal phototherapy equipment. Revenue is generated through direct sales to hospitals and healthcare systems, as well as through distribution and channel partners.
2. Software Licenses and Subscriptions: Software platforms including Otosuite (vestibular diagnostics), Aurical fitting software, and cloud-based Keriton feeding management platform. These may be sold as licenses, subscriptions, or integrated with hardware purchases. Software supports the entire fitting and diagnostic workflow.
3. Service, Calibration, and Support: Service programs including calibration, technical support, and education resources for medical devices. Service agreements, calibration services, and technical support contracts provide ongoing revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Natus Sensory manufactures and sells medical diagnostic devices and supporting software for hearing assessment, balance/vestibular diagnostics, vision screening, and newborn care. The portfolio is anchored by the Otosuite software platform unifying diagnostics, fitting, and reporting across product lines, complemented by hardware devices (audiometers, VNG systems, phototherapy, ophthalmic imaging) and the cloud-based Keriton feeding management SaaS platform. The company's offerings serve hospitals, healthcare systems, audiologists, ENT specialists, vestibular therapists, and NICUs globally under the Natus Sensory and restored Otometrics brands.

Product overview

Natus Sensory offers a comprehensive portfolio of medical devices and software solutions for hearing assessment, balance/vestibular diagnostics, vision screening, and newborn care. The portfolio operates as a platform-plus-modules architecture centered on the Otosuite software platform, which unifies diagnostics, fitting, and reporting across multiple product lines. Hearing assessment solutions include the Aurical modular hearing aid fitting system with sub-products for real ear measurement (Freefit), coupler-based fitting (HIT), video otoscopy (Otocam 300), and hearing aid programming (Hi-Pro 2), integrated with major hearing aid manufacturers' fitting software. Balance assessment solutions feature the ICS brand products including the all-in-one Dizcovery VNG system, ICS Impulse for vestibular testing, and ICS Aircal caloric irrigator. Newborn care includes hearing screeners (AABR, OAE/ABR), jaundice phototherapy systems with LED technology, and the recently acquired Keriton feeding management platform and TheraB Medical's SnugLit wearable phototherapy device. Vision screening features the RetCam Envision ophthalmic imaging system. The company also maintains the Otometrics sub-brand for hearing and balance diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• Otometrics: Hearing and balance diagnostics brand restored by Natus Sensory, carrying forward decades of proven expertise in hearing and balance care.

Products and services

• Aurical Hearing Aid Fitting System Modular hearing aid fitting system that supports the entire hearing aid fitting process with integrated verification, real ear measurements, and coupler-based fitting capabilities; sold to audiologists and hearing aid dispensers.
• ICS Impulse Vestibular Testing System Modular vestibular testing system for VNG, vHIT, and caloric assessments with head position tracking and detailed nystagmus analysis; sold to clinicians performing vestibular assessments.
• ICS Dizcovery VNG Solution All-in-one videonystagmography (VNG) solution with plug & play goggles and unified Otosuite diagnostic software for VNG, vHIT, and caloric testing; sold to clinicians performing vestibular diagnostics.
• ICS Aircal Caloric Irrigator Portable air caloric irrigator delivering controlled thermal stimuli with precise temperature regulation for accurate vestibular function testing; sold to clinicians performing vestibular assessments.
• RetCam Envision Ophthalmic Imaging System Pediatric ocular imaging system for retinopathy screening of premature infants, delivering brilliant images, seamless connectivity, and efficient workflow; sold to hospitals and NICUs.
• Otoscan 3D Ear Scanning Solution 3D ear scanning solution for digital ear impressions that transforms hearing care counseling and fitting workflows; sold to hearing aid dispensers and audiologists.
• Aurical Freefit Real Ear Measurement System Wireless real ear measurement system with binaural fitting capability and probe microphone measurements, featuring ProbeTube Assistant for guided placement; sold to audiologists for hearing aid verification.
• Aurical HIT Coupler-Based Hearing Instrument Test Coupler-based hearing instrument test chamber with OnePosition method for verification of hearing aids according to IEC and ANSI standards; sold to audiologists and hearing instrument specialists.
• Aurical Otocam 300 Video Otoscope Lightweight video otoscope with USB power, built-in anti-fog heating, and direct software integration for high-resolution ear examinations; sold to audiologists and ENT specialists.
• Hi-Pro 2 Universal Programming Interface Universal hardware interface for programming all brands and types of hearing instruments with high-speed USB connectivity; sold to hearing instrument specialists.
• Otosuite Unified Diagnostic Software Platform Modular software platform unifying diagnostics, fitting, and reporting across hearing assessment, balance assessment, and newborn care solutions; sold as part of hardware and standalone to healthcare institutions.
• AABR Newborn Hearing Screeners Automated Auditory Brainstem Response screening devices for newborn hearing assessment; sold to hospitals, NICUs, and birthing centers.
• OAE/ABR Screeners Combined Otoacoustic Emissions and Auditory Brainstem Response screening devices for infant hearing screening; sold to hospitals, NICUs, and pediatric clinics.
• Jaundice LED Phototherapy Systems LED-based phototherapy systems for treatment of neonatal jaundice; sold to hospitals, NICUs, and maternity wards.
• Keriton Feeding Management SaaS Platform Cloud-based feeding management platform for NICU and pediatric care settings, using barcode scanning and automated calculations to reduce manual tracking errors in breast milk and formula management; sold as SaaS to hospitals and NICUs.
• SnugLit Wearable Infant Phototherapy Swaddle FDA 510(k) cleared wearable infant swaddle providing full-body phototherapy treatment for neonatal jaundice without requiring eye protection, supporting family-centered care; sold to hospitals, NICUs, and home-use settings under TheraB Medical brand.

Quantifiable outcome

• ICS Dizcovery reduces diagnostic time compared to traditional multi-device VNG setups through all-in-one plug-and-play design and unified software platform
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• OtometricsflagshipStrategic or Co-development Partner · 22 April 2026Natus Sensory restored its Otometrics brand identity for hearing and balance diagnostics, representing the return of a trusted name in the audiology and vestibular diagnostics field. Otometrics carries forward decades of proven expertise in hearing and balance care.
• Oaktree ProductscoreChannel Partner/ Reseller/ Distributor · 31 March 2026Natus Sensory announced a strategic distribution partnership with Oaktree Products to expand access to its diagnostic hearing assessment and fitting solutions across the United States. The partnership leverages Oaktree's 34-year track record and established relationships with audiologists, hearing instrument specialists, and ENT practices, supported by a network of Special Instrument Dealers for local sales and service. The agreement takes effect immediately and will support expanded sales and clinical engagement initiatives throughout 2026 and beyond.
• Canadian Hospital Specialties Limited (CHS)coreChannel Partner/ Reseller/ Distributor · 17 February 2026Natus Sensory announced a multi-year distribution and collaboration agreement with Canadian Hospital Specialties Limited (CHS) to expand access to newborn care solutions across Canadian health systems. Under the partnership, CHS represents Natus Sensory's full newborn care portfolio, including hearing screening, vision screening, phototherapy, and NICU connectivity solutions. The agreement is designed to support joint growth initiatives throughout 2026 and beyond, with a focus on clinical education, implementation excellence, and sustained customer success.
• TheraB MedicalcoreStrategic or Co-development Partner · 12 February 2026Natus Sensory acquired TheraB Medical, a Michigan-based company specializing in neonatal wearable phototherapy devices, specifically to expand access to TheraB Medical's SnugLit device that treats neonatal jaundice. TheraB Medical received FDA 510(k) clearance for SnugLit in January 2026. The acquisition aligns with Natus Sensory's strategy to deliver comprehensive, family-focused newborn care while extending care delivery beyond hospital settings.
• KeritoncoreStrategic or Co-development Partner · 28 January 2026Natus Sensory acquired Keriton, a Philadelphia-based healthtech company specializing in feeding safety software for neonatal intensive care units (NICU). The acquisition expands Keriton's feeding management platform—which uses barcode scanning and automated calculations to reduce manual tracking errors—across Natus's global hospital network. Keriton operates independently while gaining access to Natus's commercial infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Drägerwerk: Dräger is a broad medical technology incumbent offering neonatal care solutions including phototherapy systems, neonatal warmers, and NICU monitoring devices. It competes with Natus Sensory's newborn care portfolio (LED phototherapy, SnugLit, RetCam) as part of a wider NICU equipment portfolio.
• GE HealthCare: GE HealthCare provides broad neonatal care and diagnostic imaging solutions, including phototherapy (BiliSoft) and ophthalmic imaging used in NICUs. It is a broad incumbent competing with Natus Sensory's jaundice phototherapy and RetCam Envision vision screening products.
• Sonova: Sonova (Phonak, Unitron) is a global hearing aid major that also sells fitting software and diagnostic accessories. While primarily a hearing aid manufacturer, its fitting software integrates with Natus Sensory's Aurical via IMC2, and the two compete and cooperate across the hearing care workflow.
• William Demant (Oticon): William Demant owns Oticon, Bernafon, Sonic, and Interacoustics, spanning hearing aids, fitting software, and audiology diagnostics. The Interacoustics portfolio directly competes with Natus Sensory's ICS and Aurical systems.

Direct peers

• Grason-Stadler (GSI): Grason-Stadler (a Natus Medical historical sibling brand, now part of another hearing diagnostics portfolio) produces audiometers, tympanometers, OAE/ABR, and evoked potential systems. It competes head-to-head with Natus Sensory's hearing assessment and evoked potential products.
• Interacoustics: Interacoustics, a Demant company, is a leading manufacturer of audiology and vestibular diagnostic instruments including audiometers, tympanometers, VNG, vHIT, and hearing aid fitting systems. It directly competes with Natus Sensory's ICS and Aurical product lines across the same clinician customer base.
• MAICO Diagnostics: MAICO Diagnostics manufactures audiology screening and diagnostic equipment (audiometers, tympanometers, OAE/ABR screeners) sold to audiologists, ENTs, and newborn hearing screening programs. It is a direct competitor to Natus Sensory's hearing assessment and infant screening portfolio.
• Intelligent Hearing Systems: Intelligent Hearing Systems develops diagnostic ABR and OAE equipment for audiology and newborn hearing screening markets. It directly overlaps with Natus Sensory's evoked potential and infant hearing screening offerings.
• Bio-Logic Systems: Bio-Logic Systems manufactures evoked potential, OAE, and audiological diagnostic equipment. It competes directly with Natus Sensory's evoked potential and diagnostic audiology products serving hospitals and audiologists.

Emerging players

• Medela: Medela provides neonatal and NICU feeding solutions including breast milk management and enteral feeding systems. Its NICU feeding portfolio overlaps with Natus Sensory's Keriton platform, particularly in human milk/feeding workflow automation.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/natus-sensory
• Facebookfacebook.com/natushearingbalance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natus Sensory