Valortec

What Valortec does

Valortec is a Florida-based, privately held professional firearms training and tactical instruction company founded in 2019 by Eva Madison. The company operates from a St. Petersburg headquarters with additional offices in Orlando and Tampa, and conducts training at partner facilities in Lakeland (Firearms Training Club of America / Tall Palm Ranch) and New Smyrna Beach (Volusia County Gun Club). Its product portfolio is organized into three service lines: the Firearms Academy (a structured pistol and rifle curriculum built around the proprietary DART — Defensive Armed Response Training — system), the Training Center (Florida state-required Class D and Class G security officer licensing, NRA instructor certifications, armorer courses, executive protection, and corporate security), and the Self-Defense School (civilian-focused courses including women's concealed carry, home invasion defense, anti-abduction, and college student safety). All courses are taught by a deep roster of instructors with backgrounds in law enforcement, military special operations, and national security, including Master Law Enforcement Instructor Herfel "Boots" Torres and Chief Law Enforcement Firearms Instructor Okan Dikiz.

Valortec's core technology consists of the DART system (a structured 3-level progression with measurable skill benchmarks), Decision Tactical virtual simulation used in Class G training, and Lasershot laser-based simulation used in NRA Law Enforcement Instructor courses. The company operates a class booking web application for enrollment and waiver management, and supports free downloadable resources (Florida gun laws PDF, drill worksheets, firearms training manual) as a content marketing funnel. It also maintains a monthly member-based Force-on-Force program at the Lakeland facility using live role players and non-lethal marking rounds.

The business model is direct-to-consumer with complementary enterprise offerings. Revenue is generated primarily through per-course fees (with private/group instruction priced at $1,197 for the first person plus $197 per additional), gift cards in $300-$1,200 denominations, and Florida state-required security licensing courses. The go-to-market combines self-serve online booking for individual consumers, on-site mobile training for corporate and law enforcement clients, and a content-driven blog and Training Wiki for top-of-funnel acquisition. The company serves four primary customer segments: civilian concealed carry holders, security professionals, law enforcement, and corporate/enterprise clients, with a secondary niche in TV & Film production training. The company is entirely Florida-based and constrained to U.S. citizens and lawful permanent residents under ITAR regulations.

Name

Valortec

Legal name

Valortec, Inc.

Website

https://valortec.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Valortec is a Florida-based firearms training company founded in 2019, offering defensive pistol, rifle, concealed carry, and security licensing courses through a proprietary DART curriculum taught by law enforcement and military veteran instructors across civilian, security, law enforcement, and corporate segments.

Ownership category

akta.pro rank

Product category

Firearms Training Services

NAICS

Technical and Trade Schools (6115), Sports and Recreation Instruction (61162), Professional and Management Development Training (611430)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Educational Services (8200)

akta.pro primary industry

Armed Security & Firearms Training & Qualification (BPAKAOAB)

akta.pro secondary industries

Executive Protection (Close Protection) Training & Certification (BPAKAOAC), General Security Officer (Unarmed) Training & Certification (BPAKAOAA), Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Private Security, Guarding & Patrol Training (EDAOAMAF)

Keywords

• Firearms training services
• Tactical instruction courses
• Concealed carry classes
• Security license certification
• Defensive pistol training

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Firearms Training Courses: Individual and group training courses for pistols, rifles, concealed carry, and security licensing. Courses range from introductory single-day classes to multi-day advanced certifications. Revenue is generated through per-course enrollment fees.
2. Private/Group Instruction: Personalized 1-on-1 and small group training sessions priced at $1,197 for first person plus $197 per additional participant (up to 6 people). Includes 4-6 hours of instruction and over 350 rounds of ammunition.
3. Gift Cards: Prepaid gift cards available in denominations of $300, $600, $900, and $1,200 that can be applied toward any training course.
4. Security License Certification: Florida state-required Class D (40-hour) and Class G (28-hour) security officer licensing courses with associated requalification and continuing education programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Valortec delivers professional firearms training and tactical instruction in Florida through scheduled classes covering concealed carry, pistol and rifle defensive skills under the proprietary DART curriculum, Florida Class D and Class G security licensing, NRA instructor certification, and corporate/law enforcement training. Course formats range from single-day introductory sessions to multi-day advanced certifications, plus private 1-on-1 instruction, force-on-force scenario training, and on-site mobile training delivered at client facilities.

Product overview

Valortec is a Florida-based firearms and tactical training company founded in 2019 by Eva Madison, offering professional instruction through a structured product portfolio organized under three main service lines: (1) the Firearms Academy covering pistol and rifle defensive training under the DART (Defensive Armed Response Training) system, which includes foundational through advanced courses such as Pistol Defense Fundamentals, Advanced Pistol Defense, Low Visibility Pistol, Red Dot Fundamentals, Concealed Carry, and rifle variants; (2) the Training Center covering security licensing (Class D and Class G), requalification, NRA instructor certification, armorer courses, executive protection, corporate security, and active shooter response; and (3) the Self-Defense School covering civilian-focused courses in concealed carry, home invasion, carjacking, parking lot awareness, and college safety. Supporting resources include a targets and drill library, a training wiki, a class booking web application, and Force-on-Force membership training. The company serves civilians, security professionals, law enforcement, and media/entertainment clients from Tampa and Orlando locations.

Differentiator

Problem solved

Functional benefit

Brands

• DART (Defensive Armed Response Training): A structured defensive pistol training pathway that progresses from basic fundamentals through advanced scenario-based training, including force-on-force exercises

Products and services

• DART (Defensive Armed Response Training) System A proprietary 3-level structured defensive pistol training pathway developed specifically for civilians, progressing from fundamentals through advanced scenario-based and force-on-force training with measurable skill benchmarks. DART is the unifying curriculum framework spanning all pistol, rifle, and concealed carry courses at Valortec.
• Concealed Carry Permit Class Florida CCW/concealed weapons license class for beginners covering state laws, safe handgun basics, and permit-ready instruction taught by certified Tampa instructors.
• Pistol Defense Fundamentals (DART Level 1) A 7-hour foundational defensive pistol course covering safe handling, accurate shooting, and practical defensive skills for new owners and those moving beyond basic range shooting.
• Advanced Pistol Defense (DART Level 2) A 2-day, 14-hour advanced defensive pistol course teaching split-second decision-making, multiple-threat engagement, malfunction clearance under stress, and movement tactics.
• Low Visibility Pistol Training (DART Level 3) A 7-hour advanced class covering threat identification, weapon-mounted and handheld light integration, and stress-resistant accuracy in low-light defensive encounters.
• Red Dot Fundamentals A live-fire course teaching fast target acquisition, precise shot placement, and real-world defensive drills using modern red-dot optics on pistols.
• Advanced Concealed Carry Training An intensive one-day course covering point-and-shoot techniques, holster use, fast draw strokes, and live-fire defensive scenarios beyond basic range shooting.
• Basic Defensive Rifle Training A 7-hour defensive rifle class covering rifle manipulation, first-shot accuracy, shooting while moving, and engaging multiple threats using AR-15 platform rifles.
• Advanced Rifle Training A 2-day advanced rifle course covering malfunction clearance under stress, seamless rifle-to-pistol transitions, and movement with cover utilization.

Quantifiable outcome

• DART Level 1 completion provides measurable skill benchmarks for draw time, accuracy, and speed
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• Decision TacticalcoreTechnology or IntegrationDecision Tactical provides state-of-the-art virtual training simulation used in Valortec's Class G Security License Training and NRA Law Enforcement Instructor courses. The technology enables immersive scenario-based training with verbal commands, judgmental shooting, and stress inoculation exercises.
• LasershotsecondaryTechnology or IntegrationLasershot laser training technology is used in NRA Law Enforcement Instructor courses for realistic scenario simulation without live ammunition, supporting instructor development and evaluation.
• Firearms Training Club of America / Tall Palm RanchcoreTechnology or IntegrationPrimary training facility for DART force-on-force and advanced courses. Located at 1421 Fish Hatchery Rd., Lakeland, Florida. The facility supports both live-fire and force-on-force scenario-based training across multiple disciplines.
• Volusia County Gun ClubsecondaryTechnology or IntegrationTraining location for private firearms instruction sessions. Premier shooting sports facility in New Smyrna Beach, Florida with dedicated shooting bays for personalized training.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gunsite Academy: Long-standing Arizona-based defensive firearms training academy founded by Col. Jeff Cooper offering multi-level pistol, rifle, and instructor courses directly comparable to Valortec's DART pathway and concealed carry/defensive curriculum.
• Front Sight Firearms Training Academy: Nevada-based firearms training resort offering multi-day defensive handgun, rifle, and shotgun courses plus instructor courses — addressing the same civilian concealed carry and home-defense demand as Valortec's self-defense school.
• Suarez International: Florida-adjacent firearms training company focused on defensive pistol, rifle, and instructor development — directly competes with Valortec in the southeastern U.S. civilian and security-professional defensive training segment.
• SIG Sauer Academy: Premium firearms training center affiliated with SIG Sauer delivering pistol, rifle, carbine, and low-light courses to civilians and law enforcement — overlapping Valortec's defensive pistol/red-dot/low-visibility DART levels and corporate/law-enforcement segments.
• Tactical Defense Institute: Ohio-based defensive firearms and tactical training school covering pistol, rifle, shotgun, low-light, and force-on-force courses directly analogous to Valortec's DART-anchored portfolio for civilians and security professionals.

Broad incumbents

• Safariland Group: Broad tactical equipment and law enforcement training company with firearms instruction offerings and simulator integrations — competes for the corporate/law enforcement training wallet that Valortec targets with its executive protection and active-shooter courses.
• USCCA (United States Concealed Carry Association): National concealed-carry membership and training organization with educational content, class finder, and self-defense insurance — overlaps with Valortec's civilian concealed carry and self-defense offerings as a much larger, multi-state brand.
• NRA Training (National Rifle Association): The dominant U.S. firearms instructor certification body whose NRA Pistol/Rifle/CRSO instructor courses and Law Enforcement Continuing Education are delivered in partnership with Valortec; broader portfolio with national scale.

Others

• Ti Training: Provider of virtual firearms training simulators and judgmental-use-of-force systems supplying technology ecosystems (akin to Valortec's Decision Tactical and Lasershot deployment) rather than competing for end-student enrollment.

Regional players

• Lead Right Training: Florida-based security officer training school offering Class D and Class G licensing — direct regional competitor for Valortec's FDACS-approved security license revenue stream in the Tampa and Orlando service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valortec