Mr.Clean

What Mr.Clean does

Mr. Clean (Mr Clean Sdn Bhd) is a Malaysian professional laundry service company founded in 1993 and headquartered in Cheras, Kuala Lumpur. The company operates more than 11 service centres across the Klang Valley, Penang, and Melaka, and offers a comprehensive service catalog spanning dry cleaning, wet laundry, specialty care, curtain and carpet cleaning, ironing, shoe cleaning, soft toy cleaning, baby gear cleaning, luggage cleaning, wedding gown cleaning, and ultrasonic stain removal. Customers include individual consumers (busy professionals, families) as well as B2B verticals such as hotels, salons, gyms, Airbnb hosts, restaurants, and corporate offices. The company holds Malaysia's first MyHIJAU green laundry certification, with SIRIM-certified eco-friendly solvents, and has been a member of the Dry Cleaning and Laundry Institute International (USA) since inception.

The proprietary technology stack is anchored by the Mr.Clean SuperApp (iOS/Android), which integrates ordering, real-time QR-based tracking, the CleanWallet e-wallet, the bag2Clean digital voucher system, and the CleanCoin referral reward program. A 24/7 smart locker network enables unattended drop-off and collection, and the wash & fold subscription plans (weekly RM99 to tri-weekly RM297/month) provide recurring scheduled pickup and delivery. Revenue is generated through per-order service fees, three-tiered subscription plans, non-expiring prepaid credit packages (RM88-RM588 with up to 51% bonus), a two-tier referral program, direct B2B commercial contracts, an HRD Corp-claimable training academy (RM1,480-RM3,680), and a franchise program targeting entrepreneurs.

The go-to-market is hybrid: product-led growth through the SuperApp drives consumer acquisition and retention, supported by a CleanCoin referral loop, social media (Facebook, TikTok, Instagram), SEO content in three languages, and WhatsApp for booking and customer service. Franchise partners extend the physical footprint, while a dedicated B2B sales function and a dedicated commercial services page target enterprise clients. The company has no disclosed external funding, appears to be founder-owned, and operates as a private limited company under Malaysian law.

Name

Mr.Clean

Legal name

Mr Clean Sdn Bhd

Website

https://mrclean.my

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Clean is a Malaysian professional laundry service founded in 1993 that operates 11+ service centres across Klang Valley, Penang, and Melaka, offering dry cleaning, specialty care, and garment cleaning to individual consumers and B2B clients through a proprietary SuperApp, smart lockers, subscriptions, and a franchise network.

Ownership category

akta.pro rank

Product category

Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123), Linen and Uniform Supply (81233), Carpet and Upholstery Cleaning Services (56174)

akta.pro industry

PRIMARYHSAJADAA

Retail/Consumer Dry Cleaning (Storefront)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Dry Cleaning Services

SECONDARYHSAJABAE

Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Wash-and-Fold (Drop-Off Laundry) Services

SECONDARYHSAJADAC

Commercial/Corporate Dry Cleaning (B2B Accounts)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Dry Cleaning Services

SECONDARYHSAJADAF

Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Dry Cleaning Services

SECONDARYHSAJADAH

Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs)

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Dry Cleaning Services

Keywords

• Professional laundry services
• Dry cleaning services
• Commercial laundry contracts
• Garment care solutions
• Laundry subscription plans

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dry Cleaning & Wet Laundry (Per-Order): Customers pay per service order for individual laundry and dry cleaning services (clothes, curtains, carpets, shoes, toys, luggage, baby gear, wedding gowns, ironing, stain removal). Pricing varies by item type, with base prices starting from RM8 for dry cleaning and laundry. Additional charges apply for weight overages (RM7/kg), express service, or special care items.
2. Wash & Fold Subscription: Recurring monthly subscription plans offering weekly, bi-weekly, or tri-weekly scheduled pickup and delivery of up to 7kg of laundry per pickup. Plans range from RM99/month (once weekly) to RM297/month (three times weekly), providing predictable recurring revenue with free pickup and delivery included.
3. Top-Up Credit Packages (CleanWallet): Customers pre-purchase credit packages loaded into their Mr.Clean e-wallet. Packages range from RM88 (RM98 total with RM10 free credit) to RM588 (RM888 total with RM300 free credit, 51% bonus). Credits never expire and can be used across all services, incentivizing repeat usage and customer retention.
4. Referral Program (CleanCoin): Customers earn CleanCoin (5% of referred friend's top-up value) by referring others. CleanCoin credits never expire and are redeemable against any laundry service. Creates network growth and customer advocacy at minimal cost.
5. Franchise Fees: The company offers franchise opportunities to entrepreneurs, providing an all-in-one business model with technology, brand, training, and operational support. Franchisees pay an initial franchise fee and ongoing royalties in exchange for brand rights and operational framework.
6. Commercial/B2B Laundry Services: B2B contracts providing recurring linen, towel, and uniform cleaning services for hotels, salons, gyms, Airbnb properties, restaurants, and corporate offices. Services include bulk laundry cleaning, dry cleaning, curtain cleaning, and delicate garment care on a contractual or per-job basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Mr.Clean provides professional laundry and dry cleaning services, including dry cleaning, wet/wash-and-fold, special care for delicate fabrics, curtain, carpet, shoe, toy, baby gear, luggage, and wedding gown cleaning, plus ultrasonic stain removal. Services are delivered through 11+ owned and franchised outlets across Malaysia, a proprietary SuperApp, 24/7 smart lockers, recurring subscriptions, prepaid credit packages, and direct commercial/B2B contracts for hotels, salons, gyms, Airbnb hosts, restaurants, and corporate offices.

Product overview

Mr.Clean operates as a multi-service laundry platform combining both physical service outlets and a digital SuperApp ecosystem. The core offering consists of professional laundry and dry cleaning services including dry cleaning, wet laundry, special care, curtain cleaning, carpet cleaning, ironing, shoe cleaning, toy cleaning, baby gear cleaning, luggage cleaning, wedding gown cleaning, and stain removal services. The digital ecosystem includes the Mr.Clean SuperApp for order management, the Wash & Fold Subscription plans for recurring customers, Bag2Clean digital vouchers, Top-Up Packages with bonus credits, and a Referral Program. Business offerings include Commercial Laundry Services for enterprise clients, the MCFC Academy for professional training, and a Franchise Program. The company has been operating since 1993 and holds MyHIJAU environmental certification as Malaysia's first green laundry company.

Differentiator

Problem solved

Functional benefit

Brands

• bag2Clean: A digital voucher service where customers purchase vouchers, place laundry in a bag, and scan QR code for service.
• Mr. Clean SuperApp
• Cleanpro

Products and services

• Dry Cleaning (Cucian Kering) Professional dry cleaning service using organic solvents to clean garments without water, suitable for delicate fabrics that may shrink or deform when wet. Items are ironed and returned on hangers, ready to wear. Pricing from RM8 per item.
• Wet Laundry / Wash & Fold (Dobi) Wet cleaning service for everyday laundry. Garments are washed and dried according to global standards, with optional folding or ironing, suitable for machine-washable clothes and towels.
• Special Care (Penjagaan Khas) Specialized cleaning service for delicate fabrics and specialty items requiring individual attention and customized treatment, including gentle washing, low agitation, mild detergents, and hand-spotting for stains. Pricing from RM29.
• Curtain Cleaning (Cucian Langsir) Professional curtain cleaning with free pickup, removal, cleaning, delivery, and installation. Washing and drying based on curtain fabric type. Standard processing 5 days. Pricing from RM25.
• Carpet Cleaning (Cucian Karpet) Deep carpet cleaning service with machine washing, multiple rinses, drying in specialized dry room, and free pickup and delivery. Standard turnaround 2-3 weeks. Pricing from RM50.
• Ironing Service (Servis Gosok) Professional ironing service using industrial equipment including steam presses, with careful attention to seams, collars, cuffs, and other critical areas. Same-day service available at additional charge. Pricing from RM5.
• Shoe Cleaning (Cucian Kasut) Deep shoe cleaning service with 100% hand washing, covering upper, midsole, insole, outsole, and laces, with natural air-drying to maintain shape. Normal shoes RM35/pair, high-top RM45, leather RM60, leather high-top RM80, with combo deals available. Klang Valley outlets only.
• Soft Toy Cleaning (Cucian Mainan) Gentle hand-wash care for soft toys and plushies, removing dust, stains, and odors with professional cleaning. Single toy from RM15, 3-toy combo RM69, 5-toy combo RM99. Max 50cm height per toy.
• Baby Stroller & Car Seat Cleaning Deep and gentle cleaning for baby strollers and car seats, with complete inspection, dismantling, cleaning, drying, and reassembly. Stroller RM100, car seat RM100, cot RM50, carrier RM80, rocker RM80, 2-item combo RM150.
• Luggage Cleaning (Cuci Beg Bagasi) Hand wash luggage cleaning service covering exterior surfaces, interior, wheels, handles, and basic odor reduction. Pricing from RM60 single item, with combo packages for 2/3/4 luggage. Max 80cm height per item, hard-shell only.
• Wedding Gown Cleaning (Cuci Gaun Pengantin) Professional wedding gown cleaning with comprehensive assessment, specialized cleaning, thorough drying, and quality inspection. Pricing from RM100. Standard processing 5 days. No express service available.
• Stain Removal (Penyingkiran Noda) Expert stain removal service using ultrasonic equipment and specialized techniques for various stain types including grease, tannin, and compound stains. Pricing from RM12. Standard 3-day processing.
• Wash & Fold Subscription Recurring monthly subscription plans offering weekly, bi-weekly, or tri-weekly scheduled pickup and delivery of up to 7kg of laundry per pickup. Free pickup and delivery included. Up to 51% savings compared to per-order pricing.
• Commercial Laundry Services (B2B) Business laundry solutions for hotels, salons, gyms, Airbnb hosts, restaurants, and corporate offices, covering linen, towel, and uniform cleaning with consistent quality, reliable turnaround, and free pickup and delivery for commercial accounts.
• Bag2Clean Digital Voucher System Digital voucher system where customers purchase vouchers through the SuperApp, place laundry in designated bags at participating outlets, and scan QR codes for service activation. Each voucher credit is automatically deducted upon processing.
• Mr.Clean Academy Training Programs Professional laundry and dry cleaning training programs for operators, entrepreneurs, and staff, with HRD Corp claimable courses and small group instruction. Introductory (3 days), Comprehensive (6 days), and Advanced (4 days) programs with certificate awarded upon completion.
• Mr.Clean Franchise Program Tech-driven laundry franchise opportunity backed by established brand since 1993, with proprietary technology systems (SuperApp, smart lockers), training, operational support, and an all-in-one business model for entrepreneurs.

Quantifiable outcome

• Up to 51% savings on laundry costs through subscription and top-up credit packages
• +4 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Dry Cleaning and Laundry Institute International (USA)coreStrategic or Co-development Partner · 1 January 1993Mr.Clean has been a member of the Dry Cleaning and Laundry Institute International (USA) since 1993. This membership provides access to nearly 150 years of professional cleaning research, industry best practices, stain removal techniques, fabric care standards, and continuing education resources, helping maintain global-quality service standards.
• MyHIJAU / GreenTech MalaysiacoreOthersMr.Clean is officially recognized as Malaysia's first green laundry company under the MyHIJAU certification, administered by GreenTech Malaysia under the Malaysian Green Technology Initiative. This certification validates that the company's cleaning solvents and processes meet SIRIM eco-friendly standards, providing a verifiable environmental differentiator and eligibility for green technology incentives.
• SIRIM BerhadcoreOthersMr.Clean's cleaning chemicals and solvents are certified by SIRIM Berhad (a Malaysian government-owned testing and certification body) as environmentally responsible and eco-friendly. This SIRIM certification underpins the company's MyHIJAU green certification and eco-friendly value proposition.
• HRD Corp (Human Resource Development Corporation, Malaysia)strategicOthersMr.Clean Academy's professional laundry and dry cleaning training programs are 100% HRD Corp claimable, allowing eligible Malaysian employers to use HRD levy funds to subsidize employee training costs. This partnership enables the company to serve B2B training clients and reduces the cost barrier for corporate upskilling.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mulberrys Garment Care: US-based tech-forward garment care chain combining dry cleaning, laundry, and tailoring with app-based ordering. Mirrors Mr.Clean's premium, tech-enabled, multi-service garment care positioning.
• Rinse: US tech-enabled dry cleaning and laundry pickup/delivery service with subscription plans. Closely mirrors Mr.Clean's SuperApp + subscription + specialty services model in a more mature market.
• Cleanpro Express Laundry: Malaysian self-service and full-service laundry chain operating across Klang Valley. Directly competes with Mr.Clean on consumer laundry, dry cleaning, and outlet-based service in the same geographies.
• LaundryBar: Tech-enabled Malaysian laundry chain with app-based ordering and pickup/delivery model. Direct competitor to Mr.Clean's SuperApp-driven consumer laundry business in Malaysia.
• Zipjet: European (UK) on-demand dry cleaning and laundry pickup/delivery service with app-first customer experience. Comparable technology and subscription model to Mr.Clean's SuperApp ecosystem.
• Washy Wash: App-first on-demand laundry and dry cleaning service in Malaysia with subscription offerings. Comparable to Mr.Clean's Wash & Fold subscriptions and digital-first consumer model.
• DobiQueen: Malaysian doorstep laundry and dry cleaning service with B2C and B2B focus. Directly competes with Mr.Clean on consumer garment care in overlapping Malaysian territories.

Broad incumbents

• Tide Dry Cleaners: US-based national dry cleaning franchise brand owned by Procter & Gamble-affiliated entities. Broader, larger-scale dry cleaning chain with comparable consumer and B2B service offerings.
• Lapels Dry Cleaning: US national franchise of dry cleaning stores using environmentally friendly processes. Comparable franchise-based dry cleaning model to Mr.Clean, but at US-scale and with broader geographic footprint.

Regional players

• Jeeves Dry Cleaning: Tech-enabled dry cleaning and laundry service headquartered in Thailand with regional Southeast Asia presence. Comparable to Mr.Clean's premium dry cleaning and B2B offering but operating across different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrcleanlaundrette
• Instagraminstagram.com/mrclean.laundry1993
• TikToktiktok.com/@mrcleanlaundry

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr.Clean