Ruminati

Name

Ruminati

Legal name

Ruminati Technology Pty Ltd

Website

https://ruminati.com.au

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Agricultural Emissions Management Software

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural emissions tracking
• Farm carbon reporting
• Scope 3 emissions software
• Sustainability SaaS agtech
• Greenhouse gas accounting

Headquarters

HQ city

Gundagai

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ruminati PRIME (Free Tier): PRIME is offered free for Australian producers of all sizes in beef, sheep, wool, dairy and cropping. This drives user acquisition and network effects, with producers then connecting to supply chain partners who pay for VISION.
2. Ruminati PRIME (Paid Subscriptions): For certain product features or enterprise deployments, paid subscriptions are available on monthly or annual cycles. Based on per-user pricing with billing through Stripe. Paid products include SaaS agreements for enterprises.
3. Ruminati VISION Corporate Subscriptions: VISION is a dashboard product for corporations (banks, processors, retailers) to track Scope 3 emissions. Customized for each business, with pricing based on supply chain scale and reporting needs. Described as customizable to fit reporting needs and grow with them.
4. Service Provider / Advisor Model: Accountants, agronomists, and bookkeepers can complete emissions reports on behalf of producer clients. This service provider ecosystem drives adoption and may include commercial arrangements through the Partner Network.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ruminati builds and operates a cloud-based SaaS platform that enables Australian agricultural producers to calculate, track and reduce on-farm Scope 1, 2 and 3 greenhouse gas emissions, and enables corporations, banks, processors and retailers to aggregate that producer-consented emissions data across their agricultural supply chains. Its two offerings are Ruminati PRIME (free for producers) and Ruminati VISION (paid enterprise Scope 3 dashboard), connected via a consent-driven data sharing architecture built to the Australian Greenhouse Accounting Framework.

Product overview

Ruminati is a dual-product SaaS platform for agricultural emissions tracking and reporting. The portfolio consists of Ruminati PRIME (free tool for Australian producers to measure and report on-farm Scope 1, 2, and 3 emissions) and Ruminati VISION (enterprise dashboard for supply chain corporations to access aggregated farm-level emissions data from their producer networks). The two products are interconnected: PRIME producers generate emissions reports that can be shared with VISION users through a consent-based data sharing architecture, creating a farm-to-boardroom data flow. Ruminati PRIME is available free for Australian producers and is built for all operation types including beef, sheep, wool, dairy, cropping, and feedlots. The platform is guided by the Greenhouse Accounting Framework (GAF) standard and certified under the NFF Farm Data Code.

Differentiator

Problem solved

Functional benefit

Products and services

• Ruminati PRIME Ruminati PRIME is a free on-farm emissions tracking and reporting tool for Australian beef, sheep, wool, dairy and cropping producers. It enables producers to calculate Scope 1, 2 and 3 emissions using data they already keep, generate a personalised emissions report in under 30 minutes, model reduction scenarios with the Emissions Reduction Planner, run multi-property reporting and securely share consented data with banks, processors and retailers when ready.
• Ruminati VISION Ruminati VISION is an enterprise dashboard for banks, processors, retailers and industry bodies that need to aggregate and track Scope 3 agricultural emissions across their supply chain. It consolidates real, producer-consented farm-level data from PRIME into one customizable dashboard with net emissions, intensity metrics, forecasted reductions, trends over time and filtering by region, cohort or commodity; designed to scale from defined producer groups to thousands of agricultural clients.

Quantifiable outcome

• Emissions reports completed in under 30 minutes
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• McDonald's AustraliacoreStrategic or Co-development Partner · 1 May 2024McDonald's partnered with Ruminati for carbon baselining project 'Tassie to Townsville' - a series of trials along the east coast. The McDonald's team from Chicago visited Australian supply chain, with the conversation focused on what works on the ground for producers rather than compliance box-ticking. This is a major fast-food brand engaging directly with farm-level emissions tracking.
• Commonwealth Bank of AustraliacoreStrategic or Co-development Partner · 1 May 2024Partnership launched at Beef 2024 recognizes how industry seeks to understand how the global transition to lower carbon might impact rural businesses. Includes a 50-farm pilot program to baseline emissions of Commonwealth Bank agribusiness customers, described as successful by GM of Agribusiness Natasha Greenwood. Partnership announced at CommBank 'Nose to Tail' dinner.
• AuctionsPluscoreTechnology or Integration · 1 May 2024Partnership announced at Beef 2024. AuctionsPlus integrated Ruminati environmental credentials into livestock trading - a new feature that automatically pulls producer's Ruminati environmental data. This is the first Ruminati Climate Assessed cattle going to market on AuctionsPlus. Improves producer's potential customer base and sends a wider message of industry innovation in sustainability.
• StockCocoreStrategic or Co-development Partner · 1 November 2023StockCo partnered with Ruminati on a two-year pilot program to support sustainable farming practices across their customer base. StockCo refers a select group of producers to Ruminati PRIME, which tracks and forecasts emissions at farm, feedlot, and processor level. Heartland Bank GM Ciaran O'Gorman noted Ruminati has been helpful in answering clients' questions around emissions.
• Australian Wagyu AssociationcoreStrategic or Co-development PartnerTwo-year partnership announced allowing AWA members to measure their animals' carbon footprint and contribute to a sector-wide baseline of emissions. First partnership of this kind for Ruminati with a breed association, enabling wagyu producers to track emissions and participate in industry-wide data aggregation.
• Landcare AustraliacoreStrategic or Co-development PartnerOngoing partnership with Landcare Australia. Joint 'Train the Trainer' sessions bring advisors and group leaders together. Ruminati COO Will Onus presented with Landcare Ag Program Manager Ang Hammond at National Landcare Conference 2025. Partnership upskills the people producers trust with emissions reporting knowledge.
• RabobankcoreStrategic or Co-development PartnerRabobank has partnered with Ruminati for producer workshops. Rabobank-Ruminati workshop helped families like the Mulligans discover how straightforward emissions tracking can be. Rabobank representatives attend events including National Landcare Conference. Rabobank Women in Ag breakfast sponsorship.
• GreenhamcoreStrategic or Co-development PartnerGreenham (Tasmania) partnered with Ruminati for Beef Producer Days. Ruminati staff present at Greenham events including Tasmania Beef Producer Day (July 30, 2026) and Gippsland Beef Producer Info Day. Greenham Beef Sustainability Standard launch in 2023 featured Ruminati involvement.
• ElderscoreGTM or Marketing PartnerElders partnered with Ruminati for producer days. Ruminati presented at Elders Producer Day in Goulburn with beef and wool producers. Elders staff including Joe Siebert collaborate with Ruminati team at events like EvokeAg 2026.
• Fulton Market GroupcoreStrategic or Co-development PartnerFulton Market Group partnered with Ruminati. Team toured Grass Dale Feedlot on the Darling Downs ahead of TSBE Beef Battle. Partnership focuses on connecting producers with sustainability tools and tracking emissions across supply chain.
• Andrews Meat IndustriescoreStrategic or Co-development PartnerAndrews Meat Industries partnered with Ruminati for producer days. Candid conversations about sustainability requests flowing through supply chain reinforced the need for better data flow. Producers discuss data sharing on Ruminati platform at Andrews Meat Producer Day.
• CBH GroupminorGTM or Marketing PartnerCBH Group (Western Australian grain cooperative) is a partner/trusted customer of Ruminati, shown in logos section. CBH represents grain sector engagement beyond livestock.
• a2 Milk CompanycoreStrategic or Co-development Partnera2 Milk Company partnered with Ruminati for producer visits in Western Australia. Bill Findlay and a2 Milk's Talulah Gaunt visited dairy farmers to discuss emissions tracking. Partnership focuses on understanding what dairy farmers want from emissions reporting.
• Gundagai LambcoreStrategic or Co-development PartnerGundagai Lamb partnered with Ruminati in 2023. CEO Will Barton states Ruminati is streamlining emissions reporting and helping identify real opportunities for reducing environmental impact. Using platform to help producers manage emissions reporting.
• Paraway PastoralcoreStrategic or Co-development PartnerParaway Pastoral partnered with Ruminati for Net Zero Better for Business Field Day in Willaura, Victoria. Ruminati team led workshops on emissions tracking. Partnership supports producers in understanding emissions reporting.
• Lachlan Hughes FoundationminorStrategic or Co-development PartnerRuminati Customer Engagement Lead Bill Findlay led a workshop with the Lachlan Hughes Foundation on benefits of emissions tracking for farm businesses.
• PollinationminorStrategic or Co-development PartnerPollination (climate advisory firm) shown in partner logos. Represents connection to climate advisory ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Carbon Trust: Global sustainability advisory and standards body that supports corporate Scope 3 and agricultural emissions programmes. Comparable as an ecosystem participant that competes for corporate sustainability budgets and could partner with or substitute for Ruminati VISION.

Direct peers

• AgriWebb: Australian-origin livestock and farm management SaaS that records on-farm operational data. Comparable as an Australian livestock software platform that could extend into emissions tracking as a competitor or integration partner.
• Cool Farm Alliance (Cool Farm Tool): Industry coalition-maintained on-farm GHG calculator widely used by global food and beverage companies for Scope 3 sourcing. Most direct functional comparator to Ruminati PRIME on farm-level emissions methodology.
• Regrow Ag: Agtech platform offering farm-level and supply chain agricultural emissions measurement and Scope 3 reporting for agrifood corporates. Closest global peer in combining farm data aggregation with corporate dashboards comparable to Ruminati VISION.

Broad incumbents

• Truterra (Land O'Lakes): Sustainability and on-farm emissions platform from major US agribusiness Land O'Lakes. Comparable as a broad incumbent offering farm-level sustainability tools and supply chain reporting to corporates, though focused on the US market.
• Agworld: Australian farm management information system for cropping operations and an existing Ruminati integration partner. Comparable as a complementary FMIS that already houses operational data producers need for emissions calculations.
• Indigo Ag (Climate Solutions): Large agtech company with a sustainability/carbon program that aggregates farm-level data for supply chain partners. Comparable as a broad incumbent in agricultural carbon and Scope 3 services.
• Farm Sustainability Platform (FSP) by Control Union: Global agricultural certification body with a digital platform aggregating farm sustainability data for international supply chains. Comparable as a broad incumbent in agricultural supply chain sustainability data and reporting.

Emerging players

• AgriChain: Australian grain supply chain platform with farm-to-customer data flow. Comparable as an emerging Australian agtech building data infrastructure across grain and livestock value chains relevant to Scope 3 reporting.
• Soil Carbon Co: Australian emerging player measuring soil carbon and emissions for Australian growers and supply chains. Comparable as a regional emerging player operating in Australian on-farm carbon measurement adjacent to Ruminati.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ruminati
• LinkedInlinkedin.com/company/ruminati
• Instagraminstagram.com/ruminati_au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruminati