Caresies
- Company typePrivate
- Founded2023
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Caresies firmographics
Firmographics- Name
- Caresies
- Legal name
- Caresies Limited
- Website
- https://caresies.co.nz
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Caresies industry classification
Industry- Product category
- Childcare Marketplace
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
Keywords
Where Caresies is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Caresies business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Job Posting Fees: Parents are charged fees when posting childcare jobs on the platform.
- Booking/Payment Processing: Charges apply when paying carers for bookings made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free account creation and browsing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Caresies product offering
Product offeringCore offering
Caresies operates an online marketplace that connects parents and families seeking childcare with verified nannies, babysitters, and domestic childcare workers across New Zealand. The platform enables families to browse carer profiles, post jobs, receive applications, communicate securely, conduct interviews, and finalize contracts, while caregivers create profiles, undergo ID verification and right-to-work checks, and apply for jobs. The platform also serves childcare businesses and agencies with a dedicated Business Platform for accessing a broader talent pool of carers.
Product overview
Caresies is a New Zealand-based online marketplace for domestic childcare, comprising four interconnected product lines: the core Carers Marketplace for browsing and booking nannies and babysitters; a dedicated Carers Platform for caregivers to create profiles, list qualifications, and apply for jobs; a Parents Platform enabling families to post jobs, review applicants, and manage the hiring process; and a Business Platform for childcare agencies to access a broader talent pool and post roles. The platform is complemented by an integration with Pay The Nanny for payroll and payment management, forming an end-to-end childcare solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Caresies Childcare Marketplace A two-sided online marketplace connecting families seeking childcare with verified nannies, babysitters, and domestic childcare workers across New Zealand. The marketplace includes profile browsing, job posting, secure messaging, booking management, advanced search filters, and the full hiring lifecycle from application through contract finalization. Caregivers undergo ID verification and right-to-work checks, with optional police vetting.
- Business Platform A dedicated platform for childcare businesses, nanny recruitment agencies, and early childhood centres to post jobs, browse thousands of verified carers, expand their talent pool, and integrate with existing agency processes. Job posting was offered free during the launch period.
Quantifiable outcome
- Parents typically find suitable applicants within a day of posting a job
Companies that use Caresies
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Caresies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Caresies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pay The Nanny NZcorePay The Nanny NZ is integrated with Caresies as a complementary payroll and employment management service. When partnered with Pay The Nanny, Caresies provides end-to-end support from hiring a nanny to paying the nanny. This partnership enables the platform to offer comprehensive services covering the full childcare employment lifecycle.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Caresies competitors and assessment
Company assessmentDirect peers
- Bubble: UK-based childcare marketplace app connecting parents with vetted babysitters and nannies. Closely comparable on mobile-first marketplace design, vetting process, and urban family target segment.
- Babysits: International online platform for finding babysitters and childcare providers, with active community in New Zealand and Australia. Comparable in two-sided marketplace model and parent/carer matching.
- Care.com: Global leader in online care marketplaces covering childcare, senior care, and pet care. Directly comparable to Caresies in two-sided marketplace model serving families seeking caregivers, though operating at vastly larger scale and across many geographies.
- UrbanSitter: US-based babysitting marketplace that leverages social network connections for trust. Comparable in two-sided marketplace approach and emphasis on background-checked caregivers.
- Nanny Lane: US online nanny placement and matching service with background checks and messaging. Comparable in vetting-focused positioning and end-to-end hiring workflow for families.
- Sittr: Australian-based childcare and nanny marketplace connecting families with verified babysitters and nannies. Closest geographic and feature peer to Caresies, though focused on Australia rather than New Zealand.
Broad incumbents
- SEEK: Major ANZ job platform with childcare/nanny job listings. A generalist incumbent that currently serves as an alternative channel for families seeking caregivers, though lacks Caresies' verification and matching specialization.
- Trade Me Jobs: NZ's largest online classifieds and job platform with a childcare job category. Adjacent competitor that captures some caregiver search demand at broader scale, though not specialized in childcare.
Regional players
- Juggle Street: Australian childcare and babysitting marketplace with similar parent/carer matching model. Comparable in ANZ-region focus and self-service marketplace approach, though larger and more mature.
- Porse: NZ-based in-home childcare and nanny provider agency. Operates in the same NZ market as Caresies with overlapping childcare services, though structured as an agency model rather than a marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Caresies social profiles
Digital presenceCaresies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caresies leadership team
Management profileNumber of profiles
Profiles2 records
Caresies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caresies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caresies
What does Caresies do?
Caresies operates an online marketplace that connects parents and families seeking childcare with verified nannies, babysitters, and domestic childcare workers across New Zealand. The platform enables families to browse carer profiles, post jobs, receive applications, communicate securely, conduct interviews, and finalize contracts, while caregivers create profiles, undergo ID verification and right-to-work checks, and apply for jobs. The platform also serves childcare businesses and agencies with a dedicated Business Platform for accessing a broader talent pool of carers.
Is Caresies a public or private company?
Caresies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caresies founded?
Caresies was founded in 2023. It employs 1 to 10 people.
Where is Caresies based?
Caresies is headquartered in Wellington, New Zealand, in the Oceania region.
How does Caresies make money?
Two revenue lines are on record. Job Posting Fees are the primary driver. The others are booking/Payment Processing.
Who are Caresies's main competitors?
Direct peers on record are Bubble, Babysits, Care.com, UrbanSitter, Nanny Lane and Sittr. Broad incumbents are SEEK and Trade Me Jobs. Regional players are Juggle Street and Porse.
Does Caresies have an API?
No public API is recorded for Caresies.
What industry is Caresies in?
Caresies's product category is Childcare Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSAAALAA, General Babysitter/Nanny Placement Agencies. Its NAICS code is 62441 and its SIC code is 8351.