Pay The Nanny
Pay The Nanny is a Wellington-based payroll service that handles PAYE, KiwiSaver, ACC, leave, and timesheet compliance for New Zealand and Australian households employing nannies and au pairs, serving over 1,000 families via its Invoxy platform and mobile apps.
- Company typePrivate
- Founded-
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Pay The Nanny does
Pay The Nanny (legal entity: Pay The Nanny (NZ) Limited) is a privately held Wellington-headquartered payroll service specializing in domestic employment for households in New Zealand and Australia. The company operates a custom-built online payroll platform (branded Invoxy) that integrates directly with the New Zealand Inland Revenue Department for PAYE, KiwiSaver, ACC levy, child support, and student loan deductions, and supports Australian Single Touch Payroll reporting for its Australian operation (paythenanny.com.au). The platform handles the full employer lifecycle for domestic workers — nannies, au pairs, and adjacent categories — including timesheet capture and approval, leave balance calculations under the NZ Holidays Act 2003, automated payslip generation, expense reimbursements at IRD-approved mileage rates, board and lodgings deductions for au pairs, and direct debit-based payroll funding routed through a trust account to nanny bank accounts. Native iOS and Android mobile applications extend these workflows to parents and nannies.
Pay The Nanny firmographics
Firmographics- Name
- Pay The Nanny
- Legal name
- Pay The Nanny (NZ) Limited
- Website
- https://paythenanny.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pay The Nanny is a Wellington-based payroll service that handles PAYE, KiwiSaver, ACC, leave, and timesheet compliance for New Zealand and Australian households employing nannies and au pairs, serving over 1,000 families via its Invoxy platform and mobile apps.
- Ownership category
- akta.pro rank
Pay The Nanny industry classification
Industry- Product category
- Household Payroll Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO)
Keywords
Where Pay The Nanny is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Pay The Nanny business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Payroll Service Fees: Base monthly charges calculated based on number of employees (nannies) being paid. This is the primary recurring revenue stream, billed monthly via direct debit.
- Implementation Fees: $50 implementation fee per employee, payable at completion of employee's first payroll.
- Direct Debit Processing Fees: 50 cents per pay run charged for direct debit processing.
- ACC Management Fees: 1.5% charged on gross earnings of employees, deducted with each pay run to cover ACC processing and payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base monthly subscription with per-employee pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Pay The Nanny product offering
Product offeringCore offering
Pay The Nanny provides a specialized online payroll platform for families and individuals employing nannies, au pairs, and other domestic workers in New Zealand and Australia. The service handles employer obligations including PAYE, KiwiSaver and ACC calculations, IRD/ATO tax filings, timesheet management, leave and holiday pay tracking, employment contract templates, and direct debit payments, delivered through a subscription-based model accessible via web and mobile apps.
Product overview
Pay The Nanny is a specialized payroll service for families employing nannies and au pairs in New Zealand and Australia. Their core product is a custom-built online payroll platform that handles the complete employer obligations for domestic workers. The platform integrates timesheet management, leave tracking, payslip generation, IRD compliance (PAYE, KiwiSaver, ACC), and direct debit payment processing into a unified system accessible via web and mobile apps. Additional services include employment contract templates and HR support, all included in their standard pricing. They process over $10 million in annual payrolls for over 1,000 families.
Differentiator
Problem solved
Functional benefit
Brands
- Invoxy: Pay The Nanny's custom-built online payroll system platform for managing nanny payroll, timesheets, leave requests, and IRD filings.
Products and services
- Pay The Nanny New Zealand
Quantifiable outcome
- Over 1,000 families trust the service
- +3 more outcomes
Companies that use Pay The Nanny
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Pay The Nanny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Pay The Nanny partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CaresiescoreNew Zealand's trusted marketplace for finding childcare or one-off nanny jobs. Caresies is a childcare marketplace platform that partners with Pay The Nanny to provide integrated solutions for families seeking childcare and payroll services.
- NZ NanniescoreNanny recruitment agency that recommends Pay The Nanny's payroll service to families they place nannies with.
- Karitane NanniescoreEstablished nanny agency that partners with Pay The Nanny for payroll services for their placed families.
- Red RobinminorNanny recruitment agency referral partner.
- Au Pair New ZealandcoreSpecialist au pair agency that recommends Pay The Nanny for au pair payroll compliance, including handling board and lodgings deductions.
- Thrive to FiveminorChildcare agency referral partner.
- Au Pair LinkcoreFull-service au pair agency providing recruitment, contracts, and visa support. Actively refers clients to Pay The Nanny for payroll services.
- PoppetsminorNanny agency referral partner.
- Mummy's WhispersminorChildcare platform/marketing partner.
- My BabysitterminorAustralian babysitter platform referral partner.
- Marvellous Nanny ServicesminorNanny recruitment agency referral partner.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Pay The Nanny competitors and assessment
Company assessmentDirect peers
- GTM Payroll Services: US-based household employer payroll specialist serving families employing nannies, housekeepers, and other domestic workers. Directly comparable product set and value proposition to Pay The Nanny, albeit in the US market.
- HomePay: US-based household employer payroll service that handles nanny/domestic employee tax filings, wage payments, and compliance. Closest comparable to Pay The Nanny's specialized intermediary model, operating in a different geography (US vs NZ/AU).
Regional players
- Breedon Payne Group: Australia-based accounting firm offering nanny and domestic employer payroll services. Operates in the same geographies as Pay The Nanny with overlapping client base and similar compliance-driven value proposition.
- SmartPayroll: New Zealand payroll outsourcing provider serving SMB employers. Comparable as a NZ-headquartered payroll competitor that could extend into the household employer segment, though currently focused on standard employer payroll.
Broad incumbents
- Gusto: US SMB payroll, benefits, and HR platform serving small employers. Comparable in serving household-style single-employer scenarios with full-service payroll, but as a broad incumbent rather than a domestic-employment specialist.
- Xero: New Zealand-founded global SMB accounting and payroll platform serving hundreds of thousands of employers in NZ and Australia. Its payroll product is the most credible broad incumbent threat to Pay The Nanny if it adds domestic employer features.
- Intuit QuickBooks Payroll: Global SMB accounting/payroll platform with deep employer-of-record functionality. A broad incumbent whose household employer positioning — while currently limited — represents a credible cross-market threat if expanded.
- MYOB: Major Australia/NZ SMB accounting and payroll platform with deep AU STP and NZ payroll capabilities. Represents the primary broad-portfolio incumbent against which Pay The Nanny's specialization must continue to differentiate.
Emerging players
- Caresies: New Zealand childcare marketplace and a confirmed Pay The Nanny GTM/marketing partner. Comparable because it sits at the intersection of family childcare demand and domestic employment, with overlap in customer base despite a different core product (marketplace vs payroll).
- PocketSuite: Mobile-first payment and client management platform for individual service providers and small businesses. Comparable as an emerging player pursuing the underserved small/personal-employer payroll and payments use case overlapping Pay The Nanny's niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pay The Nanny social profiles
Digital presencePay The Nanny financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pay The Nanny leadership team
Management profileNumber of profiles
Pay The Nanny subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pay The Nanny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pay The Nanny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pay The Nanny
What does Pay The Nanny do?
Pay The Nanny provides a specialized online payroll platform for families and individuals employing nannies, au pairs, and other domestic workers in New Zealand and Australia. The service handles employer obligations including PAYE, KiwiSaver and ACC calculations, IRD/ATO tax filings, timesheet management, leave and holiday pay tracking, employment contract templates, and direct debit payments, delivered through a subscription-based model accessible via web and mobile apps.
Is Pay The Nanny a public or private company?
Pay The Nanny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pay The Nanny founded?
Pay The Nanny was founded in -1. It employs 1 to 10 people.
Where is Pay The Nanny based?
Pay The Nanny is headquartered in Wellington, New Zealand, in the Oceania region.
How does Pay The Nanny make money?
Four revenue lines are on record. Monthly Payroll Service Fees are the primary driver. The others are implementation Fees, direct Debit Processing Fees and ACC Management Fees.
Who are Pay The Nanny's main competitors?
Direct peers on record are GTM Payroll Services and HomePay. Regional players are Breedon Payne Group and SmartPayroll. Broad incumbents are Gusto, Xero, Intuit QuickBooks Payroll and MYOB. Emerging players are Caresies and PocketSuite.
Does Pay The Nanny have an API?
No public API is recorded for Pay The Nanny.
What industry is Pay The Nanny in?
Pay The Nanny's product category is Household Payroll Software. Its primary akta.pro industry code is HSAAABAO, Corporate / Employer-Sponsored In-Home Nanny Services. Its NAICS code is 541214 and its SIC code is 7361.