What Ligier Store Doesburg does

Ligier Store Doesburg is an authorized dealer and experience center for Ligier and Microcar brommobielen — 45 km/h citycars/minicars driveable in the Netherlands from age 16 with an AM license. Founded in January 2022 and headquartered at Leigraafseweg 15F in Doesburg, the company serves the Gelderland and Overijssel regions, including Arnhem, Zevenaar, Zutphen, Doetinchem, Twente, and the Achterhoek. Its product portfolio spans Ligier models (JS50, JS60, the upcoming JS64, Myli in diesel and electric variants, and the Professional Pulse 3 and 4 commercial line) and Microcar models (DUÉ, M.Go, M.Cross), all built on purpose-built minicar platforms with Lombardini engines.

The business operates a hybrid direct-to-consumer model combining a physical showroom with online sales, live video advisory (Live Store), home test drives, and home delivery. Revenue streams include new and used vehicle sales, an all-inclusive Citycar Subscription starting at €299 per month, private lease from €349 per month, financial lease, vehicle rental, and ongoing service and maintenance. Customers are predominantly individual retail buyers, with segments including young drivers (16+), seniors, medically restricted drivers unable to obtain a regular car license, urban residents seeking compact mobility, and business users of the Ligier Professional line.

The company is privately held with no disclosed institutional investment or parent affiliation, and is a member of BOVAG, the Dutch automotive trade association. It holds a 4.7/5 Google rating across 99 reviews and offers up to 5-year warranty coverage on new vehicles, with multiple models noted as quickly deliverable from stock.

Name

Ligier Store Doesburg

Legal name

Ligier Store Doesburg

Website

https://ligierstoredoesburg.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Ligier Store Doesburg is an authorized Ligier and Microcar brommobiel (45 km/h citycar) dealer in the Netherlands, founded January 2022, serving retail and small-business customers across the Gelderland and Overijssel regions via showroom, online sales, and an all-inclusive subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Doesburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ligier and Microcar citycars/brommobielen directly to consumers. Vehicles available for immediate delivery from stock.
2. Used Vehicle Sales: Sale of pre-owned Ligier and Microcar brommobielen with warranty coverage.
3. Citycar Subscription (All-in): Full subscription model including insurance, maintenance, and all fixed costs — comparable to private lease. Customers pay a monthly fee and return the vehicle at the end. Starting from €299/month.
4. Private Lease: Monthly lease payments for citycars with bundled services.
5. Financial Lease: Financing option allowing customers to purchase a citycar through installment payments.
6. Service & Maintenance: Ongoing maintenance, repairs, and service for all Ligier and Microcar vehicles sold.
7. Vehicle Rental: Short-term rental of brommobielen/citycars.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ligier Store Doesburg is an official Ligier and Microcar dealer and experience center selling 45 km/h brommobielen (Ligier JS50, JS60, Myli, Professional Pulse 3/4, Microcar DUÉ, M.Go, M.Cross) to individual consumers. The company offers new and used vehicle sales, an all-inclusive Citycar Subscription, private and financial lease, and certified maintenance and service for the Ligier and Microcar product lines.

Product overview

Ligier Store Doesburg operates as an official dealer and experience center for Ligier and Microcar citycars (brommobielen) - compact 45 km/u vehicles that can be driven with an AM driver's license from age 16. The product portfolio centers on Ligier models (JS50, JS60, JS64, Myli in diesel/electric variants, and Professional Pulse series) and Microcar models (DUÉ, M.Go, M.Cross). Services include direct purchase, citycar subscription (abonnement), financial lease, and private lease financing options. The company also provides maintenance and repair services. All vehicles are sourced from the French manufacturers Ligier Group (which owns Microcar since 2010). The business model combines online sales with personalized in-store experiences and home delivery/test drive services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ligier JS50 Compact 45 km/h citycar/brommobiel marketed as sporty and suitable for young and old, available for purchase, lease, or citycar subscription (Ligier JS50 MY26 from €499/month).
• Ligier JS60 Popular citycar model available in a new generation variant, with citycar subscription starting at €469 per month.
• Ligier Myli Ligier citycar offered in diesel and electric variants, with the electric version positioning the model in sustainable, eco-friendly urban mobility.
• Ligier Professional Pulse 3 Professional-grade citycar variant designed for commercial or intensive use, marketed to small-business and fleet customers.
• Ligier Professional Pulse 4 Professional-grade citycar variant with enhanced specifications for commercial applications and intensive use.
• Microcar DUÉ Microcar citycar featuring extra-large doors for easy entry and exit and the smallest turning circle on the market, optimized for highly maneuverable urban driving.
• Microcar M.Go Spacious Microcar citycar with jeep-like styling, premium features, extra legroom, and substantial cargo space suited to tall drivers and cargo transport.
• Microcar M.Cross Rugged Microcar citycar with small-truck styling designed for commercial use on business parks and other professional purposes, with modular customization options.
• Citycar Abonnement (All-in Subscription) Monthly subscription model comparable to private lease, covering insurance, maintenance, road assistance, and all fixed costs except fuel, starting from €299 per month, with vehicles returned at end of term.
• Financial Lease Installment-purchase financing option allowing customers to acquire a citycar through monthly payments with ownership transferring upon completion of payments.
• Private Lease Long-term rental option bundling maintenance and insurance into a single monthly payment, starting from €349 per month.
• Maintenance and Service Full certified service, repairs, parts replacement, and regular servicing for all Ligier and Microcar vehicles, leveraging official dealer parts and warranty processes.

Quantifiable outcome

• 4.7/5 customer rating based on 99 Google reviews
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LombardinicoreTechnology or IntegrationLombardini is the primary engine supplier for Ligier vehicles. Ligier Store Doesburg markets Ligier vehicles featuring Lombardini motors, which are noted for reliability, efficiency, and performance in the 45 km/h brommobiel category.
• Microcar (Groupe Ligier)coreChannel Partner/ Reseller/ DistributorLigier Store Doesburg is an authorized dealer for Microcar vehicles (DUÉ, M.Go, M.Cross), a brand owned by the same group as Ligier. Microcar focuses on comfort-oriented minicar designs.
• Ligier (Groupe Ligier)coreChannel Partner/ Reseller/ DistributorLigier Store Doesburg is an official authorized dealer for Ligier vehicles (JS50, JS60, JS64, Myli, Professional line), representing the full Ligier product range in the eastern Netherlands territory.
• ANWBminorOthersANWB provides brommobiel insurance options recommended by Ligier Store Doesburg for citycar owners.
• BOVAGminorChannel Partner/ Reseller/ DistributorLigier Store Doesburg is a member of BOVAG (Bond van Automobielhandelaren en Garagehouders), the Dutch automotive trade association. They operate under BOVAG general terms and conditions, providing consumer protection and trust signals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renault: Created the Twizy, an electric quadricycle that pioneered the urban micro-EV segment Ligier Store Doesburg operates in, and competes for similar urban-mobility use cases through Renault's wider dealer network.
• Ligier Group: French manufacturer of both Ligier and Microcar brands; the upstream supplier that Ligier Store Doesburg represents. Comparable as the broader industry incumbent whose product strategy, pricing, and dealer economics directly shape the subject company's revenue potential.
• Citroën (Stellantis): Launched the Citroën Ami, a 45 km/h electric quadricycle directly competing with Ligier/Microcar for the same young-driver and urban-commuter use cases, with the resources of Stellantis behind it.
• Opel (Stellantis): Sells the Rocks-e, a rebadged Citroën Ami that competes head-to-head in the same 45 km/h microcar segment Ligier Store Doesburg serves, leveraging Stellantis' broader dealer footprint.

Others

• MyWheels: Dutch car-sharing and subscription platform offering an alternative mobility model to vehicle ownership/subscription in the same regional market — adjacent ecosystem participant influencing Ligier Store Doesburg's subscription economics.

Emerging players

• Microlino AG: Swiss micro-EV startup producing a bubble-car-style electric quadricycle targeting the same urban-mobility niche as Ligier/Microcar, with growing European distribution that could overlap with Ligier Store Doesburg's customer base.

Direct peers

• Aixam: French manufacturer of 45 km/h microcars/quadricycles that directly competes with Ligier and Microcar in the same regulatory category, with its own European dealer network targeting young drivers and seniors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ligierstoreexperiencecenterdoesburg
• LinkedInlinkedin.com/company/ligier-experience-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ligier Store Doesburg