What My Wheels does

MyWheels is the largest car-sharing provider in the Netherlands, operating a fleet of more than 3,000 predominantly electric vehicles across over 100 Dutch cities and towns, accessible through a self-serve iOS and Android mobile application. Founded in 1993 and headquartered in Amsterdam, the company enables customers to find, book, and unlock vehicles directly via smartphone without physical rental counters, with usage-based pricing covering charging/fuel, insurance, maintenance, and roadside assistance. Beyond pay-per-use, MyWheels offers subscription tiers including MyWheels Pro at €25 per month (25% ride discount) and MyWheels Flex Lease from €225 per month for 5 to 15 driving days, targeting regular commuters and self-employed professionals.

The company serves four primary segments: individual consumers seeking occasional car access without ownership costs, self-employed professionals (ZZP), over 4,000 business clients (including Booking.com, HelloFresh, KPN, Bloomon, Budbee, VPRO, and Jeugdbescherming), and Dutch municipalities deploying shared mobility programs. Distribution is entirely direct through the mobile app and mywheels.nl website, with a product-led growth model and referral incentives (three free months of Pro for new users).

In 2025, MyWheels launched Europe's first large-scale Vehicle-to-Grid (V2G) car-sharing service in Utrecht through partnerships with Renault Group (vehicle supply), We Drive Solar (smart energy management platform), and the Municipality of Utrecht. The pilot began with 50 Renault 5 E-Tech bidirectional EVs with a planned fleet of 500, discharging over 65,000 kWh back to the local grid in its first five months. This positions MyWheels not merely as a mobility provider but as a distributed energy asset operator, with potential to monetize grid-balancing services alongside traditional rental revenue.

Name

My Wheels

Legal name

MyWheels

Website

https://mywheels.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

MyWheels is the largest car-sharing provider in the Netherlands, operating 3,000+ mostly electric shared vehicles across 100+ cities via a self-serve mobile app. It serves individual consumers, self-employed professionals, 4,000+ businesses, and municipalities, and launched Europe's first large-scale V2G car-sharing fleet in Utrecht in 2025.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Free-Floating Carsharing (One-Way) (TLAFAMAB)

akta.pro secondary industries

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)

Keywords

• Car sharing services
• Shared mobility
• Electric vehicle rental
• Vehicle-to-grid charging
• Corporate car sharing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pay-per-use car rental: Customers pay only for the hours and kilometers they drive. Rates are all-inclusive, covering fuel/charging, insurance, maintenance, and roadside assistance. This is the primary revenue stream for occasional users.
2. Subscription Plans (Pro/Plus): Monthly subscription fees (Pro at €25/month) providing 25% discount on all rides, free cancellation, and other benefits. Targets frequent users who rent multiple times per month.
3. Flex Lease: Monthly lease option starting at €225/month for regular commuters. Customers choose from 5, 10, or 15 driving days per month with predictable monthly costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MyWheels operates the largest car-sharing platform in the Netherlands, providing on-demand access to 3,000+ largely electric shared vehicles across 100+ cities through a mobile app. Customers can pay per use (hourly/kilometer rates with all-inclusive pricing covering fuel, insurance, maintenance, and roadside assistance) or choose subscription plans like Pro (€25/month with 25% discount) and Flex Lease (from €225/month for 5-15 driving days). The service targets individual consumers, self-employed professionals, businesses, and municipalities.

Product overview

MyWheels is the largest car-sharing provider in the Netherlands, operating a platform-based model with a mobile app as the primary interface. The core offering consists of the MyWheels Car-Sharing Platform providing access to thousands of largely electric shared vehicles. Additional modules include subscription plans (Pro at €25/month with 25% discount, Plus with ride discounts, and Flex Lease from €225/month for 5-15 driving days), a Vehicle-to-Grid (V2G) service enabling bidirectional charging for grid stability, Business Services for corporate clients, and Municipal Services for government partnerships. The platform serves individuals, self-employed professionals, businesses, and municipalities across 100+ Dutch cities.

Differentiator

Problem solved

Functional benefit

Brands

• MyWheels Pro: Subscription service offering 25% discount on rides, no starting fee, and free cancellations for €25 per month.
• MyWheels Flex Lease
• MyWheels Zakelijk

Products and services

• MyWheels Car-Sharing Platform
• MyWheels Pro Subscription
• MyWheels Flex Lease
• Vehicle-to-Grid (V2G) Car-Sharing Service
• MyWheels Business Services (Zakelijk)
• MyWheels for Municipalities (Gemeenten)

Quantifiable outcome

• V2G fleet discharged over 65,000 kWh back to grid in first 5 months
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Renault GroupcoreStrategic or Co-development Partner · 6 May 2025Renault Group supplies V2G-capable Renault 5 E-Tech electric vehicles for the Utrecht car-sharing fleet. The partnership enables Europe's first large-scale V2G car-sharing service, with 50 vehicles operational and 500 planned.
• We Drive SolarcoreStrategic or Co-development Partner · 6 May 2025We Drive Solar provides the smart energy management and V2G technology platform that enables bidirectional charging, allowing vehicles to store solar energy and discharge back to the grid during peak demand.
• Municipality of UtrechtcoreStrategic or Co-development Partner · 6 May 2025The Municipality of Utrecht collaborates in launching Europe's first V2G car-sharing service, supporting the city's sustainability and grid stability goals.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Turo: Turo is a leading peer-to-peer car-sharing platform. While operating in a different geography and P2P model, it is comparable as a technology-driven car-sharing marketplace serving consumers who want access without ownership.
• Getaround: Getaround operates a peer-to-peer car-sharing platform with a connected-car technology stack. It is comparable to MyWheels as a tech-enabled car-sharing operator serving users seeking temporary vehicle access.
• Onto: Onto is an EV subscription service operating in the UK offering all-inclusive monthly electric vehicle subscriptions. It is comparable to MyWheels' Flex Lease and Pro subscription offerings, particularly in the EV-only vehicle access category.

Direct peers

• Share Now: Share Now operates free-floating car-sharing services across European cities, directly competing with MyWheels' free-floating model. As a BMW/Daimler joint venture, it represents a well-capitalised free-floating competitor.
• Greenwheels: Greenwheels is another major Dutch car-sharing operator offering station-based car-sharing across the Netherlands. It directly competes with MyWheels for the same consumer, ZZP, and municipal customers in Dutch cities.
• SnappCar: SnappCar is a Dutch peer-to-peer car-sharing platform, headquartered in the Netherlands. It overlaps with MyWheels in Dutch shared mobility, though operating via a P2P model rather than an owned fleet.

Broad incumbents

• Free2Move: Free2Move is Stellantis' global mobility brand offering car-sharing, rental, and subscription services across Europe. It is a broader incumbent that competes in the same shared-mobility category with the backing of a major OEM.
• Sixt SE: Sixt is a major European car rental and mobility provider with subscription services (Sixt Flat). It competes indirectly with MyWheels' Flex Lease product and represents a broader incumbent in vehicle access without ownership.
• Zipcar: Zipcar is the largest car-sharing operator globally, owned by Avis Budget Group. While not present in the Netherlands, it is the established incumbent reference model for round-trip and station-based car-sharing comparable to MyWheels' core offering.
• Uber Carshare (formerly Car Next Door): Uber has expanded into car-sharing via Uber Carshare. As a broader mobility incumbent with deep capital, it represents a comparable car-sharing service bundled into a wider mobility platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/my_wheels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Wheels