myGolf
myGolf is a Spanish digital platform for amateur golfers offering green fee booking, tournament registration, and score tracking across Spanish courses. It also sells customizable golf apparel online and holds exclusive national distribution rights for EMEC golf products.
- Company typePrivate
- Founded2024
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What myGolf does
myGolf (legal entity ECOSYSTEM GOLFTECH, S.L.) is a Spain-based digital platform for amateur golfers, incorporated in 2024 and operating from registered offices in Dos Hermanas (Sevilla) and Rivas Vaciamadrid, with the consumer-facing brand based in Madrid. The platform enables amateur golfers to discover golf courses, book green fees, register for tournaments, share reviews and scores, and build a personal playing history across web and mobile (iOS/Android). The underlying technology is a multi-tenant digital platform — visible from course-specific tenant identifiers in image URLs — that supports side-by-side listings of green fees and tournaments with filters and availability checks. Published tournament output reached more than 200 events in 2025, with 13+ championships and six Ryder Cup events scheduled across Spain for 2026.
The company monetizes through four distinct revenue streams: (1) transaction-fee commissions on green fee bookings (€0–€120 per round depending on course and season), (2) tournament registration fees from the more than 200 events organized annually, (3) direct-to-consumer sales of technical golf apparel through its e-commerce sub-brand myGolf Shop (shop.mygolf.es), and (4) customization services adding €6 per personalized item for teams, clubs, and events. Distribution is omnichannel: a self-serve consumer platform, an owned e-commerce storefront, and an exclusive national distribution agreement for EMEC's new golf product line covering federations, tournament organizers, and golf courses.
Customer segments split between B2C amateur golfers (primary) and B2B partners including individual golf courses (Golf Marbella, Club de Golf La Siesta, El Retiro, Salamanca Golf, Faisanera Segovia, Centro Nacional de Golf, Real Club de Golf La Herrería, El Robledal, Hacienda del Álamo, Altaona, Golf de Ibiza, Golf Costa Daurada, Gaudí Golf Club), golf federations, tournament organizers, and teams seeking apparel. The company employs 1–10 people, is privately held, and closed a €370,000 financing round in February 2026 combining private capital with an ENISA loan. No revenue, ARR, or GMV is disclosed.
myGolf firmographics
Firmographics- Name
- myGolf
- Legal name
- ECOSYSTEM GOLFTECH, S.L.
- Website
- https://mygolf.es
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myGolf is a Spanish digital platform for amateur golfers offering green fee booking, tournament registration, and score tracking across Spanish courses. It also sells customizable golf apparel online and holds exclusive national distribution rights for EMEC golf products.
- Ownership category
- akta.pro rank
myGolf industry classification
Industry- Product category
- Amateur Golf Platform
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where myGolf is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
myGolf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Green Fee Booking Commissions: Platform facilitates booking of green fees at golf courses across Spain, earning transaction-based revenue from each booking.
- Tournament Registration Fees: The company organizes and manages golf tournaments, earning revenue from participant registration fees. In 2025, the company published over 200 tournaments.
- Golf Apparel Sales: myGolf operates an e-commerce store (shop.mygolf.es) selling technical golf apparel including polos, sweatshirts, jackets, and accessories directly to consumers. The shop offers both standard and personalized/customized products.
- Customization Services: The platform provides personalization services for golf apparel, adding names, numbers, logos, or custom designs to garments for teams, clubs, and events. Customization adds €6 to product prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Green fees vary by course |
| Unit Pricing | Pay-as-you-go | Volume-based pricing for golf apparel |
| Other | Pay-as-you-go | Personalization fee for custom items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
myGolf product offering
Product offeringCore offering
myGolf is a Spanish digital platform that lets amateur golfers discover golf courses, book green fees, register for tournaments, track scores, and purchase technical golf apparel via an integrated e-commerce storefront. The platform operates a consumer-facing marketplace connecting golfers with partner golf courses for tee-time bookings and tournament events, and sells its own branded and EMEC-distributed apparel with on-demand customization for individuals, teams, and clubs.
Product overview
myGolf is a digital platform for amateur golf in Spain operating as a two-part ecosystem: (1) the core myGolf Platform enabling green fee booking, tournament registration, golf course discovery, and score tracking, and (2) myGolf Shop (shop.mygolf.es), an e-commerce platform for technical golf apparel and accessories with customization services. The platform published over 200 tournaments in 2025 and plans to organize more than 13 championships across Spain in 2026 along with six Ryder Cup events. A strategic partnership makes myGolf the national exclusive distributor of EMEC's golf product line.
Differentiator
Problem solved
Functional benefit
Products and services
- myGolf Platform Online and mobile platform for amateur golfers in Spain to explore hundreds of golf courses, book tee times, register for tournaments, share reviews, and track scores; published over 200 tournaments in 2025 with 13+ championships and 6 Ryder Cup-style events planned for 2026.
- Green Fee Booking Tee-time reservation service across partner golf courses in Spain, allowing golfers to browse availability, compare prices, and book rounds through the myGolf platform with prices varying by course (e.g., Centro Nacional de Golf and Real Club de Golf La Herrería at €120; El Robledal Golf at €41; Altaona Golf at €38; Golf de Ibiza at €50).
- Tournament Management and Registration Platform capability that lets golfers discover golf tournaments, register in seconds, compete at appropriate skill levels, and participate in championships and Ryder Cup-style events organized by myGolf and partner federations across Spain.
- myGolf Shop E-commerce Storefront Online store at shop.mygolf.es selling branded and EMEC-distributed technical golf apparel for individuals, teams, and clubs; offers standard and customizable products with 2–5 business day standard delivery (up to 15 days for personalized items).
- Technical Golf Apparel (Polos, Pants, Jackets, Vests, Sweatshirts, Windbreakers) Retail line of technical golf clothing and accessories sold through shop.mygolf.es for men and women, featuring moisture management, breathability, and stretch; volume discounts apply (26-50 units 5% off, 51-100 units 10% off, 101+ units 15% off).
- Apparel Personalization and Customization Service Made-to-order personalization of golf apparel for clubs, teams, tournaments, and corporate events; adds names, numbers, logos, or custom designs to garments via the shop.mygolf.es quotes flow.
- EMEC Golf Product National Distribution Exclusive national distribution in Spain of EMEC's golf product line, supplying federations, tournament organizers, golf courses, and golf-sector companies with EMEC-branded products.
Quantifiable outcome
- Over 200 tournaments published in 2025
- +1 more outcomes
Companies that use myGolf
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
myGolf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
myGolf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EMECcoremyGolf signed a strategic agreement to become the national exclusive distributor of EMEC's new golf product line. This partnership strengthens myGolf's service offering to federations, tournament organizers, golf courses, and sector companies across Spain.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
myGolf competitors and assessment
Company assessmentDirect peers
- Leading Courses: European golf-course booking platform with strong Iberian coverage, offering tee-time reservations and course reviews — a direct competitor to myGolf's core booking and discovery features.
- 18Birdies: Mobile-first amateur-golf app combining tee-time booking, tournament management, score tracking and social features — overlapping closely with myGolf's platform feature set.
- Playtomic: Spanish-founded sports booking marketplace (padel, tennis, golf) with a similar digital platform model: booking commissions, tournaments and a social layer for amateur players across Spain.
- Golfshot: Amateur-golf app with GPS rangefinder, scorecard, statistics and tee-time booking; comparable as a consumer-facing digital companion for amateur golfers.
- TeeTimes: Iberian tee-time booking and golf-course aggregator operating in Spain and Portugal, directly comparable to myGolf's green-fee booking and tournament discovery offering for amateur golfers.
Emerging players
- Arccos Golf: AI-powered golf performance and shot-tracking platform with social/competitive features; comparable to myGolf's scorecard and tournament functionality from a product/category standpoint.
Broad incumbents
- GolfNow: Largest global tee-time booking platform (owned by NBC Sports) and the incumbent benchmark for golf-course inventory aggregation, marketplace dynamics, and commission-based booking revenue.
- FootJoy: Global leader in golf apparel, gloves and footwear — directly comparable to myGolf's apparel range, particularly the golf gloves and technical polos.
- Decathlon Golf: Mass-market sporting-goods retailer with a strong golf apparel and accessories line, competing with myGolf Shop on price and assortment in Spain.
Others
- EMEC: Spanish golf products/accessories brand whose exclusive national distribution rights are held by myGolf; comparable as a partner/supplier and adjacent player in Spain's amateur-golf equipment ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
myGolf social profiles
Digital presencemyGolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
myGolf leadership team
Management profileNumber of profiles
Profiles1 record
myGolf funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myGolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myGolf
What does myGolf do?
myGolf is a Spanish digital platform that lets amateur golfers discover golf courses, book green fees, register for tournaments, track scores, and purchase technical golf apparel via an integrated e-commerce storefront. The platform operates a consumer-facing marketplace connecting golfers with partner golf courses for tee-time bookings and tournament events, and sells its own branded and EMEC-distributed apparel with on-demand customization for individuals, teams, and clubs.
Is myGolf a public or private company?
myGolf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myGolf founded?
myGolf was founded in 2024. It employs 1 to 10 people.
Where is myGolf based?
myGolf is headquartered in Madrid, Spain, in the Europe region.
How does myGolf make money?
Four revenue lines are on record. Green Fee Booking Commissions are the primary driver. The others are tournament Registration Fees, golf Apparel Sales and customization Services.
Who are myGolf's main competitors?
Direct peers on record are Leading Courses, 18Birdies, Playtomic, Golfshot and TeeTimes. Arccos Golf is listed as an emerging player. Broad incumbents are GolfNow, FootJoy and Decathlon Golf. EMEC is listed as an others.
Does myGolf have an API?
No public API is recorded for myGolf.
What industry is myGolf in?
myGolf's product category is Amateur Golf Platform. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 45911 and its SIC code is 7900.