What Sportsman Solutions does

Sportsman Solutions is a turnkey sports facility development and management firm headquartered in Waukee, Iowa. The company provides end-to-end services across the facility lifecycle — pre-development feasibility studies, financial modeling and development strategy, sponsorship and naming rights brokering, post-opening facility management, and programming/event operations — for municipal governments, school districts, private sports complex operators, and nonprofit organizations. Reported scale metrics include $400M+ in facility development value placed in service, 30+ projects nationwide spanning six US regions, 500,000+ annual facility visitors, and 100+ events hosted annually.

The company's core products fall into four service lines: (1) Feasibility & Planning, including market demand analysis and 5–10 year financial pro formas; (2) New Facility Development, including sponsorship integration planning and operational readiness; (3) Sponsorship & Revenue, including naming rights brokering, asset audit and valuation, strategic package design, and consultative sales — reported to generate $250K–$2M+ in annual sponsorship revenue per facility; and (4) Post-Opening Facility Management, with 5-year average engagement length. Underlying the management practice is the Sportsman Media sub-brand, a multimedia service line offering website design, graphic design, social media management, SEO, photography, and videography. The technology is described as a digital marketing and content production platform; no proprietary software products, AI/ML capabilities, or API offerings are disclosed.

Revenue is generated through a mix of project-based professional services (feasibility, development advisory), recurring managed services (facility management), transaction-based sponsorship and naming rights fees, programming/event revenue, and ancillary development advisory. Pricing models range from one-time project fees (website design, graphic design, photography) to subscription and multi-year contracts (marketing packages 6–12 months; sponsorship contracts multi-year). GTM is a consultative B2B sales motion targeting municipal, education, private operator, and nonprofit buyers through direct outreach, RFP responses, and relationship development. The company is privately held and co-owned by founders Mike Mahoney and Pat Yacinich, with no disclosed institutional investors or external equity.

Name

Sportsman Solutions

Legal name

Sportsman Solutions

Website

https://sportsmansolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsman Solutions is a turnkey sports facility development and management firm serving municipalities, school districts, private operators, and nonprofits, providing feasibility studies, sponsorship brokering, facility management, and in-house multimedia services across 30+ projects nationwide.

Ownership category

akta.pro rank

Product category

Sports Facility Development & Management Services

NAICS

Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Sports facility consulting
• Facility development services
• Sponsorship sales
• Facility management
• Sports marketing services

Headquarters

HQ city

Waukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship & Naming Rights: Brokering high-value partnerships for complex naming rights, facility-wide signage, and specialized programming. Revenue potential of $250K–$2M+ annually per facility.
2. Facility Management: Professional oversight of daily operations, maintenance, and safety protocols for sports complexes on an ongoing basis.
3. Pre-Development & Feasibility Studies: Market demand analysis, financial projections, and site planning services to validate project viability.
4. Programming & Events: Revenue from tournaments, leagues, camps, and training programs. $50K–$250K+ per major weekend event.
5. Ancillary Development: Structured facilities to attract hotels, restaurants, and retail generating independent traffic and economic impact.
6. Marketing & Media Services: Social media, SEO, website design, photography, videography, and graphic design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sportsman Solutions provides turnkey sports facility development and management services across the full asset lifecycle: feasibility studies and pre-development analysis, new facility development and design strategy, sponsorship and naming rights sales, post-opening facility management, and a media division (Sportsman Media) delivering website design, graphic design, social media management, SEO, photography, and videography. The company targets municipalities, school districts, private sports complex operators, nonprofits, and youth sports organizations, with engagements averaging five years in length for managed facilities.

Product overview

Sportsman Solutions is a turnkey sports facility development and management company operating as a unified service platform rather than a software product. The core offerings include Pre-Development & Feasibility Studies for validating project viability, New Facility Development services bridging financial vision to physical reality, Sponsorship & Naming Rights Strategy for revenue optimization, and Post Opening Facility Management. These are supported by the Sportsman Media division providing website design, graphic design, social media marketing, SEO packages, photography, and videography services. The company also offers specialized sub-products for sponsorship program execution including asset valuation, strategic package design, consultative sales, and fulfillment reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Sportsman Media: Full multimedia services including website design, graphic design, social media management, photography, and videography.

Products and services

• Pre-Development & Feasibility Study

Quantifiable outcome

• $250K–$2M+ annual sponsorship revenue potential per facility
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, major and foundational.

• City of PortagecoreStrategic or Co-development Partner · 10 March 2026The City of Portage launched its first-ever Parks Naming Rights and Sponsorship Program in partnership with Sportsman Solutions. The program offers tiered sponsorship opportunities from $500 upward, including facility naming rights, event partnerships, park signage, and community activation sponsorships. First opportunity involves Powered By naming rights for Founders Square with over 3.4 million vehicles passing annually.
• The Coca-Cola CompanymajorStrategic or Co-development Partner~$350K beverage rights agreement secured for Gregg Young Sports Campus in Norwalk, IA as part of comprehensive sponsorship program development.
• GreenState Credit UnionfoundationalStrategic or Co-development PartnerNaming rights partner for GreenState Millard Activity Center. Generated $2.5M+ in base term sponsorship value prior to opening; total agreements exceed $5M+ across full terms.
• Horizon Events CentercoreStrategic or Co-development PartnerIndoor multi-use facility in Clive, IA optimized for tournaments, leagues, and large-scale events with 100+ events annually. Sportsman Solutions led sponsorship program development.
• Gregg Young Sports CampuscoreStrategic or Co-development Partner$30M sports complex within $300M development in Norwalk, IA designed to host tournaments, leagues, and year-round programming. Secured $2M+ in sponsorship revenue.
• Virginia Beach Field HousecoreStrategic or Co-development PartnerLarge-scale indoor sports complex in Virginia Beach, VA hosting tournaments, leagues, and events with over 1M annual visitors. Sportsman Solutions led sponsorship program development.
• Eastern Sports ManagementmajorStrategic or Co-development PartnerPrivate operator partner for Virginia Beach Field House. Sportsman Solutions led comprehensive sponsorship program development.
• Sportsplex WestcoreStrategic or Co-development PartnerMulti-use indoor sports facility in Waukee, IA supporting youth athletics, training, leagues, and community programming. Sportsman Solutions led sponsorship program development.
• Corda Sports CentercoreStrategic or Co-development PartnerNew sports and recreation facility opening 2026 in North Liberty, IA designed for youth athletics and community programming. Secured $2M+ in sponsorship revenue prior to opening.
• Cy-Hope Sports ComplexcoreStrategic or Co-development PartnerNonprofit multi-use sports complex in Cypress, TX focused on youth athletics, training, and community programming. Sold naming rights and established multiple category-based agreements.
• Hagerstown Field HousecoreStrategic or Co-development PartnerMulti-use indoor sports facility in Hagerstown, MD hosting tournaments and events. Led sponsorship development including packaging naming rights and category partnerships.
• Jeff Rouse CentercoreStrategic or Co-development PartnerMulti-use indoor sports and aquatics facility in Stafford, VA serving as a regional destination. Led sponsorship development across facility assets and programming.
• CHI Health MultiPlexcoreStrategic or Co-development PartnerMulti-use sports and recreation facility in Omaha, NE. Secured multiple sponsorship partnerships and developed category-based integrations.
• Mylan ParkcoreStrategic or Co-development PartnerLarge multi-sport complex in Morgantown, WV featuring indoor and outdoor facilities. Led sponsorship opportunities development across facilities and events with corporate partnerships.
• Hunziker Sports ComplexcoreStrategic or Co-development PartnerOutdoor sports complex in Ames, IA hosting tournaments and events. Secured naming rights partnership and established partnerships.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• RISE Sports Management: Emerging sports facility management and event operations firm serving youth sports complexes. Comparable in target customer base and service offering mix, though smaller in scale and portfolio breadth than Sportsman Solutions.

Broad incumbents

• ASM Global: Largest venue management firm globally (formed from SMG and AEG Facilities). Comparable to Sportsman Solutions' facility management line of business, though ASM Global focuses primarily on large arenas and convention centers rather than youth/community sports complexes.

Direct peers

• Playfly Sports: Sports marketing and media rights company with sponsorship sales and fan engagement services. Comparable to Sportsman Solutions on the sponsorship and media sides, with similar multi-vertical (high school, college, pro) sponsorship inventory monetization.
• Learfield: College sports multimedia rights holder and sponsorship platform. Comparable to Sportsman Solutions in monetizing venue and event sponsorship, particularly with school district and college facility clients such as GreenState Millard Activity Center.
• Legends Hospitality: Sports venue hospitality, sponsorship, and merchandise services company. Comparable to Sportsman Solutions in offering integrated facility services including sponsorship sales, premium hospitality, and venue operations for sports properties.
• Van Wagner Sports & Entertainment: Sports marketing, signage, and sponsorship sales firm operating across collegiate and professional venues. Directly comparable to Sportsman Solutions' sponsorship and naming rights strategy practice in how it monetizes venue assets through corporate partnerships.
• Boomtown Sports: Youth sports facility operator and management platform. Closely comparable to Sportsman Solutions' facility management and programming practice in the youth/amateur sports complex segment.
• Oak View Group: Major sports and entertainment venue development and operating firm. Highly comparable to Sportsman Solutions because both provide turnkey development, programming, and operational services for sports facilities, though Oak View Group operates at significantly larger scale and capital.
• Centre Management: Sports and entertainment venue management and consulting firm providing development, operations, and sponsorship services. Comparable to Sportsman Solutions' end-to-end approach to facility development and ongoing management.

Regional players

• Big South Sports: Regional sports facility operator and event management firm in the Southeastern US. Comparable in providing youth and amateur tournament operations and facility services, though geographically concentrated relative to Sportsman Solutions' Midwest-anchored footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportsman-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsman Solutions