Fibra
Fibra is a Toronto-based FemTech company developing patented yarn-based smart underwear that continuously tracks vaginal pH, discharge, temperature, and heart metrics, syncing via BLE to an AI-powered app for personalized cycle, fertility, and reproductive health insights for individual consumers.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fibra does
Fibra is a Toronto-based FemTech startup founded in 2022 by biomedical engineer Parnian Majd that has developed smart underwear integrating proprietary, patented yarn-based textile sensors capable of passively tracking vaginal pH, vaginal discharge volume, skin temperature, resting heart rate, and heart rate variability on a continuous basis. The sensors transmit data via Bluetooth Low Energy to the Fibra companion mobile app (iOS and Android), where AI models generate personalized cycle-phase predictions, fertile-window identification, pattern baselines, and contextual insights, with use cases spanning general cycle tracking, fertility planning, PCOS and endometriosis management, and perimenopause monitoring.
The technology stack combines textile engineering, embedded BLE electronics (a detachable unit that snaps onto a magnetic waistband), and an AI layer trained on more than 4 million proprietary data points; the company claims compliance with IEC 60601 (medical electrical equipment safety), ISO 10993 (biocompatibility), and Canada's PIPEDA, with data stored in encrypted Firebase Cloud Firestore. Fibra has built a network of eight university research partnerships across Canada and the United States (York, Centennial, OCAD, George Brown, Durham, University of Toronto, University of North Dakota, NC State) covering biosensor chemistry, predictive modeling, validation, and product design.
Commercially, Fibra operates a direct-to-consumer model through myfibra.com and is in a pre-launch phase: its Founders Club program accepts $1 early access reservations (capped at 300 founding members) that lock in 40%+ founder discounts and is building toward retail hardware shipments and a likely app-subscription tier. The company is pre-revenue, has raised $1.25M USD in an oversubscribed pre-seed round (lead investor Two Small Fish Ventures), received a $20,000 CAD Desjardins small business grant, and is led by an 11-person team anchored by a biomedical-engineering founder/CEO, a CTO, and advisors with deep medical-device regulatory and health-tech expertise.
Fibra firmographics
Firmographics- Name
- Fibra
- Legal name
- Fibra Inc.
- Website
- https://myfibra.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fibra is a Toronto-based FemTech company developing patented yarn-based smart underwear that continuously tracks vaginal pH, discharge, temperature, and heart metrics, syncing via BLE to an AI-powered app for personalized cycle, fertility, and reproductive health insights for individual consumers.
- Ownership category
- akta.pro rank
Fibra industry classification
Industry- Product category
- Women's reproductive health wearables
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
Keywords
Where Fibra is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fibra business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Smart Underwear Hardware Sales: Fibra sells smart underwear with integrated textile sensors. The product includes a detachable electronic unit that snaps onto the magnetic waistband. Early access reservation currently requires a $1 deposit toward the full purchase price.
- App Subscription (implied): The app provides personalized insights, cycle predictions, and data visualization. Terms indicate some features may require a subscription. The company collects biomarker data, period history, symptom data, and fertility-affecting disorder information to power AI predictions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Access Reservation - $1 deposit |
| Subscription | Annual | Founder Pricing - 40%+ discount |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Fibra product offering
Product offeringCore offering
Fibra designs, develops, and sells the world's first smart underwear with proprietary yarn-based sensors woven directly into the fabric. The underwear continuously captures vaginal pH, discharge volume, skin temperature, resting heart rate, and HRV, transmitting data via Bluetooth Low Energy to a companion iOS/Android mobile app where AI models deliver personalized cycle predictions, phase identification, fertile window insights, and reproductive health explanations for individual women consumers. The product is currently sold through a Founders Club early access reservation program ($1 deposit toward full purchase) on Fibra's direct-to-consumer e-commerce site.
Product overview
Fibra offers a two-component consumer wellness product: the Fibra Smart Underwear™ — the world's first smart underwear with proprietary yarn-based sensors woven directly into fabric — paired with the Fibra companion app (iOS/Android). The textile-embedded sensors continuously capture vaginal pH, discharge volume, skin temperature, heart rate, and HRV, transmitting data via Bluetooth Low Energy to the app where AI-powered analytics deliver personalized cycle predictions, phase identification, and reproductive health insights. Early access is available through the Founders Club reservation program.
Differentiator
Problem solved
Functional benefit
Products and services
- Fibra Smart Underwear™ The world's first smart underwear with proprietary yarn-based sensors woven into fabric that continuously tracks vaginal pH patterns, discharge volume changes, skin temperature, resting heart rate, and HRV for real-time reproductive health monitoring and cycle tracking. Includes a detachable electronic unit that snaps onto the magnetic waistband. Designed for individual women consumers for non-invasive daily wear.
- Fibra Companion App Companion mobile application for iOS and Android that syncs with the Fibra Smart Underwear via Bluetooth Low Energy. Displays continuous biomarker data, cycle phase predictions, pattern trends, and AI-generated personalized reproductive health insights in real time for individual women users.
- Founders Club Early Access Reservation Pre-launch reservation program allowing individual women consumers to reserve a Fibra Smart Underwear for a $1 deposit applied toward the full purchase. Locks in founder pricing (over 40% discount), priority production access, exclusive discounts on partner offerings (coaching, nutrition supplements), and is limited to 300 founding members.
Quantifiable outcome
- Over 4 million data points collected to validate the technology
- +3 more outcomes
Companies that use Fibra
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Fibra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Fibra partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- MaRS Discovery DistrictcoreFibra partnered with MaRS for the French Embassy x MaRS event, selected as one of only three startups to pitch at AI-driven women's health innovation event. MaRS features Fibra in blog posts about menopause care gaps.
- Toronto Metropolitan UniversitycoreFibra is affiliated with TMU and has been part of 3 incubators at the university. The university features founder Parnian Majd in alumni news as a women-in-tech leader. Fibra collaborates with TMU researchers on yarn-based sensor technology.
- Brampton Venture ZonesupportingFibra was selected as one of the newest startups in the 2023 Launch Program, receiving go-to-market strategy development and pilot launch planning support.
- York UniversitysupportingFibra collaborates with researchers at York University to develop advanced biosensors for biochemical health monitoring, optimizing sensor fabrication, validation, and data collection.
- Centennial CollegesupportingJoint research initiative driving innovation in biophysical textile-based sensors, rigorously validating performance while ensuring optimal user comfort and functional integration.
- OCAD UniversitysupportingResearchers enhancing Fibra smart underwear's product functionality, ensuring seamless integration into daily wear with sleek, user-friendly design merging technology with modern aesthetics.
- George Brown CollegesupportingPartnership to engineer sophisticated, fashion-forward cotton underwear that blends advanced sensor technology with elegant, flattering design.
- Durham CollegesupportingFibra partnered with Durham College researchers to validate predictive models, sensor accuracy, and machine learning algorithms, advancing fertility tracking precision.
- University of North DakotasupportingPartnership to advance predictive modeling capabilities, refining algorithms that interpret physiological signals to deliver more accurate, real-time reproductive health insights.
- University of TorontosupportingCollaboration with U of T researchers for rigorous product validation to ensure accuracy, reliability, and performance across real-world wear conditions.
- NC State UniversitysupportingWorking alongside NC State to drive product development forward, optimizing textile integration, sensor performance, and overall system design.
- OBIO (Ontario Bioscience Innovation Organization)supportingFibra pitched at the OBIO Investment Summit in February 2025 alongside companies and investors in the women's health industry.
- French Embassy in Canada / La French Tech TorontosupportingFibra was one of only three startups selected to pitch at the Embassy of France in Canada & La French Tech Toronto event in partnership with MaRS, highlighting AI-driven innovation in women's health.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fibra competitors and assessment
Company assessmentDirect peers
- Tempdrop: Israel-based wearable fertility tracker that captures overnight temperature for cycle and ovulation prediction. Sells a hardware-plus-app product to a similar customer segment (women trying to conceive or manage irregular cycles) at comparable price points.
- Ava: Switzerland-based FemTech company selling a fertility tracking bracelet that captures skin temperature, HRV, and other physiological signals for cycle and ovulation prediction. Most direct consumer-product competitor in the continuous fertility tracking wearable category.
- Mira: US-based FemTech company offering at-home hormone tracking via urine test wands and a connected analyzer for fertility and cycle monitoring. Competes for the same use case (hormonal cycle tracking) using a different sensing modality, and is similarly targeting PCOS and perimenopause segments.
- Myant: Toronto-based textile computing company developing yarn-based sensors and smart apparel for health monitoring. Closest technical peer to Fibra — both Canadian companies working on fabric-integrated biometric sensing with overlapping university partnerships and biomedical engineering talent base.
- Natural Cycles: Sweden-based app-led fertility and contraception company with FDA-cleared digital contraceptive claims. Competes for the same target customer (women seeking cycle/fertility insights) via an app-plus-basal-thermometer model, representing both a substitute and a potential partnership/clinical pathway reference.
Emerging players
- Embr Labs: US-based wearables company focused on women's thermal wellness (personal heating/cooling wristband). Smaller-scale adjacent player in the women's wearable category that has explored fertility and menopause use cases, sharing the same demographic and DTC channels.
- Clue: Germany-based period and cycle tracking app with a large user base and a 'Clue Birth Control' FDA-cleared feature. Serves the same target customer (women tracking reproductive health) via an app-first model without proprietary hardware, making it a substitute and a partner candidate.
Broad incumbents
- Oura: Finland-based smart ring company capturing sleep, HRV, and temperature trends with a $1B+ valuation. The Oura Ring already includes cycle tracking features and represents a major adjacent competitor that could expand into reproductive-specific features with substantially more resources.
- Elvie: UK-based women's health technology company best known for smart breast pumps and pelvic floor trainers. Competes in the broader connected women's health hardware category with strong brand recognition and substantially more capital, representing an incumbent threat and potential acquirer.
Regional players
- Kindbody: US-based fertility clinic and women's health platform offering in-clinic and at-home fertility testing and treatment. Comparable only in target customer (women managing reproductive health) but operates a service-delivery model rather than hardware, making it a complementary partner in the fertility care ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Fibra social profiles
Digital presenceFibra compliance and trust
Trust signalCompliance6 records
Fibra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fibra leadership team
Management profileNumber of profiles
Profiles15 records
Fibra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fibra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fibra
What does Fibra do?
Fibra designs, develops, and sells the world's first smart underwear with proprietary yarn-based sensors woven directly into the fabric. The underwear continuously captures vaginal pH, discharge volume, skin temperature, resting heart rate, and HRV, transmitting data via Bluetooth Low Energy to a companion iOS/Android mobile app where AI models deliver personalized cycle predictions, phase identification, fertile window insights, and reproductive health explanations for individual women consumers. The product is currently sold through a Founders Club early access reservation program ($1 deposit toward full purchase) on Fibra's direct-to-consumer e-commerce site.
Is Fibra a public or private company?
Fibra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fibra founded?
Fibra was founded in 2022. It employs 11 to 50 people.
Where is Fibra based?
Fibra is headquartered in Toronto, Canada, in the North America region.
How does Fibra make money?
Two revenue lines are on record. Smart Underwear Hardware Sales are the primary driver. The others are app Subscription (implied).
Who are Fibra's main competitors?
Direct peers on record are Tempdrop, Ava, Mira, Myant and Natural Cycles. Emerging players are Embr Labs and Clue. Broad incumbents are Oura and Elvie. Kindbody is listed as a regional player.
Does Fibra have an API?
No public API is recorded for Fibra.
What industry is Fibra in?
Fibra's product category is Women's reproductive health wearables. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices). Its NAICS code is 31599 and its SIC code is 2340.