Oshkosh Community YMCA

What Oshkosh Community YMCA does

Oshkosh Community YMCA is a 501(c)(3) nonprofit organization operating in Oshkosh, Wisconsin, with a stated founding year of 1955 and a headcount band of 101–250 employees. It delivers a broad portfolio of community wellness and youth development programs across five owned facilities: the Downtown YMCA at 324 Washington Avenue, the 20th Avenue YMCA, the Oshkosh Y Tennis & Pickleball Center, the YMCA Childcare Center at UWO (opened July 1, 2023), and Camp Winni-Y-Co. Programming spans health and wellness (group exercise, personal training, chronic condition programs), aquatics (swim lessons, adapted aquatics, lifeguard training, OSHY swim team), sports (youth, adult, tennis/pickleball, ice arena, adapted), childcare and camps, arts and humanities, and the FOREVERWELL 55+ program line.

The technology stack is built on standard nonprofit sector tooling rather than proprietary systems. The Daxko operations platform underpins online program registration, membership management, and scheduling across all locations; dedicated iOS and Android mobile apps provide account management and program discovery; LiveBarn delivers live streaming and 30-day recording access for ice arena events; and OneEach Technologies powers the public website. No proprietary AI/ML capabilities, APIs, or differentiated technology assets are disclosed.

The business model combines recurring subscription revenue (monthly membership dues with senior, family, and insurance-sponsored tiers), transactional program fees (swim lessons, sports leagues, childcare, summer camps, personal training, court rentals), charitable donations and event-based fundraising (Kids Mud Run, Oshkosh Century Bike Ride), and ancillary facility rentals. The FOR ALL Financial Assistance program, supported by 100% of certain event proceeds, extends access to lower-income households. The organization serves five primary customer segments — Youth & Families, Adults, Older Adults, Individuals with Disabilities, and Employers — and participates in the YMCA of the USA nationwide membership network for reciprocal facility access across Wisconsin and nationally.

Name

Oshkosh Community YMCA

Legal name

Oshkosh Community YMCA

Website

https://oshkoshymca.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Oshkosh Community YMCA is a 501(c)(3) nonprofit operating five facilities in Oshkosh, Wisconsin, delivering fitness, aquatics, childcare, youth and adult sports, and senior wellness programming to individuals and families across the region.

Ownership category

akta.pro rank

Product category

Community Fitness & Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Club Sports Programs (EDALAIAB), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Group Camping & Scout Camps (THAGAOAI), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Community fitness
• Youth development
• Senior wellness programs
• Licensed childcare services
• Aquatics and swim lessons

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The primary revenue stream consists of monthly and annual membership dues paid by individuals and families. Membership provides access to facilities, group exercise classes, pools, and discounts on programs. Multiple membership tiers exist including standard adult/youth/family, senior-specific plans, and health insurance-sponsored memberships (Renew Active, One Pass, SilverSneakers, Silver&Fit, WPS). A facility-only membership is available for those wanting access only to the Tennis & Pickleball Center.
2. Program Fees: Revenue from fee-based programs including swim lessons, sports leagues, childcare, summer camps, before/after school care, personal training, group fitness classes, tennis/pickleball court reservations, and ice skating. Both members and non-members can participate, with members receiving discounted rates.
3. Donations & Fundraising: Charitable contributions through annual giving, banner-level giving, planned giving, and event-based fundraising (e.g., the annual Century Bike Ride). 100% of proceeds from certain events supports the FOR ALL Financial Assistance program. The YMCA is a 501(c)(3) not-for-profit organization.
4. Facility Rentals & Private Events: Revenue from renting facilities for private events, birthday parties, ice arena rentals, and meeting room usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oshkosh Community YMCA is a 501(c)(3) nonprofit community organization that delivers membership-based access to fitness facilities, group exercise classes, indoor and outdoor aquatics, swim lessons, youth and adult sports leagues, summer camps, licensed childcare, before/after school care, senior wellness (FOREVERWELL 55+) programs, tennis and pickleball, indoor ice arena programming, and adapted sports/aquatics across five Oshkosh-area facilities. It supplements fee revenue with charitable donations and a FOR ALL financial assistance program that subsidizes access for low-income community members.

Product overview

Oshkosh Community YMCA is a 501(c)(3) nonprofit organization offering a comprehensive portfolio of community wellness and youth development programs across multiple facilities. The organization operates three main locations (20th Avenue YMCA, Downtown YMCA, and Tennis & Pickleball Center) plus Camp Winni-Y-Co, providing health & wellness facilities, childcare services, aquatics/swim instruction, youth & adult sports leagues, arts & humanities programming, and specialized senior wellness through the FOREVERWell program. The YMCA integrates with Daxko for program registration and membership management, LiveBarn for ice arena streaming, and offers mobile apps for iOS and Android. Programs span from early childhood (parent/child swim lessons, preschool programs, childcare) through teens (Youth Adventure, Youth in Government, sports leagues) to seniors (55+ fitness classes, Memory Cafe, Foot Care Clinics), with financial assistance available through the FOR ALL program.

Differentiator

Problem solved

Functional benefit

Brands

• FOR ALL Financial Assistance Program: Financial assistance program ensuring everyone has access to YMCA resources regardless of financial circumstances
• FOREVERWELL
• Camp Winni-Y-Co
• Beyond Limits Veterans Program
• Phones Down, Eyes Up
• Safety Around Water (SAW)

Products and services

• 20th Avenue YMCA

Quantifiable outcome

• YMCA Childcare Center at UWO serves up to 138 children
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Valley VNA Senior CareminorStrategic or Co-development PartnerThe Oshkosh YMCA partners with Valley VNA Senior Care to host monthly foot care clinics at the Downtown YMCA. A nurse from Valley VNA provides foot soaks, nail trimming, filing, foot massage, and treatment of minor corns or callouses for $40 per session. Valley VNA handles appointment scheduling.
• Fox Valley Memory ProjectminorStrategic or Co-development PartnerThe YMCA Memory Café program is co-hosted with the Fox Valley Memory Project, providing a safe and welcoming space for individuals experiencing memory loss and their care partners. The program features activities including music, guest speakers, and crafts.
• Alzheimer's AssociationminorStrategic or Co-development PartnerPartner in the Memory Café program, co-hosted with the Alzheimer's Association and Fox Valley Memory Project, providing monthly social engagement events for individuals with Alzheimer's, MCI, or dementia and their care partners.
• Disabled American Veterans (DAV)minorOthersThe DAV (Disabled American Veterans) sponsors veteran Greg Golliher's personal training sessions at the Oshk YMCA, covering costs of his rehabilitation training. This partnership supports the YMCA's Beyond Limits Veterans Program and demonstrates the Y's commitment to veteran wellness.
• Fox Communities Credit UnionminorGTM or Marketing PartnerFox Communities Credit Union is the presenting sponsor of the annual Kids Mud Run fundraiser, which benefits the FOR ALL Financial Assistance program.
• Quandt PlumbingminorGTM or Marketing PartnerQuandt Plumbing is the sponsor of the Mini Mud Run (for ages 1-3) at the annual Kids Mud Run event.
• University of Wisconsin-Oshkosh StudentsminorStrategic or Co-development PartnerUW-Oshkosh students lead the Adapted Aquatics program at the YMCA, which serves individuals with physical and cognitive disabilities. This student involvement provides both program delivery and educational opportunities.
• Oshkosh Area Youth Hockey Association (Warbirds)minorChannel Partner/ Reseller/ DistributorThe Oshkosh Area Youth Hockey Association (Warbirds) operates out of the YMCA's indoor ice arena, using the facility for practices and games.
• Oshkosh Ice HawksminorChannel Partner/ Reseller/ DistributorThe Oshkosh Ice Hawks hockey team calls the YMCA ice arena home for their practices and games.
• UW-Oshkosh Men's Club HockeyminorChannel Partner/ Reseller/ DistributorThe UW-Oshkosh Men's Club Hockey team uses the YMCA indoor ice arena for home games and practices.
• YMCA of the USAcoreStrategic or Co-development PartnerThe Oshkosh Community YMCA is an independent and autonomous member association of the national YMCA of the USA. This affiliation provides the Nationwide Membership network, national program standards, and shared mission framework (Youth Development, Healthy Living, Social Responsibility). The organization participates in national campaigns such as Phones Down, Eyes Up™ for water safety.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Premium national fitness operator with broad programming (fitness, aquatics, family, sports); competing for adult wellness share at a higher price point and broader scale than the Y.
• Planet Fitness: National low-cost fitness chain competing for price-sensitive adult members who only need basic gym access — the primary budget alternative to Y membership.
• Anytime Fitness: 24/7 franchise fitness model offering convenient, low-cost access — direct competition for casual adult fitness members in the same geography.

Direct peers

• Greater Green Bay YMCA: Another independent Wisconsin community YMCA of similar scale with comparable multi-facility fitness, aquatics, childcare, and youth development programming — the most directly comparable peer.
• YMCA of Dane County: Larger Wisconsin community YMCA operating multiple branches with similar membership, childcare, aquatics, and sports programming; relevant for benchmarking scale and programming depth.
• Kettle Moraine YMCA: Southeastern Wisconsin community YMCA with similar multi-branch operations, membership tiers, aquatics, childcare, and youth sports programs — a closely comparable regional peer.
• Fox Valley Jewish Community Center (JCC): Regional community-center nonprofit offering membership-based fitness, aquatics, youth programming, and senior activities — closely analogous community-hub operating model.
• Fond du Lac Family YMCA: Small-to-mid Wisconsin community YMCA with a similar facility, membership, swim, and youth sports portfolio — a closest-size comparable peer.
• Boys & Girls Club of Oshkosh: Local community-based youth-development nonprofit offering childcare, after-school, and youth programming — directly comparable on youth/family mission and donor-dependent funding.
• Heart of the Valley YMCA: Fox Valley-region Wisconsin community YMCA offering the same membership/fitness/childcare/camp portfolio; directly comparable on mission, pricing tiers, and program mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oshkosh-community-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oshkosh Community YMCA