What Bebird does

Bebird is a privately held ear care technology company founded in 2018 that designs and sells smart visual ear cleaning devices under the EarSight product line. Its core technology combines miniature HD/4K endoscope cameras with flexible silicone tubes, Wi-Fi/Bluetooth connectivity, and companion iOS/Android/HarmonyOS apps that deliver real-time ear canal visualization, image capture, and video recording. The portfolio spans the entry-level EarSight R1 ($32.99), the flagship FDA-cleared EarSight Plus, the high-end EarSight Note 5 with IoT-enabled remote diagnosis, the 2026 flagship EarSight Ultra X with 4K resolution and a 5G chipset, and the family-oriented EarSight Complete, supported by replacement tip accessories and multi-device bundles.

Bebird monetizes exclusively through one-time hardware sales priced $32.99–$240.97, with no required subscription, distributed through its own direct-to-consumer e-commerce stores (bebird.com and eu.bebird.com), Amazon Marketplace, and mobile apps. Go-to-market is product-led, amplified through influencer/affiliate marketing, event sponsorships (CES 2025, SXSW 2025, NAACP Image Awards 2025, Summerfest, BeachLife), and endorsements from named physicians, reaching 30+ million users across 180+ countries with 2.4 million units sold annually. The company holds 260+ global patents and has earned Red Dot and iF Design Awards.

The company is Chinese-domiciled, privately held with no disclosed institutional investors, and operates a U.S. customer support center. No leadership team, headcount, funding rounds, or financial statements are publicly disclosed, and the legal entity and incorporation jurisdiction are not specified in the source data.

Name

Bebird

Legal name

Bebird

Website

https://bebird.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Bebird is a privately held ear care technology company founded in 2018 that designs and sells smart EarSight visual ear cleaning devices with HD/4K cameras and companion mobile apps to consumers worldwide, reaching 180+ countries through direct-to-consumer and Amazon channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Smart ear cleaners
• Visual ear cleaning devices
• Earwax removal tools
• Otoscope cameras
• Ear care technology

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Device Sales: Primary revenue stream from selling smart ear cleaning devices. Products are sold as one-time purchases at various price points ($32.99 to $240.97 for bundles). No subscription is required for device operation, though accessories and replacement tips are sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bebird designs and sells smart ear cleaning devices under the EarSight product line, embedding HD/4K endoscope cameras with flexible silicone tubes and Wi-Fi/Bluetooth connectivity into personal otoscopes. The devices pair with iOS, Android, and HarmonyOS mobile apps for real-time ear canal visualization, image capture, and video recording, enabling safe at-home earwax removal and ENT inspection. The portfolio spans the flagship FDA-cleared EarSight Plus, the 4K Ultra X, the IoT-enabled Note 5 with precision tweezer, the entry-level R1, and the family-oriented Complete, plus replacement tips and bundled gift sets.

Product overview

Bebird is an innovative ear care technology brand specializing in smart visual ear cleaning devices with over 7 years of R&D experience and operations in 180+ countries. The product portfolio centers on the EarSight line of intelligent otoscopes—HD/4K camera-equipped ear cleaning tools that connect via Wi-Fi to smartphone apps for real-time ear canal visualization. The core product family includes EarSight Plus (FDA-cleared flagship bestseller), EarSight Ultra X (2026 premium 4K model), EarSight Note 5 (high-end precision tweezer model with IoT remote diagnosis), EarSight R1 (entry-level 1080P option), and EarSight Complete (family-oriented multi-compartment kit). Bundled gift sets combine multiple devices for families and gifting occasions. Accessories include replacement tip kits and disposable hygiene tips. The company has won Red Dot and iF Design Awards and holds 260+ global patents.

Differentiator

Problem solved

Functional benefit

Brands

• EarSight: Product line of smart ear cleaning devices with cameras, including EarSight Plus, EarSight R1, EarSight Note 5, EarSight Ultra X, and EarSight Complete.

Products and services

• Bebird EarSight Plus Ear Cleaner Kit FDA-cleared OTC smart ear cleaner with HD visual camera, flexible 270° snake-shaped tube, and real-time Wi-Fi connectivity to smartphone app. Features 3P HD camera with 3.2mm ultra-slim lens, 12 interchangeable silicone ear tips, and ENT examination attachments for nose and throat inspection. Sells over 150,000 units monthly as the company's flagship bestseller.
• Bebird EarSight Ultra X Ear Cleaning & Care Kit Premium 2026 flagship model featuring 4K ultra-clear video resolution (2.5x sharper than Plus), 5G chipset for 5x smoother streaming, 45° flexible serpentine micro-tube (3.6mm diameter), built-in ear-care dispenser for liquid solutions, and three-in-one functionality combining earwax removal, ear care, and ENT inspection. Includes 24 disposable adhesive tips, 24 sponge tips, and 5 color-coded ear pick sets for family use. Battery provides 70-80 minutes continuous use.
• Bebird EarSight Note 5 Ear Cleaner High-end ear cleaner featuring precision mechanical robotic arm tweezer with 360° ring squeezing button, 10MP HD micro camera rivaling clinical otoscopes, and IoT-enabled connectivity for real-time remote diagnosis with healthcare providers. Tested for 50,000+ uses lifespan. Designed for users requiring professional-grade precision with manual extraction control. Battery lasts up to 90 minutes.
• Bebird EarSight R1 Ear Cleaner Entry-level ear cleaning device with 1080P HD camera (3MP high-precision lens), 6 LED lights, wide-angle view, and real-time 20fps streaming to smartphone via Wi-Fi. Features 10 silicone ear tips, ENT examination kit with ear speculum, nose speculum, and tongue depressor. Compact ergonomic design in black and white color options.
• Bebird EarSight Complete Home Ear Cleaning & Care Kit Family-oriented 2-in-1 ear cleaning and care kit featuring 10MP camera with 3.1mm ultra-thin anti-shake lens, UV sterilization function on ear spoon, three detachable accessory compartments with 24 silicone ear tips, and visual ear drops guide for accurate application. Wi-Fi connectivity enables image/video sharing with healthcare providers. Designed for independent use by elderly, parents, and children with 75-minute battery life.
• Bebird Plus 2 & Complete Gift Bundle Multi-unit gift set combining two EarSight Plus devices (blue and white) and one EarSight Complete unit, providing comprehensive ear health coverage for two generations. Offers pain-free comfortable use suitable for children and elderly with HD visuals and flexible design.
• Bebird EarSight Ultra X & Plus Bundle Dual-device bundle pairing flagship Ultra X (4K imaging, ear care dispenser) with popular Plus model (HD camera, flexible tube) for individual and multi-generational family ear health needs. Covers earwax removal, routine care, visual inspections, and medication administration.
• Bebird EarSight R1 Bundle Value bundle including two R1 devices (black and white), 1080P HD camera with 6 LED lights, multiple interchangeable ear-pick tips, and ENT observation kit for ear canal, nasal cavity, and oral cavity examination.
• Bebird EarSight Hot-Selling Bundle Comprehensive three-device bundle featuring Plus, Complete, and Note 5 models. Note 5's powerful manual tweezer attachment enables precise earwax extraction while Complete provides family-use convenience and Plus offers everyday cleaning capabilities.
• Bebird EarSight Ultra X & Note 5 Bundle Enhanced combination bundle pairing Ultra X (4K imaging, ear care function) with Note 5 (precision tweezer for stubborn wax extraction) to address needs across individual and multi-generational families. Includes 24 sponge tips and 24 adhesive ear-cleaning tips.
• Bebird EarSight R1 & M9 Ear Spoon Replacement Tip Kit Replacement tip kit with interchangeable silicone ear spoon attachments compatible with R1 and M9 models. Enables customized cleaning for different ear canal shapes and wax types.
• Bebird EarSight Plus Ear Spoon Replacement Tip Kit Earpick Attachments Replacement ear spoon tip kit with earpick attachments for EarSight Plus device. Multiple tip styles for deep, thorough cleaning of various earwax types.
• Bebird EarSight Ultra X Replacement Tips Disposable Ear Wax Removal Kit Disposable ear wax removal kit for Ultra X model including 24-piece sponge tips and 24-piece adhesive ear tips. Single-use hygienic attachments designed for oily and dry ear canal cleaning.

Quantifiable outcome

• 30+ million users worldwide with 60,000+ reviews across Amazon, YouTube, TikTok
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• EAR.IncminorStrategic or Co-development PartnerBebird collaborated with EAR.Inc in an EarPlug removal operation using Bebird EarSight Note 5 instead of professional equipment costing thousands of dollars. This partnership demonstrated the device's capability for specialized medical-grade ear care procedures.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Anker (Eufy): Anker is a major DTC consumer electronics brand with extensive Amazon distribution; it shares Bebird's e-commerce-led go-to-market and could expand into adjacent personal care devices.
• HEINE Optotechnik: HEINE is a leading German manufacturer of professional otoscopes and diagnostic instruments, comparable to Bebird on the otoscope use case but serving clinical channels rather than consumers.
• Welch Allyn (Hillrom / Baxter): Welch Allyn is a long-established manufacturer of medical otoscopes used by ENTs and primary care physicians; it represents the incumbent clinical standard that Bebird's consumer device aims to partially replace.
• Bose: Bose is an established audio hardware incumbent with hearing aid and hearable initiatives; it shares the ear-worn smart device category with Bebird and could expand into ear health monitoring.

Direct peers

• ScopeAround: ScopeAround sells Wi-Fi enabled visual ear cleaning otoscopes with smartphone apps, directly competing with Bebird's EarSight line on product, price, and target consumer.
• Anykit: Anykit markets smart visual ear cleaners with HD cameras and companion apps, overlapping Bebird on core functionality, channels, and consumer segments.
• SafKan Health (OtoSet): SafKan Health's OtoSet is an FDA-cleared ear cleaning device used in clinical settings, representing the professional/clinical peer to Bebird's consumer-facing otoscope products.
• Tvidler: Tvidler sells twist-style ear cleaner kits targeted at the same at-home earwax removal use case as Bebird, competing for the same DTC consumer.

Emerging players

• 1More: 1More designs consumer audio earbuds and hearing products with smartphone app integration, making it a thematic peer in ear-worn smart consumer devices.
• Etymotic Research: Etymotic makes high-fidelity earphones and hearing-related products including musician earplugs and clinical audiology tools, making it a thematic peer in ear health hardware.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/-UjFCS5SoAQ
• LinkedInlinkedin.com/company/bebird
• Xx.com/bebird_official
• Facebookfacebook.com/bebirdglobal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bebird