What Coolify does

Coolify (legal name: COOLIFY) is a privately held gaming hardware company founded in 2024 and headquartered at 33200 Western Ave., Union City, California, with regional headquarters in Taipei, Taiwan and operations support in China. The company designs, manufactures, and sells PC cooling and peripheral products for the gaming and PC enthusiast market, including the Holo Fan and Holo Fan 2 (PC case fans with integrated holographic projection), the ZEPHYR sound-reactive RGB phone cooler, the Vortex AIO smart screen, a standalone Holographic Projector, custom-built high-end gaming PCs, and OEM/ODM services for gaming hardware brands. Coolify is backed by an entity with over 30 years of cooling industry experience across North American and Asia-Pacific markets.

The company's product platform is built around rotating LED-array displays that use persistence of vision to render floating 2D and 3D holographic imagery from a spinning fan blade — the marquee technical differentiator. The flagship Holo Fan combines 96 LEDs on a 103mm display area with standard 120mm fan form-factor cooling (2600 RPM, 52 CFM, 33 dB(A)). Adjacent products extend the platform: Vortex adds real-time CPU/GPU telemetry on a 2.1-inch water-cooled smart screen with 1,000+ themes, while the Holographic Projector targets commercial displays with sub-0.65mm pixel pitch, 16 million colors, and 3000 Nits brightness. A mobile companion app enables user-uploaded images, videos, GIFs, and 3D animations onto the fan display.

Coolify operates a hybrid revenue model combining direct-to-consumer hardware sales through coolifycool.com and authorized online retailers (e.g., Too Easy Company), OEM/ODM contract manufacturing for gaming hardware brands (keyboards, mice, headsets, PC cases, RGB fans), and bespoke B2B custom solutions with volume-based pricing. Go-to-market is product-led (novel holographic technology driving organic acquisition), supplemented by an event-driven launch strategy (Computex 2024 debut), content marketing across a 12-language website and major social platforms, and a global office footprint. Customer segments span PC gaming enthusiasts, gaming hardware brands, and commercial display clients. No public revenue, funding round, pricing, or ownership data is disclosed.

Name

Coolify

Legal name

COOLIFY

Website

https://coolifycool.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolify is a 2024-founded gaming hardware company that designs and sells PC cooling products — most notably the world's first holographic PC case fan (Holo Fan) — alongside phone coolers, AIO smart screens, holographic projectors, and custom gaming PCs, serving gaming enthusiasts, OEMs/ODMs, and commercial display clients globally.

Ownership category

akta.pro rank

Product category

Gaming PC Cooling Hardware

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)

akta.pro secondary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

Keywords

• Gaming PC cooling
• Holographic PC fans
• RGB gaming accessories
• PC peripherals hardware
• OEM ODM gaming hardware

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of proprietary cooling hardware including Holo Fan (holographic PC fans), Holo Fan 2 (image-sync hologram fan), ZEPHYR (phone cooler), Vortex (AIO smart screens), and custom-built high-end gaming PCs. Products are sold directly through the company website and through authorized online retailers.
2. OEM/ODM Services: Custom design and manufacturing services for gaming hardware including keyboards, mice, headsets, PC cases, and RGB fans under partner brands. COOLIFY offers full OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) capabilities with world-class manufacturing facilities from automated production to precision testing.
3. B2B Custom Solutions: Tailor-made gaming hardware solutions for brands looking to enter or expand in the gaming market. Offers customized products with unique designs, high-spec performance, and gamer-favorite features. Custom pricing and solutions for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coolify designs, manufactures, and sells gaming-focused PC cooling hardware integrated with proprietary holographic projection technology. Core product lines include the Holo Fan and Holo Fan 2 (holographic PC case fans), the ZEPHYR sound-reactive RGB phone cooler, the Vortex AIO smart screen, holographic projector displays, and pre-built high-end gaming PCs. The company also offers OEM/ODM custom design and manufacturing services for gaming hardware brands seeking keyboards, mice, headsets, PC cases, and RGB fans.

Product overview

COOLIFY offers a portfolio of innovative gaming cooling and peripheral products centered around holographic display technology. The core product line includes the Holo Fan and Holo Fan 2 (world's first hologram PC fans), ZEPHYR (sound-reactive phone cooler), Vortex (AIO Smart Screen for water cooling), Holographic Projector (3D display), and High-End Gaming PC solutions. The company also provides OEM/ODM services for brands seeking custom gaming hardware. The products share COOLIFY's proprietary holographic projection technology as a unifying innovation platform.

Differentiator

Problem solved

Functional benefit

Brands

• Holo Fan: World's first Hologram PC Fan - a cooling fan with integrated holographic projection device for displaying images and animations.
• Holo Fan 2
• ZEPHYR
• Vortex

Products and services

• Holo Fan The world's first hologram PC case fan, integrating holographic projection technology with a cooling fan. Features 96 LED lights, a 103mm display surface, 2600 RPM fan speed, 52 CFM airflow, and mobile app connectivity for uploading custom images, videos, and 3D animations.
• Holo Fan 2 The World's First Image-Sync Hologram PC FAN, featuring synchronized holographic display that works with PC imagery and content.
• ZEPHYR World's first sound-reactive RGB phone cooler designed for mobile gaming temperature management.
• Vortex 2.1-inch AIO Smart Screen for water-cooled systems featuring real-time CPU/GPU temperature monitoring, dynamic video backgrounds, 1000+ themes, USB plug-and-play setup, and CNC aluminum alloy construction with 360-degree rotation.
• Holographic Projector 3D holographic display using rotating ray technology to create floating visuals in the air. Features up to 3000 Nits brightness for outdoor visibility, over 16 million colors, ultra-fine pixel pitch under 0.65mm, and scalable multi-display synchronization.
• High-End Gaming PC Custom-crafted all-in-one high-end gaming PC solution with industry-leading hardware, efficient cooling, pre-installed software, professional assembly and testing, and after-sales service for gamers and creative professionals.
• OEM/ODM Solutions Custom OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services for gaming hardware brands seeking custom-designed products including keyboards, mice, headsets, PC cases, and RGB fans. Offers full design-to-manufacturing capabilities with automated production and precision testing.

Quantifiable outcome

• 96 LED lights providing high-resolution holographic display on 103mm viewing area
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DeepCool: DeepCool manufactures PC cooling (air and liquid), cases, and gaming peripherals with strong value-tier positioning. It competes on the same cooling SKUs as COOLIFY and also operates OEM/ODM services.
• NZXT: NZXT makes PC cases, AIO and air cooling, and pre-built custom gaming PCs, plus partner-brand services. It is a direct competitor to COOLIFY's Holo Fan, Vortex AIO screen, and custom gaming PC offerings.
• Cooler Master: Cooler Master is a long-established PC cooling specialist offering case fans, AIO coolers, and OEM manufacturing. It competes directly with COOLIFY's fan and AIO screen products and has comparable global manufacturing.
• Corsair Gaming: Corsair is a leading gaming peripherals and PC components company with deep presence in cooling fans (iCUE RGB), AIO liquid coolers, custom gaming PCs, and OEM partnerships. It directly competes with COOLIFY across nearly every category the company targets.
• Lian Li: Lian Li produces premium PC cases, fans, and AIO coolers with strong enthusiast following. It overlaps with COOLIFY on case fans and AIO screens and shares the Taiwan-based manufacturing footprint.
• EK Water Blocks: EK specializes in custom liquid cooling components and RGB-integrated water cooling, relevant to COOLIFY's Vortex AIO smart screen and premium cooling direction.
• Thermaltake: Thermaltake offers RGB case fans, AIO coolers, gaming cases, and pre-built PCs with strong Asia-Pacific distribution. It is a direct competitor to COOLIFY in the aesthetic cooling segment and shares Taiwan-based operations.
• be quiet!: be quiet! is a premium PC cooling and PSU brand emphasizing low-noise performance. It directly competes with COOLIFY's fan line in the performance-cooling segment where airflow and dB ratings matter.
• Arctic (formerly Arctic Cooling): Arctic manufactures PC case fans, AIO coolers, and thermal solutions with strong price-performance positioning. It competes directly with COOLIFY on the fan SKU and OEM/ODM capabilities.

Broad incumbents

• Razer: Razer is a broad gaming hardware incumbent spanning peripherals, laptops, and software. Its gaming-centric branding and influencer marketing approach are directly relevant to COOLIFY's gamer-targeting GTM and OEM ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/coolifycool
• YouTubeyoutube.com/@coolifycool
• Facebookfacebook.com/coolifycool
• Instagraminstagram.com/coolifycool
• TikToktiktok.com/@coolifycool
• LinkedInlinkedin.com/company/coolifycool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolify