Rio

What Rio does

Rio (operating as Neutrally Holdings Limited, trading as Rio Life) is a London-headquartered health technology firm that provides a white-label member experience platform for premium health clubs, longevity clinics, sports academies, and wellness resorts. Each morning, every member of an operator client receives a personalized AI-written briefing under the operator's brand, composed overnight from wearable data (sleep, HRV, RHR, training load), lab results, and the member's recent activity patterns, with a conversational 'Ask Rio' interface for follow-up questions in voice or text. The platform is organized as a four-layer architecture (Member surfaces, Operator console, Data integrations, Trust/compliance) and ships with 30+ out-of-the-box integrations spanning Apple Health, Oura, Whoop, Garmin, Mindbody, ClubReady, Glofox, Technogym, EGYM, Randox, Medichecks, Numan, Quest Diagnostics, Levels, Stripe/GoCardless, Okta/Azure AD, Zendesk/Intercom, and Anthropic for conversational inference on Google Cloud Platform.

Rio's commercial model is exclusively annual enterprise subscriptions, sold founder-led to operator principals through a structured partnership process (discovery call, written proposal, four-week deployment). Three pricing tiers segment by operator size and complexity: Essential (up to 200 members, single location), Professional (200-500 members, with dedicated onboarding and quarterly business reviews), and Elite (500+ members across up to 3 sites, with API access, custom development hours, and multi-location white-label). The company currently serves 7 operators across the UK and US, operates offices in London and New York, runs on healthcare-grade infrastructure with GDPR-by-design, SOC 2 Type 2 GCP hosting, and a HIPAA-aligned configuration with BAA available on request, and reports 1-10 employees with no disclosed institutional funding.

Name

Rio

Legal name

Neutrally Holdings Limited

Website

https://rio.life

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Rio (Neutrally Holdings Limited) provides a white-label AI-powered daily health briefing platform for premium health clubs, longevity clinics, and wellness resorts across the UK and US. It integrates wearables, lab providers, and club systems to deliver personalized member experiences under each operator's brand on annual subscriptions.

Ownership category

akta.pro rank

Product category

Health and Wellness Member Experience Software

NAICS

Software Publishers (5132), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Member experience platform
• White-label health software
• AI health briefings
• Longevity clinic software
• Wellness engagement platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licensing (Subscription): Annual subscription contracts scaled to the operator's member base. Three tiers (Essential, Professional, Elite) provide complete platform access with increasing levels of support, features, and multi-location capabilities. Commercial terms tailored to where operators are going, not just where they are.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rio sells a white-label, AI-driven member experience platform that premium health clubs, longevity clinics, and wellness resorts can deploy under their own brand to deliver daily personalized health briefings, curated content, conversational AI, and engagement features to their members. The platform is delivered as a managed SaaS with multi-surface apps (iOS, Android, web, wearable) and is positioned to be live inside an operator's environment within roughly four weeks without requiring the operator to hire engineering staff.

Product overview

Rio is a white-label member experience platform for premium health clubs and longevity clinics, operated by Neutrally Holdings Limited. The platform is a unified system with four functional layers: Member Layer (iOS & Android apps, web reader, watch surface), Operator Layer (console for staff), Data Layer (wearable and lab integrations), and Trust Layer (hosting and security). The core product is the Daily AI Briefing—personalized health briefings generated from member wearable data, lab results, and weekly patterns, delivered every morning under the club's brand. Additional features include Ask Rio (conversational AI interface), Rituals (personalized daily health routines), Content Curation, and Watch/Shop surfaces. The platform is offered in three pricing tiers (Essential, Professional, Elite) differentiated by member capacity, support levels, and feature access. API access for custom integrations is available on the Elite tier. The Rio Brief is a separate monthly newsletter for operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Rio Platform

Quantifiable outcome

• Members open Rio every morning for the briefing, returning through the day for questions, rituals, readiness, and recommendations
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and standard.

• Apple HealthcoreTechnology or IntegrationWearable data integration via OAuth. Members connect Apple Health to share sleep, HRV, RHR, training load, and activity data for daily briefings. Live integration status.
• OuracoreTechnology or IntegrationWearable ring integration via OAuth. Members connect Oura to share sleep, HRV, readiness, and activity data. Live integration status.
• WhoopcoreTechnology or IntegrationWearable strap integration via OAuth. Members connect Whoop to share strain, recovery, sleep, and HRV data. Live integration status.
• GarmincoreTechnology or IntegrationWearable device integration via OAuth. Members connect Garmin to share activity, heart rate, sleep, and training data. Live integration status.
• MindbodycoreTechnology or IntegrationClub management platform integration for membership, bookings, and billing. Rio reads membership data and writes back attendance and intent signals. Live integration status.
• ClubReadystandardTechnology or IntegrationClub management platform integration for membership and bookings. Live integration status.
• Technogym MyWellnessstandardTechnology or IntegrationClub equipment and wellness platform integration. Live integration status.
• GlofoxstandardTechnology or IntegrationClub management and membership platform integration. Live integration status.
• EGYMstandardTechnology or IntegrationSmart gym equipment integration. Live integration status.
• RandoxstandardTechnology or IntegrationLab provider integration for bloodwork and diagnostic panels. Live integration status.
• MedichecksstandardTechnology or IntegrationLab provider integration for blood testing and health panels. Live integration status.
• NumanstandardTechnology or IntegrationUK-based men's health and longevity clinic lab integration. Live integration status.
• Quest DiagnosticsstandardTechnology or IntegrationUS lab provider integration for bloodwork and diagnostic testing. Live integration status.
• LevelsstandardTechnology or IntegrationContinuous glucose monitoring (CGM) integration. Live integration status.
• Okta / Azure ADstandardTechnology or IntegrationSingle sign-on integration for operator teams. SSO capability.
• Google WorkspacestandardTechnology or IntegrationSSO integration for Google Workspace environments.
• Stripe / GoCardlessstandardTechnology or IntegrationBilling integration for payment processing. Supports club billing workflows.
• Zendesk / IntercomstandardTechnology or IntegrationCustomer support integration for club member support workflows.
• AnthropiccoreTechnology or IntegrationConversational AI inference provider for Rio's briefing and chat layer. US-based with DPA + UK addendum for data protection compliance.
• Google Cloud PlatformcoreTechnology or IntegrationApplication hosting, storage, and data warehouse on GDPR/HIPAA-compliant EU/UK regions. Healthcare-grade infrastructure.
• CloudflarecoreTechnology or IntegrationEdge delivery, CDN, and DDoS protection. UK and EU edge with EU/UK origin for data residency.
• SemblestandardTechnology or IntegrationIntegration platform included with Elite tier for custom integrations and connectivity.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trainerize: B2B SaaS that powers personalized training, habit, and nutrition programming for gyms and personal-training studios. Most direct comparison to Rio's white-label member experience approach, though Trainerize focuses on coach-led delivery rather than AI-generated editorial briefings.
• InsideTracker: Biomarker analysis platform that turns blood and wearable data into personalized nutrition, supplementation, and lifestyle recommendations. Operates in the same wearable+lab-to-insight space as Rio, with comparable AI-generated recommendations.
• Levels Health: CGM-based metabolic insights platform that translates continuous glucose data into AI-driven food and lifestyle recommendations. Rio integrates with Levels as a data source but Levels itself is a direct competitor for the AI-health-briefing mindshare.
• Function Health: DTC longevity platform offering comprehensive biomarker panels with AI-personalized insights delivered to members. Closest conceptual peer to Rio's wearable+lab daily briefing model, though Function Health is consumer-facing rather than white-label B2B.

Broad incumbents

• Glofox: Gym and studio management software covering membership, booking, and billing for boutique fitness. A live Rio integration; comparable in customer base but lacks an AI editorial engagement product.
• Mindbody: Long-standing B2B platform providing membership, booking, and billing software to fitness studios, salons, and wellness operators. Overlaps with Rio on the club-management integration layer (Mindbody is a live Rio integration) but lacks an AI-driven daily member engagement product under the operator's brand.
• WellnessLiving: All-in-one business management platform for fitness, wellness, and salon operators with membership, booking, and marketing automation. Broad incumbent in the same operator-software category Rio serves.
• ClubReady: Club management platform for membership, billing, and bookings across fitness studios and wellness operators. Already a live Rio integration, making it a natural adjacent incumbent that could compete or partner on member-experience layers.
• Equinox+: Premium fitness operator's own digital membership experience app, combining training content, AI coaching, and wearable integrations. Represents the in-house alternative Rio explicitly positions against—premium operators could build rather than buy Rio.

Emerging players

• Ultrahuman: CGM and wearable ring company with its own AI-driven metabolic and recovery insights app. Competes with Rio for the AI-health-briefing category but is consumer-direct rather than white-label for operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rio