Turismo de Lisboa

What Turismo de Lisboa does

Turismo de Lisboa (ATL – Associação Turismo de Lisboa, Visitors and Convention Bureau) is the official destination management organization for Lisbon, Portugal, structured as a nonprofit civil association with public utility status. Founded in 1997 and headquartered at Rua do Arsenal 21 in central Lisbon, the organization functions as the city's municipal tourism promotion body, serving inbound leisure tourists, convention and meeting planners, and the local cultural-institution ecosystem. Its operational scope spans brand promotion, content production, and visitor servicing rather than direct hospitality provision.

The organization's core product stack is anchored by the Visit Lisboa Digital Platform — a multi-language website plus iOS and Android applications — which integrates Trip Planner personalization, What's On event listings, What's Nearby location-based discovery, Geo-Offers georeferenced promotions, and the Meet People social-traveling feature. Distribution is omnichannel: digital channels are supplemented by physical tourist offices and integrated ticketing partnerships with Blueticket and Ticket Line/SAPO. The Lisboa Card, a bundled tourist pass providing free access to 51 museums and monuments plus public transport, is the central commercial product and ecosystem hub, complemented by the Lisboa Shop e-commerce layer and Lisbon Stories cultural-route content. The Convention Bureau operates separately, holding an ICCA #1 ranking for hosting international congresses.

The revenue model combines transaction-based income (Lisboa Card sales, venue and tour ticket distribution margins), Convention Bureau service fees, and likely public-sector co-funding tied to its public utility mandate. Back-end data processing is outsourced to lostinthestars, lda and ebusiness ventures S.A. de C.V. The organization employs 11–50 staff and supports tourism flows across Greater Lisbon, including Sintra, Cascais, and Ericeira.

Name

Turismo de Lisboa

Legal name

Associação Turismo de Lisboa – Visitors and Convention Bureau (ATL)

Website

https://visitlisboa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Turismo de Lisboa is the official nonprofit destination management organization for Lisbon, operating the Visit Lisboa digital platform, the Lisboa Card tourist pass covering 51 museums and public transport, an e-commerce shop, and a top-ranked international Convention Bureau.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (56151), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• Destination marketing services
• Visitor information services
• Tourism promotion
• Convention bureau services
• City tourist passes

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Lisboa Card Sales: Sale of Lisboa Card tourist passes providing free public transportation, free or discounted entry to museums and monuments, and other tourism benefits in Lisbon.
2. Venue and Tour Ticket Sales: Online sales of tour tickets and event admissions through the Lisboa Shop platform, including Blueticket and Ticket Line integrations.
3. Convention Bureau Services: Services related to hosting congresses and events in Lisbon, positioning the city as an international meetings destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Turismo de Lisboa is the official destination marketing organization for Lisbon, operating the Visit Lisboa digital platform (website and mobile apps) that provides tourists with attraction, event, dining, and accommodation information. It sells the Lisboa Card tourist pass (free public transportation plus access to 51 museums and monuments) through the Lisboa Shop, and provides Convention Bureau services to international congress, conference, and meeting planners hosting events in Lisbon.

Product overview

Turismo de Lisboa operates the Visit Lisboa digital platform — a multi-channel tourism information service available via website and mobile applications (Android and iOS). The core offering combines a content platform providing attractions, events, and travel planning tools with the Lisboa Card tourist pass (free transport + museum access), the Lisboa Shop e-commerce platform for tickets, and Convention Bureau services for professional event organizers. The Lisboa Card and Lisboa Shop function as integrated revenue-generating products, while Cultural Routes (Lisbon Stories) enhance the visitor experience through themed heritage trails.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Lisboa Digital Platform Official digital tourism portal for Lisbon offering visitor information on attractions, events, dining, accommodations, cultural routes, and trip-planning tools, available via website and mobile applications (iOS and Android) in multiple languages.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BlueticketminorChannel Partner/ Reseller/ DistributorTicket distribution partner integrated into the Lisboa Shop for tour and event ticket sales.
• Ticket Line (SAPO)minorChannel Partner/ Reseller/ DistributorTicket distribution partner for event and attraction admissions.
• Lisbon-area Museums and MonumentscoreStrategic or Co-development Partner51 museums and monuments across the Lisbon region partner with the Lisboa Card to offer free or discounted entry to cardholders, including MAC/CCB, São Roque Museum, National Music Museum, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitBritain: UK national tourism agency promoting Britain internationally through a digital platform and trade engagement. Comparable as a publicly-backed tourism promotion body with similar destination marketing mission and enterprise (trade/MICE) services.
• NYC & Company: Official DMO for New York City running nycgo.com, NYC tourism passes, and a convention bureau. Closely mirrors ATL's combination of destination content platform, attraction pass, and MICE sales function for a single major city destination.
• Visit Dubai: Official government-backed DMO for Dubai operating a destination platform, tourism passes, and convention bureau services. Directly comparable in structure (public-utility tourism body), revenue model (card + ticketing + events), and operating geography (single destination).
• Visit Flanders: Tourism authority for the Flemish region of Belgium running destination content, convention bureau, and partner networks. Comparable European regional DMO with similar multi-city content structure and MICE focus.
• Tourism Ireland: All-island tourism marketing body for Ireland, structured as a public-private partnership. Directly comparable as a European DMO running a destination content platform and convention bureau function with similar funding/governance dynamics to ATL.
• Brand USA: National DMO for the United States running DiscoverAmerica content platform and global marketing programs. Comparable as a public-private destination marketing organization with similar mandate of international visitor promotion and partner engagement.
• Switzerland Tourism: National tourism board for Switzerland operating MySwitzerland platform with multilingual destination content and partner integrations. Comparable European DMO with multi-region content (cities, mountains, lakes) similar to ATL's coverage of Lisbon, Sintra, Cascais, and coastal areas.
• Singapore Tourism Board: Government statutory board promoting Singapore as a destination and MICE hub. Directly comparable as a city-state DMO with strong convention bureau performance and integrated content/pass/event offerings, similar in scale and ambition to ATL.
• Tourism Australia: Australian government tourism agency running Australia.com with content, MICE promotion, and partner integrations. Comparable as a national DMO with similar structure of digital platform plus trade/MICE services, and a benchmark for international destination marketing scale.
• Turespaña (Visit Spain): Spain's national tourism promotion body under the Ministry of Industry, Trade and Tourism. Directly comparable Iberian/European DMO with similar content platform, partner integration model, and MICE/event promotion scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visit_lisboa
• YouTubeyoutube.com/VisitLisboa
• Facebookfacebook.com/visitlisboa
• Instagraminstagram.com/visit_lisboa
• Pinterestpinterest.com/visitlisboa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo de Lisboa