Penrhos Spirits
- Company typePrivate
- Founded2017
- HeadquartersKington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Penrhos Spirits firmographics
Firmographics- Name
- Penrhos Spirits
- Legal name
- Penrhos Spirits
- Website
- https://penrhosspirits.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Penrhos Spirits industry classification
Industry- Product category
- Craft Spirits
- NAICS
- Distilleries (31214), Distilleries (312140)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Spirits Distilling & Brands (CRADAIAC), Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Penrhos Spirits is headquartered
LocationHeadquarters
- HQ city
- Kington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Penrhos Spirits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales (Direct E-commerce): Direct-to-consumer sales of gin and rum products through their Shopify e-commerce website. Products include various gin expressions, liqueurs, rum, gift packs and bundles. Free UK delivery on orders over £50.
- Trade/Wholesale: Wholesale distribution to independent retailers, farm shops, restaurants, bars, hotels and specialist off-licences across the UK through Fortitude Spirits distribution partnership.
- Distillery Tours and Experiences: Offering guided distillery tours and tastings at Penrhos Farm. Tours priced at £20 per person for approximately 90 minutes. Private tours and corporate experiences also available at bespoke pricing.
- Personalised Bottles: Bespoke personalised bottle service for weddings, corporate gifts, events and venues. Minimum order of 12 bottles required.
- Charitable Partnership: St Michael's Hospice '84 Gin - all profit from this limited edition gin (limited to 400 bottles) goes to the hospice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Penrhos London Dry Gin - core product |
| Unit Pricing | Pay-as-you-go | Penrhos Apple & Elderflower Gin - flavoured gin |
| Unit Pricing | Pay-as-you-go | Penrhos Cloudy Rhubarb Gin - flavoured gin |
| Unit Pricing | Pay-as-you-go | Penrhos Wonky Raspberry Gin - flavoured gin |
| Unit Pricing | Pay-as-you-go | Penrhos Wonky Strawberry Gin - limited edition |
| Unit Pricing | Pay-as-you-go | Penrhos x Oddbox Apple, Fennel with a Squeeze of Lemon Gin - limited edition collaboration |
| Unit Pricing | Pay-as-you-go | St Michael's Hospice '84 Gin - charity gin |
| Unit Pricing | Pay-as-you-go | Penrhos Honey Spiced Rum |
| Unit Pricing | Pay-as-you-go | Penrhos Blueberry Gin Liqueur |
| Unit Pricing | Pay-as-you-go | Penrhos Miniature Gin Gift Pack |
| Unit Pricing | Pay-as-you-go | Blueberry Martini Bundle |
| Unit Pricing | Pay-as-you-go | The Penrhos Discovery Duo |
| Unit Pricing | Pay-as-you-go | Distillery Tours |
| Unit Pricing | Multi-year contract | Personalised Bottles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Penrhos Spirits product offering
Product offeringCore offering
Penrhos Spirits is a craft distillery producing gin, rum, and other spirits made from upcycled wonky/imperfect fruit sourced from partner farms. The company is notable for being the first distillery to package its products in 100% recycled aluminium bottles, combining traditional distillation with sustainable sourcing and packaging practices.
Product overview
Penrhos Spirits is a family-owned Herefordshire distillery offering a portfolio of handcrafted spirits centred on seven gin expressions and one rum. The core range includes the signature Penrhos London Dry Gin, four fruit-flavoured gins (Apple & Elderflower, Cloudy Rhubarb, Wonky Raspberry, Wonky Strawberry), a limited edition charity gin (St Michael's Hospice '84), and a collaboration gin (Penrhos x Oddbox Apple, Fennel & Lemon). The single rum offering is Penrhos Honey Spiced Rum. Supplementary products include a Blueberry Gin Liqueur, miniature gift packs, bundled cocktail sets, and discovery duos. All products are distilled on the family farm using rescued 'wonky' fruit and packaged in 100% recycled aluminium bottles.
Differentiator
Problem solved
Functional benefit
Brands
- Penrhos x Oddbox: Limited-edition collaboration gin partnership with Oddbox, a surplus fruit rescue company. Products include the Apple, Fennel with a Squeeze of Lemon Gin.
Products and services
- Penrhos Gin Penrhos's craft gin range, distilled in Herefordshire using upcycled wonky/imperfect fruit, packaged in 100% recycled aluminium bottles. Targeted at sustainability-conscious adult spirits consumers in the UK and via wholesale channels.
- Penrhos Rum Penrhos's craft rum, produced at the Herefordshire distillery from upcycled wonky/imperfect fruit and packaged in 100% recycled aluminium bottles. Sold to premium spirits consumers and through Fortitude Spirits wholesale distribution.
- Penrhos Spirits (other craft spirits range) Additional craft spirit expressions produced by Penrhos Spirits beyond its core gin and rum, distilled in Herefordshire from upcycled fruit and packaged in 100% recycled aluminium bottles. Sold direct-to-consumer and via wholesale partner Fortitude Spirits.
Quantifiable outcome
- 91% reduction in packaging carbon footprint by using 100% recycled aluminium bottles instead of glass
- +5 more outcomes
Companies that use Penrhos Spirits
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Penrhos Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Penrhos Spirits partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, flagship and core.
- The FoldminorJoint promotional partnership for World Earth Day giveaway. The Fold is a holiday accommodation venue in Herefordshire.
- Two FarmersminorJoint promotional partnership for World Earth Day giveaway. Two Farmers is a crisp producer.
- OddboxflagshipLimited edition collaboration creating Penrhos x Oddbox Apple, Fennel with a Squeeze of Lemon Gin. The gin is crafted from rescued wonky British apples, surplus fennel and imperfect lemons. Oddbox is a fruit and vegetable subscription service that rescues surplus and imperfect produce. This partnership exemplifies Penrhos' food waste reduction mission.
- Fortitude SpiritscoreUK distribution partner handling the wholesale distribution of Penrhos Spirits to bars, restaurants and retailers across the country.
- St Michael's HospiceflagshipCharitable partnership to create St Michael's Hospice '84 Gin, a limited edition gin with only 400 bottles created to mark the hospice's 40th birthday. All profit from sales goes directly to the hospice.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Penrhos Spirits competitors and assessment
Company assessmentDirect peers
- Sipsmith: London-based premium craft gin distiller with a flagship London Dry and flavoured expressions, DTC e-commerce and global on-trade distribution — a directly comparable UK craft gin competitor with similar pricing and gifting positioning.
- East London Liquor Company: East London-based craft distillery producing premium gin, rum and whisky with a focus on heritage, quality and bar/restaurant trade — comparable UK craft spirits competitor with similar pricing.
- Anno Distillers: Norfolk-based craft distillery producing premium gin, vodka and whisky with sustainability and provenance credentials, supplying UK trade and DTC — comparable multi-SKU craft spirits profile.
- The Botanist (Isle of Harris Distillers): Scottish island-based craft distillery with a flagship botanical gin plus rum and whisky, leveraging provenance storytelling and DTC + on-trade channels — comparable craft spirits multi-SKU model.
- Warner Edwards: Northamptonshire farm-based craft gin distillery producing flavoured gin expressions with farm-provenance and DTC e-commerce — directly comparable family-farm craft gin model.
- Chase Distillery: Herefordshire-based farm distillery producing premium gin, vodka and other spirits from estate-grown potatoes and botanicals; directly comparable on farm-distillery heritage and premium UK positioning.
- Tarquin's: Cornwall-based craft distillery producing a portfolio of gins and other spirits using a copper pot still; comparable on craft-distilling heritage, premium positioning and multi-SKU gin range.
Broad incumbents
- Bulldog Gin: Established premium gin brand with wider international distribution and broader marketing budgets; comparable flavoured-craft gin consumer but at significantly larger scale than Penrhos.
- Diageo (craft/speciality portfolio): Global spirits giant whose premium/speciality gin and rum ranges compete for the same on-trade and gifting occasions; relevant as the broader incumbent that ultimately dictates category pricing and shelf access for craft peers like Penrhos.
Emerging players
- Greensand Ridge Distillery: Small UK craft distillery producing gin, vodka and other spirits using locally sourced and seasonal ingredients — comparable emerging craft spirits business model with sustainability-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Penrhos Spirits social profiles
Digital presencePenrhos Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penrhos Spirits leadership team
Management profileNumber of profiles
Profiles2 records
Penrhos Spirits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penrhos Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penrhos Spirits
What does Penrhos Spirits do?
Penrhos Spirits is a craft distillery producing gin, rum, and other spirits made from upcycled wonky/imperfect fruit sourced from partner farms. The company is notable for being the first distillery to package its products in 100% recycled aluminium bottles, combining traditional distillation with sustainable sourcing and packaging practices.
Is Penrhos Spirits a public or private company?
Penrhos Spirits is a private company. It is classified as family owned and is currently operating.
When was Penrhos Spirits founded?
Penrhos Spirits was founded in 2017. It employs 1 to 10 people.
Where is Penrhos Spirits based?
Penrhos Spirits is headquartered in Kington, United Kingdom, in the Europe region.
How does Penrhos Spirits make money?
Five revenue lines are on record. Spirits Sales (Direct E-commerce) is the primary driver. The others are trade/Wholesale, distillery Tours and Experiences, personalised Bottles and charitable Partnership.
Who are Penrhos Spirits's main competitors?
Direct peers on record are Sipsmith, East London Liquor Company, Anno Distillers, The Botanist (Isle of Harris Distillers), Warner Edwards, Chase Distillery and Tarquin's. Broad incumbents are Bulldog Gin and Diageo (craft/speciality portfolio). Greensand Ridge Distillery is listed as an emerging player.
Does Penrhos Spirits have an API?
No public API is recorded for Penrhos Spirits.
What industry is Penrhos Spirits in?
Penrhos Spirits's product category is Craft Spirits. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of CRADAIAC, Spirits Distilling & Brands. Its NAICS code is 31214 and its SIC code is 2080.