Co-X
Co-X AB is a Stockholm-based collaborative retail platform enabling multiple brands to operate shared physical retail spaces. It serves emerging brands and property owners through its core platform and flagship sub-brand Depart.A.Mental, operating shared stores at Stockholm Arlanda Airport and Westfield Mall of Scandinavia.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Co-X does
Co-X AB is a Stockholm-based technology platform that enables collaborative retail through shared physical retail spaces. The company allows multiple brands to operate as one unified retail concept within a single physical location, supported by a mobile, flexible multi-vendor checkout that processes real-time payment splits to each participating brand. Co-X serves two primary customer segments: emerging and established brands (often e-commerce-native) seeking physical retail presence without the capital expenditure of standalone stores, and property owners such as Unibail-Rodamco-Westfield seeking differentiated, curated multi-brand concepts for their venues.
The company's core product is the Co-X Platform, with its flagship consumer-facing sub-brand Depart.A.Mental positioned as a curated department store for premium lifestyle brands. Depart.A.Mental operates at Stockholm Arlanda Airport in partnership with Swedavia and at Westfield Mall of Scandinavia in partnership with Unibail-Rodamco-Westfield, with the latter location having transitioned from a successful pop-up into a permanent store. Underlying technology includes a proprietary mobile multi-vendor checkout integrated with Stripe Connect, which the company reports went live in four weeks compared to a typical timeline of up to twelve months for established scaleups.
Revenue is generated through transaction-based platform fees on shared-space retail activity, with a quote-based B2B pricing model for both brands and property owners. Co-X runs an enterprise field sales motion, evidenced by direct engagement with major retail operators and mall operators and lead capture via a 'Get started' form on its corporate site. The company is privately held with no disclosed funding rounds, no headcount figures, and a small visible leadership team led by COO and Co-Founder Clara Lindsten. Geographic operations are confined to Sweden, with stated intent to become the world's premier platform for collaborative retail.
Co-X firmographics
Firmographics- Name
- Co-X
- Legal name
- Co-X AB
- Website
- https://co-x.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Co-X AB is a Stockholm-based collaborative retail platform enabling multiple brands to operate shared physical retail spaces. It serves emerging brands and property owners through its core platform and flagship sub-brand Depart.A.Mental, operating shared stores at Stockholm Arlanda Airport and Westfield Mall of Scandinavia.
- Ownership category
- akta.pro rank
Where Co-X is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Co-X business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Co-Retail Platform Fees: Co-X operates as a platform enabling brands to share physical retail spaces. Revenue appears to be generated through transaction fees and platform participation, with the multi-vendor checkout and real-time payment splits suggesting a transaction-based take rate model.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Co-X product offering
Product offeringCore offering
Co-X is a technology-driven collaborative retail platform that enables retailers, property owners, and brands to launch and manage shared physical retail spaces. The platform allows multiple brands to operate as one unified retail concept within a shared space, powered by a mobile, flexible multi-vendor checkout system with real-time payment splits to each brand. Its flagship sub-brand, Depart.A.Mental, is a curated department-store concept for premium lifestyle brands, currently live at Stockholm Arlanda Airport and Mall of Scandinavia.
Product overview
Co-X is a collaborative retail platform that provides a unified technology infrastructure enabling multiple brands to operate shared physical retail spaces. The core offering is the Co-X Platform, which provides mobile multi-vendor checkout with real-time payment splits. Depart.A.Mental is Co-X's flagship sub-brand featuring curated department store concepts for premium lifestyle brands, currently live at Arlanda Airport and Mall of Scandinavia.
Differentiator
Problem solved
Functional benefit
Brands
- Depart.A.Mental: A Co-X flagship concept of curated department stores for premium lifestyle brands. Now live at a prime location at Arlanda.
Products and services
- Co-X Platform A technology-driven collaborative retail platform that enables retailers, property owners, and brands to launch and manage shared physical retail spaces, featuring mobile, flexible multi-vendor checkout with real-time payment splits. It is built for brands seeking to reach local consumers physically and for property owners seeking innovative retail concepts.
- Depart.A.Mental A Co-X flagship concept of curated department stores for premium lifestyle brands, enabling multiple brands to operate as one unified retail concept in a shared physical space. Now live at a prime location at Arlanda Airport and at Westfield Mall of Scandinavia.
Quantifiable outcome
- Go-live with Stripe Connect in 4 weeks - typically takes up to 12 months for established scaleups
Companies that use Co-X
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Co-X technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Co-X partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Unibail-Rodamco-WestfieldflagshipStrategic partnership with Unibail-Rodamco-Westfield, the operator of Westfield Mall of Scandinavia. Co-X launched its Depart.a.mental. concept at this flagship shopping destination, with the pop-up success leading to a permanent store presence. The partnership simplifies the process for brands to establish physical retail presence and enhances visitor experience.
- StripecoreStripe provides payment infrastructure (Stripe Connect) enabling the multi-vendor checkout with real-time payment splits. The Co-X team went live with Stripe Connect in just 4 weeks, a process that typically takes up to 12 months for established scaleups.
- Swedavia (Stockholm Arlanda Airport)flagshipCo-X partnered with Swedavia (airport operator) to launch the retail-as-a-service concept at Stockholm Arlanda Airport, featuring multiple premium lifestyle brands including DAAR Cosmetics in the Depart.A.Mental concept.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Co-X competitors and assessment
Company assessmentDirect peers
- Showfields: Multi-brand retail concept that featured rotating DTC brands in experiential store formats. Closely comparable to Co-X's flagship concept in targeting digitally native brands through curated physical retail experiences.
- Neighborhood Goods: US-based operator of curated multi-brand retail concepts featuring rotating DTC and emerging brands. Conceptually aligned with Depart.A.Mental's curated department-store model targeting digitally native brands seeking physical presence.
- Appear Here: London-based marketplace that connects brands with short-term physical retail space. Closely comparable to Co-X in enabling brand access to physical retail without long-term leases, though Appear Here operates as a marketplace rather than an operator of multi-brand concepts.
- PlatformE: Collaborative retail platform enabling brands to launch and operate shared physical retail spaces. Closely aligned with Co-X's technology-driven approach to multi-brand retail.
- Bulletin Co. Shared retail concept focused on female-founded brands, providing physical retail space to multiple brands under one roof. Directly comparable to Co-X's co-retail model of hosting multiple brands in shared spaces.
Others
- Stripe: Payment infrastructure provider and Co-X's technology partner. Relevant as the enabling infrastructure powering Co-X's multi-vendor checkout with real-time payment splits via Stripe Connect.
- Industrious: Premium flexible workspace operator. Conceptually related to Co-X through the shared-space as-a-service model, though applied to office rather than retail real estate.
Emerging players
- Pop Up Grocer: Rotating pop-up retail concept featuring emerging CPG and food brands. Compares to Co-X's model of providing physical retail access to digitally native and emerging brands in curated formats.
Broad incumbents
- Selfridges: Established British luxury department store known for curated brand selections and experiential retail. Conceptually similar to Depart.A.Mental's positioning as a premium curated multi-brand destination.
- Galeries Lafayette: Iconic French department store operator with curated multi-brand retail concepts. Comparable to Co-X's flagship Depart.A.Mental concept in operating curated department store experiences for premium lifestyle brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Co-X social profiles
Digital presenceCo-X compliance and trust
Trust signalCompliance1 record
Co-X financial estimates
Financial estimateRevenue estimate
Valuation estimate
Co-X leadership team
Management profileNumber of profiles
Profiles2 records
Co-X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Co-X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Co-X
What does Co-X do?
Co-X is a technology-driven collaborative retail platform that enables retailers, property owners, and brands to launch and manage shared physical retail spaces. The platform allows multiple brands to operate as one unified retail concept within a shared space, powered by a mobile, flexible multi-vendor checkout system with real-time payment splits to each brand. Its flagship sub-brand, Depart.A.Mental, is a curated department-store concept for premium lifestyle brands, currently live at Stockholm Arlanda Airport and Mall of Scandinavia.
Is Co-X a public or private company?
Co-X is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Co-X founded?
Co-X was founded in -1. It employs 1 to 10 people.
Where is Co-X based?
Co-X is headquartered in Stockholm, Sweden, in the Europe region.
How does Co-X make money?
One revenue line is on record: co-Retail Platform Fees.
Who are Co-X's main competitors?
Direct peers on record are Showfields, Neighborhood Goods, Appear Here, PlatformE and Bulletin Co.. Others are Stripe and Industrious. Pop Up Grocer is listed as an emerging player. Broad incumbents are Selfridges and Galeries Lafayette.
Does Co-X have an API?
No public API is recorded for Co-X.