Back 9 Golf & Entertainment

What Back 9 Golf & Entertainment does

Back 9 Golf & Entertainment, operated by Indy Golf Party, LLC, runs a 75-bay golf entertainment complex at 1415 Drover St. in downtown Indianapolis, approximately one mile from Lucas Oil Stadium. The facility combines a tech-enabled driving range, three full-service bars, an in-house kitchen, and five event spaces with capacity for over 1,000 guests. The core golf experience is built on licensed Inrange® technology that delivers three modes — social arcade-style games (Destroyer, Bullestye, Longest Drive, Twenty One, Nearest to Pin), simulated play on world-renowned courses including Pebble Beach and St Andrews, and a practice mode with swing analytics — all exposed through iOS/Android mobile apps for shot tracking and competition. The venue layers on a full F&B operation (kitchen, three bars, 2nd-floor family dining, 3rd-floor lounge, patio for live music), an events business spanning private parties, youth birthdays, corporate outings, and nonprofit fundraisers, and a tiered monthly membership program (Kickoff $25, Solo Play $75, The Bay $100, Double Bay $200).

The company monetizes through five distinct revenue streams: usage-based bay rental at $15-$60 per hour depending on daypart and day of week, recurring subscription memberships, in-house food and beverage sales, professional event bookings (corporate, private, fundraisers), and gift card/rewards transactions processed via Toast Tab. Go-to-market is predominantly direct-to-consumer via walk-ins, online reservations (requiring a 50% deposit), and the membership funnel, augmented by a dedicated sales team for corporate and large-group events. Customer segmentation spans individual social golfers, families, corporate clients, nonprofits, and youth party hosts. Marketing relies on the company website, Instagram/Facebook, email/rewards via Toast Tab, radio partnerships with five Cumulus Indianapolis stations, and community programming such as leagues (Scramble, Fall Scramble), women's events (Boss Girl Bay), concerts, and fitness activations. Operational infrastructure is supported by a standard SaaS stack: Tripleseat for event management, Spotlite for league registration, Eventbrite and Ticket Tailor for ticketing, and Google Analytics for web tracking. The legal entity is an Indiana LLC, privately held with no disclosed institutional investors, parent company, or external funding.

Name

Back 9 Golf & Entertainment

Legal name

Indy Golf Party, LLC

Website

https://back9golf.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Golf Entertainment Venue

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Golf entertainment venue
• Driving range simulator
• Corporate event hosting
• Bay rental pricing
• Membership golf club

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Bay Rental: Hourly rental of golf bays. Pricing varies by day and time, ranging from $30/hour on weekdays to $60/hour on Friday/Saturday evenings. Single player rates also available at $15/hour.
2. Memberships: Monthly subscription memberships offering various tiers with included play hours, bay credits, and food/beverage discounts. Tiers range from $25/month (Kickoff) to $200/month (Double Bay).
3. Food & Beverage: Full-service kitchen and three bars offering food, drinks, cocktails, beer, and non-alcoholic beverages. Includes kids menu and special event offerings.
4. Event Bookings: Private event bookings including corporate events, birthdays, bachelor/bachelorette parties, fundraisers with customizable packages and food/beverage options.
5. Gift Cards & Rewards: Sale of gift cards through Toast Tab platform and rewards program for customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Back 9 Golf & Entertainment operates a 75-bay golf entertainment complex in Indianapolis combining a state-of-the-art Inrange®-powered driving range with social, simulated, and analytics-based play modes. The venue is paired with a full-service kitchen, three bars, and five event spaces for hosting private parties, corporate events, fundraisers, and youth birthdays. Revenue is generated from hourly bay rentals, tiered monthly memberships, food and beverage sales, and event bookings.

Product overview

Back 9 Golf & Entertainment operates a 75-bay golf entertainment complex in Indianapolis, IN, combining a state-of-the-art driving range with food and beverage service and event venue capabilities. The core offering is golf bay rental powered by Inrange technology, enabling three distinct play experiences: Social Play (arcade-style games like Destroyer and Bullseye), Simulated Courses (world-renowned courses including Pebble Beach and St Andrews), and Practice Mode (swing analytics with data-driven feedback). The venue pairs its golf experience with full-service food and beverage operations including a kitchen, three bars, and multiple dining areas. Event hosting includes private parties, corporate events, fundraisers, and youth birthday parties across five dedicated event spaces. The company offers a tiered membership program (Kickoff, Solo Play, The Bay, Double Bay) with varying play hours and discounts. Additional offerings include team leagues and seasonal events like concerts and fitness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Bay Experience State-of-the-art driving range with 75 bays powered by Inrange technology, offering Social Play (arcade-style games), Simulated Courses (Pebble Beach, St Andrews), and Practice Mode with swing analytics. Available for groups of up to 6 players plus 2 guests per bay.
• Bay Rental Hourly rental of golf bays for groups of up to 6 players (8 guests total). Pricing varies by day and time: $30-$60/hour based on weekday vs. weekend peak times.
• Simulated Course Play Simulation technology allowing players to experience professional golf courses including Pebble Beach and St Andrews without leaving the facility.
• Social Play Games Interactive arcade-style games including Destroyer, Longest Drive, Twenty One, Bullseye, and Nearest to Pin, designed for all ages and abilities.
• Food & Beverage Service Full-service kitchen with fresh ingredients, three full-service bars, 2nd floor family dining area, 3rd floor lounge, and patio dining for live music events. Menu includes shareables, salads, mains, pizza, kids menu, and desserts.
• Private Parties Event hosting for birthdays, bachelor/bachelorette parties, retirement celebrations, and more. Includes two hours of bay time, food service, and stress-free hosting with decoration options.
• Corporate Events Corporate gatherings from employee appreciation events for 1,000+ attendees to holiday parties for 20. Features renovated meeting rooms, suites, bar seating, full-floor buyout options, and team-building activities.
• Fundraisers Large-scale fundraiser hosting for 1,000+ attendees with InRange technology for interactive competitions, silent auction rooms, DJ/audio capabilities, and sponsor recognition features.
• Youth Birthday Parties Birthday party packages for guests ages 17 and under with two hours of golf, food, and fun. Includes 2 reserved bays, up to 16 people, full party menu with drinks and birthday treat. Minimum 7-day advance booking required.
• Event Rooms Five event spaces: Indianapolis Indians Suite (capacity 30), Butler Bulldogs Suite, IMS Conference Room (capacity 40), Indianapolis Colts Suite, and Conference Room. Includes optional Neat Board 65-inch touchscreen for presentations and video calls.
• Membership Program (Kickoff, Solo Play, The Bay, Double Bay) Monthly subscription memberships from $25 to $200/month offering included play hours, bay credits, and 10% discounts on food and non-alcoholic beverages. Tiers include Kickoff ($25), Solo Play ($75), The Bay ($100), and Double Bay ($200).
• Team Leagues Seasonal team leagues including Wednesday night Scramble League competitions and Fall Scramble League, with team registration via Spotlite and prizes from sponsors.
• Gift Cards Physical and digital gift cards sold through the Toast Tab platform for use on golf bays, food, and beverages at the Back 9 venue.

Quantifiable outcome

• Can accommodate over 1,000 guests
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• InrangecoreTechnology or IntegrationInrange provides the core technology platform powering Back 9 Golf's tracking and analytics experience. Their system tracks every shot for instant feedback on distance, accuracy, and consistency, enabling personalized feedback and gamified competition features.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• X-Golf: X-Golf provides indoor golf simulator venues with leagues, F&B, and event hosting. Comparable to Back 9's simulator and practice analytics offering, particularly for serious golfers and leagues.
• Five Iron Golf: Five Iron Golf operates indoor golf simulators, bars, and event venues in major cities. Comparable to Back 9 in combining swing analytics, social play, full F&B, and event-led revenue.
• Puttshack: Puttshack runs indoor mini-golf entertainment venues with tech-enabled scoring, full bars, and event hosting. Comparable to Back 9 as a multi-mode entertainment venue with F&B and group/party bookings.
• Pop Stroke: Pop Stroke (Tiger Woods-backed) blends putting courses with full-service F&B and tech-enabled immersive play. Directly comparable to Back 9's golf-entertainment-plus-hospitality model.
• Swingers: Swingers (formerly Swingers Crazy Golf) is a multi-city indoor crazy golf entertainment concept with F&B, cocktails, and event programming. Comparable as a group-oriented, F&B-anchored golf entertainment venue.
• Topgolf: Topgolf is the largest golf entertainment venue operator in the U.S., offering tech-enabled hitting bays, F&B, and event hosting. Direct competitor to Back 9's InRange-powered bay model across consumer, corporate, and private event segments.
• Drive Shack: Drive Shack operates tech-driven golf entertainment venues (Puttery) combining food, cocktails, and competitive play. Closely comparable to Back 9's premium entertainment-plus-F&B positioning.
• Big Shots Golf: Big Shots Golf operates tech-enabled golf entertainment venues with full bars, kitchens, and event hosting. Comparable venue type, technology stack, and customer mix to Back 9.
• Fairway Social: Fairway Social operates golf entertainment venues with bays, F&B, and event programming. Closely comparable mid-market competitor to Back 9 in format and target customer.

Broad incumbents

• Main Event Entertainment: Main Event operates large multi-activity family entertainment centers (bowling, laser tag, arcade, F&B). Comparable to Back 9 as a competing destination for corporate events, parties, and group entertainment spend, though not golf-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Back9Indy
• Facebookfacebook.com/Back9indy
• LinkedInlinkedin.com/company/back9golfentertainment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back 9 Golf & Entertainment