Visit Frederick
Visit Frederick is the official destination marketing organization (DMO) for Frederick County, Maryland, operating as a 501(c)(6) nonprofit that promotes tourism through its website, visitor center, events, and content marketing to leisure visitors, local hospitality businesses, and event planners.
- Company typePrivate
- Founded1976
- HeadquartersFrederick, United States
- Headcount11–50
- GTM type—
- Offering—
What Visit Frederick does
Visit Frederick is the marketing brand of the Tourism Council of Frederick County, Inc., a Maryland-incorporated 501(c)(6) nonprofit organization that serves as the official destination marketing organization (DMO) for Frederick County, Maryland. Founded in 1976 and headquartered at 151 S. East Street in Frederick, the organization aggregates and distributes tourism information for the county, operating a multi-channel content platform built on Simpleview's destination-marketing CMS. Its core product is the visitfrederick.org website, complemented by a physical visitor center, email newsletter, social media channels, and a content blog (The Frederick Field Guide). Supporting offerings include downloadable digital guides and brochures, an events calendar, a searchable business directory of restaurants, wineries, breweries, distilleries, and accommodations, and curated thematic tourism products such as Craft Beverage Trail Guides and the USA 250 campaign tied to the American Revolution's 250th anniversary.
The organization serves three primary customer segments: leisure tourists and visitors planning trips to Frederick County (its primary persona), local tourism businesses seeking marketing exposure via the directory and membership programs, and wedding and meeting planners sourcing venues and group accommodations. Signature annual event programming includes Alive @ Five, Frederick's 4th Independence Day Celebration, the Summer Concert Series, the Wine & Music Festival, In the Streets, Oktoberfest, and co-produced initiatives such as Bites and Bevs Frederick Restaurant Week with the Downtown Frederick Partnership. Technology partnerships include Simpleview Inc. (website platform) and the Maryland Office of Tourism, with members and local businesses serving as the channel partner network.
Visit Frederick's business model is a nonprofit DMO funding stack rather than a commercial revenue model. The organization does not sell products or services directly to consumers; its services are free to end visitors. Operating revenue is sourced from a combination of hotel/lodging tax allocations, membership dues from local tourism businesses, and promotional partnerships, consistent with the standard DMO funding architecture. Headcount is in the 11–50 range, and revenue is not publicly disclosed.
Visit Frederick firmographics
Firmographics- Name
- Visit Frederick
- Legal name
- Tourism Council of Frederick County, Inc.
- Website
- https://visitfrederick.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Visit Frederick is the official destination marketing organization (DMO) for Frederick County, Maryland, operating as a 501(c)(6) nonprofit that promotes tourism through its website, visitor center, events, and content marketing to leisure visitors, local hospitality businesses, and event planners.
- Ownership category
- akta.pro rank
Visit Frederick industry classification
Industry- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (487110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)
Keywords
Where Visit Frederick is headquartered
LocationHeadquarters
- HQ city
- Frederick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Frederick product offering
Product offeringCore offering
Visit Frederick operates as a destination marketing organization (DMO) for Frederick County, Maryland, providing free tourism information, digital travel guides, event calendars, business directories, and promotional programs to attract visitors. It functions as the marketing arm of the Tourism Council of Frederick County, Inc., connecting tourists with local attractions, restaurants, lodging, and events while supporting member businesses through promotional partnerships.
Product overview
Visit Frederick operates as a destination marketing organization for Frederick County, Maryland, offering a unified digital tourism platform complemented by physical visitor services and annual event programs. The core product is the Visit Frederick tourism website (visitfrederick.org) which serves as the primary portal for travel information, event discovery, business directories, and trip planning. Supporting services include a physical Visitor Center, downloadable digital guides, email newsletter subscriptions, and event programs such as Bites and Bevs Frederick Restaurant Week. The business directory encompasses restaurants, wineries, breweries, distilleries, specialty foods, accommodations, and attractions across Frederick County.
Differentiator
Problem solved
Functional benefit
Companies that use Visit Frederick
Customer profileSegments3 records
Visit Frederick technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Frederick partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and moderate.
- Tourism Council of Frederick County, Inc. (Parent Organization)coreVisit Frederick is the marketing brand for the Tourism Council of Frederick County, Inc., the official destination marketing organization (DMO) for Frederick County, Maryland.
- Downtown Frederick PartnershipcoreCo-marketing partner for events including Bites and Bevs Frederick restaurant week celebration and Downtown Frederick promotions. The Downtown Frederick Partnership is listed as a supporting partner for Frederick Restaurant Week events.
- Simpleview Inc.coreSimpleview Inc. provides the CMS and website platform powering visitfrederick.org. The organization's website utilizes Simpleview's tourism technology solutions for destination marketing.
- Maryland Office of Tourismmoderate
- Visit Frederick Members and Partnerscore
Recent moves5 records
Expansion highlights5 records
Visit Frederick competitors and assessment
Company assessmentDirect peers
- Visit Annapolis: Official DMO for Annapolis and Anne Arundel County, MD. Comparable regional DMO with similar scope of promoting heritage tourism, events, dining, and accommodations in a Maryland county adjacent to Frederick.
- Tourism Richmond: Official DMO for the Richmond region in Virginia. Comparable regional DMO promoting heritage tourism (Revolutionary/Civil War history), events, culinary experiences, and craft beverages.
- Visit Baltimore: Official DMO for Baltimore, Maryland. Directly comparable structure as a single-city/county destination marketing organization promoting attractions, events, dining, and accommodations on a Simpleview-style platform.
- Visit Howard County: Official DMO for Howard County, Maryland. Directly comparable Maryland county-level destination marketing organization with similar offerings around events, dining, and accommodations.
- Visit Fairfax: Official DMO for Fairfax County, Virginia. Comparable county-level DMO with similar mix of historic attractions, events, dining, and accommodations; competes for the same DC-area day-trip and weekend traveler.
- Visit Loudoun: DMO for Loudoun County, Virginia, focused on wine country, culinary tourism, breweries, and heritage. Comparable county-level DMO with similar rural/suburban county tourism profile and craft beverage trail positioning.
- Visit Montgomery (MD): Official DMO for Montgomery County, Maryland. Comparable county-level DMO in the same state, promoting attractions, events, dining, and lodging for visitors.
- Destination DC: Official DMO for Washington, DC. Comparable DMO mandate promoting attractions, events, and lodging; larger scale but directly relevant as a neighboring mid-Atlantic destination competing for the same DC-area weekend traveler.
Others
- Simpleview Inc. Provider of the CMS and destination technology platform that powers visitfrederick.org. As the dominant DMO technology vendor in the U.S., Simpleview is the closest ecosystem enabler for Visit Frederick and shapes the operational feature set available to the DMO.
Regional players
- Maryland Office of Tourism: State-level tourism marketing organization for Maryland. Comparable DMO function at the state level; not a direct competitor for Frederick County visitors but coordinates and partially funds county-level DMO activity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Frederick social profiles
Digital presenceVisit Frederick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Frederick leadership team
Management profileNumber of profiles
Visit Frederick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Frederick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Frederick
What does Visit Frederick do?
Visit Frederick operates as a destination marketing organization (DMO) for Frederick County, Maryland, providing free tourism information, digital travel guides, event calendars, business directories, and promotional programs to attract visitors. It functions as the marketing arm of the Tourism Council of Frederick County, Inc., connecting tourists with local attractions, restaurants, lodging, and events while supporting member businesses through promotional partnerships.
Is Visit Frederick a public or private company?
Visit Frederick is a private company. It is currently operating.
When was Visit Frederick founded?
Visit Frederick was founded in 1976. It employs 11 to 50 people.
Where is Visit Frederick based?
Visit Frederick is headquartered in Frederick, United States, in the North America region.
Who are Visit Frederick's main competitors?
Direct peers on record are Visit Annapolis, Tourism Richmond, Visit Baltimore, Visit Howard County, Visit Fairfax, Visit Loudoun, Visit Montgomery (MD) and Destination DC. Simpleview Inc. is listed as an others. Maryland Office of Tourism is listed as a regional player.
Does Visit Frederick have an API?
No public API is recorded for Visit Frederick.
What industry is Visit Frederick in?
Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism). Its NAICS code is 561520 and its SIC code is 7900.