FarmFitMomma

What FarmFitMomma does

FarmFitMomma is a privately held, bootstrapped online fitness and nutrition coaching platform founded by Amanda Nigg ("Coach Nigg") and operated through two South Dakota LLCs (FarmFitMomma LLC and Farm Fit Digital LLC) headquartered in Sisseton. The company targets a deliberately niche audience — farmers, ranchers, agriculture professionals, rural mothers, and other busy working professionals — who need at-home, time-efficient fitness and nutrition guidance. Its product surface is centered on a mobile application (branded as the FarmFit / FFT App) containing 400+ workout videos, a Recipe Vault with macro-friendly recipes, a Custom Macro Calculator, and a Coaching Quiz that functions as both an onboarding tool and a lead-capture funnel.

Monetization is structured around four monthly subscription tiers — Silver ($59), Gold ($119), Platinum ($199), and Diamond ($369) — which bundle varying levels of personalized coaching, programming, and direct access to the founder. Since inception, the company reports more than 1,000 cumulative clients served, supplemented by an aggregated social following of roughly 130,000 across Facebook (67K), Instagram (53.7K), and X/Twitter (9K). Distribution is anchored in the founder's personal brand and credentials (NASM, AFAA, CPT, CNC, CWC), with 18+ affiliate partnerships, a merchandise storefront, and a paid speaking/corporate-wellness service line extending monetization beyond subscriptions.

The business is founder-led with no institutional funding disclosed, no M&A activity, and limited publicly verifiable operating metrics. The technology stack is conventional (consumer mobile app + video content + rule-based calculators) with no proprietary AI/ML components identified. Strategic posture is incremental: build the niche community, deepen content library, and expand into adjacent revenue lines rather than pursue venture-scale growth.

Name

FarmFitMomma

Legal name

FarmFitMomma LLC

Website

https://farmfitmomma.com

Company type

Private

Operating status

Operating

Short description

FarmFitMomma is a bootstrapped online fitness and nutrition coaching platform serving farmers, rural mothers, and busy professionals via a mobile app with 400+ workouts, macro recipes, and tiered monthly subscriptions from $59 to $369.

Ownership category

akta.pro rank

Headquarters

HQ city

Sisseton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Memberships (Silver, Silver+, Gold, Platinum): Four-tier subscription model ranging from $59/month to $369/month. Each tier offers progressively more coaching support, custom workout design, nutrition log reviews, and check-in frequency. Subscriptions auto-renew monthly. Silver tier includes basic workout programming and recipe access. Higher tiers add personalized 7-day meal plans tailored to exact macro targets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

FarmFitMomma delivers online fitness and nutrition coaching through a subscription-based mobile platform tailored for the agriculture community and busy professionals. The core offering consists of four tiered monthly memberships (Silver, Silver+, Gold, Platinum) that provide structured at-home workout programming, macro-based nutrition guidance, weekly check-ins, and access to a 400+ workout video library and Recipe Vault of macro-friendly recipes—all designed for 30-minute or less sessions with no gym required.

Product overview

FarmFitMomma operates as a multi-tiered online fitness coaching platform built around its FFT App, delivering structured at-home workout programming and nutrition guidance. The core offering consists of four membership tiers (Silver, Silver+, Gold, and Platinum ranging from $59-$369/month) that provide progressive levels of coaching support, from monthly check-ins at the base tier to weekly check-ins with custom workouts at Platinum. Central to the experience is the FFT App containing 400+ workout videos and the Recipe Vault with hundreds of macro-friendly recipes that integrate directly into meal planning. The platform is complemented by a Coaching Quiz for customer matching, a Macro Calculator for personalized nutrition targets, speaking services from founder Amanda Nigg, and a merchandise store. All programming emphasizes minimal equipment requirements and 15-30 minute sessions designed for busy individuals, particularly those in agriculture and rural communities.

Differentiator

Problem solved

Functional benefit

Brands

• FFT App: The FarmFit Training mobile application used to deliver workout videos, track habits, and access the Recipe Vault.
• Recipe Vault
• Farm Fit Training

Products and services

• Silver Membership Entry-level monthly subscription at $59/month providing full workout programming, Recipe Vault access, and a monthly DM check-in with Coach Nigg; designed for at-home 30-minute or less sessions requiring no gym.
• Silver+ Membership Mid-tier subscription at $89/month adding a monthly DM overview with personalized feedback, a quarterly full check-in, and a fully customizable 7-day meal plan tailored to exact macro targets.
• Gold Membership Premium subscription at $197/month including weekly workouts, monthly nutrition log review, a detailed end-of-month recap, and bi-weekly check-ins with Coach Nigg.
• Platinum Membership Highest-tier subscription at $369/month featuring two custom workouts and two nutrition log reviews per month, a full month-end progress report, and weekly check-ins with Coach Nigg.
• FFT App (FarmFit Training App) Proprietary mobile application delivering structured workout programming with 400+ demo and modification videos; workouts load instantly with habit tracking and reminders for consistency across all membership tiers.
• Recipe Vault In-app digital library of hundreds of macro-friendly recipes that users can add directly to their personalized meal plans; included across all FarmFit membership tiers.
• Coaching Quiz A custom 60-second assessment that matches prospective clients with the appropriate membership plan based on their goals, circumstances, exercise habits, training location, and available time.
• 1:1 Coaching Personalized one-on-one coaching option available through the contact form for users seeking individual attention beyond the standard membership tiers.
• Speaking Services Amanda Nigg offers speaking engagements at events with custom-crafted speeches aligned to event objectives, enriched with personal anecdotes and practical advice on connecting with the agriculture community.
• FFT Merch Store Online merchandise store selling branded FarmFit Training apparel and accessories to community members and fans.

Quantifiable outcome

• Results guaranteed in under 30 minutes per day
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered minor and core.

• 1st PhormminorGTM or Marketing PartnerAffiliate partnership featuring 1st Phorm supplements on the FFT Recommendations page with FarmFitTraining link for product discounts to community
• Just IngredientsminorGTM or Marketing PartnerAffiliate partnership for supplements with FarmFit discount code
• WonderCow ColostrumminorGTM or Marketing PartnerSupplement partnership with FarmFit discount code
• Sunrise Flour MillminorGTM or Marketing PartnerFood ingredient partnership with FarmFit discount code for specialty flours
• Built BarsminorGTM or Marketing PartnerProtein bar affiliate partnership with FarmFit discount code
• Clean Monday MealsminorGTM or Marketing PartnerMeal delivery affiliate partnership with FarmFit discount code
• AG1 (Athletic Greens)minorGTM or Marketing PartnerSupplement partnership with FarmFit discount code for greens powder
• Dakota Pure BisonminorGTM or Marketing PartnerMeat product partnership featuring bison with FarmFit discount code, aligning with agriculture community focus
• West Forty MeatsminorGTM or Marketing PartnerMeat products affiliate partnership with FarmFit discount code
• Albers Craft MeatsminorGTM or Marketing PartnerCraft meat products partnership with FarmFit discount code
• Amazon ShopminorGTM or Marketing PartnerCoach Nigg's Amazon Storefront for equipment and gear recommendations
• PRx PerformanceminorGTM or Marketing PartnerFitness equipment partnership with FarmFit5 discount code for home gym equipment
• Ptula ActiveminorGTM or Marketing PartnerAthletic apparel partnership with FarmFitMOMMA discount code
• HydroJugminorGTM or Marketing PartnerHydration products partnership with FarmFit discount code for water bottles
• SheFitminorGTM or Marketing PartnerAthletic apparel for women with FarmFit discount code
• Primal QueenminorGTM or Marketing PartnerHealth/wellness brand partnership
• American Dream Nut ButterminorGTM or Marketing PartnerNut butter products partnership with FarmFitTraining discount code
• 3 Farm Daughters PastaminorGTM or Marketing PartnerPasta products partnership with FarmFit discount code, aligned with agriculture community
• NASM (National Academy of Sports Medicine)coreOthersOfficial coaching certification partnership providing legitimacy and credibility for fitness programming through recognized industry certification
• AFAA (Athletics and Fitness Association of America)coreOthersOfficial fitness coaching partner certification providing industry recognition and credibility for programming

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beachbody (BODi): Long-standing subscription fitness and nutrition platform with structured programs, nutrition guidance, and coach-led accountability — directly comparable content-and-coaching model with far larger library and infrastructure.
• Apple Fitness+: Subscription streaming fitness service integrated into the Apple ecosystem offering trainer-led workouts and guided programs — competes for the same discretionary subscription dollar with deeper distribution and brand reach.
• Strava: Subscription fitness platform combining activity tracking, community, and coaching content — comparable subscription economics and community-driven engagement model.
• Peloton: Large subscription fitness platform combining streaming workout content with community features and coaching tiers — comparable business model and tiered subscription mechanics at much broader scale.
• Nike Training Club: Free and premium tier fitness app from a global apparel brand providing guided workouts, coaching, and programming — comparable delivery mechanism and audience overlap, backed by a global brand budget.

Direct peers

• MacroFactor: Subscription macro-tracking and nutrition coaching app with personalized calorie and macro targets — directly comparable to FarmFitMomma's macro calculator and Recipe Vault/meal planning workflow.
• MyFitnessPal: Direct-to-consumer nutrition and macro-tracking platform with premium subscription tiers — overlapping with FarmFitMomma's macro calculator, Recipe Vault, and nutrition log review features.
• Future: Subscription-based online personal training platform pairing users with dedicated coaches and customized workout programming via a mobile app — closely comparable to FarmFitMomma's tiered, app-delivered coaching model.
• Openfit: Subscription streaming fitness service combining workout video libraries, live classes, and nutrition programming — directly comparable to FarmFitMomma's app-based workouts, macro-friendly recipes, and coaching tiers.
• FitOn: Subscription fitness app offering on-demand workout classes, personalized plans, and nutrition tools — comparable freemium-to-premium structure with app-delivered content similar to FarmFitMomma's FFT app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FarmFitMomma
• YouTubeyoutube.com/channel/UClBokOYva2SZDv82i4-TIWg
• Facebookfacebook.com/Farmfitmomma
• LinkedInlinkedin.com/in/farmfitmomma
• Instagraminstagram.com/farmfitmomma

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmFitMomma