What Mojawa does

Mojawa is a consumer electronics company specializing in bone conduction and open-ear audio devices for athletes and active lifestyle consumers. Founded in 2021 and headquartered in Lincoln, Nebraska (registered as MOJAWA,LLC) with operations tied to Suzhou, China, the company designs and markets sports-focused headphones including IP68 waterproof bone conduction models (Run Plus, Purra Swim), performance models with extended battery and wind noise reduction (Purra Run), smart sports models with biometric monitoring and AI coaching (HaptiFit Terra), and open-ear earbuds (StarClip, Aerra). The product portfolio is built on proprietary technologies including Maglev Bass™ magnetic levitation bass systems, Audio-Haptics integrated feedback systems, a patented Dual Suspension Anchor System, and anti-leakage technology. The company has also announced the Purra Flow, an AI-powered bone conduction headphone with biometric coaching.

Mojawa's business model is primarily direct-to-consumer hardware sales through its Shopify-powered storefront (mojawa.com), supplemented by Amazon marketplace presence and a growing dealer/retail partner network targeting sports, fitness, and outdoor specialty stores. Products range from $79.99 to $229.99, with secondary revenue from accessories (carrying cases, charging cables) and certified refurbished sales. The company ships to 50+ countries with localized pricing in USD and supports six language options. Distribution is reinforced through a structured dealer program with regional sales outreach, an affiliate program via Uppromote, and a Strava Mojawa Club for community engagement. Endorsements from Olympic athletes (Joris Daudet, Desiree Henry) and NBA legend Tracy McGrady provide brand positioning, and a 2023 collaboration with five Grammy Award-winning audio producers underpins the audio tuning.

The company serves primary customer segments including runners, swimmers, cyclists, golfers, and active lifestyle consumers, with secondary segments targeting smart fitness enthusiasts who want integrated biometric tracking. Mojawa integrates AI-driven features such as AI ENC noise cancellation and AI coaching (Terra Coach), and is preparing to launch the Purra Flow via Kickstarter with strategic backing from Thor Innovation. Apple Store and Google Play applications (Mojawa and MojawaFit) extend the ecosystem with fitness tracking, GPS data, and firmware update capabilities.

Name

Mojawa

Legal name

MOJAWA,LLC

Website

https://mojawa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Mojawa is a consumer electronics company that designs and sells bone conduction and open-ear audio devices for athletes, swimmers, cyclists, and golfers, distributing globally through direct-to-consumer e-commerce, Amazon, and dealer networks.

Ownership category

akta.pro rank

Product category

Sports Audio Wearables

NAICS

Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Bone conduction headphones
• Open-ear audio
• Sports audio wearables
• Waterproof swimming headphones
• Wireless fitness earbuds

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue stream from selling bone conduction headphones and open-ear audio devices directly to consumers through e-commerce and retail channels. Products include Run Plus, Purra Swim, Purra Run, HaptiFit Terra, StarClip, and Aerra models at price points ranging from $79.99 to $229.99.
2. Accessories: Secondary revenue from complementary products including charging cables, carrying cases, replacement parts, and performance visors.
3. Refurbished Products: Certified refurbished products sold at discounted prices, providing value option while capturing residual device value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mojawa designs, manufactures, and sells bone conduction and open-ear audio headphones targeting athletes and active-lifestyle consumers. The portfolio includes IP67/IP68 waterproof models for swimming, running, cycling, and golf, plus smart models featuring PPG heart rate monitoring and AI coaching. Products are sold primarily direct-to-consumer through the Mojawa e-commerce site and Amazon, supplemented by a growing dealer/retail partner network worldwide.

Product overview

Mojawa is a sports audio technology company specializing in bone conduction headphones and open-ear audio devices for athletes and active lifestyles. The product portfolio centers on bone conduction headphones including Run Plus (IP68 waterproof for swimming/running/golf with 32GB storage), Purra Swim (swimming-specific with MP3 storage), Purra Run (cycling/golf focus with 15-hour battery and wind noise reduction), HaptiFit Terra (smart sports model with heart rate monitoring and AI coaching via Audio-Haptics), and Aerra (lifestyle-focused open-ear headphones). The ecosystem includes companion apps (MojawaFit for exercise tracking, Mojawa for audio control), open-ear earbuds (StarClip), and accessories (carrying cases, magnetic charging cables). Key proprietary technologies include MaglevBass for enhanced bass response, Audio-Haptics for haptic workout guidance, and AI-powered ENC noise cancellation. Products are tuned in collaboration with Grammy award-winning audio producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Run Plus Bone Conduction Headphones IP68 waterproof open-ear bone conduction headphones designed for swimming, marathon running, and golf. Features Bluetooth 5.2, 32GB MP3 storage for 8,000+ songs, 8-10 hour battery, and proprietary Maglev-Bass technology tuned by Grammy award-winning producers. World's first Dual Suspension Anchor System ensures secure fit during intense activity.
• Purra Swim Bone Conduction Headphones

Quantifiable outcome

• 4D Sound with 40dB noise reduction for crystal-clear calls
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Thor InnovationcoreStrategic or Co-development PartnerStrategic investor and development partner backing the Purra Flow AI-powered bone conduction headphone. Thor Innovation provides backing for product development of next-generation AI-integrated sports wearables.
• Xcotton (AIG-backed)minorGTM or Marketing PartnerPartner offering extended warranty and accident protection plans for Mojawa products. Xcotton provides 1-year ($14.99), 2-year ($19.99), and 3-year ($35.99) protection plans backed by AIG insurance.
• UppromoteminorGTM or Marketing PartnerAffiliate marketing platform powering Mojawa's referral and affiliate program. Handles partner registration and tracking for affiliate marketing initiatives.
• Grammy Award-winning Audio ProducerscoreStrategic or Co-development PartnerIn 2023, partnered with five Grammy Award-winning audio producers to achieve superior sound quality across product lines. Product page references this collaboration for audio tuning expertise.
• AmazonminorChannel Partner/ Reseller/ DistributorMajor marketplace distribution partner. Products available through Amazon with separate review presence and customer acquisition channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JBL: Harman-owned audio brand with established sports and endurance headphone lines (e.g., Endurance series). Overlaps with Mojawa on athlete and outdoor audio use cases, but with much broader mainstream retail distribution and stronger brand awareness.
• Beats by Dre: Apple-owned lifestyle audio brand with Powerbeats sport-targeted earbuds. Competes with Mojawa for active lifestyle consumer wallet share, though more focused on branding and music industry collaborations than sport-specific or bone conduction technology.
• Bose: Premium audio incumbent with growing open-ear and sport-targeted headphone lines (e.g., Bose Sport Open Earbuds). Uses vastly larger marketing and retail scale than Mojawa, with overlapping sports-audio positioning but broader portfolio and stronger mainstream brand recognition.
• Garmin: Established sports and fitness wearable leader with strong overlap on athlete/tracking customer segments (heart rate, cadence, multi-sport). While Garmin's primary product is watches, the HaptiFit Terra's integrated biometric positioning increasingly competes with Garmin's wearables for the same fitness enthusiast spend.
• Sony: Global audio giant with sports-focused lines including the Float Run and off-ear wireless models. Overlaps with Mojawa on outdoor and active lifestyle use cases, but competes at much wider scale with premium brand positioning and aggressive marketing.

Emerging players

• Anker Soundcore: Audio sub-brand of Anker Innovations with a wide range of sports and open-ear headphones. Competitor for Mojawa on Amazon and DTC channels, with comparable Chinese manufacturing roots, broader portfolio, and similar pricing tiers across the value segment.
• Suunto: Sports watch and fitness tracking brand increasingly integrating bone conduction audio and open-ear headphone partnerships. Comparable to Mojawa on sports-performance customer segments and biometric integration, but anchored in the watch/wearable ecosystem rather than audio hardware.
• SoundPEATS: Direct-to-consumer Chinese audio brand with growing presence in sports earbuds and open-ear form factors. Similar pricing strategy and Amazon-led distribution to Mojawa, but with broader product breadth (including TWS earbuds) and a more generalist positioning.

Direct peers

• Shokz: The global market leader in bone conduction headphones (formerly AfterShokz). Shokz competes head-to-head with Mojawa across the same sports and fitness segments (running, swimming, cycling) with comparable IP68 waterproofing, open-ear designs, and MP3 storage features, but at significantly larger scale and brand recognition.
• Naenrn: Emerging Chinese bone conduction headphone brand competing directly with Mojawa in the same open-ear sports audio category. They target similar athlete and outdoor use cases with comparable IP-rated waterproofing and Bluetooth features at competitive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mojawa_global
• YouTubeyoutube.com/@mojawa_global
• Facebookfacebook.com/mojawaofficial
• Instagraminstagram.com/mojawa__global
• TikToktiktok.com/@mojawa_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojawa