Channel Guru

What Channel Guru does

Channel Guru Pty Ltd is an Australian-headquartered SaaS company founded by Brad Clarke (ex-Microsoft ANZ channel leader) and operating the Tech Partner Operating System (TPOS), a domain-specific platform built exclusively for technology solution partners — Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), Systems Integrators (SIs), and Value-Added Resellers (VARs). TPOS assesses operational maturity across 10 business pillars (strategy, finance, GTM, delivery, HR, compliance, productisation, client experience, services, and end-user support) using 1,200+ maturity checkpoints benchmarked against a six-stage model (Foundation to Operational Powerhouse), then routes users to personalised guided pathways and execution resources from a 1,000+ item library including 150+ process flows, playbooks, templates, and role definitions.

The platform is monetised through a three-tier subscription: Explore (free, with limited assessment and community access), Action ($199/month, full platform and resource library), and Scale ($499/month, adding monthly 90-minute advisory-led leadership sessions). Distribution is product-led growth via a free 5-minute TPOS maturity assessment, with self-serve conversion for the lower two tiers and sales-assisted conversion for the Scale tier. The company anchors distribution through a curated network of approximately 30 vetted industry experts (covering branding, HR, finance, cybersecurity, offshoring, M&A advisory, and sales) and a strategic partnership with Lumify Work, the largest vendor-authorised training provider in ANZ, which offers exclusive training pricing to Channel Guru members.

The company is privately held, bootstrapped with no disclosed external funding, operates with 1-10 employees, and is incorporated in New South Wales, Australia (registered office Umina Beach, NSW). James Davis serves as Director of Strategy following his August 2025 appointment. Customer concentration is intentionally low, with pricing economics aimed at the SMB long tail of tech partners rather than enterprise anchor contracts; the platform launched commercially in November 2025 and the company has not disclosed revenue or customer counts.

Name

Channel Guru

Legal name

Channel Guru Pty Ltd

Website

https://channelguru.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Blackwall

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Membership (TPOS Platform): Three-tier SaaS subscription model. Explore tier is free with limited access to the platform, basic assessment, and community. Action tier ($199/month) provides full platform access, advanced assessments, full personalised journey, and 1,000+ resources. Scale tier ($499/month) adds advisory-led support, monthly 90-minute leadership sessions, and operational guidance. Membership is billed monthly with no long-term contracts; cancellation is available at any time.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Channel Guru sells TPOS (Tech Partner Operating System), a subscription SaaS platform that helps technology channel partners — Managed Service Providers, Managed Security Service Providers, Systems Integrators, and Value-Added Resellers — assess operational maturity across 10 business pillars, follow personalised guided improvement pathways, and access 1,000+ practical resources and 150+ process flows. The platform is offered in three tiers: a free Explore tier, an Action tier at A$199 per month, and a Scale tier at A$499 per month with advisory-led leadership sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech Partner Operating System (TPOS) TPOS is a web-based SaaS platform that benchmarks a technology partner's operational maturity across 10 business pillars, generates prioritised improvement roadmaps, and delivers guided pathways plus a 1,000+ resource library (playbooks, templates, 150+ process flows) to help MSPs, MSSPs, SIs, and VARs build more scalable businesses.
• TPOS Explore (Free Tier) Free tier of TPOS providing core platform access, a basic maturity assessment, limited personalised journey, local and global benchmarking, a limited resource library, limited playbooks/templates/frameworks, limited structured solution pathways, community access, and limited expert insights — designed for early-stage/founder-led partners evaluating fit.
• TPOS Action (A$199/month) Paid Action tier of TPOS at A$199 per month providing full TPOS platform access, advanced organisational assessments, a full personalised journey, local and global benchmarking, full progress tracking, the full 1,000+ resource library, full playbooks, templates, infographics, frameworks, structured solution pathways, community access, and expert sessions/insights — for founder-led and scaling teams building structure and consistency.
• TPOS Scale (A$499/month) Top subscription tier of TPOS at A$499 per month that includes everything in Action plus advisory-led support, a monthly 90-minute leadership session, ongoing leadership and operational guidance, and access to Lumify Work vendor-certified training at exclusive member rates — designed for leadership teams scaling operations.

Quantifiable outcome

• Most tech partners complete the free assessment in 5 minutes — providing immediate insight into business maturity
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lumify WorkcoreStrategic or Co-development PartnerLumify Work is the largest vendor-authorised training provider in ANZ. Through this partnership, Channel Guru members gain exclusive access to hundreds of vendor-certified training programs covering Microsoft, AWS, Cisco, CompTIA, and more. Members receive exclusive partner pricing (rates significantly lower than public market) and can achieve vendor solution designations and partner program requirements, unlocking access to additional tools, funding, and co-sell opportunities.
• Sherpa TechminorOthersSherpa Tech provides insurance and risk management solutions for tech and IT businesses. Listed as a trusted partner in Channel Guru's network offering specialised coverage for technology businesses.
• IncorpminorOthersIncorp provides tax and advisory services for tech partners. Listed as a trusted partner in Channel Guru's network offering specialist tax and advisory services tailored to technology businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Leadership Inc. Management consulting firm specialising in MSP/TSP operational maturity, financial benchmarking, and QBR frameworks — directly comparable to Channel Guru's advisory-led, maturity-assessment-led model for tech partners.
• HTG Peer Groups: Peer-group community and coaching platform for MSPs and technology solution providers, combining accountability groups with operational best-practice sharing — a direct community-led peer to Channel Guru's trusted expert network.
• JS Group: Coaching and peer-group community for MSPs focused on operational improvement and business transformation — directly comparable to Channel Guru's community-led coaching model for tech partners.
• ASCII Group: Long-standing MSP peer group and vendor community offering coaching, benchmarking, and operational resources to technology service providers — closely aligned with Channel Guru's target customer and community-led approach.

Broad incumbents

• ConnectWise: Established business management platform (PSA/RMM) for MSPs and TSPs, addressing many of the same operational pillars TPOS covers — though as part of a broader software suite rather than a maturity-focused OS.
• Pax8: Global cloud marketplace for MSPs that also operates Pax8 Academy (founded by James Davis prior to joining Channel Guru). Overlapping channel relationships and training content make it a relevant adjacent peer.
• Kaseya: Suite of MSP operational platforms (including IT Glue for documentation and Datto for continuity) covering documentation, security, and operational maturity — overlapping Channel Guru's operational-pillar coverage at incumbent scale.
• CompTIA: Global IT industry association and certification body (partnered with Lumify Work in ANZ), serving the same MSP/IT-services buyer base with training, certification, and community — adjacent to Channel Guru's training and maturity offerings.

Others

• The Channel Company: Media and events company (CRN, Channel Futures) covering the ANZ/global channel partner ecosystem. Relevant as an ecosystem enabler whose audience overlaps Channel Guru's target buyers and partner network.

Emerging players

• IT Glue (a Kaseya company): Documentation and operational knowledge management platform purpose-built for MSPs, addressing the same documentation and process-standardisation use cases as Channel Guru's process-flows and playbook library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ChannelGuru-Real
• LinkedInlinkedin.com/company/channel-guru
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Channel Guru