FUTR Payments

What FUTR Payments does

FUTR Payments (legal entity Hank Payments Corp.) is a North American Banking as a Service (BaaS) platform that delivers modernized payment and cash-flow management solutions to both consumers and the enterprises that serve them. The underlying platform integrates with multiple banks and processing partners (including Cottonwood Payments, a division of FinWise Bank, which holds FDIC-insured consumer funds) and layers proprietary software for payment processing, cash and liability management, portfolio analytics, and automated workouts. On the enterprise side, FUTR Payments offers five industry-vertical solutions built on the same BaaS stack: Auto (for automotive/RV/powersports dealers, with DMS integration, bi-weekly payments, and trade-cycle acceleration), Doors (rent collection and tenant cash management for landlords), Equity Builder (cash and equity-building tools for financial advisors), Fintechs (platform-as-a-service for fintech companies), and Lenders (portfolio performance and workout automation for lenders). The consumer product is a virtual prepaid account that automates loan and liability payments to accelerate debt pay-off and reduce interest cost.

The company monetizes through a combination of recurring platform/subscription fees and transaction-based fees on processed payments, with quote-based enterprise pricing and multi-year contracts. Go-to-market is enterprise-led via direct field sales with a 'Request a demo' motion across verticals, complemented by an API-first distribution model that supports white-label and turnkey integration for fintech and bank partners. FUTR Payments is a subsidiary of The FUTR Corporation and was recently rebranded from Hank Payments. The company is led by CEO Michael A. Hilmer, with a senior bench spanning CFO, CBO, CCO, and VPs across sales, operations, and product/technology. No funding rounds, revenue figures, or external investor backing are disclosed in the available source material, and no named enterprise customer logos are published.

Name

FUTR Payments

Legal name

Hank Payments Corp.

Website

https://futrpayments.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

FUTR Payments is a North American Banking as a Service platform that provides modernized payment, cash-flow management, and portfolio analytics solutions to both consumers and enterprise clients across automotive, lending, fintech, property rental, and financial advisory verticals.

Ownership category

akta.pro rank

Product category

Banking as a Service / Embedded Payments Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB), Third-Party POS Installment Financing Platforms (FSAKAFAB)

Keywords

• Banking as a Service
• Payment processing platform
• Cash and liability management
• Consumer debt management
• Embedded financial services

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Banking as a Service Platform Fees: FUTR Payments operates as a BaaS platform, generating revenue through platform fees charged to enterprise clients including automotive dealers, lenders, fintechs, and property managers for payment processing, cash management, and portfolio analytics services.
2. Transaction Processing: Revenue generated from processing consumer payments including loan payments, rent payments, and other financial transactions through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

FUTR Payments is a Banking as a Service platform integrated with multiple banks, processing partners, and platforms. The platform delivers modernized payment processing, cash and liability management, portfolio analytics, automated workouts, and tailored APIs, delivered as industry-specific enterprise solutions (Auto, Doors, Equity Builder, Fintechs, Lenders) and a consumer-facing virtual prepaid account solution.

Product overview

FUTR Payments is a Banking as a Service platform comprising a core technology platform integrated with multiple banks, processing partners, and platforms. The platform serves both enterprise clients and consumers across North America. Enterprise solutions include five industry-specific products: Auto (automotive, RV, and powersports financing), Doors (property rental payments), Equity Builder (for financial advisors), Fintech (for fintech companies), and Lenders (for lending organizations). On the consumer side, the Consumer product provides virtual prepaid accounts for personal cash and debt management. All enterprise solutions are built on the same underlying BaaS platform and share capabilities including tailored APIs, portfolio insights, and automation features.

Differentiator

Problem solved

Functional benefit

Products and services

• FUTR Payments Platform A Banking as a Service platform integrated with multiple banks, processing partners, and platforms that provides modernized payment experiences and outcomes for North American consumers and the organizations that serve them.
• FUTR Payments Auto Payment solution for automotive, RV, and powersports dealers that provides business intelligence identifying customers approaching positive equity, DMS and online enrollments, bi-weekly payments, trade cycle acceleration, and F&I product sales enhancement.
• FUTR Doors Property rental payment solution enabling tenants to pay rent on tailored payment plans (weekly, bi-weekly, or monthly) while providing landlords real-time visibility into tenant cash collections, payment behaviors, and automated cure offers for missed payments.
• FUTR Equity Builder Banking as a Service platform providing financial advisors with tools for client cash management, liability management, deposit building, equity building, and goal tracking, including cash flow transparency, client spending insights, and prospecting capabilities.
• FUTR Payments Fintech Banking as a Service platform for fintech companies offering secure infrastructure, cash and liability management, cash flow transparency, revenue opportunities, and client spending insights, deliverable as a turnkey solution or via integration with existing banking platforms.
• FUTR Payments Lenders Technology solution for lenders providing modernized cash and payment management, advanced portfolio insights, automated workouts, and tailored APIs to improve portfolio performance while helping consumers manage their debts.
• FUTR Payments Consumer Consumer-facing virtual prepaid account platform enabling more convenient management of cash flow by optimizing and automating loan and liability payments, allowing users to make smaller, more frequent payments aligned with pay schedules to pay off debt faster and reduce interest costs.

Quantifiable outcome

• Faster debt pay-off and reduced interest costs for consumers through automated payment optimization
• +1 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Hank Payments Corp. dba FUTR PaymentscoreOthersThe company operates under the dba 'FUTR Payments' with legal entity name Hank Payments Corp. Previously known as Hank Payments, the company rebranded to FUTR Payments with a new name and fresh look while maintaining the same trusted solutions and exceptional team.
• Cottonwood Payments, a division of FinWise Bank, Member FDICcoreTechnology or IntegrationConsumer funds are held at or transferred to Cottonwood Payments, a division of FinWise Bank. Virtual prepaid accounts are issued through Cottonwood Payments. Funds are FDIC insured up to $250,000.
• The FUTR CorporationcoreStrategic or Co-development PartnerParent holding company for FUTR Payments. The company links to investor relations at thefutrcorp.com and is part of The FUTR Corporation ecosystem.
• FinWise BankcoreTechnology or IntegrationPartner bank through Cottonwood Payments division providing FDIC-insured deposit services for virtual prepaid accounts.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Plaid: Plaid is a dominant financial data connectivity and increasingly payments platform serving thousands of fintechs and lenders — a broad incumbent whose expanding product surface (Plaid Payments, Balance, etc.) increasingly overlaps with FUTR's enterprise offerings.
• Galileo Financial Technologies: Galileo (a SoFi company) is an established payments and BaaS infrastructure provider serving hundreds of fintechs with accounts, cards, and money movement — a broad incumbent competing with FUTR for fintech, lender, and consumer finance clients.

Direct peers

• Treasury Prime: Treasury Prime provides a BaaS API platform connecting fintechs and banks to embedded banking products including accounts, payments, and cards — directly comparable to FUTR's API-first BaaS architecture serving fintech and lender segments.
• Unit: Unit is a BaaS platform purpose-built for fintechs, offering banking infrastructure, payments, cards, and lending APIs — overlapping directly with FUTR's Fintech and Lender verticals and its API-first go-to-market.
• Modern Treasury: Modern Treasury operates a payment operations platform with bank integrations, money movement APIs, and ledger infrastructure — directly comparable to FUTR's payment processing and cash management capabilities serving enterprises.
• Synapse: Synapse is a Banking as a Service platform offering APIs and sponsor-bank integrations for fintechs, lenders, and consumer finance applications — directly comparable to FUTR's BaaS core serving fintechs, lenders, and consumer payment automation.
• Solid Financial: Solid is a BaaS platform providing bank accounts, card issuing, and money movement APIs to fintechs — directly comparable to FUTR's Fintech and Lender BaaS offerings.
• Finix: Finix provides payment facilitator (PayFac) and merchant-of-record infrastructure for software platforms — directly comparable to FUTR's role as embedded payment infrastructure for its enterprise clients across verticals.
• Marqeta: Marqeta is a card-issuing and payment processing platform powering modern card programs for fintechs and consumer brands — comparable to FUTR's virtual prepaid account issuance (via Cottonwood Payments) and transaction processing layer.

Emerging players

• Payitoff: Payitoff provides consumer debt pay-off and loan management tools similar to FUTR's consumer cash and liability manager — an emerging player in the consumer-facing debt optimization niche that overlaps with FUTR's Consumer product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/futrpayments

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUTR Payments