Fairfax & Favor

What Fairfax & Favor does

Fairfax & Favor is a privately held British luxury fashion lifestyle brand founded in 2013 and headquartered in King's Lynn, United Kingdom. The company designs and sells premium handcrafted leather footwear (its core category, including the iconic Regina knee-high boot), handbags (notably the Windsor bag collection), outerwear, and accessories for women and men, with prices ranging from approximately $15 for small accessories up to $985 for flagship collaboration pieces. Its primary customers are affluent country and heritage lifestyle consumers, luxury fashion buyers, and the equestrian community in the UK and internationally.

The company operates a direct-to-consumer go-to-market model built on company-owned UK retail stores, a proprietary e-commerce platform with international shipping to 20+ countries, US authorized stockists, a mobile app, and private in-person appointment services. Supporting technology includes an interactive Boot Finder Quiz, a Calf Size Calculator, and a four-tier Loyalty Club integrated with the app, alongside collaborative product lines with Tricker's of Northampton and influencer Lydia Millen (Town & Country collection). Marketing is multi-channel and centers on influencer and celebrity partnerships (Zara Tindall, Lydia Millen), editorial features in lifestyle publications, email, events, and a loyalty-driven retention program.

The revenue model is one-time retail purchase of physical goods, with premium pricing tiers across footwear ($230-$985), bags ($365-$695), outerwear ($475-$885), and accessories ($15-$195), supplemented by gift cards, care products, and collaboration capsules. The company is founder-led, with no disclosed venture capital, private equity, or parent company involvement, and ships to markets across Europe, North America, Asia Pacific, the Middle East, and South Africa from a 51-100 employee base.

Name

Fairfax & Favor

Legal name

Fairfax and Favor Ltd.

Website

https://fairfaxandfavor.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Fairfax & Favor is a privately held British luxury fashion brand founded in 2013 that designs and sells premium handcrafted leather footwear, handbags, outerwear, and accessories through UK retail stores, US stockists, and international direct-to-consumer e-commerce targeting affluent country, equestrian, and luxury lifestyle consumers.

Ownership category

akta.pro rank

Product category

Premium Leather Footwear & Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Handbags & Purses (CRAAAJAA), Leather Handbags & Totes (CRAKAEAA)

Keywords

• Premium leather footwear
• Luxury handbags
• Country lifestyle fashion
• British fashion brand
• Premium outerwear

Headquarters

HQ city

King's Lynn

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of leather goods including boots, shoes, bags, outerwear, and accessories through e-commerce and retail stores. Products range from accessories ($110-$195) to premium boots and bags ($420-$985).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fairfax & Favor designs, manufactures, and sells premium handcrafted leather footwear (tall boots, ankle boots, performance and outdoor boots, sneakers, sandals, heels, loafers), handbags (Windsor bag collection and related), outerwear (waxed jackets, coats, gilets, blazers, capes), and accessories (belts, wallets, scarves, boot tassels, dog accessories) for men and women. Core product offerings retail from $230 to $985 and are sold direct-to-consumer through a global e-commerce platform, UK stores, and US stockists.

Product overview

Fairfax & Favor is a British luxury fashion lifestyle brand offering premium handcrafted footwear, leather bags, and accessories for women and men. The product portfolio centers on iconic knee-high boots (notably the Regina boot) and ankle boots for women, complemented by men's Chelsea boots and footwear. The Windsor bag collection represents the core bags line, featuring handbags, totes, crossbody bags, and work bags. The brand collaborates with influencer Lydia Millen on the exclusive Town & Country collection of luxury leather bags and outerwear. Additional offerings include women's shoes (sandals, heels, sneakers), outerwear (waxed jackets, coats, gilets), accessories (belts, scarves, dog accessories), care products, gift cards, and a loyalty club. The brand also partners with Trickers of Northampton for limited edition men's Chelsea boots. Fairfax & Favor operates physical retail stores across the UK and a direct-to-consumer e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Town & Country Collection: Exclusive collaboration collection with influencer Lydia Millen featuring luxury leather bags, wax jackets, and lifestyle accessories
• Windsor Icon

Products and services

• Women's Tall Boots Premium tall boots for women in knee-high and over-the-knee silhouettes, with multiple heel heights, colors, and calf fit options (Regular, Narrow, Sporting, Petite). Targeted at style-conscious consumers seeking countryside-to-city versatility.
• Regina Boot Iconic signature knee-high boot offered in suede and leather with multiple calf fits (Regular, Narrow, Sporting, Petite) and three heel heights (Flat, Heeled, High Heeled). Featured in publications such as Garden & Gun and Sidelines.
• Women's Ankle Boots Collection of ankle boots spanning performance outdoor styles, quarter-length silhouettes, and heeled occasion wear for women.
• Women's Outdoor/Performance Boots Outdoor and performance boots including shearling-lined styles, waterproof boots, and Wellingtons suitable for stable work and countryside use while remaining elegant for social events. Includes the L'Alliance Neoprene Lined Wellington Boot offered through the Le Chameau partnership at $500.
• Windsor Bag Collection Iconic leather handbag collection from the brand's founding range, including the Mini Windsor, shoulder bags, tote bags, basket bags, work bags, and Micro crossbody styles in various materials, colors, and the Town & Country edition.
• Women's Bags & Luggage Comprehensive range of women's handbags, crossbody bags, mini bags, totes, business and travel bags, and travel wash bags.
• Women's Shoes Ladies footwear line including sneakers, sandals, heels, wedges, driving shoes, deck shoes, and loafers, designed to complement the brand's country and town styling.
• Women's Outerwear Premium women's outerwear collection of jackets, coats, gilets, blazers, and capes in waxed cotton, wool, and other heritage fabrics.
• Women's Accessories Range of women's accessories including belts, boot tassels, wallets, purses, soft accessories, silk scarves, and dog accessories.
• Men's Footwear Men's footwear range including sneakers, Chelsea and ankle boots, formal shoes, and driving shoes, including limited-edition styles co-created with Tricker's of Northampton.
• Men's Outerwear Men's outerwear line consisting of jackets, gilets, and country coats in heritage materials.
• Men's Accessories Men's accessories including belts, wallets, card holders, scarves, gloves, and shoe care products.
• Town & Country Collection by Lydia Millen Exclusive co-developed collaboration collection with influencer Lydia Millen featuring luxury leather bags (Top Handle, Clutch, Micro Top Handle), waxed jackets, and lifestyle accessories that blend classic country style with contemporary aesthetics.
• Tricker's x Fairfax & Favor Northampton Men's Chelsea Boot Limited-edition men's Chelsea boot in chocolate suede produced through a collaboration with heritage Northampton shoemaker Tricker's, combining traditional Northampton craftsmanship with the brand's design language. Priced at $985.
• Shoe Protection & Care Products Premium aftercare range for Fairfax & Favor footwear, including suede and nubuck protector spray, leather balsam, trainer whitener, and complete care kits that preserve the patina of branded leather goods.
• Gift Cards Physical and electronic gift cards sold through the brand's e-commerce platform and UK stores, redeemable across the full product range.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Lydia MillencoreStrategic or Co-development PartnerExclusive Town & Country collection collaboration with influencer Lydia Millen. The collection includes premium leather bags, waxed jackets, and accessories blending classic country style with contemporary aesthetics. Millen describes it as a dream collaboration reflecting shared passion for craftsmanship and countryside heritage.
• Tricker'sflagshipStrategic or Co-development PartnerLimited edition collaboration creating the Tricker's Northampton men's Chelsea boot in chocolate suede. Priced at $985, this partnership combines Tricker's traditional Northampton craftsmanship with Fairfax & Favor's design aesthetic.
• Holland CoopercoreGTM or Marketing PartnerFashion partnership for the Cheltenham Festival. Holland Cooper serves as the official fashion partner, influencing event dress code and providing styling guidance for attendees.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Le Chameau: French heritage brand famous for premium handmade wellington boots and country footwear. An existing Fairfax & Favor partner (L'Alliance Neoprene Lined Wellington), they also compete head-to-head in stable-to-countryside performance boots.
• Dubarry: Irish heritage brand specializing in country/equestrian footwear, boots, and outdoor clothing. Closest direct peer to Fairfax & Favor's performance and country boots range, including Galway and Clonlee lines, often purchased by the same equestrian and country lifestyle customer.
• Mulberry: British luxury leather goods heritage brand best known for the Bayswater and Iris handbags, with growing footwear and ready-to-wear. Shares Fairfax & Favor's positioning around British-made leather craftsmanship, premium price points, and direct-to-consumer plus selective wholesale distribution.
• Penelope Chilvers: British luxury womenswear and footwear brand built around country and equestrian lifestyle. Comparable price points, handcrafted leather boots, and similar DTC-and-stockist go-to-market, making it a closely aligned peer especially in women's country footwear.
• Holland Cooper: British country-luxury fashion brand founded by Nicole Holland Cooper selling tweed outerwear, boots, handbags, and countrywear. Direct competitor across Fairfax & Favor's core womenswear and accessory categories; the two brands even partner together at Cheltenham Festival, confirming they target overlapping customers.

Broad incumbents

• Hunter Boot Ltd: Iconic British heritage Wellington and outdoor boot brand with adjacent outerwear, bags, and accessories. Larger global footprint and broader product range than Fairfax & Favor, but overlaps meaningfully in premium performance boots and accessories for countryside consumers.
• Barbour: Heritage British lifestyle brand with deep roots in countryside, equestrian, and waxed-cotton outerwear, plus a growing footwear, accessories, and licensing business. Operates a much wider portfolio and global wholesale than Fairfax & Favor but competes for the same affluent country and city-to-country customer.
• Burberry: Quintessential British luxury heritage brand covering trench outerwear, leather goods, footwear, and accessories globally. Competes with Fairfax & Favor at the high end of British heritage aesthetics and on outerwear, leather accessories, and DTC international retail.
• Loewe: Spanish LVMH-owned luxury leather goods maison with cult handbag and small leather goods business plus a growing footwear and ready-to-wear collection. Comparable to Fairfax & Favor on artisanal leather craft, premium pricing, and growing direct-to-consumer digital footprint.

Regional players

• Ariat International: US-based performance and lifestyle equestrian footwear, apparel, and accessories brand. Overlaps with Fairfax & Favor on equestrian/country boots but operates primarily in North America, providing a regional product and category comparable for the company's US push.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FairfaxFavor
• Facebookfacebook.com/fairfaxandfavor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairfax & Favor