Tullamore Show

What Tullamore Show does

Tullamore Show, formally the Tullamore & Co. Offaly Show Society, operates the Tullamore Show & FBD National Livestock Show, an annual one-day agricultural event held on the second Sunday in August at the 280-acre Butterfield Estate in Blueball, near Tullamore, County Offaly, Ireland. Revived in 1991 after a 53-year absence in the Irish Midlands, it claims to be Ireland's premier and largest one-day agricultural show, averaging 60,000+ visitors, 700+ trade stands, and over 1,000 competition classes with a €175,000-€180,000 prize fund across 45 FBD National Livestock Show titles.

The core product is a single annual show day featuring livestock competitions (cattle, sheep, horses, goats, pigs, poultry across 15+ cattle breeds and 20+ sheep breeds), home industries (horticulture, cookery, crafts, art and photography), equestrian events, fashion competitions, dog shows, and a National Invention Competition. Supporting product lines include trade exhibitor stand rentals (outdoor and indoor tiers ranging from €200 for sheep indoor to €770 for double outdoor), animal accommodation services, and on-site advertising. The operating platform is the Supershow Management System for online entries and competitor management, supplemented by a website (averaging 8,000 weekly hits), online ticketing, and social channels.

The business model is a multi-stream annual event: (1) trade stand rentals from agri-machinery, home industries, farm produce, innovation, forestry, and food fair exhibitors; (2) ticket sales from visitors, with free admission entitlements issued to competitors based on entry value; (3) sponsorship revenue, anchored by FBD Insurance as title sponsor since 2018 and renewed for five years in March 2026, supplemented by class and section sponsors across breed societies and corporate partners; (4) competition entry fees across 1,000+ classes. The organization is volunteer-run (400+ volunteers), unincorporated, and partially funded by the EU LEADER rural development programme.

Name

Tullamore Show

Legal name

Tullamore Show & FBD National Livestock Show

Website

https://tullamoreshow.com

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

11–50 employees

Short description

Tullamore Show is an Irish agricultural show society that organizes Ireland's largest one-day agricultural event annually in Tullamore, serving livestock breeders, trade exhibitors, and general public visitors through competitions, trade stands, and family entertainment.

Ownership category

akta.pro rank

Product category

Agricultural Shows & Events

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Agricultural show
• Livestock competitions
• Trade exhibitions
• Equestrian events
• Home industries

Headquarters

HQ city

Tullamore

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trade Stand Rentals: Revenue from renting trade stand spaces to Agri Sectors, Home Industries, Farm Produce, Innovation, Forestry, and Agri Machinery exhibitors. Pricing varies by stand type and size.
2. Ticket Sales: Revenue from visitor admissions. Free admission entitlements are provided to competitors based on the value of their entries.
3. Sponsorship: Title sponsorship from FBD Insurance (since 2018), along with numerous class and section sponsors from agricultural businesses, breed societies, and corporate sponsors.
4. Competition Entry Fees: Revenue from competitors entering over 1,000 classes across livestock, home industries, equestrian, and other competition categories. Total prize fund of €180,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Tullamore Show is Ireland's premier one-day agricultural show, held annually on the second Sunday in August at Butterfield Estate, Co. Offaly. It operates over 1,000 competition classes across livestock (cattle, sheep, horses, goats, pigs, poultry), home industries (horticulture, cookery, crafts, art, photography), fashion, and dog shows, supported by 700+ trade stands and a €175,000–€180,000 prize fund across 45 National titles.

Product overview

Tullamore Show & FBD National Livestock Show is Ireland's premier one-day agricultural event, operating as a unified annual show combining multiple product lines. The core offering is the main show event featuring over 1,000 competition classes across livestock (cattle, sheep, horses, goats, pigs, poultry), home industries (horticulture, cookery, crafts, art, photography), equestrian events, fashion shows, and dog shows. The National Inventions Competition provides an innovation platform with prize funds. Supporting services include Trade Exhibitor facilities (700+ trade stands) and Animal Accommodation. The show distributes approximately €175,000-180,000 in prize funds across 45 FBD National Livestock Show titles, attracting 60,000+ visitors annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Tullamore Show & FBD National Livestock Show Ireland's premier one-day agricultural show held annually on the second Sunday in August at the Butterfield Estate, Blueball, Tullamore, Co. Offaly. Features livestock competitions, trade stands, home industries, equestrian events, and family entertainment, attracting 60,000+ visitors.
• Livestock Competitions Over 1,000 competition classes across cattle (15+ breeds), sheep (20+ breeds), horses (Connemara, Irish Draught, Non-thoroughbred), goats, pigs, and poultry. Open to professional breeders, farmers, and exhibitors across Ireland competing for national titles.
• Home Industries Competitions Competitions covering horticulture and farm produce, cookery and food (including All Ireland Home Baking Championship), crafts and needlework, and art and photography. Targets amateur and youth participants including dedicated teenage and junior categories.
• National Inventions Competition Competition for innovators and inventors with a €1,000 prize fund per class, spanning sustainability and environmental, agriculture and forestry, home and lifestyle solutions, industrial and plant, and student categories.
• Trade Exhibitor Services Trade stand facilities for businesses across general outdoor/indoor, livestock, sheep, forestry and energy, food fair, and fashion areas. Provides 700+ trade stands from agri sectors, home industries, farm produce, innovation, forestry, and agri machinery reaching 60,000+ visitors.
• Animal Accommodation Overnight animal accommodation services at the showgrounds. Includes dairy overnight accommodation (€20 per animal per night) and general overnight (non-dairy) accommodation available from Friday/Saturday before the show.
• Fashion Competitions Fashion competitions including Best Dressed Lady, Best Hat, Most Appropriately Dressed Lady/Man, Glamourous Granny, Bonny Baby, and Traditional Farmer categories.
• Dog Shows Dog showing competitions including qualifiers for All Ireland championships (Toy/Miniature, Large Dog, Gundog, Irish Native Breed), puppy stakes, veteran, prettiest groom, fancy dress, waggiest tail, family pet, rescue, and handling classes.

Quantifiable outcome

• 60,000+ visitors annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• FBD InsuranceflagshipGTM or Marketing Partner · 1 January 2018FBD Insurance became title sponsor of the National Livestock Show in 2018 in partnership with FBD Trust. FBD has been invested in agriculture, farming, and rural life in Ireland for over 50 years. The partnership emphasizes shared values around farmers being the backbone of agriculture, livestock as passion, and shared success.
• Irish Shows Association (ISA)coreStrategic or Co-development PartnerTullamore Show is affiliated to the Irish Shows Association, enabling integration with the national agricultural show circuit and access to ISA systems including the Supershow Management Platform.
• Irish Pony Society (IPS)coreStrategic or Co-development PartnerTullamore Show is affiliated to the Irish Pony Society, facilitating pony and equine competition integration.
• Irish Charolais Cattle SocietycoreStrategic or Co-development PartnerMajor partner with extensive co-sponsorship arrangements including partnerships with Target Genetics, Shamrock Rosettes, Vet Embryos, Colm Quinn BMW, and many others. Multiple National titles and classes dedicated to Charolais breed.
• Irish Hereford SocietycoreStrategic or Co-development PartnerBreed society partner with dedicated show classes and championships at the Tullamore Show.
• Clydesdale Horse SocietycoreStrategic or Co-development PartnerBreed society partner for Clydesdale horse competitions at the show.
• Irish Charollais Sheep SocietycoreStrategic or Co-development PartnerBreed society partner with dedicated sheep show classes.
• Irish Rouge Sheep SocietycoreStrategic or Co-development PartnerBreed society partner with dedicated sheep show classes.
• Belclare Sheep SocietycoreStrategic or Co-development PartnerBreed society partner with dedicated sheep show classes.
• OdlumscoreGTM or Marketing PartnerOdlums is an affiliate sponsor, specifically associated with the All Ireland Home Baking Championship, providing sponsorship for cookery competitions.
• Irish Farmers JournalcoreGTM or Marketing PartnerIrish Farmers Journal is an affiliate sponsor providing media coverage and promotional support for the show.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Royal Highland Show: Scotland's premier agricultural show held annually at Ingliston, featuring livestock competitions, trade stands, and food & drink exhibitions. Comparable as a long-running, large-scale UK/Irish regional agricultural show with similar livestock judging, trade exhibitor, and sponsorship model.
• Royal Welsh Show: Wales's largest agricultural show held annually at Llanelwedd, run by the Royal Welsh Agricultural Society. Comparable as a major UK agricultural show with livestock competitions, trade stands, and a similar society-based governance structure.
• Cheshire Show: Two-day agricultural show held at the Cheshire Showground featuring livestock classes, equestrian events, and trade exhibitions. Comparable UK peer focused on livestock competitions and trade-stand monetization.
• Balmoral Show: Northern Ireland's largest agri-food event run by the Royal Ulster Agricultural Society, featuring livestock classes, trade exhibits, and family entertainment. Direct peer as a national/regional agricultural show competing for Irish livestock breeders and sponsors.
• Devon County Show: Annual three-day agricultural show run by the Devon County Agricultural Association, featuring livestock judging, trade stands, and food/craft exhibits. Comparable UK regional peer with similar society governance and event structure.
• Great Yorkshire Show: England's premier agricultural show held at the Great Yorkshire Showground, featuring cattle, sheep, equine, and produce competitions alongside 1,000+ trade stands. Directly comparable in scale, livestock judging focus, and trade-exhibitor model.
• National Ploughing Championships: Ireland's largest annual outdoor agricultural event, attracting 250,000+ visitors over three days with livestock, machinery, and trade exhibitions. Directly comparable as a flagship Irish agricultural show competing for the same exhibitor, sponsor, and visitor pool.

Regional players

• Kent County Show: Annual three-day agricultural show run by the Kent County Agricultural Society, featuring livestock, horses, and trade stands. Similar agricultural show model but serving the South East England farming community.
• Pembrokeshire County Show: Wales's largest three-day county agricultural show with livestock judging, trade stands, and entertainment. Comparable society-run regional agricultural event.

Broad incumbents

• Royal Ulster Agricultural Society: Governing body running the Balmoral Show and operating the King's Hall complex in Belfast. Comparable as an established agricultural society running multi-day livestock and trade shows with similar volunteer/exhibitor ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tullamoreshow
• Facebookfacebook.com/tullamoreshow
• Instagraminstagram.com/tullamoreshow
• LinkedInlinkedin.com/company/tullamore-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tullamore Show