Pita Way

What Pita Way does

Pita Way is a privately held fast-casual Mediterranean restaurant chain founded in 2010 by Brandon Bahoura in Clarkston, Michigan, with corporate headquarters in Waterford, MI. The company operates a 52-location footprint spanning Michigan (44), Ohio (4), Tennessee (2), and Indiana (2), with 7 additional locations announced. The menu centers on customizable build-your-own formats — the trademarked "Sandweech" rolled pita sandwich, Pita Way Bowls, salads, and the Legacy Menu (The Dearborn, Detroit Shawarma variants, Butter Chicken Bowl, etc.) — plus family-style combo meals (Mini Combo, Family Feast, Meaty Meal). All proteins are 100% halal-certified, and the chain runs a Kids Eat Free program as a family-traffic driver. Technology infrastructure consists of a proprietary online ordering platform (onlineorders.pitaway.com) integrated with Toast Tab POS for some locations, plus third-party delivery via DoorDash and Uber Eats. Marketing is concentrated on Facebook, Instagram, and TikTok, supplemented by the Pita Rewards email loyalty program.

The business operates a hybrid corporate-and-franchise model, with named franchisees such as Dimitri Wright (Howell, MI). Revenue streams include in-store dine-in and takeout food sales, third-party delivery, catering services managed by a dedicated specialist (Vanessa) for corporate and event clients, and gift cards ($10–$500 denominations). Pricing is unit-based with promotional tactics including weekend specials on family meals and holiday gift card bundles. Pricing and availability are described in the Terms as subject to change without notice.

The company is privately held and bootstrapped, with no disclosed external funding rounds, institutional investors, or parent entity. Brandon Bahoura serves as Founder and Visionary, and the organization reports 11–50 employees (consistent with a lean corporate/franchise-support structure rather than direct store staffing). No financial disclosures, revenue figures, or franchise-to-corporate store split are available in the source data, limiting visibility into unit economics and corporate-level revenue.

Name

Pita Way

Legal name

Pita Way

Website

https://pitaway.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pita Way is a privately held, 52-location fast-casual Mediterranean restaurant chain founded in 2010, serving halal-certified build-your-own Sandweeches, bowls, and family meals across Michigan, Ohio, Tennessee, and Indiana via dine-in, delivery, and catering.

Ownership category

akta.pro rank

Product category

Fast Casual Mediterranean Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Mediterranean restaurant
• Fast casual dining
• Restaurant franchise
• Pita sandwich
• Catering services

Headquarters

HQ city

Clarkston

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Sales - Dine-in and Takeout: Core revenue stream from individual customer purchases of sandwiches, bowls, salads, and sides at 52 physical restaurant locations. Transaction-based model with per-order pricing.
2. Third-Party Delivery: Revenue from delivery orders through DoorDash, Uber Eats, and other third-party platforms. Commission-based model where Pita Way receives order value minus platform fees.
3. Catering Services: Bulk food sales for events including corporate lunches, weddings, parties, and family gatherings. Features family platters, combo meals, and protein trays in various portion sizes.
4. Gift Cards: Digital and physical gift cards sold in denominations from $10 to $500. Cards never expire and are redeemable at any Pita Way location.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pita Way is a fast-casual Mediterranean grill restaurant chain operating 52 locations across Michigan, Ohio, Tennessee, and Indiana. The company sells made-to-order customizable pita sandwiches (Sandweech), bowls, salads, sides, and family-style combo meals featuring 100% halal-certified proteins. Revenue is generated primarily through dine-in and takeout transactions at company- and franchise-operated restaurants, supplemented by catering services and online ordering.

Product overview

Pita Way is a fast-casual Mediterranean grill restaurant chain operating 52 locations across Michigan, Ohio, Indiana, and Tennessee. The core product offering centers on customizable build-your-own meals, primarily the Sandweech (rolled pita sandwich) and Pita Way Bowl formats, where customers select proteins, bases, toppings, and signature sauces. The menu also includes a Legacy Menu featuring specialty items like The Dearborn, Cheesy Curry Bowl, and Butter Chicken Bowl. Value-oriented offerings include the Mini Combo (serves 4) and Family Feast catering options. Supporting services include full-service catering managed by a dedicated specialist, the Pita Rewards loyalty program, and online ordering via Toast Tab integration. The company also offers gift cards and a Kids Eat Free promotional program.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandweech Traditional rolled-up sandwich on pita bread, served with a choice of 100% halal protein, fresh toppings, cheese, and signature sauces. Fully customizable build-your-own format that serves as Pita Way's signature product offering.
• Pita Way Bowl All-in-one customizable meal where customers select a base (rice or salad), protein, and toppings with signature sauces. Multi-select option available for bases.
• Mini Combo Family-style combo meal with 5 servings of meat or falafel served over rice, plus Fattoush salad, pita bread, pickled veggies, white sauce, garlic, hummus, and fattoush dressing. Serves up to 4 people. Regular price $44.99; weekend special $34.99.
• Family Feast Large catering platter sized for up to 8 people, with 10 servings of protein over rice plus fattoush, garlic, hummus, pita bread, white sauce, fattoush dressing, and pickled veggies. Starting at $79.99 (regularly $89.99).
• The Meaty Meal Complete protein-forward meal package including proteins, rice, hummus, garlic, veggies, salad, dressings, and bread. Serves up to 15-20 people for large events.
• Catering Services Full-service catering for corporate lunches, weddings, private parties, and special gatherings. Managed by dedicated catering specialist Vanessa. Includes family platters, proteins, sides, salads, dips, and delivery to event sites across all 52 Pita Way locations.
• Pita Way Gift Cards Gift cards available in any amount from $10 to $500, offered in digital delivery and physical formats. Cards never expire and are redeemable at any Pita Way location across Michigan, Ohio, Tennessee, and Indiana.

Quantifiable outcome

• Kids 12 and under eat free with every adult entree, limited to 2 kids meals per adult
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for restaurant delivery orders. DoorDash handles last-mile delivery while Pita Way prepares food. Noted as separate entity with independent terms.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for restaurant delivery orders. Uber Eats provides delivery infrastructure and customer access while Pita Way prepares food.
• Toast TabcoreTechnology or IntegrationPoint-of-sale and online ordering platform integration. Some locations use order.toasttab.com for online ordering. Also used for gift card balance checking.

Scale indicators5 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Naf Naf Grill: Middle Eastern/Mediterranean fast-casual chain featuring pitas, wraps, and bowls with freshly baked pita. Naf Naf's product mix and pita-centric build-your-own model are highly comparable to Pita Way's Sandweech concept.
• Garbanzo Mediterranean Fresh: Mediterranean fast-casual franchise offering pitas, salads, and bowls with a similar counter-service build-your-own format. Garbanzo's franchise-driven, multi-region growth model is directly comparable to Pita Way's expansion trajectory.
• The Halal Guys: Halal-focused Mediterranean/Middle Eastern fast-casual chain known for platters, gyros, and rice bowls. The Halal Guys is a direct peer on halal protein positioning, which is a key Pita Way differentiator.
• Zoës Kitchen: Mediterranean-inspired fast-casual chain (now operating under Cava Group) serving pitas, salads, and Mediterranean plates. Zoës shares Pita Way's Mediterranean positioning and dine-in/takeout restaurant format.
• Pita Pit: Global pita-based fast-casual franchise specializing in made-to-order pitas, wraps, and salads. Pita Pit's pita-centric menu and franchise-driven model directly overlap with Pita Way's core product offering.
• Cava: The leading publicly-traded Mediterranean fast-casual chain in the U.S., offering customizable pitas, bowls, and salads. Cava is the most directly comparable peer to Pita Way in terms of menu architecture, build-your-own format, and Mediterranean positioning, though it operates at significantly greater scale and capital backing.
• Mezeh Mediterranean Grill: Mediterranean fast-casual chain focused on build-your-own bowls, pitas, and salads with a streamlined counter-service model. Mezeh's emphasis on customizable grain/protein bowls is highly comparable to Pita Way's Pita Way Bowl format.
• Taziki's Mediterranean Café: Multi-unit Mediterranean fast-casual chain serving gyros, pitas, salads, and bowls. Taziki's closely mirrors Pita Way's dine-in/takeout franchise model, Mediterranean menu, and family-friendly positioning, making it a strong direct comparable for unit economics.

Broad incumbents

• Sweetgreen: Public fast-casual chain focused on customizable salads and grain bowls with a digital-first ordering experience. Sweetgreen's build-your-own bowl format, online ordering, and loyalty infrastructure are broadly comparable to Pita Way's model, though at much larger scale and with a different cuisine focus.
• Qdoba Mexican Eats: Large fast-casual chain with a build-your-own bowl, burrito, and salad format comparable to Pita Way's customizable bowl concept. Qdoba competes for the same 'build-your-own fast-casual' customer occasion, though in Mexican cuisine rather than Mediterranean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PitaWayMI
• Instagraminstagram.com/pitaway/?hl=en
• TikToktiktok.com/@pitaway?lang=en
• Xx.com/pita_way

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pita Way