Lana's Shop

What Lana's Shop does

Lana's Shop is a Denver-based, founder-led custom illustration and stationery boutique that designs, prints, and packages hand-painted paper goods in its local studio. The product portfolio centers on greeting cards ($5.50-$6.00) and extends across gift wrap, art prints, notepads, stickers, matchbooks, gift bags, gift tags, tea towels, and wallpaper, all produced from original artwork created by the founder. The company has expanded into the children's category through the Packadoo ABC flash card sub-brand (co-developed with literacy expert Dr. Lindsay Robinson), the illustrated children's book 'Adventures on Peaceful Mountain,' kids' pajamas, and coordinated kid stationery box sets. Higher-margin custom services include custom wallpaper design at $2,000 and hand-painted pet portraits from $395.

The business operates a multi-channel go-to-market. Direct-to-consumer sales flow through a Shopify storefront (lanasshop.com) with email capture, free shipping above $85, and a local pickup partner (The Ruffly Rose, Denver). Wholesale distribution runs through the Faire marketplace with Net 60 terms and a 50% first-order discount, plus direct wholesale accounts. Revenue diversification is further supported by licensing arrangements that place Lana's artwork on products sold through Anthropologie, West Elm Kids, Terrain, Maisonette, Petite Plume, Crate & Barrel, and Simply Framed. Marketing combines an active Instagram presence, a blog, free downloadable printables, and earned media coverage in Vogue (named best gift wrapping paper), Martha Stewart Weddings, Brides, Glamour, Style Me Pretty, and 5280 Magazine.

The company is privately held with 1-10 employees, no disclosed external funding, and no parent company. The team is effectively the founder (Lana, with prior design experience at Vogue Magazine and Gap, Inc.) plus a small support team. Operations are concentrated in Denver, Colorado, with global shipping via UPS. The brand is positioned around a mountain and outdoor lifestyle aesthetic, locally made production, and a 'nice matters' customer experience ethos.

Name

Lana's Shop

Legal name

Lana's Shop

Website

https://lanasshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lana's Shop is a Denver-based, founder-led boutique that designs and sells hand-painted greeting cards, gift wrap, stationery, art prints, wallpaper, and children's products (including the Packadoo ABC sub-brand) via Shopify DTC, Faire wholesale, and licensing deals with Anthropologie, West Elm Kids, Terrain, and Maisonette.

Ownership category

akta.pro rank

Product category

Custom Stationery & Paper Goods

NAICS

Stationery Product Manufacturing (32223), Greeting Card Publishers (513191), Office Supplies and Stationery Retailers (45941)

SIC

Greeting Cards (2771), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780), Pens, Pencils & Other Artists' Materials (3950)

akta.pro industry

PRIMARYCRAFACAL

Office, Stationery & Craft Supplies DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYIMAMAHAG

Stationery & Office Paper Products (notebooks, pads, forms)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

SECONDARYCRAJAGAL

Party & Entertaining Disposable Supplies

Consumer Products & Retail/Household Products & Cleaning Supplies/Trash Bags, Wraps & Disposable Household Supplies

Keywords

• Hand-painted greeting cards
• Custom illustrated stationery
• Gift wrap paper goods
• Art prints and posters
• Children's learning cards

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through Shopify storefront selling greeting cards, gift wrap, stationery, art prints, wallpaper, and specialty items directly to consumers
2. Wholesale Distribution: Sales to retail stores through Faire marketplace and direct wholesale relationships; opening order minimum covered by 50% first-order discount up to $150
3. Licensing and Collaborations: Licensing of Lana's artwork to brands like Anthropologie, West Elm Kids, Terrain, Maisonette, Petite Plume for wall art, textiles, and gift products
4. Custom Design Services: Custom wallpaper design available for $2,000; custom stationery products; pet portrait custom paintings starting at $395

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lana's Shop designs, prints, and ships hand-painted illustrated paper goods directly from a Denver studio. The product range includes greeting cards, gift wrap, art prints, notepads, note cards, stickers, matchbooks, gift bags/labels/tags, tea towels, wallpaper, and children's stationery and apparel. The founder, Lana, personally designs every product, which are then produced in small batches with local printing and packaging.

Product overview

Lana's Shop is a custom illustration and stationery boutique offering hand-painted paper goods. The product portfolio centers on greeting cards as the core offering, complemented by gift wrap, art prints, notepads, stickers, matchbooks, gift bags, gift tags, tea towels, and wallpaper—all featuring hand-illustrated designs. The company has expanded into children's products including the Packadoo ABC flash cards sub-brand, a children's book titled 'Adventures on Peaceful Mountain,' kids' pajamas, and stationery box sets. Additional offerings include local pickup in Denver, a wholesale program through Faire, and free downloadable content. The shop emphasizes mountain, nature, and outdoor adventure themes, with seasonal collections for holidays, summer, and graduation.

Differentiator

Problem solved

Functional benefit

Brands

• Packadoo: A product line featuring alphabet flashcards for children, described as 'a playful tool kit for learning the ABCs' with hand-painted whimsical illustrations. Packadoo cards are designed for children from 6 months to 6 years old and come in themed editions like Camping Edition and Foodie Edition.

Products and services

• Greeting Cards
• Gift Wrap Custom-illustrated wrapping paper in flat sheets and rolls, sold as singles or in curated bundles, for personal gift presentation.
• Art Prints Hand-painted and signed art prints (posters) in multiple sizes, intended for home and office wall décor.
• Notepads Illustrated tear-off notepads for desk and home use, featuring hand-painted designs.
• Note Cards Sets of illustrated note cards with envelopes, designed for personal correspondence and thank-you notes.
• Stickers Die-cut vinyl and paper stickers featuring hand-painted illustrations, intended for laptops, water bottles, and journals.
• Sticker Sheets Printed sheets containing multiple coordinating sticker designs, sold as single units for planners, scrapbooks, and gifts.
• Matchbooks Custom-illustrated matchbooks produced as novelty gift items and party favors.
• Gift Bags Hand-illustrated paper gift bags with coordinating tags, sold individually for personal gifting.
• Gift Labels Self-adhesive gift labels with hand-painted designs, intended for personalizing wrapped gifts.
• Gift Tags Hand-illustrated gift tags sold as individual pieces and bundled sets, designed to coordinate with gift wrap.
• Tea Towels Illustrated cotton tea towels sold as kitchen linens and gifts, featuring hand-painted designs.
• Wallpaper Hand-illustrated wallpaper available as made-to-order residential rolls and custom commercial projects.
• Packadoo Alphabet Cards Alphabet and learning flashcard sets for young children, sold under the Packadoo sub-brand, designed by Lana drawing on two decades of teaching experience.
• Children's Book Hand-illustrated children's picture book titled "Adventures on Peaceful Mountain," sold directly through the shop.
• Kids' Pajamas Children's pajamas featuring Lana's illustrations, sold as apparel in the kids category.
• Kid Stationery Box Sets Curated boxed sets of children's stationery, including cards, stickers, and writing accessories, sold as gift bundles.
• Gift Cards Store-branded gift cards available for purchase and redemption across the full Lana's Shop product catalog.

Quantifiable outcome

• 500+ 5-star reviews on Etsy
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• The Ruffly RosecoreStrategic or Co-development PartnerDenver-based woman-owned floral and gift shop serving as local pickup location for Lana's Shop orders. Partner provides physical pickup location at 1611 South Pearl Street, Denver, CO 80210, making local delivery more convenient and affordable for Denver customers.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership enabling retailers to order Lana's Shop products online. Faire offers new retailers 50% off first order (max $150), Net 60 terms, and one year of free shipping. Platform serves as primary wholesale discovery channel.
• AnthropologieflagshipChannel Partner/ Reseller/ DistributorRetail partnership selling Lana's Shop tea towels and home goods through Anthropologie stores and website. Products feature exclusive hand-painted designs adapted for home decor format.
• West Elm KidscoreChannel Partner/ Reseller/ DistributorCollaboration with West Elm Kids for framed art prints featuring Lana's illustrations. Products designed for children's rooms and nurseries.
• TerraincoreChannel Partner/ Reseller/ DistributorSeasonal collaborations with Terrain home and garden retailer. Multiple successful partnerships including holiday wreaths, gift wrap, and spring/summer collections.
• MaisonettecoreChannel Partner/ Reseller/ DistributorGift wrap and lifestyle product collaborations with Maisonette children's and family lifestyle retailer.
• Petite PlumeminorChannel Partner/ Reseller/ DistributorChildren's apparel brand collaboration featuring Lana's artwork on gift products.
• Simply FramedcoreStrategic or Co-development PartnerFraming partnership for art prints, combining Lana's illustrations with Simply Framed's custom framing services.
• Centre PointeminorChannel Partner/ Reseller/ DistributorCollaboration with Centre Pointe for curated gift and stationery products.
• Dr. Lindsay RobinsoncoreStrategic or Co-development PartnerLiteracy education expert (PhD, University of Minnesota) who developed educational activity guides and tips for Packadoo ABC flash cards. Provides developmental expertise for children's learning products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rifle Paper Co. Premier hand-illustrated stationery and paper goods brand selling greeting cards, gift wrap, and home goods through DTC and wholesale. Closest analog to Lana's Shop in aesthetic, product breadth, and retail partnerships.
• Ban.do: Lifestyle and stationery brand known for illustrated cards, planners, and gifts sold through DTC and department stores. Comparable aesthetic-led positioning and gift-giving assortment.
• Papier: Customizable stationery and personalized paper goods DTC brand with strong gifting and wholesale positioning. Comparable on personalized/custom paper goods and Shopify-first retail model.
• Knock Knock: Designer of witty greeting cards, stickers, notepads, and gifts sold through DTC and mass retail. Comparable on the everyday stationery, gift, and impulse-purchase assortment.
• Sugar Paper: Los Angeles-based greeting card and stationery brand carried by Target and major retailers. Directly comparable on printed paper goods, gift wrap, and lifestyle partnerships with brands like Kate Spade.
• Crane & Co. Heritage letterpress stationery and greeting card brand. Comparable on premium cotton-paper cards, social stationery, and gifting assortment, but with a more traditional department-store distribution footprint.
• Minted: Online marketplace plus direct stationery brand sourcing independent artist designs for cards, art prints, and paper goods. Comparable assortment and artist-collaboration model.

Broad incumbents

• Papyrus: Specialty stationery retail chain with broad greeting card, gift wrap, and paper goods assortment. Overlaps in product category but operates as a multi-brand retailer rather than a single design studio.
• Hallmark: Largest U.S. greeting card and social stationery manufacturer with mass-market and premium sub-brands. Overlaps in cards and gift wrap but operates at much larger scale across grocery, drug, and big-box channels.

Others

• Anthropologie (Home & Gifts): Major retail partner that licenses Lana's artwork and sells competing illustrated tea towels, paper goods, and home décor. Not a direct competitor but a strategic channel that could internalize design capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lanasshop
• Xx.com/LanasShop
• Facebookfacebook.com/LanasShop.3

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lana's Shop