Divine Water

What Divine Water does

Divine Water LLC is a US-based, founder-led direct-to-consumer packaged water brand that launched commercially in Boston in December 2025. It sells naturally alkaline spring water (pH 7.8) sourced from a protected New Hampshire spring, packaged exclusively in premium 750mL glass bottles, alongside a DIVINE SPORT WATER sub-line of spring water with organic/natural electrolytes in Blue Raspberry, Watermelon, and Lemonade flavors. The company emphasizes laboratory-verified purity (positioning explicitly against microplastics and PFAs), a 750mL glass format that never contacts plastic, and an optional closed-loop recycling program in which the company pays return shipping and provides a 20% discount on the next order.

The product catalog is sold in 8-packs at $32 for the alkaline SKU and $28–$38 for the electrolyte SKUs, with free shipping on all orders. Distribution is limited to a single owned e-commerce storefront at divinewater.us, fulfilled from the company's headquarters at 51 Middlesex Street, North Chelmsford, Massachusetts, with the initial market focus on Boston and the broader Northeast US. Marketing is digital-first and bootstrapped, relying on owned content (including SEO-targeted reviews), organic Instagram presence (@divine_water_usa), and email/newsletter capture. No retail, wholesale, marketplace, or international channels are evidenced.

The founder, Krassi Popov (also founder of GODLY SMOOTHIES and VELOXITY), states the company is currently loss-making on sales. Headcount is 1–10 employees, no institutional funding is disclosed, and there are no acquired technologies, senior commercial hires, or partnerships outside the standard DTC tooling stack. The business model is a single repeat-revenue-dependent retail line with structurally heavy unit economics due to glass packaging and a paid return-shipping recycling incentive.

Name

Divine Water

Legal name

Divine Water LLC

Website

https://divinewater.us

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Divine Water is a US direct-to-consumer brand launched in Boston in December 2025, selling naturally alkaline spring water from a protected New Hampshire source in 750mL glass 8-packs, plus a DIVINE SPORT WATER line with organic electrolytes, targeting health-conscious consumers and athletes seeking plastic-free hydration.

Ownership category

akta.pro rank

Product category

Premium Bottled Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Natural spring water
• Alkaline bottled water
• Glass bottled water
• Electrolyte enhanced water
• Premium hydration products

Headquarters

HQ city

North Chelmsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Bottled Water Sales: Direct-to-consumer sales of premium natural spring water and electrolyte water in glass bottles. Products sold in 8-bottle packs with online ordering and direct shipping. Currently losing money on sales according to founder statement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Divine Water bottles and sells natural alkaline spring water sourced from a protected spring in New Hampshire, packaged in premium glass bottles to eliminate plastic contact. The portfolio includes (1) Alkaline Natural Spring Water at a naturally alkaline pH of 7.8, and (2) DIVINE SPORT WATER variants with organic electrolytes in Blue Raspberry, Watermelon, and Lemonade flavors. Products are sold as 8-bottle packs directly to consumers via the company's e-commerce storefront at divinewater.us with free shipping.

Product overview

Divine Water is a natural spring water brand offering alkaline water sourced from a protected spring in New Hampshire, packaged exclusively in premium glass bottles. The product portfolio includes two main offerings: (1) Alkaline Natural Spring Water with a naturally alkaline pH of 7.8, and (2) DIVINE SPORT WATER variants with electrolytes/organic electrolytes in flavored options (Blue Raspberry, Watermelon, Lemonade). All products are lab tested regularly for purity, feature alkaline pH levels, and are sold in 8-pack glass bottles. The company also offers a bottle recycling program where they pay for return shipping and provide 20% off the next order.

Differentiator

Problem solved

Functional benefit

Brands

• DIVINE SPORT WATER: Spring water with organic electrolytes for superior and healthy hydration. Available in flavors including Blue Raspberry, Watermelon, and Lemonade.

Products and services

• (8 Pack) Alkaline Natural Spring Water (750mL each) Natural spring water sourced from a protected spring source in New Hampshire, packaged in elegant 750mL glass bottles. Regularly lab tested for purity with a naturally alkaline pH of 7.8, marketed for premium hydration free from microplastics and PFAs. Sold in 8-packs to individual consumers.
• (8 Pack) Spring Water with Electrolytes (Lemonade) Spring water with natural electrolytes in a lemonade flavor, packaged in elegant glass bottles. Contains no artificial colors or flavors and ships in a sturdy box made from reclaimed wood. Sold in 8-packs to individual consumers seeking clean hydration.
• (8 Pack) Spring Water with Organic Electrolytes (Watermelon) Spring water with organic electrolytes for superior and clean hydration in a watermelon flavor, packaged in elegant glass bottles. Contains no artificial colors or flavors and ships in a sturdy box made from reclaimed wood. Sold in 8-packs to individual consumers.
• (8 Pack) Spring Water with Electrolytes (Blue Raspberry) Spring water with natural electrolytes in a blue raspberry flavor, packaged in elegant glass bottles. Contains no artificial colors or flavors and ships in a wooden box. Sold in 8-packs to individual consumers seeking clean electrolyte hydration.

Quantifiable outcome

• pH 7.8 naturally alkaline water with optimal mineral content
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• CORE Hydration: CORE Hydration sells pH-balanced, electrolyte-infused bottled water positioned for active/athletic consumers. Closely comparable to Divine Water's DIVINE SPORT WATER electrolyte SKU in positioning and use case.
• FIJI Water: FIJI is a leading premium natural artesian spring water brand with nationwide distribution. Comparable to Divine Water as a premium-priced spring water positioned on source provenance and taste, though FIJI uses PET, not glass.
• Mountain Valley Spring Water: Mountain Valley is a heritage U.S. spring water brand offering both still and sparkling water in glass packaging with home and office delivery. Comparable on spring source, glass format, and premium positioning.
• Voss Water: Voss is the closest direct peer — premium bottled water marketed in iconic glass packaging, positioned for high-end hospitality and retail. Both brands anchor differentiation on bottle design and premium aesthetics rather than price competition.
• JUST Water: JUST Water sells premium spring water with a sustainability and clean-source positioning in plant-based packaging. Both brands target health-conscious consumers willing to pay a premium for non-mainstream packaging and source transparency.
• Icelandic Glacial: Icelandic Glacial is a premium spring water brand also using clear glass bottles in much of its lineup, with a strong source-provenance story. Direct visual and positioning competitor to Divine Water's glass-bottle premium pitch.
• Essentia Water: Essentia is an alkaline bottled water brand marketed on pH and hydration benefits. Both brands compete in the alkaline-water premium niche with a functional health positioning.
• Saratoga Spring Water: Saratoga is a U.S. premium spring water brand selling still and sparkling water in glass bottles with a heritage/regional provenance story. Comparable on glass packaging and spring-water premium positioning.

Broad incumbents

• Aqua Panna: Aqua Panna is a premium Italian spring water brand (Nestlé) served at fine-dining and hospitality venues. Comparable as a premium still-spring water incumbent, but with established restaurant/hospitality distribution versus Divine Water's DTC focus.
• Sanpellegrino: Sanpellegrino (Nestlé Waters) is a major premium sparkling/mineral water incumbent distributed nationally. Comparable as a broad incumbent in the premium bottled water category, though much larger and broader portfolio than Divine Water.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/divine_water_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Water