MAFI
MAFI is an Egyptian-Emirati B2B agri-food processor building the Middle East's largest 157,000 sqm complex in Sadat City, Egypt, with operations beginning Q2 2026 to export citrus concentrates, IQF produce, freeze-dried fruits, and purées to global food processors, blending houses, retailers, and private label manufacturers.
- Company typePrivate
- Founded2023
- HeadquartersCairo, Egypt
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAFI does
MAFI for Agricultural Produce Industries is an Egyptian-Emirati joint venture founded in December 2023 by Chairman Ahmed Abou Hashima and CEO Sherif Tantawy, headquartered in New Cairo with a flagship 157,000 sqm manufacturing complex under construction in El-Sewedy Industrial Park, Sadat City, Egypt. The company is a 100% export-oriented B2B supplier of processed agri-food ingredients serving global blending houses, food and beverage processors, retailers, food service providers, and private label manufacturers across North America, Europe, Asia, and the GCC. Operations are scheduled to commence in Q2 2026.
The product portfolio is organized into four categories: citrus products (orange and mandarin concentrates, NFC orange juice, cloudy juices, pulps, cold-pressed citrus oils, and aroma essences), tomato and multi-fruit products (tomato concentrate in hot break and cold break varieties, plus strawberry and guava concentrates, purées, and pulps), frozen fruits and vegetables (IQF strawberries, green beans, broccoli, cauliflower, and artichokes), and freeze-dried products (whole, sliced, and granulated strawberries). Production is built around 23 processing lines from JBT, GEA, CFT, and Cabinplant, including IQF flash-freezing, one of the world's largest freeze-drying facilities, ultra-filtration and citrus/cloudy juice concentration, puré concentration, and the Middle East's first cloudy product plant, all integrated with AI-driven production automation and housed in a LEED v4 Gold-certified facility. Total annual capacity is 100,000 tons in Phase I, scaling to 200,000 tons in Phase II.
The business model is direct enterprise B2B sales with quote-based pricing per contract, where customers initiate contact through the website, schedule meetings, receive samples, and negotiate pricing based on product specifications, volume, packaging format (steel drums, IBC, flexitank, corrugated cartons), and delivery terms. Lead generation relies on trade show participation at Gulfood 2026 and Private Label Middle East, supported by content marketing and LinkedIn presence. The $300 million project is anchored by the Elsewedy Industrial Development land and infrastructure partnership, with BCG as market strategy advisor, Beltone as financial advisor, PwC as governance consultant, and a contract farming protocol with Egypt's Ministry of Agriculture and the Egyptian Agricultural Bank securing upstream supply. Headcount is currently 101-250 and is expected to reach 7,000 direct and indirect jobs at full operation.
MAFI firmographics
Firmographics- Name
- MAFI
- Legal name
- MAFI for Agricultural Produce Industries
- Website
- https://mafi-egypt.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MAFI is an Egyptian-Emirati B2B agri-food processor building the Middle East's largest 157,000 sqm complex in Sadat City, Egypt, with operations beginning Q2 2026 to export citrus concentrates, IQF produce, freeze-dried fruits, and purées to global food processors, blending houses, retailers, and private label manufacturers.
- Ownership category
- akta.pro rank
MAFI industry classification
Industry- Product category
- Processed Fruits and Vegetables
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Flavoring Syrup and Concentrate Manufacturing (31193), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)
- akta.pro secondary industries
- Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG), Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE), Purees & Fruit/Vegetable Bases (Aseptic, Frozen, Drum) (AFAKAFAD), Dehumidified / Low-Humidity Dry Storage (Onions, Garlic, Nuts) (AFAOAEAF)
Keywords
Where MAFI is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
MAFI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- B2B Agri-Food Ingredient Sales: MAFI generates revenue through the sale of processed agri-food products (citrus concentrates, tomato concentrates, frozen fruits and vegetables, freeze-dried fruits, purées) to global B2B customers including food processors, blending houses, retailers, and private label manufacturers. The model is entirely export-driven, with 100% of production designated for export markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based B2B pricing for processed agri-food ingredients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MAFI product offering
Product offeringCore offering
MAFI produces and exports premium B2B processed agri-food ingredients from a 157,000 sqm complex in Sadat City, Egypt, dedicated 100% to export. The portfolio spans citrus concentrates and juices, tomato and multi-fruit concentrates and purées, IQF frozen fruits and vegetables, and freeze-dried strawberries, manufactured using AI-driven automation and processing technology from JBT, GEA, CFT, and Cabinplant across five purpose-built factories with 100,000 tons of annual capacity.
Product overview
MAFI is an Egyptian-based B2B agri-food processor operating five purpose-built factories within a 157,000 sqm complex in Sadat City, designed for 100% export to global markets. The product portfolio is organized into four main categories: Citrus Products (orange, mandarin, and other citrus concentrates; NFC orange juice; cloudy juices; pulps; citrus oils; citrus aroma essences), Tomato & Multi-Fruits (tomato concentrate; guava and strawberry concentrates; guava and strawberry purees; guava pulp), Frozen Fruits & Vegetables (IQF strawberries, green beans, cauliflower, broccoli, and artichokes), and Freeze-Dry (whole, sliced, and granulated freeze-dried strawberries). With a total production capacity of 100,000 tons per year, MAFI serves global B2B clients including blending houses, food and beverage processors, retailers, and private label manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Orange Concentrate Premium orange concentrate crafted from fully ripe, clean, and wholesome oranges, capturing the pure natural taste of freshly squeezed juice without added sugars or preservatives, for B2B beverage and food processors.
- Mandarin Concentrate Vibrant and fruity mandarin concentrate with bold, aromatic citrus profile, ideal for beverages, baked goods, cocktails, and syrups in B2B applications.
- NFC Orange Juice Pure, preservative-free not-from-concentrate orange juice processed for ultimate freshness and authentic flavor, with nutrient-rich profile for premium B2B beverage applications.
- Orange Cloudy Flavorful orange cloudy base with natural pulp and acidity for culinary and beverage applications, adding depth and texture to cocktails and smoothies.
- Orange Pulp Orange pulp cells adding fresh and textured flavor to culinary creations, retaining full-bodied texture and natural sweetness, ideal for desserts, drinks, and frozen treats.
- Citrus Oil Cold-pressed citrus oil extracted for premium quality, suitable for culinary applications requiring a zesty kick and for aromatherapy applications, preserving the full aromatic profile.
- Citrus Aroma Essence Premium-quality citrus aroma essence with concentrated fragrance for versatile use in baked goods, beverages, personal care products, and aromatherapy.
- Tomato Concentrate Robust tomato concentrate crafted for versatility and flavor enhancement with rich, tangy profile, available in Hot Break and Cold Break varieties, ideal for pasta sauces, soups, and ready meals.
- Strawberry Concentrate Concentrated burst of rich strawberry flavor with vibrant color, ideal for smoothies, baked goods, and ice creams, delivering a luscious fruit profile.
- Guava Concentrate Nutrient-rich guava concentrate with authentic flavor and vibrant tropical taste, perfectly balanced in sweetness for beverages and desserts.
- Strawberry Purée Versatile strawberry purée with rich and natural essence, smooth texture and bold flavor, processed to retain natural essence of fresh strawberries for desserts, beverages, and sauces.
- Guava Purée Natural and versatile guava purée retaining vibrant tropical taste, smooth and perfect for baby food, yogurts, and functional foods with nutrient-dense composition.
- Guava Pulp Pulp extracted from ripe white guavas offering sweet and tangy taste, versatile ingredient for smoothies, marinades, and bakery items with thick texture.
- IQF Strawberries Flash-frozen strawberries available in whole and sliced varieties, preserving natural sweetness with maximum retention of nutrients and flavor, perfect for smoothies, desserts, and toppings.
- Green Beans (IQF) Premium quality green beans individually quick-frozen for convenience and freshness, retaining vibrant color and crunch, ideal for soups, casseroles, and side dishes.
- Broccoli (IQF)
Quantifiable outcome
- Phase I capacity: 100,000 tons/year generating $200 million in projected revenues; Phase II doubles to 200,000 tons and $400 million
- +3 more outcomes
Companies that use MAFI
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MAFI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
MAFI partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, supporting and flagship.
- CabinplantcoreCabinplant (global leader in precision food processing) powers MAFI's strawberry and vegetable processing lines with exceptional speed, adaptability, and efficiency across multiple production environments.
- CFT GroupcoreCFT Group supplies cutting-edge processing lines to support MAFI's production of concentrated fruit purées and tomato paste.
- GRADE RefrigerationsupportingGRADE Refrigeration ensures optimal product storage with industrial-grade ammonia refrigeration systems, essential for temperature-sensitive food processing operations.
- ROWADcoreROWAD serves as the general contractor providing supervision during construction and equipment installation of the production complex, translating engineering expertise and best practices on-site.
- Zamil SteelsupportingZamil Steel manages the fabrication and erection of the steel structure and external cladding of the complex, providing the structural backbone for MAFI's operations.
- COSMOS-EsupportingCOSMOS-E completes the facility design and project management of the overall facility to streamline execution and maintain operational excellence by converting the plan to reality.
- TECTRA (Cochran) and Egyptian Engineering Agencies (EEA)supportingTECTRA (Cochran) and Egyptian Engineering Agencies (EEA) designed and installed the boiler stations for steam generation, an essential component of the food processing system.
- Link MisrsupportingLink Misr implements advanced storage solutions including satellite racking systems and automated storage technologies, ensuring seamless, space-efficient warehousing across MAFI's facilities.
- Hitachi EnergysupportingHitachi Energy provides dry-type transformers ensuring safe, efficient, and reliable power distribution throughout MAFI's complex operations.
- EMASsupportingEMAS supports MAFI's electrical systems with state-of-the-art switchgear solutions providing reliable and secure energy control essential for uninterrupted industrial performance.
- Emirates Industrial Panel (EIP)supportingEmirates Industrial Panel (EIP) installs insulated sandwich panels contributing to the facility's structural efficiency and ensuring optimal thermal regulation and energy conservation across operations.
- EnvironicssupportingEnvironics serves as MAFI's dedicated environmental consultant, guiding alignment with regulatory standards and reinforcing commitment to sustainable, responsible industrial practices.
- A & A ConsultingsupportingA & A Consulting provides expert geotechnical consultancy, ensuring the structural integrity and long-term stability of MAFI's site development.
- PICOsupportingPICO supplies high-performance air compressors essential to MAFI's production systems.
- RBK GroupsupportingRBK Group enhances MAFI's structural planning through expert modeling and design of building components, ensuring precision and integration at every stage of construction.
- Boston Consulting Group (BCG)coreBoston Consulting Group (BCG) supports MAFI's market strategy through thorough analysis and strategic direction in route-to-market plans and crop sourcing models. BCG also performed market analyses ensuring alignment with global market demands.
- Matouk Bassiouny & HennawysupportingMatouk Bassiouny & Hennawy provides legal advisory services to maintain complete regulatory compliance and legal integrity across jurisdictions.
- PricewaterhouseCoopers (PwC)supportingPricewaterhouseCoopers (PwC) advises on the design and implementation of MAFI's corporate governance structure to ensure transparency, accountability, and lasting sustainability.
- Antal InternationalsupportingAntal International is a key contributor to workforce design as MAFI's recruitment partner, supporting talent acquisition for the complex.
- Ministry of Agriculture and Land Reclamation (Egypt)flagshipMAFI signed a strategic cooperation protocol with the Ministry of Agriculture under the patronage of Minister Alaa Farouk. The agreement enables MAFI to nominate farmers to the Egyptian Agricultural Bank for financing high-quality crop cultivation in alignment with MAFI's manufacturing and export standards. The Ministry's Contract Farming Center provides agricultural guidance and technical support to ensure optimal yields.
- Egyptian Agricultural BankflagshipThe Egyptian Agricultural Bank collaborates with MAFI to provide tailored financing solutions for farmers and agricultural cooperatives, enabling them to deliver top-tier crops for processing and export. The bank evaluates financing requests from MAFI-nominated farmers and provides loans tailored to each crop. Sami Abdel Sadeq, Acting Chairman, emphasized the bank's commitment to expanding contract farming loans.
- Arab Academy for Science, Technology and Maritime TransportflagshipMAFI and the Arab Academy signed a groundbreaking cooperation protocol to advance AI integration in the industrial sector. The agreement covers technical support, recruitment of a specialized technology and AI team, design of prototype robots for industrial applications, delivery of AI training programs, and establishment of the first Center of Excellence for Supply Chain Management and Industries utilizing AI. The partnership also includes launching the first NextGen AI Arabia competition to inspire young Arab innovators in AI solutions. Signed by Dr. Ismail Abdel Ghaffar Ismail Farag, President of the Arab Academy, and Ahmed Abou Hashima, MAFI Chairman.
- Elsewedy Industrial DevelopmentflagshipElsewedy Industrial Development, a subsidiary of ELSEWEDY ELECTRIC, allocated 154,000 square meters of industrial land in Industria Sadat City to MAFI for establishing the largest agricultural food industries complex in the Middle East. This partnership provides the foundational land and infrastructure support for the $300 million project. Engineer Ahmed Elsewedy, President & CEO of ELSEWEDY ELECTRIC, signed the agreement with Ahmed Abou Hashima, MAFI Founder and Chairman.
- JBT CorporationcoreJBT Corporation (USA) supplies IQF freezers and advanced citrus/cloudy juice concentrate processing lines. JBT's technology guarantees MAFI products retain their highest levels of flavor, nutrition, and freshness. Luca Bordini, General Manager of JBT, praised the project's advanced technology at the unveiling ceremony.
- GEA GroupcoreGEA (Germany) equips MAFI with advanced freeze-drying systems preserving the full nutritional and sensory profile of products, and high-efficiency centrifuge solutions critical for citrus and cloudy juice processing. CEO Sunil Kumar of GEA commended the project's forward-thinking approach at the unveiling.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
MAFI competitors and assessment
Company assessmentBroad incumbents
- Cutrale: Brazilian citrus giant producing orange juice concentrates and citrus by-products for global B2B customers. Comparable to MAFI's citrus concentrate portfolio and export-driven model.
- Louis Dreyfus Company (Citrus): Global commodity merchandiser with significant citrus juice operations. Comparable to MAFI in B2B citrus concentrate supply at scale, but operates across a much broader agri-commodities portfolio.
- McCain Foods: Global leader in frozen potato and frozen food products. Comparable B2B frozen food manufacturing and export orientation, though anchored in potatoes rather than fruits/vegetables.
Direct peers
- Citrosuco: One of the world's largest orange juice concentrate producers, headquartered in Brazil. Directly comparable to MAFI's citrus concentrate and NFC juice lines, with similar B2B supply to global food and beverage processors.
- Bonduelle Group: Global leader in processed vegetables, including IQF frozen vegetables. Directly comparable to MAFI's IQF vegetable and fruit lines serving B2B food processors and retailers.
- Chaucer Foods: UK-based freeze-dried ingredient specialist serving global B2B food manufacturers. Directly comparable to MAFI's freeze-dried strawberry line and clean-label positioning for bakery, cereal, and snacks applications.
- European Freeze Dry: Major European freeze-dried food manufacturer supplying B2B customers globally. Comparable to MAFI in freeze-drying scale, premium ingredient positioning, and export orientation.
- SVZ Industrial Fruit & Vegetable Ingredients: Global B2B supplier of fruit and vegetable purées, concentrates, and juices to food and beverage manufacturers. Directly comparable to MAFI's multi-fruit purée, citrus, and tomato concentrate portfolio.
- Ardo Group: European producer of frozen vegetables, herbs, and fruit for B2B customers. Directly comparable to MAFI's IQF portfolio across broccoli, green beans, cauliflower, and strawberries.
Regional players
- Morning Star (Tomato Concentrate): One of the world's largest tomato processors, US-based, producing tomato paste and concentrate for B2B food manufacturers. Comparable to MAFI's tomato concentrate factory line serving industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAFI social profiles
Digital presenceMAFI compliance and trust
Trust signalCompliance1 record
MAFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAFI leadership team
Management profileNumber of profiles
Profiles2 records
MAFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAFI
What does MAFI do?
MAFI produces and exports premium B2B processed agri-food ingredients from a 157,000 sqm complex in Sadat City, Egypt, dedicated 100% to export. The portfolio spans citrus concentrates and juices, tomato and multi-fruit concentrates and purées, IQF frozen fruits and vegetables, and freeze-dried strawberries, manufactured using AI-driven automation and processing technology from JBT, GEA, CFT, and Cabinplant across five purpose-built factories with 100,000 tons of annual capacity.
Is MAFI a public or private company?
MAFI is a private company. It is classified as corporate owned and is currently operating.
When was MAFI founded?
MAFI was founded in 2023. It employs 101 to 250 people.
Where is MAFI based?
MAFI is headquartered in Cairo, Egypt, in the Africa region.
How does MAFI make money?
One revenue line is on record: B2B Agri-Food Ingredient Sales.
Who are MAFI's main competitors?
Broad incumbents on record are Cutrale, Louis Dreyfus Company (Citrus) and McCain Foods. Direct peers are Citrosuco, Bonduelle Group, Chaucer Foods, European Freeze Dry, SVZ Industrial Fruit & Vegetable Ingredients and Ardo Group. Morning Star (Tomato Concentrate) is listed as a regional player.
Does MAFI have an API?
No public API is recorded for MAFI.
What industry is MAFI in?
MAFI's product category is Processed Fruits and Vegetables. Its primary akta.pro industry code is AFAKAFAC, Juice Concentrates, Bases & Syrups (Fruit/Vegetable), with a secondary code of AFAKAFAG, Frozen Fruit & Vegetable Processing (IQF, Frozen Blends). Its NAICS code is 3114 and its SIC code is 2030.