Forever Rose

What Forever Rose does

Forever Rose (legal entity: Forever Rose London FZCO) is a Dubai-headquartered luxury gifting boutique that designs, sources, and retails preserved roses alongside complementary premium goods. The company was founded in 1999 in London as a family-owned artisan florist supplying roses to Royal palaces in the UK and Belgium, and was acquired by the Al Samadi Group in 2014, after which it was repositioned as a one-stop luxury gifting concept. Its core technology is a rose preservation process applied to blooms sourced from the mineral-rich volcanic soils of Ecuador, yielding roses that last up to three years without water or sunlight, with petals up to ten times thicker and five times larger than standard blooms, available in 22 colors and presented in hand-blown glass domes.

The product line has expanded beyond the signature Bella Rose, Bella Mini, and Bella Mini Me collections into the Infinity and Capsule ranges, a Mother & Child arrangement, seven proprietary 100ml perfumes (Bling, War of Love, Tobacco Royale, Asrar, 88, Amber Bloom, Addiction), premium chocolates, ouds, and a jewelry and diamonds collection. Forever Rose monetizes through unit-priced direct sales at premium price points ($156-$389+ for roses; $152-$190 for perfumes), supplemented by a franchise/licensing model and a corporate and events enquiry channel for bulk gifting. The go-to-market combines eight owned retail showrooms in tier-1 Gulf malls (Dubai Mall, Boxpark, Abu Dhabi Galleria, Doha Festival City, Al Hazm, Lusail, Riyadh The Zone) with a global Shopify-based e-commerce storefront shipping to the UK, EU, North America, and other regions, plus distribution partnerships with Bloomingdales, Galeries Lafayette, and Harvey Nichols and collaborations with luxury hotels and brands. The company is privately held under the Al Samadi Group and led by Founder and CEO Ebraheem Husni Al Samadi, who is publicly visible through the Netflix series 'Dubai Bling'.

Name

Forever Rose

Legal name

Forever Rose London FZCO

Website

https://myforeverrose.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Forever Rose is a Dubai-based luxury gifting boutique selling preserved Ecuadorian roses, proprietary perfumes, chocolates, ouds, and jewelry to affluent consumers through eight Gulf-region retail showrooms, global e-commerce, franchise licensing, and luxury department-store partnerships.

Ownership category

akta.pro rank

Product category

Luxury Gifting and Preserved Floral Products

NAICS

Florists (459310), Jewelry Retailers (458310)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Floral Preservation & Keepsake Services (HSACAOAL), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Preserved luxury roses
• Luxury gifting boutique
• Premium fragrance products
• High-end jewelry retail
• Preserved flower gifts

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Forever Roses: One-time purchase of preserved luxury roses available in hand-blown glass domes. Products sold at premium price points ranging from $156 to $389+ depending on size and design. Revenue generated from direct consumer purchases both online and in physical retail stores.
2. Product Sales - Perfumes: Sale of proprietary luxury perfumes including Bling Perfume, War of Love, Tobacco Royale, Asrar, 88, Amber Bloom, and Addiction. Perfumes priced at approximately $152-190 per 100ml bottle.
3. Product Sales - Jewelry and Diamonds: Sale of unique collection of jewelry and diamonds as part of the luxury gifting boutique concept.
4. Franchise Revenue: Revenue generated from franchisees opening Forever Rose retail locations under brand licensing agreement.
5. Corporate/Event Sales: Corporate gifting and event enquiry services for bulk orders and special occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Forever Rose operates a luxury gifting boutique that designs, sources, and sells preserved Forever Roses under hand-blown glass domes alongside signature perfumes, premium chocolates, ouds, and a jewelry and diamonds collection. Its preserved roses, sourced from the mineral-rich volcanic soils of Ecuador, are treated with a proprietary process that keeps them fresh for up to three years without water or sunlight, with petals reported up to ten times thicker and five times larger than standard blooms. The brand sells through owned retail showrooms in UAE, Qatar, and KSA plus a global e-commerce storefront with regional pricing.

Product overview

Forever Rose is a luxury gifting boutique offering preserved Forever Roses sourced from Ecuador's volcanic soils, along with premium chocolates, perfumes, and jewelry. The core product line includes the Bella collection (Bella Rose, Bella Mini, Bella Mini Me) featuring preserved roses under hand-blown glass domes, the Infinity and Capsule collections, and a Mother & Child arrangement. The perfume line includes eight signature fragrances (Bling, War Of Love, Tobacco Royale, Asrar, 88, Amber Bloom, and Addiction) in 100ml sizes. The company also offers accessories like the Palestine Forever Coffee Cup. Roses are preserved to last up to 3 years without water or sunlight and are available in 22 colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bella Rose The signature original Forever Rose product, inspired by the Beauty and the Beast fairytale, poised within a hand-blown glass dome with a signature bent stem and delicate falling petals signifying lasting love. Sold at approximately $223 (sale from $278) in Other Countries.
• Bella Mini

Quantifiable outcome

• Roses last 3 years without water or sunlight
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BloomingdalescoreChannel Partner/ Reseller/ DistributorLuxury department store collaboration. Forever Rose products available through or featured at Bloomingdales retail locations as part of their premium gift offerings.
• Galeries LafayettecoreChannel Partner/ Reseller/ DistributorFrench luxury department store partnership. Forever Rose featured as premium gifting option at Galeries Lafayette locations.
• Harvey NicholscoreChannel Partner/ Reseller/ DistributorBritish luxury department store collaboration featuring Forever Rose as an exclusive gift collection.
• Level KidsminorStrategic or Co-development PartnerChildren-focused retail partnership, potentially for gift collections suitable for younger audiences.
• Megan HessminorStrategic or Co-development PartnerArtist collaboration for exclusive illustrated or designed gift collections.
• Jumeirah Mina A'SalamminorStrategic or Co-development PartnerLuxury hotel partnership potentially for guest gifts, amenities, or concierge gifting services.
• Raffles DubaiminorStrategic or Co-development PartnerLuxury hotel partnership with Raffles Dubai for guest gifting experiences.
• Address Hotels + ResortsminorStrategic or Co-development PartnerPartnership with Address Hotels for luxury hotel gifting and amenity programs.
• Rixos HotelsminorStrategic or Co-development PartnerLuxury hotel group partnership for guest gifting services across Rixos properties.
• PierchicminorStrategic or Co-development PartnerRestaurant partnership potentially for special occasion gifting or events.
• World Art DubaiminorStrategic or Co-development PartnerArt event/venue partnership for exclusive collections or pop-up experiences.
• The Phantom of the OperaminorStrategic or Co-development PartnerLicensed collaboration potentially for themed gift collections associated with the musical production.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Venus et Fleur: Luxury preserved rose brand offering eternity roses in hat boxes and arrangements, sold DTC and via retail. Closest direct competitor in the preserved-rose luxury gifting category.
• Rose Only: Premium floral gifting brand offering signature arrangements for romantic and special occasions, with physical boutiques and e-commerce across multiple markets.
• The Million Roses: DTC preserved rose brand with premium gift boxes and arrangements. Competes head-to-head with Forever Rose on preserved rose gifting and similar price points.

Regional players

• Bloom & Wild: Premium online florist with strong UK/European presence offering letterbox flowers and gifting experiences. Comparable floral gifting positioning but focused on fresh-cut flowers rather than preserved roses.

Others

• Edible Arrangements: Global gifting brand with retail franchises selling fruit and gift arrangements for special occasions. Comparable gifting-occasion business model with franchise expansion, though different product category.

Broad incumbents

• Penhaligon's: Heritage British luxury fragrance house with premium gifting positioning in department stores and own boutiques. Overlaps with Forever Rose's perfume category at the luxury gifting tier.
• 1-800-Flowers.com: Large incumbent floral and gifting retailer offering luxury arrangements and gift baskets across the US and globally. Represents the established gifting marketplace that Forever Rose competes against in the premium tier.
• Hotel Chocolat: Premium chocolate and luxury gifting brand with owned retail, e-commerce, and a multi-category gifting concept. Comparable in product mix (luxury gifting boutique) and premium positioning.
• Jo Malone London: Established luxury fragrance and gifting brand sold in premium department stores and own boutiques. Comparable on the perfume and luxury gifting positioning, though at much larger scale.

Emerging players

• Éclat by Saffron & Rose: Luxury preserved rose concept emphasizing premium packaging and gifting experiences. Overlaps with Forever Rose on preserved rose positioning but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foreverroselondon
• Instagraminstagram.com/foreverroselondon
• Xx.com/ForeverRose_
• LinkedInlinkedin.com/company/forever-rose-yas-mall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Rose