MemoryLane Care Services
MemoryLane Care Services is a 501c3 nonprofit running two Ohio adult day centers providing structured care, meals, and therapeutic programs for adults with Alzheimer's and related dementia, alongside caregiver coaching, respite, and education across northwest Ohio and southeast Michigan.
- Company typePrivate
- Founded2016
- HeadquartersToledo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MemoryLane Care Services does
MemoryLane Care Services is a 501c3 nonprofit organization headquartered in Toledo, Ohio, that operates adult day services for individuals with Alzheimer's disease and related dementia. Founded in 2016 as a spin-off from the Alzheimer's Association Northwest Ohio Chapter (whose chapter work dates to 1983 and adult day services to 1993), the organization runs two adult day centers—one in Toledo and a second opened in Bowling Green in November 2024—that provide structured daytime programming including meals, therapeutic activities, and supervised care for adults with cognitive impairment. In parallel, the organization delivers caregiver-facing services such as coaching, respite coordination, and educational programming, serving families across northwest Ohio and southeast Michigan.
The company's business model is a hybrid typical of a community-scale 501c3: a fee-based adult day services program with suggested monthly contributions (e.g., $1,000 per participant per month) supplemented by charitable donations and grants. As of the most recent disclosed throughput data (2017), the Toledo center was serving 195 families and delivering more than 56,700 hours of respite annually. The organization has invested in a Health Model approach to adult day programming and expanded its service surface with the Hospital-to-Home Care Transitions Intervention (CTI) program launched in December 2024.
Distribution and partnership leverage include a referral relationship with the Area Office on Aging, a programming partnership with the Toledo Museum of Art ("Meet Me at TMA" launched August 2024), and continuity of leadership and clinical staff from the predecessor Alzheimer's Association chapter. Headcount is in the 11–50 range, consistent with a regional nonprofit operator rather than a multi-state enterprise, and the organization does not disclose revenue, donor concentration, or financial results.
MemoryLane Care Services firmographics
Firmographics- Name
- MemoryLane Care Services
- Legal name
- MemoryLane Care Services
- Website
- https://memorylanecareservices.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MemoryLane Care Services is a 501c3 nonprofit running two Ohio adult day centers providing structured care, meals, and therapeutic programs for adults with Alzheimer's and related dementia, alongside caregiver coaching, respite, and education across northwest Ohio and southeast Michigan.
- Ownership category
- akta.pro rank
MemoryLane Care Services industry classification
Industry- Product category
- Dementia and Alzheimer's Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)
- akta.pro secondary industries
- Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ), Memory Care Respite (Short-Term) (HSABAEAD), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG)
Keywords
Where MemoryLane Care Services is headquartered
LocationHeadquarters
- HQ city
- Toledo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MemoryLane Care Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Charitable Donations: As a 501c3 charitable nonprofit organization, MemoryLane Care Services relies heavily on financial contributions from the community. Donations are received via credit card, cash, check, stocks and securities, and corporate matching gifts. The organization also offers planned giving options including bequests, charitable gift annuities, charitable remainder trusts, life insurance beneficiary designations, and retirement plan asset naming.
- Adult Day Services Program Fees: Revenue generated from adult day services provided at two locations in northwest Ohio. Services include structured activities, meals, transportation, and therapeutic programs for adults with cognitive impairment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based support tiers for programmatic funding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MemoryLane Care Services product offering
Product offeringCore offering
MemoryLane Care Services is a charitable 501c3 nonprofit that provides daytime care, caregiver support, education, and advocacy for people living with Alzheimer's disease and related dementias and their families. Its core offering is an integrated suite of services including Adult Day Centers with structured person-centered programming, short-term institutional respite care, individualized care coaching for family caregivers, caregiver education resources, and a Hospital-to-Home Care Transitions Intervention program.
Product overview
MemoryLane Care Services is a charitable 501c3 nonprofit organization founded in 2016 that provides a unified suite of care and support services for persons living with Alzheimer's and related disorders, as well as their families and caregivers. The core offerings include Adult Day Centers providing structured, person-centered activities for older adults with dementia; Care Coaching offering personalized guidance for family caregivers; and Short-term Institutional Respite Care in partnership with the Area Office on Aging. Additional services include caregiver support resources, a Hospital-to-Home Care Transitions Intervention program, and educational outreach. All services operate under the mission of providing help, compassion, and hope to families in northwest Ohio and southeast Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Day Centers Provides daytime care, support, and companionship for older adults, especially those living with dementia, who need assistance and supervision during the day. Services include structured person-centered activities, assistance with personal needs, light breakfast, lunch and snacks, therapeutic music programs, physical exercise programs, and transportation. Operates at two locations in northwest Ohio.
- Care Coaching
Quantifiable outcome
- Served 195 families and provided over 56,700 hours of respite care in 2017
- +1 more outcomes
Companies that use MemoryLane Care Services
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MemoryLane Care Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MemoryLane Care Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- Toledo Museum of ArtsupportingCollaboration on Meet Me at TMA program, a meaningful museum experience for older adults with memory loss from Alzheimer's disease or similar conditions. The program offers interactive gallery discussions led by trained docents, providing mental stimulation and opportunities to reach into personal experiences and long-term memories. Tours held monthly at the museum.
- Area Office on Aging of Northwestern OhiocoreStrategic collaboration offering Short-term Institutional Respite Care in collaboration with the Area Office on Aging's Caregiver Support Program. Services cover Ohio counties including Defiance, Erie, Fulton, Henry, Lucas, Ottawa, Paulding, Sandusky, Williams, and Wood. Also partners on Caregiver Support Supplemental Services and the Hospital-to-Home Care Transitions Intervention program.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
MemoryLane Care Services competitors and assessment
Company assessmentDirect peers
- Right at Home: Franchised in-home senior care provider offering dementia and Alzheimer's support, respite and personal care. Competes for the same family-caregiver wallet and provides overlapping caregiver-support services.
- ComForCare: Franchised in-home care agency offering dementia and Alzheimer's care, respite and caregiver support. Comparable in dementia-care expertise, family-caregiver focus and community-based delivery model.
- SarahCare: Franchised network of adult day care centers, including specialized memory care programming. Highly comparable in core service (adult day for older adults with cognitive impairment) and customer base (family caregivers and seniors).
- BrightStar Care: Franchised home health and personal care provider with dedicated memory care and dementia services. Comparable focus on dementia-capable caregiving and family-caregiver support.
- Home Instead: Large franchised home-care network specializing in Alzheimer's and dementia care, respite and caregiver support. Comparable target market (family caregivers of dementia patients) and overlapping service portfolio.
- Visiting Angels: National franchised provider of in-home senior care including Alzheimer's and dementia care, respite services and personal care. Overlaps with MemoryLane on dementia caregiving and respite, though delivered in the home rather than at day centers.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with dedicated memory care communities and respite offerings. Adjacent in dementia care but delivers residential rather than community-based day services.
- Alzheimer's Association: The national nonprofit from which MemoryLane's Adult Day Center was originally spun off in 2016. Closest mission peer (Alzheimer's/dementia education, support and advocacy), but operates at national scale rather than as a local day-services provider.
- Sunrise Senior Living: National assisted living and memory care provider with established Reminiscence memory care program. Comparable population served (older adults with dementia and family caregivers), though via residential rather than adult day model.
Others
- Eldercare Locator / Area Agencies on Aging: Federal/state-administered network of Area Agencies on Aging — the same institutional category with which MemoryLane partners for respite and caregiver support. Functions as both referral partner and adjacent service coordinator for elderly clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MemoryLane Care Services social profiles
Digital presenceMemoryLane Care Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
MemoryLane Care Services leadership team
Management profileNumber of profiles
Profiles4 records
MemoryLane Care Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MemoryLane Care Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MemoryLane Care Services
What does MemoryLane Care Services do?
MemoryLane Care Services is a charitable 501c3 nonprofit that provides daytime care, caregiver support, education, and advocacy for people living with Alzheimer's disease and related dementias and their families. Its core offering is an integrated suite of services including Adult Day Centers with structured person-centered programming, short-term institutional respite care, individualized care coaching for family caregivers, caregiver education resources, and a Hospital-to-Home Care Transitions Intervention program.
Is MemoryLane Care Services a public or private company?
MemoryLane Care Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MemoryLane Care Services founded?
MemoryLane Care Services was founded in 2016. It employs 11 to 50 people.
Where is MemoryLane Care Services based?
MemoryLane Care Services is headquartered in Toledo, United States, in the North America region.
How does MemoryLane Care Services make money?
Two revenue lines are on record. Charitable Donations are the primary driver. The others are adult Day Services Program Fees.
Who are MemoryLane Care Services's main competitors?
Direct peers on record are Right at Home, ComForCare, SarahCare, BrightStar Care, Home Instead and Visiting Angels. Broad incumbents are Brookdale Senior Living, Alzheimer's Association and Sunrise Senior Living. Eldercare Locator / Area Agencies on Aging is listed as an others.
Does MemoryLane Care Services have an API?
No public API is recorded for MemoryLane Care Services.
What industry is MemoryLane Care Services in?
MemoryLane Care Services's product category is Dementia and Alzheimer's Care Services. Its primary akta.pro industry code is HLADACAH, Adult Day Memory Care Programs (Dementia Day Care/Day Health), with a secondary code of HLADACAJ, Memory Care Care Management & Navigation (Dementia Care Coordination). Its NAICS code is 624120 and its SIC code is 8050.