Peopleoo
Peopleoo Care is a free UK mobile community app for paid and unpaid carers, offering peer support groups, recognition features, anonymous posting, and trauma-informed human moderation, with an adjacent dashboard for care providers.
- Company typePrivate
- Founded-
- HeadquartersSheffield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Peopleoo does
Peopleoo Care is a UK-based, mobile-first community platform built for paid and unpaid carers. The product is a free iOS and Android application that organises users into peer-to-peer support groups called "Circles" and provides recognition mechanics ("Special Mentions" and "OOOs," a kind of kindness tap), anonymous posting, and trauma-informed human moderation. The stated design intent is to serve a high-burnout, often vulnerable segment of the UK workforce and informal care economy, with safety features treated as a first-class requirement rather than an afterthought.
The core architecture is a consumer mobile app with an adjacent "Organisational Dashboard" layer that exposes engagement and community signals to care provider organisations, indicating a B2B extension of the B2C base. Distribution is product-led and community-led: the company runs an Ambassador programme for peer-referred growth, a Partner programme for care consultants and ecosystem players, and a content marketing/blog channel to drive organic acquisition. The business model is currently freemium with the core app free to users; the company has signalled that paid subscription features will be introduced in future, and the Organisational Dashboard represents a potential B2B monetisation surface. No funding rounds, revenue figures, headcount, or user metrics are disclosed in the available data, placing the company at an early commercial stage with monetisation still to be validated.
Peopleoo firmographics
Firmographics- Name
- Peopleoo
- Legal name
- Peopleoo
- Website
- https://peopleoocare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peopleoo Care is a free UK mobile community app for paid and unpaid carers, offering peer support groups, recognition features, anonymous posting, and trauma-informed human moderation, with an adjacent dashboard for care providers.
- Ownership category
- akta.pro rank
Peopleoo industry classification
Industry- Product category
- Caregiver Community Platform
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Health & Support Communities (BPAMABAL)
Keywords
Where Peopleoo is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Peopleoo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Core Platform (Free): Peopleoo core platform is free to join and use for all carers. The company made a commitment to keep Peopleoo free and accessible for everyone in the health and social care world.
- Future Optional Enhanced Features: The company is working on optional enhanced features that may come with a small subscription in future, while maintaining the free core offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Core Platform |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Peopleoo product offering
Product offeringCore offering
Peopleoo operates a free, mobile-first community platform (Peopleoo Care) for paid and unpaid carers in the UK to connect, share experiences, give and receive peer recognition, and access emotional support. The platform combines Circles (topic-based groups), Special Mentions and OOOs (peer recognition features), anonymous posting, and an organisational dashboard for care providers, with human trauma-informed moderation underpinning the community.
Product overview
Peopleoo Care is a single, unified mobile-first community platform for caring people. It provides a free, moderated social space where paid carers, unpaid carers, family carers, and support workers can connect, share stories, give and receive recognition, and access peer support around the clock. The platform's core product combines community group features (Circles), a peer recognition system (Special Mentions and OOO kindness signals), anonymous posting for sensitive topics, staff professional profiles, and an organizational dashboard for care providers to evidence culture and staff engagement. It is accessible via iOS and Android apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Peopleoo Care (mobile app) A free, moderated mobile community platform for paid carers, unpaid/family carers, student carers, personal assistants, and people who draw on care in the UK, providing peer connection, recognition, and emotional support, with an organisational dashboard for care providers to evidence culture and engagement.
Quantifiable outcome
- Over 70% of carers say their mental health has worsened due to caring (Carers UK data cited)
- +3 more outcomes
Companies that use Peopleoo
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Peopleoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Peopleoo partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Peopleoo competitors and assessment
Company assessmentDirect peers
- Wellthy: Caregiver support platform that helps families coordinate care for elderly or chronically ill loved ones, with peer community and concierge services. Comparable to Peopleoo in addressing unpaid family carers' isolation, mental load, and need for recognition and connection.
- HealthUnlocked: UK-based health social network and online community platform that connects patients and caregivers around specific conditions and care topics. Highly comparable to Peopleoo as a moderated, condition/care-focused community platform with peer support functionality.
- Homethrive: Caregiver support platform combining digital tools with human guidance for family caregivers of older adults. Comparable to Peopleoo in targeting the family/unpaid carer persona and providing peer connection plus practical support around caring responsibilities.
- CareLinx: Online caregiver marketplace and community that connects families with professional in-home caregivers. Comparable to Peopleoo in serving the paid and unpaid carer audience and addressing caregiver recognition and professional identity.
- PatientsLikeMe: Patient community platform where members share health experiences, track outcomes, and support one another. Comparable to Peopleoo as a moderated community for people affected by health/care situations, with peer recognition and shared experience at its core.
- Inspire: Patient and caregiver online community platform that combines moderated peer support with health content and condition-specific groups. Comparable to Peopleoo in purpose-built health/care community, anonymous posting, and peer-to-peer support model.
Others
- Bonusly: Peer recognition and employee rewards platform used by employers across industries. Comparable to Peopleoo's Special Mentions and OOO recognition features, though positioned for general workplace recognition rather than care-sector specific community.
Broad incumbents
- Florence: UK care staffing marketplace that connects care homes and agencies with nurses and carers. Comparable to Peopleoo in serving the UK paid carer workforce and addressing carer engagement, recognition, and retention for care organisations.
- Birdie: UK home care management platform used by care agencies for rostering, visits, and compliance. Comparable to Peopleoo in targeting UK care providers and leveraging CQC-relevant evidence, though focused on operational rather than community/recognition outcomes.
- Care.com: Large global marketplace connecting families with caregivers across eldercare, childcare, and special needs. Comparable to Peopleoo in serving paid and unpaid carers and family care recipients, though operates as a paid marketplace rather than a recognition/community platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Peopleoo social profiles
Digital presencePeopleoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peopleoo leadership team
Management profileNumber of profiles
Peopleoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peopleoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peopleoo
What does Peopleoo do?
Peopleoo operates a free, mobile-first community platform (Peopleoo Care) for paid and unpaid carers in the UK to connect, share experiences, give and receive peer recognition, and access emotional support. The platform combines Circles (topic-based groups), Special Mentions and OOOs (peer recognition features), anonymous posting, and an organisational dashboard for care providers, with human trauma-informed moderation underpinning the community.
Is Peopleoo a public or private company?
Peopleoo is a private company. It is classified as unknown and is currently operating.
When was Peopleoo founded?
Peopleoo was founded in -1. It employs 1 to 10 people.
Where is Peopleoo based?
Peopleoo is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Peopleoo make money?
Two revenue lines are on record. Core Platform (Free) is the primary driver. The others are future Optional Enhanced Features.
Who are Peopleoo's main competitors?
Direct peers on record are Wellthy, HealthUnlocked, Homethrive, CareLinx, PatientsLikeMe and Inspire. Bonusly is listed as an others. Broad incumbents are Florence, Birdie and Care.com.
Does Peopleoo have an API?
No public API is recorded for Peopleoo.
What industry is Peopleoo in?
Peopleoo's product category is Caregiver Community Platform. Its primary akta.pro industry code is BPAMABAL, Health & Support Communities. Its NAICS code is 624190 and its SIC code is 8300.