Paddle Up Pickleball Club

What Paddle Up Pickleball Club does

Paddle Up Pickleball Club is a multi-location indoor pickleball facility operator headquartered in the St. Louis, Missouri metropolitan area. The club operates 16+ dedicated indoor courts across Lake St. Louis (9 courts) and Chesterfield (7 courts with 2 pickleball simulators), plus partner-court access at Frankie Martin's Garden (Cottleville), Dwight Davis Tennis Center (Forest Park), and a standalone Quincy, Illinois location. The business runs on the CourtReserve third-party booking platform, which handles court reservations, event registration, membership management, and mobile access (iOS and Android). It differentiates from tennis-shared or outdoor facilities by being 100% dedicated pickleball, fully indoor and climate-controlled, and supported by a network of skill-level-segmented player groups (GroupMe and Facebook) and 10+ branded ambassadors.

The club monetizes across six revenue streams: recurring club memberships (starting at $30/month with annual tiers from $525-$800 inclusive of 100+ free play hours), usage-based court rentals, league/tournament registration fees, simulator bay rentals ($22-$46/hr depending on member status and time of day), pro shop hardware sales (JOOLA, Selkirk paddles plus branded apparel), and private event hosting. The Paddle Up Academy provides structured progression from Paddle Up 101 (intro) through Paddle Up 301 (low intermediate) and Road to 3.5/4.0 (advanced) clinics, taught by certified pros (Bob Cook, Chase Blickhan, John Kleinschmidt). Multiple league formats (doubles team, individual round robin, ladder, squads) and tournament programs (monthly events, Minor League Pickleball / The Dink events, annual Club Championship) drive engagement and conversion.

The company is a privately held Missouri LLC (Paddle Up Pickleball Club LLC) with no disclosed external investment, parent company, or funding rounds. Growth appears entirely self-funded through operating cash flow. The club serves recreational players of all skill levels (novice through 4.0+), youth/junior players (ages 8-15), and event hosts (corporate, birthday, fundraiser). Sponsorship revenue from Skechers, JOOLA, Lou Fusz Automotive, Mercy Health, Flat Branch Home Loans, and others provides an additional commercial channel.

Name

Paddle Up Pickleball Club

Legal name

Paddle Up Pickleball Club LLC

Website

https://paddleuppickleballclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Paddle Up Pickleball Club is a privately held, multi-location indoor pickleball facility operator in the St. Louis metro area and Quincy, IL, serving recreational, competitive, and youth players through 16+ dedicated courts, structured leagues, training academy, and tournament programs.

Ownership category

akta.pro rank

Product category

Indoor Pickleball Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Indoor pickleball facilities
• Pickleball court rentals
• Pickleball training programs
• Pickleball league play
• Pickleball tournaments events

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly and annual club memberships providing priority court booking, discounted rates on court rentals, organized play, leagues, tournaments, and free drop-in play for annual members.
2. Court Rentals: Hourly court rental fees varying by membership level, time of day (daytime vs. nights/weekends), and location. Simulator bays available at premium pricing.
3. League and Tournament Fees: Registration fees for leagues (team and individual formats), tournaments, and special events. League Pass memberships provide free league access.
4. Simulator Bay Rentals: Premium hourly rental of simulator bays at Chesterfield location, with member and visitor pricing tiers.
5. Pro Shop Sales: Retail sales of paddles (JOOLA, Selkirk brands), apparel, accessories, and branded merchandise.
6. Event Hosting: Private event hosting for birthdays, corporate events, fundraisers with staff, equipment, and optional trainer services. Food and beverage catering through club.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Paddle Up Pickleball Club operates multi-location dedicated indoor pickleball facilities in the St. Louis, Missouri metropolitan area, providing court rentals, organized open play, leagues, tournaments, certified-instructor training (Paddle Up Academy), junior programs, pickleball simulator bays, and a pro shop. Members and visitors book through the CourtReserve platform, with skill-level matching supported via an ambassador program and community groups.

Product overview

Paddle Up Pickleball Club is a multi-location indoor pickleball facility operator in the St. Louis, Missouri area, offering a comprehensive pickleball ecosystem centered on its core indoor court facilities. The club operates Lake St. Louis (9 courts) and Chesterfield (7 courts with 2 simulators) as primary locations, plus partner courts at Frankie Martin's Garden, Dwight Davis TC (Forest Park), and Quincy, Illinois. The product portfolio includes: (1) core indoor court access and private court rentals; (2) pickleball simulators at the Chesterfield location; (3) structured training programs through Paddle Up Academy ranging from beginner intro classes to advanced road-to-4.0 clinics; (4) weekly league programs in multiple formats (team doubles, individual round robin, ladder, and squads leagues); (5) monthly tournaments including Minor League Pickleball events and annual Club Championship; (6) open play and organized play sessions segmented by skill level; (7) junior and youth programs including summer camps and fall academy; (8) pro shop merchandise including paddles, apparel, and accessories; and (9) membership tiers providing advance booking, discounts, and perks. The club uses CourtReserve as its booking and membership management platform across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Paddle Up Academy: Instructional program offering pickleball training, clinics, and lessons for all skill levels
• Junior Pickleball Academy
• Paddle Up Quincy

Products and services

• Indoor Pickleball Facilities Dedicated indoor pickleball courts at Lake St. Louis (9 courts), Chesterfield (7 courts plus 2 simulators), and partner locations at Frankie Martin's Garden (Cottleville), Dwight Davis Tennis Center (Forest Park), and Quincy, Illinois. Available to members and visitors through the CourtReserve booking platform.
• Pickleball Simulators Simulator bays at the Chesterfield location, each with private seating for 6 and access to food delivery from nearby restaurants. Member pricing $22/hr daytime and $32/hr nights/weekends; visitor pricing $38/hr daytime and $46/hr nights/weekends.
• Pro Shop / Merchandise On-site and online retail selling paddles (JOOLA, Selkirk), performance apparel (jerseys, t-shirts, tank tops, polos, hoodies), accessories (hats, beanies, water bottles), equipment bags, and branded merchandise.
• Open Play / Organized Play Structured and drop-in play sessions organized by skill level (Novice, Intermediate 3.1–3.9, Advanced 4.0+). Players register individually or with friends and are matched with similarly skilled players. Available across all club locations throughout the week.
• Pickleball Tournaments Monthly club tournaments including social and competitive events, hosting Minor League Pickleball (The Dink) events and the annual Paddle Up Club Championship. Open to players of all skill levels with appropriate divisions; free entry for members.
• Private Court Rentals Hourly court rentals for private groups. Members may book 7–14 days in advance. Group programs allow organizers to create private play groups with controlled registration and cost splitting among participants.
• Paddle Up Academy - Training Programs Structured instructional classes and clinics for all skill levels: Paddle Up 101 (Intro, 1hr), Paddle Up 102 (Novice Open Play, Wednesday nights), Paddle Up 201 (Beginner Clinic, 5-week program), Paddle Up 301 (Low Intermediate, 5-week program), Road to 3.5 and Road to 4.0 (weekly Saturday skill drills). Delivered by certified teaching pros.
• League Programs Weekly league play in multiple formats: Doubles Team Leagues (6 weeks with playoff tournament), Individual Player Round Robin Leagues, Ladder Leagues (players move up/down rankings), and Squads Leagues (4-player teams). Available for all skill levels across Lake St. Louis, Chesterfield, Frankie Martin's Garden, Forest Park, and Quincy locations.
• Junior & Youth Programs Youth pickleball camps (ages 8-14) during summer months and the Junior Pickleball Academy (ages 10-15) during the fall season. Programs include professional coaching, skill development, coached match play, and team-focused training.
• Private Events & Parties Event hosting for birthdays, team outings, fundraisers, and corporate events. Club provides staff, equipment, optional trainer, and concession bar with catering options. Available at Chesterfield and Lake St. Louis locations.

Quantifiable outcome

• No weather-related cancellations due to all-indoor facilities
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Joola PickleballcoreTechnology or IntegrationOfficial Facility Partner. JOOLA is a leading pickleball paddle manufacturer whose equipment is featured and sold at Paddle Up facilities.
• PickleballTrips.NetminorGTM or Marketing PartnerPickleball travel company offering trip packages. Partnership provides travel opportunities for club members.
• Skechers PickleballminorGTM or Marketing PartnerFootwear sponsor offering pickleball-specific shoes. Partnership supports club branding and player equipment needs.
• Lou Fusz AutomotiveminorGTM or Marketing PartnerRegional automotive dealership sponsoring club events and visibility.
• Mercy HealthminorGTM or Marketing PartnerHealthcare provider partnership supporting club community.
• Steves Hot DogsminorGTM or Marketing PartnerLocal food sponsor for Chesterfield league events. Sponsors novice league with equipment incentives.
• Graham & Grace RealtyminorGTM or Marketing PartnerReal estate sponsor supporting club community.
• Flat Branch Home LoansminorGTM or Marketing PartnerMortgage lender sponsor for club visibility.
• Health Matters InsuranceminorGTM or Marketing PartnerInsurance sponsor supporting club community.
• Axes Physical TherapyminorGTM or Marketing PartnerPhysical therapy provider supporting player health and injury prevention for club members.
• CuginosminorGTM or Marketing PartnerLocal restaurant sponsor in Lake St. Louis area.
• Grandson's Tech ServiceminorGTM or Marketing PartnerTechnology service sponsor for club.
• Minor League PickleballcoreGTM or Marketing PartnerNational pickleball tournament organization hosting events at Paddle Up Chesterfield location, including The Dink Minor League Pickleball Summer Smash.
• Frankie Martin's GardencoreChannel Partner/ Reseller/ DistributorPartner outdoor pickleball facility in Cottleville (FMG) hosting league play and beginner programs. Club organizes leagues at this third-party venue.
• Dwight Davis Tennis CentercoreChannel Partner/ Reseller/ DistributorForest Park location hosting competitive league play including Monday Night Doubles Team Leagues.

Scale indicators3 records

Recent moves6 records

Expansion highlights12 records

Others

• Selkirk Sport: Leading pickleball paddle and equipment brand whose products are sold at Paddle Up's pro shop. Industry ecosystem participant and potential partner/competitor in retail pickleball equipment.

Direct peers

• Dreamland Pickleball: Indoor pickleball entertainment concept combining courts with food, drinks, and event programming. Comparable differentiated facility format and social-driven positioning.
• The Volley Pickleball Club: Dedicated indoor pickleball facility offering memberships, leagues, and training programs with multi-location ambitions. Comparable target customer and programming structure.
• Pickle & Social: Indoor pickleball facility operator combining courts, food/beverage, and event hosting. Comparable amenity mix and target customer (recreational + social players) to Paddle Up.
• The Pickle Pad: Multi-location dedicated indoor pickleball club offering memberships, leagues, tournaments, and training. Closest direct competitor in business model (subscription + open play + leagues + academy).
• PickleRage: Multi-location indoor pickleball entertainment venue operator. Similar amenity model combining courts with food/beverage and social programming in a dedicated facility format.
• Chicken N Pickle: Multi-location indoor pickleball and entertainment venue operator with restaurant/bar integration. Directly comparable to Paddle Up's Chesterfield model (courts + simulators + food/drink), but operates at a larger, multi-metro scale with PE backing.
• iPickle: Dedicated indoor pickleball club operator with multiple locations offering memberships, leagues, and instruction. Same core service bundle (courts + leagues + academy + pro shop) as Paddle Up.
• PBX Pickleball: Multi-location indoor pickleball club focused on memberships, open play, and tournaments. Similar community-led growth approach and subscription-based model.

Broad incumbents

• Life Time Pickleball: National fitness club chain (Life Time) that has aggressively expanded dedicated pickleball courts and programming at its existing fitness centers. Larger incumbent that competes for the same recreational pickleball player segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PaddleUpPickleballClub
• Facebookfacebook.com/paddleuppickleballclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paddle Up Pickleball Club