Analytic Marketing
Analytic Marketing operates a cloud-based Segmentation and Scoring as a Service (SSaaS) platform that delivers custom-tuned consumer segmentation and propensity models to financial institutions and other consumer-facing verticals, leveraging its proprietary MoneyStyles Profile and patent-pending MatchKeys secure data framework.
- Company typePrivate
- Founded1994
- HeadquartersGolden, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Analytic Marketing does
Analytic Marketing, Inc. is a privately held marketing-analytics firm headquartered at 1301 Arapahoe Street, Suite 105, Golden, Colorado. It operates a cloud-based Segmentation and Scoring as a Service (SSaaS) platform built around its proprietary MoneyStyles Profile — a household-level consumer financial profile that aggregates credit usage, mortgage information, investable assets, household income, disposable income, spending, and risk tolerances. Building on this data substrate, the company delivers the MoneyScape Toolkit, which packages custom-tuned segmentation, a suite of propensity models for acquisition/retention/maximization, geographic analysis, and a Quick-Start Analysis Package. A separate interactive module called MoneyPortrait presents brand-specific behavioral, financial, propensity, and lifestyle insights. Engagements are executed inside a SOC2-compliant environment using MatchKeys, a filed but patent-pending security framework for handling sensitive data.
The company monetizes through three streams: (1) SaaS subscriptions priced at Starter $99/month, Business $199/month, and Enterprise $299/month (with annual rates slightly discounted and solutions-support months bundled by tier), (2) direct enterprise services and professional engagements facilitated via Calendly booking (kristinavaughn) and supported by an implementation Partner Constellation, and (3) a self-serve e-commerce storefront selling $15–$99 digital consulting books such as Consulting Mastery, Financial Consulting, and How To Grow Business. Go-to-market is sales-led with an enterprise field sales motion targeting Fortune 100 brands.
The primary customer segment is financial institutions (banks, credit unions, and wealth managers), with secondary use cases in Travel & Hospitality, Insurance, and Retail — verticals where the consumer wallet meaningfully influences the buy decision. The company's scale signaling focuses on team tenure ("30 years" of Fortune 100 delivery) rather than customer count, and no disclosed revenue, funding, or named customer logos were present in the source material, so scale claims remain unverified.
Analytic Marketing firmographics
Firmographics- Name
- Analytic Marketing
- Legal name
- Analytic Marketing, Inc.
- Website
- https://analytic-marketing.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Analytic Marketing operates a cloud-based Segmentation and Scoring as a Service (SSaaS) platform that delivers custom-tuned consumer segmentation and propensity models to financial institutions and other consumer-facing verticals, leveraging its proprietary MoneyStyles Profile and patent-pending MatchKeys secure data framework.
- Ownership category
- akta.pro rank
Analytic Marketing industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)
- akta.pro secondary industries
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where Analytic Marketing is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Analytic Marketing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans (Starter at $99/mo, Business at $199/mo, Enterprise at $299/mo) with decreasing annual rates. Includes free months of solutions support based on tier.
- Product Sales: One-time purchase of digital books and consulting materials including Consulting Mastery ($99), Financial Consulting ($99), How To Grow Business ($85), Business Navigator ($25), Consulting Blueprint ($20), Consulting Edge ($15).
- Professional Services: Direct engagement services for brands consuming data and insights in their SOC2 compliant environment. Curated partner constellation to meet implementation needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan with 3 months free solutions support |
| Subscription | Monthly | Business plan with 6 months free solutions support |
| Subscription | Monthly | Enterprise plan with 12 months free solutions support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Analytic Marketing product offering
Product offeringCore offering
Analytic Marketing operates a cloud-based Segmentation and Scoring as a Service (SSaaS) platform that delivers custom-tuned consumer segmentation, propensity models, and financial wallet/behavior profiles for brands. Its flagship MoneyScape Toolkit combines the MoneyStyles Profile (household financial wallet insights), the patent-pending MatchKeys secure data engagement technology, and the MoneyPortrait interactive guide to provide custom-tuned marketing insights in days rather than months.
Product overview
Analytic Marketing offers a unified marketing analytics platform centered on the MoneyScape Toolkit (SSaaS platform) that provides custom-tuned segmentation and propensity models. The core products include the MoneyStyles Profile (consumer financial wallet and behavior insights) and the patent-pending MatchKeys (secure data engagement technology). Additional modules include MoneyPortrait (interactive customer insights guide) and the Quick-Start Analysis Package. Together these products enable brands to understand customer financial perspectives, optimize segmentation, and drive precision targeting across acquisition, retention, and maximization use cases.
Differentiator
Problem solved
Functional benefit
Brands
- MoneyScape ToolKit: A turn-key solution toolkit and Segmentation and Scoring as a Service (SSaaS) platform providing custom-tuned segmentation and propensity models.
- MoneyStyles Profile
- MatchKeys
- MoneyPortrait
Products and services
- MoneyScape Toolkit
Quantifiable outcome
- Delivery of MoneyScape Toolkit and MoneyPortrait Guide in days, not months
- +1 more outcomes
Companies that use Analytic Marketing
Customer profileSegments4 records
Ideal customer profiles4 records
Analytic Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Analytic Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner ConstellationcoreCurated key partners to meet implementation needs. Partner Constellation provides implementation support for brands engaging with the MoneyScape Toolkit and segmentation services. The company offers direct engagement or partner-based implementation depending on client preferences.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Analytic Marketing competitors and assessment
Company assessmentRegional players
- Finicity (Mastercard): Finicity, now part of Mastercard, provides consumer financial-data aggregation and analytics used by lenders and brands - overlapping with Analytic Marketing's wallet/behavior profile use cases, but more oriented to open-banking financial-data delivery than marketing segmentation.
Broad incumbents
- TransUnion Marketing Solutions: TransUnion provides consumer financial data, risk-based segmentation, and marketing-analytics services used by lenders and retailers to model and target households - analogous to Analytic Marketing's wallet-based segmentation and propensity models for the same buyer profiles.
- LiveRamp: LiveRamp operates a data-collaboration and identity platform that enables brands to build and activate audience segments from consumer data, directly adjacent to Analytic Marketing's segmentation-and-scoring-as-a-service model.
- Acxiom: Acxiom (now part of IPG and running as a standalone data and identity provider) sells enterprise marketing-data, audience-segmentation, and identity-resolution products competing in the same custom-segmentation and propensity-modeling category as Analytic Marketing.
- Dun & Bradstreet: D&B provides firmographic and consumer-business data used for segmentation and marketing-analytics, comparable in proposition to Analytic Marketing's consumer-financial profiling, though D&B historically skews to B2B data while Analytic Marketing targets B2C wallet data.
- Merkle: Merkle delivers data-driven marketing services including identity, analytics, and segmentation solutions for financial-services and retail clients, overlapping with Analytic Marketing's custom-tuned segmentation and propensity-model offerings.
- Experian Marketing Services: Experian's marketing-services division sells consumer data, segmentation, and audience-targeting products including financial-based audiences, directly competing with Analytic Marketing's MoneyStyles Profile and propensity-modeling approach for the same financial-services and retail buyers.
- Epsilon (Publicis Groupe): Epsilon provides consumer-data, segmentation, and analytics services - including financial-services verticals - overlapping with Analytic Marketing's MoneyScape Toolkit on custom-tuned segmentation, propensity modeling, and audience analytics for enterprise marketing teams.
Emerging players
- Research Now / Dynata: Dynata operates consumer-research and audience-data panels used for segmentation and marketing analytics - an emerging/established peer sharing the marketing-research and segmentation buyer with Analytic Marketing, particularly for mid-market brands needing financial-consumer insight.
Direct peers
- Claritas: Claritas specializes in consumer segmentation, demographic/financial profiling, and audience targeting - a directly comparable peer to Analytic Marketing for the same mid-market financial-services, retail, and brand buyers seeking household-level financial segmentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Analytic Marketing social profiles
Digital presenceAnalytic Marketing compliance and trust
Trust signalCompliance1 record
Analytic Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Analytic Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Analytic Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Analytic Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Analytic Marketing
What does Analytic Marketing do?
Analytic Marketing operates a cloud-based Segmentation and Scoring as a Service (SSaaS) platform that delivers custom-tuned consumer segmentation, propensity models, and financial wallet/behavior profiles for brands. Its flagship MoneyScape Toolkit combines the MoneyStyles Profile (household financial wallet insights), the patent-pending MatchKeys secure data engagement technology, and the MoneyPortrait interactive guide to provide custom-tuned marketing insights in days rather than months.
Is Analytic Marketing a public or private company?
Analytic Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Analytic Marketing founded?
Analytic Marketing was founded in 1994. It employs 1 to 10 people.
Where is Analytic Marketing based?
Analytic Marketing is headquartered in Golden, United States, in the North America region.
How does Analytic Marketing make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are product Sales and professional Services.
Who are Analytic Marketing's main competitors?
Finicity (Mastercard) is listed as a regional player. Broad incumbents are TransUnion Marketing Solutions, LiveRamp, Acxiom, Dun & Bradstreet, Merkle, Experian Marketing Services and Epsilon (Publicis Groupe). Research Now / Dynata is listed as an emerging player. Claritas is listed as a direct peer.
Does Analytic Marketing have an API?
No public API is recorded for Analytic Marketing.
What industry is Analytic Marketing in?
Analytic Marketing's product category is Marketing Analytics Software. Its primary akta.pro industry code is HDAAAHAH, Marketing Mix Modeling, Attribution & Propensity Scoring, with a secondary code of MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs). Its NAICS code is 541613 and its SIC code is 7310.