Burtons Grill & Bar
Burtons Grill & Bar is a privately held, full-service American bar-and-grill restaurant chain operating 26-27 company-owned locations across 11 Eastern US states, serving individual diners, families, corporate catering clients, and private-event hosts with allergy-expert protocols and made-from-scratch menus.
- Company typePrivate
- Founded2005
- HeadquartersSouth Windsor, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Burtons Grill & Bar does
Burtons Grill & Bar is a privately held, full-service American bar-and-grill restaurant chain operating company-owned locations across the Eastern United States. The company serves individual and family diners, corporate catering clients, and private-event hosts through 26-27 units spanning 11 states (Connecticut, Florida, Georgia, Massachusetts, Maryland, New Jersey, North Carolina, New Hampshire, Pennsylvania, South Carolina, and Virginia), with corporate headquarters listed at 300 Brickstone Square, Andover, MA. Its core differentiator is an allergy-safety protocol paired with a dedicated gluten-free menu, positioned as a brand attribute rather than a single-feature claim. The company also operates a related sub-brand, Red Heat American Tavern.
The product portfolio centers on dine-in service supplemented by takeout, delivery, weekend brunch, happy hour, and private dining events. Supporting infrastructure includes a direct online ordering platform (order.burtonsgrill.com), a dedicated catering portal (catering.burtonsgrill.com), a GetWisely-integrated reservation system, a mobile app, gift card storefront (physical and digital), and the Burtons Grill Rewards loyalty program offering a $15 signup reward and point-based accumulation. Revenue mechanics are predominantly transactional (dine-in, catering) with ancillary non-transaction streams (gift card float, loyalty engagement).
The go-to-market is direct-to-consumer via owned-and-operated real estate and owned digital channels, supplemented by organic social (Instagram, Facebook, LinkedIn), email newsletters, and event-driven marketing (wine dinners, charitable fundraisers such as the Boston Children's Hospital Celiac Program partnership). Pricing is mid-premium casual: lunch combo at $16, kids menu $8.95-$10.95, lobster roll $29 (Summer 2026 promo), Happy Hour cocktails $6-$10, and Wine Wednesday half-priced bottles at select locations. Burtons Grill, LLC is privately owned with no disclosed parent company, institutional investors, or public listing.
Burtons Grill & Bar firmographics
Firmographics- Name
- Burtons Grill & Bar
- Legal name
- Burtons Grill, LLC
- Website
- https://burtonsgrill.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Burtons Grill & Bar is a privately held, full-service American bar-and-grill restaurant chain operating 26-27 company-owned locations across 11 Eastern US states, serving individual diners, families, corporate catering clients, and private-event hosts with allergy-expert protocols and made-from-scratch menus.
- Ownership category
- akta.pro rank
Burtons Grill & Bar industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Burtons Grill & Bar is headquartered
LocationHeadquarters
- HQ city
- South Windsor
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
Burtons Grill & Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining Sales: Revenue from dine-in customers ordering from full menus including appetizers, salads, entrees (burgers, sandwiches, steaks, seafood), sides, and desserts. Also includes alcoholic beverage sales (cocktails, wine, beer).
- Catering Services: Catering menu available for pickup and delivery, serving events, parties, corporate meetings, and family celebrations. Customers can order through catering.burtonsgrill.com or via inquiry form.
- Gift Cards: Physical and virtual gift cards sold online or in-restaurant, generating revenue when purchased and redeemed when used for dining.
- Loyalty Rewards Program: Burtons Grill Rewards program where members earn points with every purchase. New members receive a $15 signup reward after completing their first purchase. Program drives repeat customer visits and increased spending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Menu Pricing - Lobster Roll Special |
| Unit Pricing | Pay-as-you-go | Kids Menu Pricing |
| Unit Pricing | Pay-as-you-go | Happy Hour Bar Bites |
| Unit Pricing | Pay-as-you-go | Wine Wednesday |
| Unit Pricing | Pay-as-you-go | Weekday Lunch Combo |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Burtons Grill & Bar product offering
Product offeringCore offering
Burtons Grill & Bar operates a multi-location American Bar & Grill restaurant chain across the Eastern United States, serving boldly crafted dishes in a vibrant atmosphere. The company offers dine-in, takeout, and delivery across approximately 26 locations spanning 11 states, with menu categories including appetizers, salads, burgers, sandwiches, steaks, seafood, pasta, and desserts. Core differentiators include food allergy expertise and made-from-scratch preparations using premium ingredients such as Allen Brothers Angus beef and sustainably sourced seafood.
Product overview
Burtons Grill & Bar operates as a multi-location American Bar & Grill restaurant chain with 27 locations across 9 states. The company offers a unified dining experience centered on its core restaurant service, supplemented by digital ordering and catering platforms, a loyalty rewards program, gift card products, and private dining services. A related brand, Red Heat Tavern, extends the company's presence in the tavern dining segment. The product portfolio is organized around the restaurant as the primary offering, supported by ancillary services including online ordering, catering, reservations, and a rewards program, all emphasizing allergy-friendly and made-from-scratch cuisine.
Differentiator
Problem solved
Functional benefit
Brands
- Red Heat American Tavern: A related restaurant brand described as 'rediscover the classic tavern experience' with chef-inspired favorites, modern comfort food, customizable kids menu, creative cocktails, craft beer, weekly trivia, and allergen-friendly options.
Products and services
- Burtons Grill & Bar (Restaurant Dining) A new spin on the classic American Bar & Grill, serving boldly crafted dishes in a vibrant atmosphere. Offers dine-in, takeout, and delivery services with a focus on allergy-friendly options and a comprehensive menu including burgers, steaks, seafood, salads, and craft cocktails across approximately 26 locations in the Eastern United States.
- Burtons Grill Online Ordering Digital ordering platform enabling customers to place pickup, curbside, or delivery orders through the restaurant's website or mobile app.
- Burtons Grill Catering Catering service for events including parties, corporate meetings, family celebrations, and large-scale events. Offers pickup and delivery with dishes prepared from scratch using wholesome, premium ingredients, including gluten-free and allergy-friendly options.
- Burtons Grill Rewards Loyalty program allowing members to earn points with every dine, providing exclusive perks and benefits. New members receive a $15 signup reward after completing their first purchase.
- Burtons Grill Gift Cards Gift cards available for purchase online with physical cards sent via mail or virtual cards delivered via email for instant delivery.
- Private Dining and Group Events Event hosting services for large parties, offering flexible menu packages in private or main dining rooms at select locations.
- Red Heat Tavern A related tavern concept under the Burtons Grill family, offering chef-inspired favorites with a modern take on comfort food, customizable kids menu, craft cocktails, craft beer, and weekly trivia events.
Quantifiable outcome
- Raised over $95,000 for Boston Children's Hospital Celiac Program since 2024 through dessert fundraiser
Companies that use Burtons Grill & Bar
Customer profileSegments3 records
Ideal customer profiles3 records
Burtons Grill & Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burtons Grill & Bar partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Burtons Grill & Bar competitors and assessment
Company assessmentBroad incumbents
- Outback Steakhouse (Bloomin' Brands): Large casual steakhouse chain serving American grill fare including steaks, seafood, and full bar service. Comparable in core menu categories and dine-in format, though positioned more value-oriented than Burtons.
- TGI Fridays: Classic American bar-and-grill chain offering burgers, steaks, ribs, and a heavy bar/cocktail program. Comparable as a historical American 'Grill & Bar' concept, though facing traffic headwinds.
- The Cheesecake Factory: Iconic American casual full-service chain with an oversized menu and bar program. Comparable in offering breadth, dine-in experience, and full bar service, though operating at substantially larger scale than Burtons.
- Seasons 52 (Darden): Darden-owned fresh-grill casual chain emphasizing seasonal ingredients, allergen-friendly menus, and a wine-focused bar. Closely comparable to Burtons' premium-ingredient, allergy-aware, made-from-scratch positioning.
- Bonefish Grill (Darden): Casual upscale seafood-and-American chain owned by Darden, directly overlapping with Burtons' steaks/seafood/scratch-prep positioning but operating at significantly broader scale and with deeper marketing budgets.
- Cheddar's Scratch Kitchen (Darden): Casual full-service chain emphasizing made-from-scratch American comfort food at moderate price points. Comparable in scratch-prep positioning, broad American menu, and family/casual occasion targeting.
- LongHorn Steakhouse (Darden): Darden-owned casual steakhouse chain focused on steaks, burgers, and bar service. Comparable casual full-service format with overlapping steak/seafood menu items at similar price points.
Direct peers
- 110 Grill: Regional New England upscale casual American grill chain with a comparable scratch menu, full bar, gluten-free/allergen-friendly program, and similar price point — a direct regional competitor to Burtons.
- Not Your Average Joe's: Regional New England-based casual full-service American restaurant chain with a similarly broad menu (burgers, steaks, seafood, salads), scratch kitchen, and allergen-friendly positioning, directly comparable to Burtons in price point, atmosphere, and target customer.
- Legal Sea Foods: Northeast-based full-service chain historically focused on seafood with expanded American grill offerings. Comparable in geography, casual-upscale positioning, and broad menu approach, with a similar polished dine-in experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Burtons Grill & Bar social profiles
Digital presenceBurtons Grill & Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burtons Grill & Bar leadership team
Management profileNumber of profiles
Profiles1 record
Burtons Grill & Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burtons Grill & Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burtons Grill & Bar
What does Burtons Grill & Bar do?
Burtons Grill & Bar operates a multi-location American Bar & Grill restaurant chain across the Eastern United States, serving boldly crafted dishes in a vibrant atmosphere. The company offers dine-in, takeout, and delivery across approximately 26 locations spanning 11 states, with menu categories including appetizers, salads, burgers, sandwiches, steaks, seafood, pasta, and desserts. Core differentiators include food allergy expertise and made-from-scratch preparations using premium ingredients such as Allen Brothers Angus beef and sustainably sourced seafood.
Is Burtons Grill & Bar a public or private company?
Burtons Grill & Bar is a private company. It is classified as unknown and is currently operating.
When was Burtons Grill & Bar founded?
Burtons Grill & Bar was founded in 2005. It employs 1,001 to 5,000 people.
Where is Burtons Grill & Bar based?
Burtons Grill & Bar is headquartered in South Windsor, United States, in the North America region.
How does Burtons Grill & Bar make money?
Four revenue lines are on record. Restaurant Dining Sales are the primary driver. The others are catering Services, gift Cards and loyalty Rewards Program.
Who are Burtons Grill & Bar's main competitors?
Broad incumbents on record are Outback Steakhouse (Bloomin' Brands), TGI Fridays, The Cheesecake Factory, Seasons 52 (Darden), Bonefish Grill (Darden), Cheddar's Scratch Kitchen (Darden) and LongHorn Steakhouse (Darden). Direct peers are 110 Grill, Not Your Average Joe's and Legal Sea Foods.
Does Burtons Grill & Bar have an API?
No public API is recorded for Burtons Grill & Bar.
What industry is Burtons Grill & Bar in?
Burtons Grill & Bar's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5810.