Anthony’s Way – The Road to Kindness

Name

Anthony’s Way – The Road to Kindness

Legal name

Anthony's Way – The Road to Kindness Inc.

Website

https://anthonysroadtokindness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

ADHD Nonprofit Family Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• ADHD support services
• ADHD nonprofit services
• ADHD life coaching
• Youth mental health support
• ADHD family services

Headquarters

HQ city

Kure Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the ADHD charity mission. Donations processed through Network for Good platform.
2. Event Registration Fees: Registration fees for fundraising events such as Ride for Kindness ($25 per vehicle) and Walk for Kindness events. Additional scorecards available for purchase.
3. Corporate Sponsorships: Financial and in-kind support from corporate sponsors including Shuckin' Shack Oyster Bar, Jersey Mike's, Caring4Community, Neeb Family Foundation, and Dale Carnegie Young Adults.
4. Investment Sponsors: Seeking Investment Sponsors to cover costs of implementing the Caring Model and provide Kindness Scholarships for children with ADHD.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Anthony's Way – The Road to Kindness is a 501(c)(3) nonprofit organization that delivers a Holistic Transformational Caring Model providing comprehensive hands-on support to children and teenagers with ADHD (ages 6-17) and their families. Core services include ADHD-certified life coaching, educational tutoring, mental health support, health and fitness guidance, social skills training, college preparation, and Kindness Scholarships, delivered alongside community-building programs such as the Walk A Mile for Kindness, Ride for Kindness, Million Orange Hearts movement, and the ADHD Summit.

Product overview

Anthony's Way – The Road to Kindness is a 501(c)(3) nonprofit organization that operates as a single unified charitable mission rather than a platform-plus-modules architecture. The organization's core offering is its Holistic Transformational Caring Model, which provides comprehensive hands-on support for children and teenagers with ADHD (ages 6-17). This is delivered through multiple interconnected programs and services: the Walk A Mile for Kindness & ADHD annual event, the Ride for Kindness Harley Dice Run, the Million Orange Hearts Movement (a national kindness platform with interactive web features), the ADHD Summit (virtual educational event), Kindness Scholarships, and The Way Forward podcast. All programs are designed to help children with ADHD thrive emotionally, academically, physically, and socially while promoting kindness in schools, families, and communities.

Differentiator

Problem solved

Functional benefit

Brands

• Million Orange Hearts: A national kindness movement helping families raise children with ADHD by collecting one million orange hearts of support, connection, and inspiration.

Products and services

• Holistic Transformational Caring Model A comprehensive care model providing hands-on support for children with ADHD (ages 6-17), bundling ADHD Certified Life Coaches, Student Advocates, Educational Tutors, Health and Fitness Professionals, College Preparatory Services, Mental Health services, Social Skills Training, and Kindness Scholarships into a single integrated offering.
• Walk A Mile for Kindness & ADHD Annual nationwide walking event during Random Acts of Kindness Week (February 14-20) where participants walk a mile and perform kind acts to support children with ADHD; includes community walks in Hershey, PA and Carolina Beach, NC.
• Ride for Kindness Harley Dice Run Annual motorcycle and vehicle dice run event held during ADHD Awareness Month (October) to raise funds for children with ADHD; open to all vehicles with a $25 registration fee that includes the first scorecard.
• Million Orange Hearts Movement A national kindness movement with an interactive website that helps families raising children with ADHD collect one million orange hearts of support, connection, and inspiration; features Add Heart, Heart Wall, Kindness Map, and Impact Stories.
• ADHD Summit Annual free virtual summit featuring expert conversations covering ADHD assessments, coaching, education advocacy, nutrition, therapy, meditation, executive function, and parent coaching for parents and professionals supporting children with ADHD.
• Kindness Scholarship Scholarship program that encourages children with ADHD to perform kind deeds to improve their community; eligible recipients may receive a Kindness Scholarship upon graduation.
• The Way Forward - A Kindness Mission Podcast Podcast series featuring interviews and discussions about ADHD, kindness, and overcoming challenges; available on YouTube as a free resource for parents, families, and the ADHD community.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major sponsor, media partner, core partner, supporting sponsor and event sponsor.

• Shuckin' Shack Oyster Barmajor sponsorGTM or Marketing Partner · 12 February 2024Shuckin' Shack Oyster Bar sells Orange Hearts of Kindness in their Carolina Beach and Wilmington NC stores to support the Walk and Anthony's Kindness Movement - Choose Kindness 4 ADHD. Major sponsor for Ride for Kindness events.
• WWAY News Channel 3media partnerGTM or Marketing Partner · 21 August 2023WWAY News Channel 3 selected Anthony's Way as the nonprofit beneficiary for their July 3 Degree Weather Forecast Guarantee campaign, sponsored by Mattress & Furniture Liquidators.
• ADD Coach Academycore partnerStrategic or Co-development PartnerADD Coach Academy provides ADHD-certified life coaching expertise and training to the organization's Comprehensive Care Model. Founder David Giwerc serves on the Medical Advisory Group.
• Caring4Communitysupporting sponsorGTM or Marketing PartnerSupporting sponsor for Anthony's Way mission to make positive impact for children and teenagers with ADHD.
• Jersey Mike'ssupporting sponsorGTM or Marketing PartnerCorporate sponsor supporting the organization's mission and fundraising efforts.
• Dale Carnegie Young Adultssupporting sponsorGTM or Marketing PartnerSponsor supporting youth development and kindness initiatives.
• Susquehanna Valley Harley Davidsonevent sponsorGTM or Marketing PartnerMain sponsor for Harrisburg 1st Annual Ride for Kindness event, hosting event start location.
• Carolina Coast Harley-Davidsonevent sponsorGTM or Marketing PartnerEvent sponsor and start location for Wilmington Ride for Kindness events.
• Shipwreck Harley Davidsonevent sponsorGTM or Marketing PartnerMain sponsor for Wilmington 3rd Annual Ride for Kindness 2025.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• ADDitude Magazine: ADDitude is a leading ADHD media brand providing expert-written articles, webinars, and a community for ADHD families and professionals. It is comparable because Anthony's Way has been featured in its parent publication (CHADD's Attention Magazine), and both compete to be the trusted ADHD resource destination for the same parent audience.

Direct peers

• Attention Deficit Disorder Association (ADDA): ADDA is a national nonprofit providing education, resources, and community for adults and families living with ADHD, including virtual support groups and an annual conference. It is directly comparable because it serves overlapping ADHD family audiences with similar education and coaching support models, though ADDA leans more adult-focused while Anthony's Way targets children and teens.
• ADHD Coaches Organization (ACO): ACO is a professional membership organization for ADHD coaches that promotes standards, training, and referrals for ADHD coaching services. It is comparable because its coach-referral mission overlaps directly with the Caring Model's reliance on certified ADHD life coaches, and ACO coaches are a natural referral pipeline for Anthony's Way families.
• Edge Foundation: Edge Foundation is a nonprofit that provides ADHD coaching and support primarily to college students and adolescents with ADHD. It is a direct peer because its core offering (ADHD coaching scholarships and coaching-based support for students with ADHD) closely mirrors the Caring Model's emphasis on ADHD-certified life coaching for school-age children.

Broad incumbents

• National Center for Learning Disabilities (NCLD): NCLD is a national nonprofit advocating for children and adults with learning disabilities, including ADHD, through policy work, parent resources, and youth leadership programs. It is comparable because it overlaps with Anthony's Way on youth LD/ADHD advocacy and parent support, though NCLD operates primarily through policy and grants rather than direct service delivery.
• CHADD (Children and Adults with ADHD): CHADD is the largest US nonprofit dedicated to ADHD, providing education, advocacy, and support for individuals and families affected by ADHD. It is directly comparable to Anthony's Way as both serve the same beneficiary population (children/teens with ADHD and their families) through support programs, publications (Attention Magazine), and community events, but CHADD operates at national scale with substantially more resources.
• Learning Ally: Learning Ally is a national nonprofit providing audiobooks and literacy support for students with reading-based learning disabilities, including those with ADHD. It is comparable because its parent-support and student-focused services overlap with the educational tutoring component of Anthony's Way's Caring Model.
• Understood.org: Understood.org is a free digital resource for parents of children with ADHD and learning disabilities, offering expert content, tools, and a community. It is comparable as a complementary family-facing ADHD/LD support resource rather than a coaching service, and competes for donor mindshare and parent attention in the same market.

Others

• CHADD's National Resource Center on ADHD: Operated under CHADD, the National Resource Center on ADHD provides evidence-based information and referrals to families and professionals. It is comparable because it represents the established public-information infrastructure against which smaller ADHD nonprofits must position their own resource libraries and parent support services.

Regional players

• Dale Carnegie Young Adults: Dale Carnegie Young Adults is a youth leadership and social skills training program that is already a sponsor of Anthony's Way. It is comparable as a social-skills and youth-development provider whose curriculum aligns with the Caring Model's social skills and college preparation components for adolescents with ADHD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheWayForward-AKindnessMission
• Facebookfacebook.com/anthonysroadtokindness
• LinkedInlinkedin.com/company/anthony-s-way-the-road-to-kindness-foundation
• Instagraminstagram.com/anthonysroadtokindness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony’s Way – The Road to Kindness