MemeStrategy
MemeStrategy (HKEX: 2440) is a Hong Kong-listed digital asset venture that tokenizes, vaults, finances, and trades high-value trading cards and cultural collectibles. It serves institutional investors, collectors, and dealers through its Grade10 brand, EVIDENT-distributed tokenized funds, Crown Fine Art vaulting, and large-scale Asian card exhibitions.
- Company typePublic
- Founded2025
- HeadquartersHong Kong, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MemeStrategy does
MemeStrategy, Inc. (HKEX: 2440) is a Hong Kong-listed digital asset venture operating at the intersection of AI, Blockchain, and Culture. The company was established in April 2025 through Ray Chan's (9GAG co-founder) reverse takeover of Howking Technology International Holdings, with MemeStrategy, Inc. as the renamed entity from June 2025. It is managed by the 9GAG team, granting direct access to a 200M+ user social media community across Instagram, Facebook, X, Threads, and other platforms.
The company's core technology stack is built on Solana blockchain for real-world asset (RWA) tokenization, anchored by Grade10 Vault which creates blockchain digital twins for high-value trading cards stored in Crown Fine Art's museum-grade facilities. Its product portfolio includes the world's first tokenized Pokémon trading card fund (launched March 2026 via EVIDENT's SFC-licensed platform and anchored around the PSA 10 'Pikachu with Grey Felt Hat' card with USD 94M+ market cap), Grade10 Finance (Asia's first listed-company trading card financing service under Money Lender's Licence 17/2026), Grade10 AI (real-time pricing and analytics), and Grade10 FEST events (25,000+ attendees, 120+ exhibitors). The company also offers Meme Money Markets with Helio/MoonPay for AI-powered meme tokenization.
MemeStrategy generates revenue through fund management fees on tokenized products, transaction-based financing income from Grade10 Finance, vault subscription/custody fees, event ticket sales and exhibitor fees across its Asia touring card shows, and strategic treasury management on tokenized money market funds. It serves three primary customer segments: professional and institutional investors (via EVIDENT's licensed platform), trading card collectors and enthusiasts (via events, vault, and AI tools), and card dealers and traders (via vault partnerships and auction house collaborations with Goldin, Madison Auction, CGC, and GEA). Geographic footprint spans Hong Kong, mainland China (via the PokeColor partnership for CARDJOY x Grade10 events), Singapore, Japan, USA, and the UK.
MemeStrategy firmographics
Firmographics- Name
- MemeStrategy
- Legal name
- MemeStrategy Inc.
- Website
- https://memestrategy.com.hk
- Company type
- Public
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MemeStrategy (HKEX: 2440) is a Hong Kong-listed digital asset venture that tokenizes, vaults, finances, and trades high-value trading cards and cultural collectibles. It serves institutional investors, collectors, and dealers through its Grade10 brand, EVIDENT-distributed tokenized funds, Crown Fine Art vaulting, and large-scale Asian card exhibitions.
- Ownership category
- akta.pro rank
MemeStrategy industry classification
Industry- Product category
- Digital Asset Management
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
- akta.pro secondary industry
- Virtual Card & Tokenization Schemes (FSAMAAAG)
Keywords
Where MemeStrategy is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
MemeStrategy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Tokenized Fund Management: MemeStrategy serves as General Partner through its subsidiary RWA Labs Limited, offering professional investors institutional-level access to the collectible trading card market through the EVIDENT Platform. The fund targets approximately 25% of the PSA 10 'Pikachu with Grey Felt Hat' population currently in the market.
- Trading Card Event Revenue: Grade10 FEST events generate revenue through ticket sales, exhibitor fees, and sponsorships. Events like Grade10 FEST Summer 2026 attracted over 25,000 attendees with 120+ exhibitors, featuring cross-industry collaborations and IP launches.
- Trading Card Financing (Grade10 Finance): Trading card financing service enabling collectors to leverage high-value cards for loans while retaining ownership. Initial focus on high-value Pokémon, One Piece, and sports cards, with clients accessing liquidity without divesting collections.
- Vault Custody Services: Professional vaulting service with museum-grade security through Crown Fine Art partnership. Cards undergo authentication, cataloging, and blockchain certification with digital twin creation. Services available initially through invitation to selected partners and collectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Grade10 Finance trading card financing service |
| One time/ perpetual license | One time/ perpetual license | Hong Kong Stand-Up Comedy Competition tickets |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
MemeStrategy product offering
Product offeringCore offering
MemeStrategy (HKEX:2440) operates a comprehensive trading card ecosystem built at the intersection of AI, Blockchain, and Culture. Its offerings include the world's first tokenized Pokémon trading card fund for professional investors via the EVIDENT licensed platform, museum-grade card vaulting with blockchain digital certification on Solana, AI-powered pricing analytics, trading card financing services, and large-scale Grade10 FEST exhibitions across Asia.
Product overview
MemeStrategy operates as a platform company focused on digital assets and cultural collectibles, with a portfolio of integrated products and subsidiaries. The core offerings include the tokenized Pokémon trading card fund (via EVIDENT platform) for institutional investors, supported by Grade10 Vault (professional vaulting with blockchain certification), Grade10 AI (pricing analytics), and Grade10 Finance (trading card financing). Grade10 serves as the company's trading card sub-brand, hosting major card shows (Grade10 FEST) across Asia and providing community platforms for collectors. The ecosystem is designed to support the full lifecycle of cultural assets from storage and authentication to trading and financialization.
Differentiator
Problem solved
Functional benefit
Brands
- Grade10: Leading Asian trading card brand offering card shows, vault storage services, AI-powered pricing tools, and tokenized fund management for trading card collectors and dealers.
- Grade10 Vault
- Grade10 Finance
- Grade10 AI
Products and services
- Tokenized Pokémon Trading Card Fund World's first tokenized Pokémon trading card fund offering professional investors institutional-level access to the collectible trading card market through EVIDENT's SFC-licensed digital investment platform. Anchored around the PSA 10 'Pikachu with Grey Felt Hat' card with market capitalization exceeding USD 94 million.
- Grade10 Vault Professional trading card vaulting service combining museum-grade security (via Crown Fine Art), authoritative authentication, blockchain-based digital certification on Solana, and remote asset management for high-value trading cards. Each vaulted card receives a unique digital twin establishing permanent ownership records.
- Grade10 Finance Trading card financing service enabling collectors to leverage high-value trading cards for liquidity while retaining ownership of their collections. Applications are submitted through an online platform with specialists conducting authenticity verification, valuation, and risk assessment for streamlined loan approval.
- Grade10 AI AI-powered trading card search and analytics platform providing real-time transaction pricing, market analytics, and in-depth background information for trading card enthusiasts.
- Grade10 FEST Large-scale trading card exhibition events across Hong Kong, Shanghai, Hangzhou, and Guangzhou. Grade10 FEST Summer 2026 attracted over 25,000 attendees and 120+ exhibitors featuring cross-industry collaborations, IP launches, vintage showcases, and immersive card culture experiences.
Quantifiable outcome
- Over 400% appreciation on PSA 10 'Pikachu with Grey Felt Hat' card since 2023 release
- +3 more outcomes
Companies that use MemeStrategy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
MemeStrategy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
MemeStrategy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and core.
- TVBmajorHong Kong broadcaster. MemeStrategy received official authorization from TVB to launch Themis collectible cards. Cards experienced rapid stock depletion across multiple sales channels, leading to launch of newly designed spin-off series in early May.
- PokeColorcoreChina's leading trading card platform and industry leader. Strategic partnership to expand MemeStrategy's trading card business to mainland China and overseas markets. Jointly hosting 'CARDJOY x Grade10' card shows in Hangzhou, Shanghai, and upcoming Guangzhou events.
- EVIDENT Platform Services LimitedcoreLicensed digital investment platform providing the infrastructure for MemeStrategy's tokenized Pokémon trading card fund. EVIDENT enables institutional investors to access alternative assets through compliant digital market infrastructure. MemeStrategy's fund was oversubscribed at initial issuance, backed by institutional and professional investors.
- Crown Fine ArtcoreGlobal leader in art logistics and secure storage providing museum-grade vault facilities for Grade10 Vault. All authenticated cards are housed within Crown Fine Art's secure facilities with temperature/humidity control, fire-resistant protection, and 24-hour surveillance. Full insurance coverage is provided.
- EVIDENT GroupmajorSFC-licensed full-stack market for private assets. Facilitated MemeStrategy's investment in tokenized State Street USD Liquidity LVNAV Fund through EVIDENT's digital market infrastructure, enabling 24/7 trading with institutional-grade stability.
- Meta ThreadsmajorTechnology partnership to debut world's first 'Threads Wall' at Grade10 Festival, streaming real-time interactions on Meta's Threads platform and showcasing collectors' conversations and festival buzz.
- Helio (MoonPay company)majorLeading global crypto and stablecoin trading platform. Strategic collaboration to support Moonit's AI-powered Meme Money Markets platform for instant meme tokenization. MemeStrategy provides technical advisory and strategic guidance for platform development.
- OSL GroupmajorFirst digital asset platform licensed by Hong Kong Securities and Futures Commission. Facilitated MemeStrategy's acquisition of 2,440 Solana units for approximately HKD 2.9 million at average price of HKD 1,191 per coin. Transaction completed through OSL Digital Securities.
- Goldin Auction HousemajorInternationally renowned auction platform. Partnership for high-value trading card auctions. Goldin co-hosted ultra-rare Pokémon card event with Logan Paul where MemeStrategy led Hong Kong collector team to witness record-breaking sales.
- CGC CardsmajorLeading card grading authority providing authentication and grading services at Grade10 events. Present at exhibitions offering professional on-site authentication and grading services.
- 9GAGcoreGlobal meme platform with 200M+ users. MemeStrategy is managed by the team behind 9GAG, providing unmatched community reach and cultural relevance. Partnership enables marketing, community building, and meme culture initiatives including Meme69 Awards and MemeDay.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
MemeStrategy competitors and assessment
Company assessmentBroad incumbents
- Sotheby's: Global auction house that has expanded into NFT and on-chain collectibles sales. Comparable as an incumbent auction institution exploring blockchain-based collectibles trading, though operating at much larger scale and broader asset classes.
- HashKey Group: Hong Kong SFC-licensed crypto exchange and digital asset platform offering RWA tokenization, custody, and trading services. Comparable as a regulated Hong Kong digital asset incumbent with overlapping custody and tokenization capabilities.
Direct peers
- Goldin Auctions: Hong Kong-based international auction house specializing in trading cards and sports memorabilia. MemeStrategy partners with Goldin for high-value card auctions (e.g., Logan Paul unboxing event) and competes in the high-end trading card market.
- Masterworks: US-based platform offering fractional ownership and securitization of blue-chip art. Comparable business model in democratizing access to high-value collectibles via regulated financial products, though focused on art rather than cards.
- Splint Invest: Switzerland-based RWA tokenization platform offering fractional ownership of collectibles including trading cards and watches. Closest comparable business model — tokenizing physical collectibles for institutional and retail investors.
- OSL Group: Hong Kong-listed (863.HK) SFC-licensed digital asset platform that facilitated MemeStrategy's Solana acquisition and serves as core trading infrastructure. Both companies occupy the intersection of listed equities and digital asset services in Hong Kong.
- Animoca Brands: Hong Kong-based Web3 conglomerate with deep gaming, NFT, and collectibles IP focus. Comparable as an Asia-headquartered company building digital asset products around cultural IP and gaming communities.
- Courtyard: Tokenized collectibles marketplace offering on-chain ownership of physical trading cards and other collectibles backed by vaulted inventory. Direct competitor in the tokenized trading card vertical.
Emerging players
- MoonPay: Global crypto payments and NFT infrastructure provider whose Helio subsidiary partners with MemeStrategy on the Moonit meme tokenization platform. Comparable as a Web3 infrastructure enabler intersecting with collectibles tokenization.
Others
- Certified Collectibles Group (CGC/Cards): Leading third-party trading card grading service present at Grade10 FEST events. Comparable as ecosystem infrastructure supporting trading card authentication and pricing — adjacent but enabling rather than directly competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MemeStrategy social profiles
Digital presenceMemeStrategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MemeStrategy leadership team
Management profileNumber of profiles
Profiles9 records
MemeStrategy subsidiaries and ownership
Company hierarchySubsidiaries3 records
MemeStrategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MemeStrategy M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MemeStrategy
What does MemeStrategy do?
MemeStrategy (HKEX:2440) operates a comprehensive trading card ecosystem built at the intersection of AI, Blockchain, and Culture. Its offerings include the world's first tokenized Pokémon trading card fund for professional investors via the EVIDENT licensed platform, museum-grade card vaulting with blockchain digital certification on Solana, AI-powered pricing analytics, trading card financing services, and large-scale Grade10 FEST exhibitions across Asia.
Is MemeStrategy a public or private company?
MemeStrategy is a public company. It is classified as public and is currently operating.
When was MemeStrategy founded?
MemeStrategy was founded in 2025. It employs 11 to 50 people.
Where is MemeStrategy based?
MemeStrategy is headquartered in Hong Kong, China, in the Asia region.
How does MemeStrategy make money?
Four revenue lines are on record. Tokenized Fund Management is the primary driver. The others are trading Card Event Revenue, trading Card Financing (Grade10 Finance) and vault Custody Services.
Who are MemeStrategy's main competitors?
Broad incumbents on record are Sotheby's and HashKey Group. Direct peers are Goldin Auctions, Masterworks, Splint Invest, OSL Group, Animoca Brands and Courtyard. MoonPay is listed as an emerging player. Certified Collectibles Group (CGC/Cards) is listed as an others.
Does MemeStrategy have an API?
No public API is recorded for MemeStrategy.
What industry is MemeStrategy in?
MemeStrategy's product category is Digital Asset Management. Its primary akta.pro industry code is FSADANAI, Trading Cards & Collectibles NFT Marketplaces, with a secondary code of FSAMAAAG, Virtual Card & Tokenization Schemes. Its NAICS code is 5231 and its SIC code is 6200.