Guy's Flavortown Tailgate

Name

Guy's Flavortown Tailgate

Legal name

Medium Rare Live, LLC

Website

https://guysflavortowntailgate.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Live Event Entertainment / Food Festival Management

NAICS

Mobile Food Services (72233), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industries

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Event management services
• Food festival events
• Tailgate entertainment
• Live music festivals
• Brand activation events

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from tiered ticket sales including General Admission (free with registration), Taste of Flavortown, VIP, and Guy's Platinum VIP tiers. All tickets sold through authorized Tixr platform.
2. On-site Food & Beverage Sales: On-site food and beverage purchases at the event. Cashless venue requiring credit/debit cards. Includes Guy Fieri concept restaurants, partner activations, and open bar services for VIP tiers.
3. Sponsorship & Brand Partnerships: Sponsorship revenue from 20+ brand partners including Anheuser-Busch (Bud Light, NüTRL), Carnival Cruise Line, SpotOn, Velveeta, Verizon, and others. Partners receive activation space, branding, and consumer engagement opportunities.
4. Merchandise Sales: Official event merchandise (t-shirts, souvenirs) sold within the event venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guy's Flavortown Tailgate is an annual food and music festival tailgate event held on Big Game (Super Bowl) Sunday, combining a food festival of Guy Fieri restaurant concepts and Diners, Drive-Ins and Dives pop-ups with a live music festival, NFL legend appearances, and brand partner activations. The event is monetized through a four-tier ticketing structure (Free General Admission, Taste of Flavortown, VIP, Guy's Platinum VIP), on-site food and beverage sales, official merchandise, and sponsorship revenue from 20+ brand partners. The 2026 event is held on February 8, 2026 at the Cow Palace in Daly City, CA, expected to draw 10,000+ attendees.

Product overview

Guy's Flavortown Tailgate is an annual food and music festival tailgate event held in partnership with the Big Game (Super Bowl) weekend. The company offers a tiered ticketing structure consisting of four distinct products: Free General Admission Tickets (complimentary entry with limited capacity), Taste of Flavortown Tickets (guaranteed entry with curated tasting experiences), VIP Tickets (premium all-inclusive dining and open bar experience), and Guy's Platinum VIP Tickets (the most exclusive tier with best stage views and premium amenities). The event features food from Guy Fieri's restaurant concepts, partner activations, live music performances, and entertainment activities. SpotOn provides the underlying point-of-sale technology infrastructure for food and beverage transactions throughout the festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Free General Admission Tickets Complimentary access ticket to Guy's Flavortown Tailgate event with general admission entry on first-come, first-served basis (capped at 10,000 attendees). Includes access to food vendors, entertainment, live music, NFL legend appearances, and free food samples from brand partners. All ages welcome; children under 13 enter free.
• Taste of Flavortown Tickets Guaranteed access ticket tier providing two tasting experiences from Guy Fieri restaurant concepts (Chicken Guy and Flavortown Cheeseburger Burrito) plus priority entry lane access to the Flavortown Tailgate event.
• VIP Tickets Premium experience ticket including all-you-can-eat dining from five Guy-curated concepts (Primetime Kobe Sliders, Chicken Guy, Nacho-rama, Awesome Pretzel Bar, Pepperoni Pops), 4-hour open bar, VIP Lounge access with shaded seating, dedicated Fast Track VIP Entrance, premium restrooms, and access to 10+ additional dining vendors.
• Guy's Platinum VIP Tickets Most exclusive ticket tier offering best views of the Main Stage from Platinum VIP area, complimentary passed appetizers and culinary bites, 4-hour premium open bar, VIP Lounge access, and five Guy-curated concepts.
• Carnival Military Tickets Program Special access program providing 2,000 guaranteed complimentary tickets to U.S. military veterans through the Carnival Cruise Line partnership, featuring a mainstage salute to members of the military at the Flavortown Tailgate event.
• Carnival Big Game Giveaway Sweepstakes grand prize package including flight, hotel, 2 VIP tickets to Guy's Flavortown Tailgate, meet and greet with Guy Fieri, and a Carnival Cruise Line gift card valued at $2,500.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• SpotOncoreGTM or Marketing Partner · 8 February 2026Official restaurant technology partner powering the entire festival. SpotOn provides point-of-sale technology for restaurants and bars, enabling lightning-fast onsite ordering and payments. Also sponsors 'Built in the Bay' zone featuring four Bay Area restaurants and two cocktail bars.
• Carnival Cruise LinecoreGTM or Marketing Partner · 8 February 2026Major sponsor returning with activation featuring Guy Fieri's Burger Joint. Provides 2,000 complimentary tickets to military veterans and hosts mainstage salute to military members. Also runs Carnival's Ultimate Big Game Giveaway with VIP tickets, flights, hotel, meet-and-greet with Guy Fieri, and $2,500 cruise gift card.
• Anheuser-Busch (Bud Light & NüTRL)coreGTM or Marketing Partner · 8 February 2026Official sponsor featuring Bud Light and NÜTRL Vodka Seltzer prominently across the festival through fan activations and epic onstage Bud Light Cheers moment. Bud Light Tailgate Activation offers beer and special prizes.
• VerizoncoreGTM or Marketing Partner · 8 February 2026Exclusive wireless and cellular partner keeping fans connected. Verizon customers access exclusive tickets through Verizon Access on My Verizon app and enjoy expedited entry via dedicated fast lane.
• Velveeta (Kraft Heinz)secondaryGTM or Marketing Partner · 8 February 2026Brings game-day swagger with cheesy indulgent tailgate staples and 'Drip Tunnel' activation where fans can strut gameday fits for Drip Drop merch. Features Velveeta Shells & Cheese with Brisket Burnt Ends and Cheesy Totchos recipes.
• Bota BoxsecondaryGTM or Marketing Partner · 8 February 2026Wine partner inviting fans to spicy wing and wine pairing experience spotlighting recipes from 'Wing It with Bota' contest. Live wing competition on main stage judged by NFL legends with Grand Prize winner earning seats at the Big Game.
• SabrasecondaryGTM or Marketing Partner · 8 February 2026Serving up flavor experience with Classic, Spinatch Artichoke, and Supremely Spicy hummus sampling. Photo opportunities with football stars and ready-to-go hummus snack packs available.
• Pendleton WhiskysecondaryGTM or Marketing Partner · 8 February 2026Official whisky partner offering custom-crafted cocktails throughout grounds and inside Guy x Pendleton Big Game Day Saloon, a western-inspired bar with mechanical bull riding.
• King's HawaiiansecondaryGTM or Marketing Partner · 8 February 2026Long-standing partner bringing signature flavor and Aloha spirit. Oversized activation featuring slider creations exclusively for the celebration, reinforcing King's Hawaiian as essential to football tailgate tradition.
• Flavortown SaucessecondaryGTM or Marketing Partner · 8 February 2026Features Guy Fieri's signature sauces including Top Secret Sauce (2025 Sauce of the Year), Kickin' Chipotle, and Smokin' Hickory BBQ, perfectly paired with tailgate bites across the festival.
• Santo TequilasecondaryGTM or Marketing Partner · 8 February 2026Award-winning additive-free 100% Blue Weber Agave tequila from Jalisco, Mexico. Founded by Sammy Hagar and Guy Fieri. Three expressions offered on-site: Blanco, Reposado, and Añejo Tequila.
• Logitech GminorGTM or Marketing Partner · 8 February 2026Interactive gaming experience featuring cutting-edge PC and console gaming stations, high-octane racing rig, and football helmet cart showcasing award-winning gaming gear.
• Hellmann'sminorGTM or Marketing Partner · 8 February 2026America's #1 mayonnaise turning up flavor with samples of ultimate Big Game sandwich featuring rich creamy goodness.
• BeatBox BeveragesminorGTM or Marketing Partner · 8 February 2026Rolling in with iconic BeatBus delivering high-energy Party Punch vibes. All attendees can enjoy BeatBox at the BeatBus and bar.
• Phorm EnergyminorGTM or Marketing Partner · 8 February 2026Green tea extract-based energy drinks with zero sugar and natural flavors. Flavors include Silver Lightning, Screamin' Freedom, Grape Smash, Orange Fury, and Blue Blitz for hydration and mental focus.
• Top CupminorGTM or Marketing Partner · 8 February 2026Premium drinkware brand designed for tailgates, watch parties, stadium events. Reusable, dishwasher-safe cups designed, sourced, and made in USA.
• CheckersminorGTM or Marketing Partner · 8 February 2026Fast food restaurant chain partner providing food offerings at the event.
• Mr PibbminorGTM or Marketing Partner · 8 February 2026Soft drink partner with limited branding presence - 'Coming Soon' status noted on website.
• TixrcoreChannel Partner/ Reseller/ Distributor · 8 February 2026Official and exclusive authorized ticketing platform for all Guy's Flavortown Tailgate tickets. Handles ticket sales, installment payment plans, and customer support. Only valid tickets are those purchased through Tixr.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maxim Big Game Experience: Maxim's annual Super Bowl weekend party featuring celebrity hosts, premium bottle service, and brand activations. Comparable as a high-profile, sponsor-driven Big Game weekend lifestyle event competing for similar audience and sponsor budgets.
• Playboy Big Game Party: Playboy's annual Super Bowl weekend party with celebrity guests, music performances, and brand activations. Comparable as a high-profile Big Game weekend lifestyle event with similar sponsorship-driven economics.
• Taste of the NFL: Long-running annual Super Bowl weekend food-and-beverage charity event featuring celebrity chefs. Directly comparable as a ticketed culinary experience anchored to Big Game Sunday with food-vendor pop-ups and brand sponsorship revenue.
• Shaq's Fun House: Shaquille O'Neal's annual Big Game weekend festival combining celebrity DJs, food, and brand activations. Comparable as a celebrity-anchored Big Game weekend festival with tiered tickets and major CPG/beverage sponsorships.
• Sports Illustrated The Party: Sports Illustrated's annual Super Bowl Saturday party with celebrity guests, premium hospitality, and brand activations. Comparable Big Game weekend event targeting a similar affluent sports-and-lifestyle demographic with sponsor-driven economics.
• DirecTV Super Saturday Night: Long-running annual Big Game weekend concert event featuring A-list headliners. Comparable as a marquee Super Bowl weekend entertainment property monetized through sponsor partnerships and tiered ticket access.
• Bud Light Super Bowl Music Fest: Multi-night concert series tied to Big Game weekend featuring major touring artists and brand activations. Comparable as a sponsor-anchored live-entertainment property competing for Big Game weekend audience attention.
• LEATHER & Laces Big Game Party: Annual Super Bowl weekend upscale party featuring celebrity hosts and premium hospitality. Comparable Big Game weekend lifestyle event competing for similar affluent attendees and brand sponsorship dollars.

Broad incumbents

• Live Nation Entertainment: Largest live-entertainment company globally, producing concerts, festivals, and branded events at scale. Comparable as the dominant incumbent in large-scale live-event production, with which any expansion of Guy's Flavortown Tailgate into a multi-event or multi-market portfolio would compete.
• NFL Honors: Official NFL awards show held the night before the Super Bowl. Comparable as the anchor official NFL pre-game property competing for the same audience attention and sponsor budgets during Big Game weekend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GuysTailgate
• Facebookfacebook.com/guysflavortowntailgate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy's Flavortown Tailgate