Taste of The NFL

What Taste of The NFL does

Taste of the NFL is a 501(c)(3) nonprofit charitable initiative operated under GENYOUth, established in 1992 to address child hunger and food insecurity in the United States. Its core activity is producing an annual NFL-sanctioned culinary event during Super Bowl weekend that brings together more than 30 celebrity chefs, NFL legends, and sports and entertainment personalities for a curated food and beverage experience, with all event proceeds dedicated to GENYOUth's End Student Hunger Fund. The organization has expanded its portfolio to include Taste of the Draft, a companion fundraising event held during NFL Draft week (launched in Wisconsin in 2025 and continued in Pittsburgh in 2026), and the Super Schools community initiative, which delivers meal equipment and nutrition grants to school districts in Super Bowl host markets.

Revenue is generated through three streams: corporate sponsorships (tiered packages including Presenting Sponsor, End Student Hunger Sponsor, and Supporting Sponsor levels with logo rights, hospitality, sampling, and marketing benefits), 21+ ticket sales directly through tasteofthenfl.com, and individual/corporate donations routed to GENYOUth. Sponsorship is the primary revenue mechanism, with PepsiCo serving as Presenting Sponsor in 2026 and a roster that includes PNC Bank, Cintas, Pacific Gas & Electric, Bread Financial, Hellmann's/Best Foods, Lay's, Peet's Coffee, and others.

Operationally, Taste of the NFL is event-driven rather than technology-driven. It maintains no software products, APIs, or digital platforms; its distribution is direct ticket sales plus sponsor allocations, and its marketing relies on the NFL partnership, earned media coverage, and corporate sponsor networks. The organization is small (11-50 employees), headquartered in New York under GENYOUth, and serves two end-beneficiary groups: corporate sponsors seeking purpose-driven brand association around the Super Bowl, and K-12 students in food-insecure communities who receive school meal access funded by event proceeds.

Name

Taste of The NFL

Legal name

Taste of the NFL

Website

https://tasteofthenfl.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Taste of the NFL is a nonprofit initiative under GENYOUth that produces annual NFL-sanctioned culinary events during Super Bowl and NFL Draft weekends, with proceeds funding school meal programs for food-insecure K-12 students. It serves corporate sponsors and food-insecure children across all 32 NFL markets.

Ownership category

akta.pro rank

Product category

Charity Fundraising Events

NAICS

Food Service Contractors (72231), Caterers (722320)

akta.pro primary industry

Food & Nutrition Assistance Programs (BPAIAKAF)

akta.pro secondary industries

American Football Leagues (MPAKAAAB), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Charity fundraising events
• Culinary fundraisers
• Corporate sponsorship activations
• Hunger relief nonprofit
• NFL-sanctioned events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Corporate Sponsorships: Major brands sponsor the event at various levels (Presenting Sponsor, End Student Hunger Sponsors, Supporting Sponsors). Sponsorship packages include logo rights, event branding, hospitality, tickets, and marketing support.
2. Event Tickets: Revenue from ticket sales to attendees ages 21+. The event is described as 'the hottest ticket' at Super Bowl weekend.
3. Donations: Donations from individuals and organizations supporting the End Student Hunger mission, with all proceeds dedicated to GENYOUth's efforts to support schools nationwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Taste of the NFL produces annual NFL-sanctioned culinary fundraisers — the flagship Taste of the NFL event during Super Bowl weekend and Taste of the Draft during NFL Draft week — pairing celebrity chefs and NFL legends to generate ticket revenue, corporate sponsorships, and donations. All proceeds flow to GENYOUth's End Student Hunger Fund, which delivers grants and meal equipment to K-12 schools to combat youth food insecurity across all 32 NFL club markets.

Product overview

Taste of the NFL is a purpose-driven nonprofit organization operating primarily through two flagship culinary events: the annual Taste of the NFL (held during Super Bowl weekend since 1992) and Taste of the Draft (held during NFL Draft week). These events bring together celebrity chefs, NFL legends, and food industry partners to raise awareness and funds for youth food insecurity through GENYOUth. The organization also runs the Super Schools initiative to deliver equipment and resources to schools, and offers corporate sponsorship packages. The product portfolio is event-based rather than a technology platform, with no software products, APIs, or digital modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Taste of the NFL (annual Super Bowl event) Annual NFL-sanctioned culinary and gridiron event held during Super Bowl weekend, bringing together celebrity chefs, NFL legends, and football greats for a ticketed food and beverage experience (ages 21+); all event proceeds benefit GENYOUth's End Student Hunger Fund.
• Taste of the Draft Companion fundraising event to Taste of the NFL, held during NFL Draft week, featuring celebrity chefs, NFL team greats, and local culinary talent to raise funds and awareness for student nutrition initiatives.
• Super Schools Community initiative delivered with school districts (e.g., San Francisco Unified, Oakland Unified) and local partners that provides meal equipment, nutrition grants, and physical activity resources to K-12 schools to combat student food insecurity.
• Corporate Sponsorship Packages Customized corporate sponsorship and activation programs for Taste of the NFL events, with tiers including Presenting Sponsor, End Student Hunger Sponsors, and Supporting Sponsors, providing logo rights, hospitality, sampling, and marketing/PR support to brands such as PepsiCo, Frito-Lay, Quaker, Cintas, and PNC Bank.
• Recipe Collection Online recipe library on tasteofthenfl.com featuring dishes from Taste of the NFL celebrity chefs and partner brands, including game-day tailgating recipes and culinary techniques.

Quantifiable outcome

• 75 million school meals delivered (2026)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core, flagship and minor.

• VisitPITTSBURGHcoreGTM or Marketing Partner · 22 April 2026Host partner for Taste of the Draft 2026 in Pittsburgh
• Steelers CharitiescoreGTM or Marketing Partner · 22 April 2026Local NFL team partner for Taste of the Draft 2026 Pittsburgh event
• PepsiCoflagshipStrategic or Co-development Partner · 7 February 2026Presenting Sponsor of Taste of the NFL 2026. PepsiCo and PepsiCo Foundation have a longstanding partnership with GENYOUth supporting student nutrition. Brands include Lay's, Doritos, Quaker, Pepsi-Cola, Gatorade.
• San Francisco Unified School DistrictcoreStrategic or Co-development Partner · 7 February 2026Partner in Super Schools initiative; recipient of meal equipment and nutrition grants
• Oakland Unified School DistrictcoreStrategic or Co-development Partner · 7 February 2026Partner in Super Schools initiative; recipient of meal equipment and nutrition grants
• Green Bay PackerscoreStrategic or Co-development Partner · 23 April 2025Supported Taste of the Draft 2025 in Green Bay; helped benefit GENYOUth's commitment to end student hunger in Wisconsin
• Schreiber FoodsflagshipStrategic or Co-development Partner · 23 April 2025Premier sponsor of Taste of the Draft 2025 in Green Bay; supported community impact initiative
• GENYOUthflagshipStrategic or Co-development PartnerGENYOUth is the parent nonprofit organization and official charitable partner of Taste of the NFL. All event proceeds go to GENYOUth's End Student Hunger Fund. The organization supports over 77,000 U.S. schools with nutrition and physical activity programs.
• NFLflagshipStrategic or Co-development PartnerNFL is the official league partner providing league sanctioning for Taste of the NFL as a purpose-driven Super Bowl event. The NFL Foundation supports the initiative, and the league leverages its unifying power to bring together partners and communities.
• Frito-LaycoreGTM or Marketing PartnerPresenting sponsor for multiple years; supports Taste of the NFL and GENYOUth's End Student Hunger initiatives
• QuakercoreGTM or Marketing PartnerPresenting sponsor for multiple years; supports Taste of the NFL through product integration and sampling
• CintascoreGTM or Marketing PartnerEnd Student Hunger Sponsor supporting Taste of the NFL 2026
• Pacific Gas and Electric CorporationcoreGTM or Marketing PartnerEnd Student Hunger Sponsor supporting Taste of the NFL 2026
• PNC BankcoreGTM or Marketing PartnerEnd Student Hunger Sponsor; presenting sponsor of Taste of the Draft 2026
• Hellmann's / Best FoodscoreGTM or Marketing PartnerEnd Student Hunger Sponsor; provides recipe integration and product sampling opportunities
• Peet's CoffeecoreGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Dawn and Cascade (Procter & Gamble)minorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Lifeway FoodsminorGTM or Marketing PartnerEnd Student Hunger Sponsor supporting Taste of the NFL
• Charles Woodson's Intercept WinesminorGTM or Marketing PartnerEnd Student Hunger Sponsor; former NFL player Charles Woodson partnership
• Bay Area Host CommitteecoreGTM or Marketing PartnerSuper Bowl LX host committee partner for 2026 San Francisco event; supports Super Schools initiative
• NFL Extra Points Visa Credit CardminorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Bread FinancialminorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Sonoma County WinegrowersminorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Culinary Institute of AmericaminorStrategic or Co-development PartnerEnd Student Hunger Sponsor; culinary education partnership
• FAREminorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• National Restaurant Association Educational FoundationminorStrategic or Co-development PartnerEnd Student Hunger Sponsor; culinary industry education partnership
• WalmartcoreGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2025
• Dairy Council of CaliforniaminorStrategic or Co-development PartnerPartner in Super Schools initiative; supports nutrition programs
• Amazon AccessminorGTM or Marketing PartnerSupporting sponsor of Super Schools 2026 initiative
• Domino's Smart SliceminorGTM or Marketing PartnerSupporting sponsor of Super Schools 2026 initiative
• Rice-A-RoniminorGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026
• Lay'scoreGTM or Marketing PartnerEnd Student Hunger Sponsor for Taste of the NFL 2026; PepsiCo brand
• NBC Bay AreaminorGTM or Marketing PartnerMedia partner for Taste of the NFL 2026
• San Francisco ChronicleminorGTM or Marketing PartnerMedia partner for Taste of the NFL 2026

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DC Central Kitchen: Combines culinary-training programs with hunger relief, mirroring Taste of the NFL's chef-driven narrative while targeting similar vulnerable populations in a different geography.
• Martha's Table: Nonprofit addressing childhood hunger and food insecurity through direct food distribution and nutrition programs, sharing the same beneficiary population (food-insecure children) as Taste of the NFL.

Broad incumbents

• Food Bank for New York City: Major NYC-based hunger-relief nonprofit headquartered in the same city as Taste of the NFL; comparable in mission to feed food-insecure populations, though focused on emergency food distribution rather than events.
• Feeding America: The largest U.S. hunger-relief nonprofit with a nationwide food bank network; broader and more established than Taste of the NFL, but addresses the same underlying child food insecurity problem.
• Meals on Wheels America: National nonprofit delivering meals to vulnerable populations with a comparable funder-and-program architecture, though focused on seniors rather than school-age children.

Direct peers

• GENYOUth: Parent nonprofit of Taste of the NFL with a near-identical mission to end student hunger; operates school nutrition grants and the same network of 77,000+ U.S. schools, making it the most directly comparable organization.
• No Kid Hungry (Share Our Strength): National campaign to end childhood hunger in the U.S., with a similar fundraising, corporate-sponsorship, and school-meal-delivery model targeting the same food-insecure student population.
• NFL Foundation: The NFL's own charitable arm and a direct funding partner of Taste of the NFL; comparable as a sports-league-affiliated philanthropy platform leveraging NFL branding for impact.
• WhyHunger: Hunger-advocacy nonprofit combining celebrity-driven fundraising events with grassroots grantmaking, structurally similar in its blend of awareness campaigns and direct funding to hunger-relief programs.

Regional players

• City Harvest: NYC-based food rescue organization addressing the same food insecurity theme, geographically anchored where Taste of the NFL is headquartered but operating a different distribution rather than event model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TasteoftheNFL
• Instagraminstagram.com/tasteofthenfl
• Xx.com/TasteoftheNFL
• LinkedInlinkedin.com/company/taste-of-the-nfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste of The NFL