Minnesota State Cattlemen’s Association

What Minnesota State Cattlemen’s Association does

The Minnesota State Cattlemen's Association (MSCA) is a grassroots non-profit membership organization representing cattle producers and individuals within the Minnesota beef community. Founded in 1974 and headquartered in Maple Plain, Minnesota, MSCA advocates for its members on local, state, and federal policy issues affecting cattle production and serves as the Minnesota state affiliate of the National Cattlemen's Beef Association (NCBA), extending its reach to Washington D.C. lobbying. The organization coordinates a network of 21 local cattlemen's associations across 9 regions, with each affiliate appointing representatives to the MSCA board and policy committees, enabling member-directed policy formation.

MSCA's product and service portfolio centers on advocacy and member benefits rather than commercial software. The flagship digital offering is Cattle Krush, a marketing and risk management tool delivered through a partnership with Performance Livestock Analytics that combines feeder cattle futures, corn prices, and finishing live prices to provide real-time margin calculations; access is free to MSCA members (valued at $900/year) and otherwise priced at $75/month. Communication assets include The Minnesota Cattleman newspaper, published six times per year, and The Policy Pen, a weekly Friday e-newsletter. Signature events include the annual Summer Tour (a multi-stop educational tour across Minnesota), the Minnesota Cattle Industry Convention, FarmFest (where MSCA sells beef sandwiches as a fundraiser), and Steak on a Stick (a legislative outreach event at the Minnesota Capitol). The organization also administers memorial scholarship programs and operates a Political Action Committee.

MSCA generates revenue from three primary streams: recurring membership dues (Producer $100, Farm $150, Associate $100, Junior $25, State Breed $100 per year), event revenue from Summer Tour, Convention, FarmFest, and PAC events, and advertising/sponsorship revenue including the bi-monthly newspaper, e-newsletter, Beef Alliance Program, and trade show fees. Distribution relies on direct membership sales through mnsca.org, the 21 local affiliate network acting as grassroots recruitment channels, and event-based engagement. Enterprise sponsors such as Merck Animal Health, American Foods Group, Minnwest Bank, Boehringer Ingelheim, and ADM participate in the Beef Alliance Program, providing diversified allied industry support.

Name

Minnesota State Cattlemen’s Association

Legal name

Minnesota State Cattlemen's Association

Website

https://mnsca.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota State Cattlemen's Association is a grassroots non-profit membership organization that advocates for cattle producers in Minnesota on local, state, and federal policy, delivering member benefits including the Cattle Krush risk management tool, publications, and events through a network of 21 local affiliates and an NCBA affiliation.

Ownership category

akta.pro rank

Product category

Agricultural Industry Association

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Organizations (8600)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industries

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Cattle industry advocacy
• Beef producer membership
• Agricultural policy representation
• Cattle risk management
• Livestock industry association

Headquarters

HQ city

Maple Plain

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from producer members ($100), farm memberships ($150), associate members ($100), junior members ($25), and state breed memberships ($100). Local association dues vary by affiliate.
2. Event Revenue: Revenue from Summer Tour tickets, Convention registrations, FarmFest beef sandwich sales, Steak on a Stick event, and PAC fundraising events.
3. Advertising and Sponsorship: Revenue from advertising in The Minnesota Cattleman newspaper (bi-monthly publication), The Policy Pen e-newsletter, Beef Alliance Program sponsorships, and trade show/vendor fees at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Minnesota State Cattlemen's Association is a grassroots non-profit membership organization that advocates on behalf of Minnesota cattle producers at local, state, and national levels. MSCA delivers member services including policy lobbying, a free Cattle Krush risk management mobile app (provided through partnership with Performance Livestock Analytics), bi-monthly Minnesota Cattleman newspaper, weekly Policy Pen e-newsletter, scholarships, and signature events such as the Summer Tour, Annual Convention, FarmFest, and Steak on a Stick legislative day.

Product overview

The Minnesota State Cattlemen's Association (MSCA) is a membership-based advocacy organization offering a suite of member benefits and programs. The primary member benefit is Cattle Krush, a marketing and risk management tool provided free through a partnership with Performance Livestock Analytics. MSCA also publishes The Minnesota Cattleman newspaper (6x/year) and The Policy Pen weekly e-newsletter. The organization hosts signature events including the annual Summer Tour, Minnesota Cattle Industry Convention, FarmFest, and Steak on a Stick legislative event. MSCA administers scholarship programs and operates a Political Action Committee for advocacy purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattle Krush Risk Management App Mobile risk management app that combines feeder future markets with corn prices and finishing live prices to provide real-time profit margin calculations for cattle buying/selling decisions. Includes an Auction tool for calculating fair feeder cattle prices and a My Lots function for feedyard margin tracking. Offered free to MSCA members and paid to non-members.
• The Minnesota Cattleman Newspaper Bi-monthly print newspaper and official publication of MSCA, distributed to all members including beef producers, industry supporters, property owners, allied industry partners, and government officials.
• The Policy Pen E-Newsletter Weekly Friday afternoon e-newsletter providing members with updates on local, state, and national events and news relevant to the cattle industry.
• MSCA Scholarship Programs Annual scholarship awards including the Reid Mason Memorial Scholarship, Mark Pankonin Memorial Scholarship, and Dennis Bottem Memorial Scholarship, each valued at $500 and awarded to students pursuing degrees in animal science, agronomy, or related agriculture fields.
• MSCA Summer Tour Annual multi-stop educational tour showcasing innovative cattle operations and industry partners across Minnesota, including meals, networking, and a trade show. 2026 tour hosted at Lyon County Fairgrounds in Marshall.
• Minnesota Cattle Industry Convention Annual convention featuring educational sessions, policy meetings, awards ceremony, trade show, and networking for cattle industry stakeholders.
• FarmFest Beef Sandwich Booth Annual fundraiser at the FarmFest event where MSCA operates a beef sandwich booth, raising funds while MSCA leaders meet with legislators to discuss cattle industry priorities.
• Steak on a Stick Legislative Event Annual legislative advocacy event held at the Minnesota Capitol during legislative session where MSCA grills steaks for legislators and staff to discuss cattle production policy.
• MSCA Political Action Committee (PAC) Political action committee that raises and distributes funds to advocate for the political goals of MSCA members by supporting candidates aligned with cattle industry policy priorities.
• Beef Alliance Program Sponsorship and advertising program for allied industry partners (processors, animal health, equipment, financial institutions) providing visibility in The Minnesota Cattleman newspaper, at the MN Cattle Industry Convention, and at the MSCA Summer Tour.
• MSCA Educational Webinars On-demand and live educational webinars covering topics including USDA programs, trade agreements, beef processing, risk management, and technology in cattle production.
• MSCA Memberships Annual membership subscriptions granting access to MSCA benefits including The Minnesota Cattleman newspaper, Policy Pen e-newsletter, free Cattle Krush access, networking events, and policy advocacy representation.

Quantifiable outcome

• Free Cattle Krush access valued at $900/year for members
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Cattlemen's Beef Association (NCBA)coreStrategic or Co-development PartnerMSCA is an affiliate of NCBA, providing Minnesota cattlemen a voice on national issues. NCBA Washington office is considered one of the most effective ag lobbying groups, while Denver office conducts research, communication, membership services and beef promotion activities. This affiliation ensures members have a seat at the decision-making table.
• Minnesota CattleWomencoreStrategic or Co-development PartnerWorks to communicate about and promote beef to the public through consumer events and outreach efforts. Auxiliary members include farm and ranch women, industry representatives, and beef advocates.
• Minnesota Beef CouncilcoreStrategic or Co-development PartnerConducts beef research, education and promotion for 16,000+ Minnesota beef farmers and ranchers. MSCA shares staff and office space with the Minnesota Beef Council.
• Performance Livestock AnalyticscoreTechnology or IntegrationPartnership to bring Cattle Krush marketing tool to MSCA members. Cattle Krush typically costs $75/month or $900/year but is free to all MSCA members. The tool helps cattlemen gain insights to ensure profit opportunities are not missed.
• University of Minnesota Beef TeamminorStrategic or Co-development PartnerCommitted to research, education and outreach efforts geared towards continued growth and sustainability of the beef industry in Minnesota and beyond.
• Minnesota Department of AgricultureminorOthersMSCA works with MDA on policy issues, trade missions (Japan), and various agricultural programs benefiting cattle producers.
• Minnesota Board of Animal HealthminorOthersProtects health of state's domestic animals through education and cooperation with veterinarians, producers, owners and communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Minnesota Farm Bureau: Minnesota's statewide general agricultural advocacy organization with broader commodity scope than MSCA. Operates in the same geography and competes for a portion of the same Minnesota producer attention and dues, but covers all of agriculture rather than specializing in beef cattle.

Broad incumbents

• American Farm Bureau Federation: The largest U.S. general agricultural advocacy organization, with state-level Farm Bureau affiliates that also compete for Minnesota producer memberships. Broader scope than MSCA (covers crops, dairy, livestock) but overlapping cattle-producer representation and similar policy-advocacy mission.

Direct peers

• North Dakota Stockmen's Association: Neighboring state livestock association serving cattle producers with comparable policy advocacy, member services, and event programming. Operates in a similar Northern Plains cattle-production geography with overlapping producer demographics.
• South Dakota Cattlemen's Association: Neighboring state cattlemen's association representing beef producers in South Dakota with parallel grassroots advocacy, membership structure, and NCBA affiliation. Highly comparable in operating model and producer-customer profile.
• National Cattlemen's Beef Association: The national affiliate organization of which MSCA is a state-level affiliate. NCBA runs the federal lobbying, research, and beef promotion activities that MSCA's policy work feeds into, making it the structural parent peer with an identical advocacy-and-member-services model scaled nationally.
• Iowa Cattlemen's Association: Neighboring Midwest state cattlemen's association with a near-identical operating model — grassroots affiliates, state-level policy advocacy, membership dues, annual conventions, summer tours, and affiliate relationship with NCBA. Directly comparable in scale, scope, and producer-target customer base.
• Texas Cattle Feeders Association: State/regional cattle industry association focused on cattle feeding and beef production with advocacy, member services, and policy representation similar to MSCA, though operating at significantly larger scale given Texas's cattle-feeding concentration.
• Kansas Livestock Association: Long-established state livestock trade association with similar advocacy, member engagement, and event programming for cattle producers. Comparable in its blend of policy work, conventions, tours, and allied-industry sponsorship revenue.
• Nebraska Cattlemen: State-level cattle industry association serving beef producers with comparable grassroots policy advocacy, member services, events, and NCBA affiliation. Operates in a cattle-intensive neighboring state with similar producer demographics to MSCA.
• Wisconsin Cattlemen's Association: Neighboring state cattlemen's association with the same grassroots advocacy, membership dues, NCBA-affiliated structure, and producer-services model that MSCA operates — directly comparable in scale and member profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CattlemenMN
• LinkedInlinkedin.com/company/minnesota-state-cattlemen-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota State Cattlemen’s Association