Minnesota Farm Bureau

What Minnesota Farm Bureau does

Minnesota Farm Bureau Federation is a private nonprofit grassroots membership organization headquartered in Eagan, Minnesota, and operating as the state-level affiliate of the American Farm Bureau Federation. Founded in 1919 (with the broader Farm Bureau movement tracing to the 1930s), it is composed of 78 county and regional Farm Bureaus and represents over 30,000 members. The organization serves farmers, ranchers, agricultural producers, and rural community members across Minnesota, advocating on agricultural policy at local, state, and national levels while providing leadership development, education programs, and member-exclusive benefits.

The organization's core offerings include policy advocacy (Day on the Hill at the Minnesota State Capitol, twice-yearly Farmers to D.C. flyouts), leadership development programs (LEAP Conference, LeadAg Institute, Young Farmers & Ranchers, The Herd for ages 18-23, Promotion & Education Committee), and a member benefits portfolio delivering discounts with partners including John Deere, CASE IH, Caterpillar, Ford, Farm Bureau Bank, and Farm Bureau Financial Services. Publication channels include the quarterly Land & Life Magazine, a monthly e-newsletter, a member benefits mobile app, and an annual Minnesota State Fair presence. Recognition programs include Century Farm (over 11,000 honored) and Sesquicentennial Farm (681 honored). The organization has no proprietary technology platform; its "technology" footprint is a public website (fbmn.org), digital benefits portal (mn.fbbenefits.com), and mobile app.

The revenue model is membership-dues based, with each of the 78 county Farm Bureaus independently setting dues between $57 and $90 per year (multi-year 3-year plans at discounted rates are common). Distribution is entirely domestic and runs through the county Farm Bureau network and the fbmn.org website. The affiliated Minnesota Foundation for Agriculture runs supplementary fundraising through the Ag Day Gala and Golf Scramble. Farm Bureau Financial Services operates as a separate affiliated entity offering insurance and financial products.

Name

Minnesota Farm Bureau

Legal name

Minnesota Farm Bureau Federation

Website

https://fbmn.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Minnesota Farm Bureau Federation is a nonprofit grassroots membership organization representing over 30,000 members across 78 county Farm Bureaus in Minnesota, providing policy advocacy, leadership development, and member benefits for farmers, ranchers, and rural communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: The Minnesota Farm Bureau Federation is composed of 78 county and regional Farm Bureaus, each of which sets its own membership dues. Dues vary by county, typically ranging from approximately $55 to $90 per year, with multi-year options (typically 3-year terms) available at discounted rates. This is the primary revenue mechanism for county Farm Bureaus and the statewide federation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

Minnesota Farm Bureau Federation is a grassroots, member-driven nonprofit organization that advocates for Minnesota agriculture producers and rural communities. It delivers policy advocacy at local, state, and national levels, runs leadership development programs (LeadAg Institute, LEAP Conference, Young Farmers & Ranchers), and provides member-exclusive discounts and benefits through partnerships with equipment makers (John Deere, CASE IH, Caterpillar, Ford), travel providers, financial institutions (Farm Bureau Bank, Farm Bureau Financial Services), and other vendors. Membership is offered through 78 county and regional Farm Bureaus across Minnesota.

Product overview

Minnesota Farm Bureau is a grassroots membership organization (not a unified software product) that provides advocacy, leadership development, and member benefits for farmers and rural communities across Minnesota. The primary offerings include membership programs with discounts on equipment, travel, and services; Farm Bureau Financial Services for insurance and financial products; leadership programs like LeadAg Institute, LEAP Conference, and The Herd; and Land & Life Magazine as a member publication. There is also a mobile app for accessing member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Minnesota Farm Bureau Membership Grassroots membership program providing advocacy, leadership development, and member benefits for farmers and rural communities across Minnesota. Members join through one of 78 county or regional Farm Bureaus and gain access to exclusive discounts, policy engagement, educational programs, and networking events.
• Member Benefits Program Bundle of discount programs and exclusive offers available to members, including equipment savings (CASE IH, Caterpillar, John Deere, Ford), travel discounts (Avis, Budget, Choice Hotels, Wyndham, Great Wolf Lodge), financial services access (Farm Bureau Bank, Farm Bureau Financial Services), and prescription, fitness, and entertainment savings.
• LeadAg Institute One-year leadership development program for members committed to growing as leaders and strengthening the future of agriculture and rural Minnesota. Includes multi-session training on advocacy, policy work, leadership skills, and a Washington D.C. capstone experience.
• LEAP Conference Annual Leadership, Education, Advocacy and Promotion Conference providing personal and professional development for Farm Bureau members, including breakout sessions on agriculture issues, advocacy training, networking, and competitions.
• The Herd Program Agricultural communications and social media program for members ages 18-23 in which participants develop writing and digital outreach skills by producing articles, social media posts, and networking with industry professionals.
• Land & Life Magazine

Quantifiable outcome

• Over 11,000 Century Farms and 681 Sesquicentennial Farms honored since program inception
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core and minor.

• Minnesota Department of AgriculturecoreStrategic or Co-development Partner · 1 January 2026The Minnesota Department of Agriculture is a silver sponsor of the 2026 Urban Ag Conference and participates in advocacy events including Day on the Hill. Commissioner Thom Petersen collaborates with MFBF on agricultural policy and programs.
• University of Minnesota ExtensioncoreStrategic or Co-development Partner · 1 January 2026University of Minnesota Extension is a silver sponsor of the 2026 Urban Ag Conference and provides educational resources and programming support for agricultural literacy and Farm Bureau member wellness.
• Minnesota Foundation for AgriculturecoreStrategic or Co-development Partner · 1 January 2025The Minnesota Foundation for Agriculture is the philanthropic arm of the Minnesota Farm Bureau Federation, hosting the Ag Day Gala, Foundation Golf Scramble, and administering grants and scholarships. It is the presenting sponsor of the Urban Ag Conference and supports LeadAg Institute.
• Compeer FinancialminorGTM or Marketing Partner · 1 January 2025Compeer Financial served as the Dinner Sponsor for the 2025 Ag Day Gala. Compeer Financial is an agricultural lending cooperative serving Farm Country.
• Starkey Hearing TechnologiesminorGTM or Marketing Partner · 1 January 2025Starkey Hearing Technologies served as the Presenting Sponsor of the 2025 Ag Day Gala and provides hearing benefit programs (Start Hearing, SoundGear) as member benefits through the Farm Bureau.
• American Farm Bureau Federation (AFBF)coreStrategic or Co-development PartnerThe Minnesota Farm Bureau Federation is the state-level affiliate of the American Farm Bureau Federation, the nation's largest general farm organization. AFBF provides national policy leadership, resources, and programs (e.g., YF&R Leadership Conference, ACE Summit, Women in Agriculture initiatives) that MFBF members participate in. MFBF President Dan Glessing and Vice President Carolyn Olson serve in leadership roles within the AFBF network.
• Agricultural Utilization Research Institute (AURI)minorStrategic or Co-development PartnerAURI participated in the LeadAg Institute's third session in Marshall, MN, providing participants with insights into food and value-added product agricultural research. AURI works to develop new uses for agricultural products.
• United Prairie BankminorOthersLeadAg Institute inaugural class participant Brianne Arneson currently works at United Prairie Bank. United Prairie Bank is an agricultural lender serving Minnesota farmers.
• Christensen FarmsminorGTM or Marketing PartnerChristensen Farms sponsors the Collegiate Discussion Meet contest prizes, covering transportation, lodging and registration costs for the winner to attend the national competition, and provides a cash prize.
• Farm Bureau Financial Services (FBFS)coreGTM or Marketing PartnerFarm Bureau Financial Services is a separate affiliated entity offering insurance and financial services exclusively to Farm Bureau members. FBFS has been serving members for over 75 years. It is promoted as a core member benefit across the MFBF website and events, and sponsors the Ag Day Gala (Table Gift Sponsor).
• Farm Bureau BankcoreGTM or Marketing PartnerFarm Bureau Bank is offered as a member benefit providing banking services tailored to farmers and ranchers, including high-yield deposit accounts, credit cards, vehicle and equipment loans, and business banking.
• John DeerecoreGTM or Marketing PartnerJohn Deere provides Minnesota Farm Bureau members with automatic Platinum 1 Rewards membership upgrade, unlocking savings on select agriculture and turf equipment, plus monthly offers on parts, merchandise, and exclusive discounts.
• CASE IHcoreGTM or Marketing PartnerCASE IH offers Minnesota Farm Bureau members equipment purchase discounts ranging from $100 to $800 per unit depending on equipment series (compact tractors, balers, windrowers, etc.).
• Caterpillar (Cat)minorGTM or Marketing PartnerCaterpillar offers eligible Minnesota Farm Bureau members savings up to $2,750 on the purchase or lease of eligible Cat equipment (compact track loaders, skid steer loaders, backhoe loaders, mini excavators, telehandlers, etc.) plus an additional $250 credit on select work tool attachments.
• Ford Motor CompanycoreGTM or Marketing PartnerFord provides $500 bonus cash on the purchase or lease of new qualifying Ford Ranger, F-150, F-150 Lightning, or Super Duty trucks for Farm Bureau members (minimum 90-day membership required). Ford Blue Advantage vehicles are also eligible.
• Choice Hotels / Wyndham Hotels / Great Wolf LodgeminorGTM or Marketing PartnerHotel partners including Choice Hotels (up to 20% off), Wyndham Hotels (various brands), and Great Wolf Lodge (up to 30% off best available rates at 18 locations) offer travel discounts to Minnesota Farm Bureau members.
• Avis / Budget Car Rental and Truck RentalminorGTM or Marketing PartnerAvis and Budget offer vehicle rental discounts to Minnesota Farm Bureau members — up to 35% off base rates for cars, and 20% off truck rentals respectively.
• GraingerminorGTM or Marketing PartnerGrainger provides Minnesota Farm Bureau members with special pricing on selected categories and brands, plus free standard parcel shipping on all standard Grainger products.
• Minnesota FFAcoreStrategic or Co-development PartnerMinnesota Farm Bureau partners with Minnesota FFA at the state and local levels. MFBF supports FFA through the Discussion Meet competition, classroom visits, career presentations, scholarships, sponsorships, and donations (e.g., greenhouse donations to FFA chapters). State FFA officers visit MFBF annually.
• Minnesota State FaircoreStrategic or Co-development PartnerThe Minnesota State Fair partners with MFBF to honor Century and Sesquicentennial Farm families and hosts the MFBF building on the Fairgrounds where members engage with hundreds of thousands of fairgoers about agriculture.
• Minnesota State Fair FoundationminorStrategic or Co-development PartnerMinnesota State Fair Foundation is listed as a Foundation Friend sponsor of the Ag Day Gala, supporting agriculture recognition in Minnesota.
• CHS Inc.minorGTM or Marketing PartnerCHS Inc. is listed as a Foundation Partner sponsor of the Ag Day Gala. CHS is a farmer-owned cooperative and agribusiness company.
• Land O'Lakes Inc.minorGTM or Marketing PartnerLand O'Lakes Inc. is listed as a Foundation Partner sponsor of the Ag Day Gala, supporting Minnesota agriculture.
• Minnesota Corn Growers AssociationminorGTM or Marketing PartnerListed as a Foundation Partner sponsor of the Ag Day Gala.
• Minnesota Soybean Research & Promotion CouncilminorGTM or Marketing PartnerListed as a Foundation Partner sponsor of the Ag Day Gala.
• Hormel FoodsminorGTM or Marketing PartnerListed as a Foundation Partner sponsor of the Ag Day Gala.
• Riverview LLPminorGTM or Marketing PartnerListed as a Foundation Partner sponsor of the Ag Day Gala.
• Midwest DairyminorGTM or Marketing PartnerMidwest Dairy served as the Milk Salute Sponsor for the 2025 Ag Day Gala.
• Prairie Organic SpiritsminorGTM or Marketing PartnerPrairie Organic Spirits served as the Signature Drink Sponsor for the 2025 Ag Day Gala.
• Kowalski's MarketsminorGTM or Marketing PartnerKowalski's Markets served as the Photo Lounge Sponsor for the 2025 Ag Day Gala.
• Grocery Stores and Food Shelves (County-Level Partnerships)minorStrategic or Co-development PartnerDuring Food Awareness Month (March), county Farm Bureaus host events at grocery stores and food shelves across Minnesota, providing food donations and agriculture literacy information to consumers.
• Renewing the CountrysideminorStrategic or Co-development PartnerListed as a Bronze sponsor of the 2026 Urban Ag Conference. A nonprofit supporting sustainable agriculture and rural communities.
• Twin Cities Community Agricultural Land TrustminorStrategic or Co-development PartnerListed as a Bronze sponsor of the 2026 Urban Ag Conference. A nonprofit preserving agricultural land in the Twin Cities area.
• USDA Farm Service Agency (FSA)minorStrategic or Co-development PartnerListed as a Bronze sponsor of the 2026 Urban Ag Conference.
• USDA Natural Resources Conservation Service (NRCS)minorStrategic or Co-development PartnerListed as a Bronze sponsor of the 2026 Urban Ag Conference.
• Minnesota Department of Employment and Economic Development (DEED)minorStrategic or Co-development PartnerListed as a Bronze sponsor of the 2026 Urban Ag Conference.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/MNFarmBureau
• YouTubeyoutube.com/user/minnesotafarmbureau
• Facebookfacebook.com/MNFarmBureau
• Instagraminstagram.com/minnesotafarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Farm Bureau