Performance Livestock Analytics
- Company typePrivate
- Founded2016
- HeadquartersAmes, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Performance Livestock Analytics firmographics
Firmographics- Name
- Performance Livestock Analytics
- Legal name
- Performance Livestock Analytics, Inc.
- Website
- https://performancelivestockanalytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Performance Livestock Analytics industry classification
Industry- Product category
- Livestock Management Software
- NAICS
- Beef Cattle Ranching and Farming, including Feedlots (11211)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
Keywords
Where Performance Livestock Analytics is headquartered
LocationHeadquarters
- HQ city
- Ames
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance Livestock Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Beef Subscription: Software-as-a-service subscription model for cattle management platform. The platform combines feed management, animal health, inventory tracking, performance monitoring and reporting. Revenue is recurring from subscription fees.
- Cattle Krush Subscription: Complementary market data and analytics platform providing instant breakeven calculations, market prices for feeder/live cattle/corn, profit alerts and financial projections.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Performance Livestock Analytics product offering
Product offeringCore offering
Performance Livestock Analytics provides a cloud-based SaaS cattle management platform called Performance Beef that combines feed management, animal health tracking, inventory management, performance monitoring, and reporting into a single connected ecosystem accessible via mobile devices. The platform integrates with Bluetooth scales and E-ID/RFID tag readers for real-time data capture, and is complemented by Cattle Krush, a market data and analytics subscription providing instant cattle market prices, breakevens, profit alerts and financial projections.
Product overview
Performance Livestock Analytics offers two primary products: Performance Beef (the core cattle management platform) and Cattle Krush (a market analytics companion). Performance Beef combines feed management, animal health, inventory tracking, performance monitoring, and reporting into a single connected platform, while Cattle Krush provides real-time market data for instant breakevens, profit alerts, and financial projections. Together, these products help cattle producers make data-driven decisions throughout their operations.
Differentiator
Problem solved
Functional benefit
Brands
- Performance Beef: Cattle management software that helps streamline feeding, performance and health records for cattle operations.
- Cattle Krush
Products and services
- Performance Beef Cloud-based cattle management software that streamlines feeding, performance and health recordkeeping for cattle operations. It combines feed management, animal health tracking, inventory management, performance monitoring and financial reporting, with Bluetooth scale integration and UHF/LF E-ID tag compatibility for real-time data capture from mobile devices.
- Cattle Krush Subscription-based cattle market analytics platform providing instant prices on feeder cattle, live cattle and corn, with breakeven calculations, profit alerts, and financial projections to assist cattle producers with buying and selling decisions.
Quantifiable outcome
- 10% accuracy improvement in feed tracking
- +3 more outcomes
Companies that use Performance Livestock Analytics
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Performance Livestock Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature9 records
Performance Livestock Analytics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- Production Animal Consultation (PAC)flagshipStrategic partnership announced May 27, 2026 to bring advanced animal health consulting directly into Performance Beef platform. PAC's veterinary consulting team will help customers evaluate health protocols, review treatment and pull-rate trends, and identify performance improvement opportunities. PAC serves 30% of cattle on feed in the U.S. Dustin Balsley (COO) described it as 'the first partner of this kind' and expects it to 'set a new standard for how senior veterinary expertise reaches the producer.'
- ZoetisminorFormer parent company. PLA separated from Zoetis in July 2023 to become an independently operated company. The PLA team 'will continue to work closely with Zoetis as a strategic partner to ensure a seamless transition for existing customers.'
- Farm4Profit MediacoreContent and marketing partnership where Farm4Profit podcast provides content and audience reach while PLA provides professional recording space at partner booths. Partnership resulted in 23 podcast interviews at CattleCon and National Farm Machinery Show. Farm4Profit's winter tour (2025-2026) featured PLA alongside major ag companies John Deere, Corteva, and Brandt Industries.
- John DeereminorTrade show booth partnership at major agricultural events including CattleCon and National Farm Machinery Show. Farm4Profit recorded interviews from John Deere booth space. Nature of John Deere-PLA relationship appears to be co-marketing at events rather than product integration.
- Brandt IndustriesminorTrade show booth partnership at major agricultural events. Farm4Profit recorded podcast interviews from Brandt booth at events including CattleCon and NFMS.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Performance Livestock Analytics competitors and assessment
Company assessmentDirect peers
- CattleMax: CattleMax is a long-standing cattle herd management software for cow-calf and seedstock operations, offering record keeping, breeding, and performance tracking. It is the closest SMB-focused direct competitor to Performance Beef in the cattle recordkeeping space.
- Allflex Livestock Intelligence (MSD Animal Health): Allflex is a global leader in livestock identification (EID/RFID tags and readers) and monitoring solutions, now part of MSD Animal Health. It directly overlaps with PLA's hardware-software integration approach and competes in cattle health monitoring and traceability.
- VAS / DairyComp (now part of Cargill): VAS provides herd management software (DairyComp, PULSE) primarily for dairy but expanding into beef operations. It competes with PLA in offering integrated herd records, feed management and analytics for cattle producers.
- AgriWebb: AgriWebb is an Australian livestock management platform that helps producers record farm data, manage operations, and analyze performance. While regionally focused, it is a relevant direct peer in cloud-based livestock recordkeeping.
- Boveta (CattlePro): CattlePro is a beef cattle management software providing individual animal records, performance tracking and inventory control. It serves a similar SMB and mid-market beef producer segment as Performance Beef.
Others
- Farm4Profit Media: Farm4Profit is a cattle industry podcast and media company that PLA partners with for content distribution. It is a thematic peer in the cattle industry content and marketing ecosystem that drives PLA's top-of-funnel awareness.
- Scale-Tec: Scale-Tec manufactures the POINT weighing system integrated with Performance Beef. As a hardware partner, Scale-Tec is an enabling peer rather than a direct competitor but is part of the same ecosystem around feedlot weighing and tracking.
Broad incumbents
- Zoetis (formerly PLA's parent): Zoetis is the global animal health leader, formerly Performance Livestock Analytics' parent company. With its resources and existing relationships across livestock producers, Zoetis could re-enter the cattle software space or partner with a competitor.
- Cargill Animal Nutrition (Beef Solutions / Digital): Cargill is a major feed supplier and beef industry participant with growing digital capabilities (including the 2020 acquisition of Diamond V and other ag-tech bets). It is a broad incumbent with deep feedlot relationships that could develop or acquire competing cattle management software.
- John Deere Operations Center: John Deere's Operations Center is a broad farm management platform that connects machinery, agronomy, and increasingly livestock data. As a major incumbent with deep dealer networks, John Deere represents both a partner (co-marketing at trade shows) and a long-term competitive threat in expanding into cattle management.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Performance Livestock Analytics social profiles
Digital presencePerformance Livestock Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Livestock Analytics leadership team
Management profileNumber of profiles
Profiles8 records
Performance Livestock Analytics funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Livestock Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Livestock Analytics
What does Performance Livestock Analytics do?
Performance Livestock Analytics provides a cloud-based SaaS cattle management platform called Performance Beef that combines feed management, animal health tracking, inventory management, performance monitoring, and reporting into a single connected ecosystem accessible via mobile devices. The platform integrates with Bluetooth scales and E-ID/RFID tag readers for real-time data capture, and is complemented by Cattle Krush, a market data and analytics subscription providing instant cattle market prices, breakevens, profit alerts and financial projections.
Is Performance Livestock Analytics a public or private company?
Performance Livestock Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Performance Livestock Analytics founded?
Performance Livestock Analytics was founded in 2016. It employs 51 to 100 people.
Where is Performance Livestock Analytics based?
Performance Livestock Analytics is headquartered in Ames, United States, in the North America region.
How does Performance Livestock Analytics make money?
Two revenue lines are on record. Performance Beef Subscription is the primary driver. The others are cattle Krush Subscription.
Who are Performance Livestock Analytics's main competitors?
Direct peers on record are CattleMax, Allflex Livestock Intelligence (MSD Animal Health), VAS / DairyComp (now part of Cargill), AgriWebb and Boveta (CattlePro). Others are Farm4Profit Media and Scale-Tec. Broad incumbents are Zoetis (formerly PLA's parent), Cargill Animal Nutrition (Beef Solutions / Digital) and John Deere Operations Center.
Does Performance Livestock Analytics have an API?
No public API is recorded for Performance Livestock Analytics.
What industry is Performance Livestock Analytics in?
Performance Livestock Analytics's product category is Livestock Management Software. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts). Its NAICS code is 11211 and its SIC code is 700.