iCXeed

What iCXeed does

iCXeed is a Makati, Philippines-based information technology company founded in 2021 that delivers customer experience (CX) technology and cognitive talent services, primarily as an AWS Advanced Tier partner specializing in Amazon Connect deployments. The company operates a two-pillar portfolio: a "teCXnology" suite of six AI-enabled products — Amazon Connect Launch (omnichannel cloud contact centre deployment), Intelligent IVR Design (speech biometrics and GenAI issue detection), Amazon Connect Accelerated (advisory managed service), Smart Cart AI (AWS Personalize-powered e-commerce recommendations), Digital AI Concierge (24/7 GenAI support), and CX Perspectives (analytics on Contact Lens data) — and a "Cognitive CXperts" service line spanning software/cloud/data engineering, proactive website chat, eLearning design, contact centre optimization, social media, and a Talent-as-a-Service (TaaS) offering built on an employer-of-record model.

Revenue is generated through a mix of streams: implementation fees starting at $20K USD for Amazon Connect Launch, pay-as-you-go Amazon Connect usage, multi-year advisory managed service contracts, and subscription-based TaaS engagements. The company targets both SMB and Fortune 1000 enterprise clients across eCommerce, financial services, logistics, and BPO verticals. Named customers include Scene to Believe (SMB eCommerce), AAMC (enterprise financial services), Chelsea Logistics, and a Financial Services enterprise client. Go-to-market combines direct enterprise sales, an AWS Marketplace listing, an inside sales function responding to inquiries within 24 hours, a 'Become a Partner' referral program offering 3-5x industry-standard rewards, and self-service demo scheduling on the website. iCXeed holds ISO 27001 and ISO 9001 certifications and is registered with the Philippines Board of Investments.

The company is founder-led by Arthur Nowak (CEO), Rain Abueg (Chief Culture Officer), and Ryan Rayner (Chief Customer Officer), supported by an associate director of People & Culture, IT and client success directors, and individual contributors spanning cloud development, AI engineering, solution architecture, and CX strategy. The firm employs 51-100 people and operates with Work from Anywhere, Flex Office Locations, and Innovation Hub arrangements, drawing from the Filipino talent pool which the company positions as the #1 English-speaking contact centre destination. Reported performance metrics include <15% annualized TaaS attrition versus a 40-70% industry benchmark, 25% productivity gains, and customer outcomes such as 40-point CSAT improvements and 35x seasonal surge handling in case studies.

Name

iCXeed

Legal name

iCXeed, Inc.

Website

https://icxeed.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

iCXeed is a Philippines-based AWS Advanced Tier partner that delivers AI-enabled customer experience technology (Amazon Connect, GenAI concierge, analytics) and Talent-as-a-Service to SMB and Fortune 1000 enterprise clients across eCommerce, financial services, and BPO verticals.

Ownership category

akta.pro rank

Product category

Customer Experience (CX) Technology

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

General Customer Service & Contact Center Operations (BPAAAAAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Cloud contact center
• Customer experience technology
• Amazon connect implementation
• AI customer support
• Talent as a service

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Managed Services: Ongoing advisory managed services for CX technology optimization, including Amazon Connect management, continuous ROI tracking, and operational excellence support.
2. Implementation Services: Implementation fees for Amazon Connect deployment and technology integration. Implementation fees starting as low as $20K USD for Amazon Connect Launch.
3. Talent as a Service: Talent as a Service (TaaS) providing dedicated cognitive experts as an extension of client businesses, with employer of record models.
4. Cloud Platform Usage: Pay-as-you-go pricing model for Amazon Connect cloud contact center services, aligning costs with usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

iCXeed builds and sells AI-enabled customer experience technology products deployed on Amazon Connect (including omnichannel cloud contact center launch, intelligent IVR design, managed advisory, e-commerce personalization, generative AI concierge, and conversational analytics), paired with a "Cognitive CXperts" service line that delivers expert software engineering, contact center optimization, eLearning design, social media, and Talent as a Service engagements. Customers are primarily SMBs and Fortune 1000 enterprises seeking to consolidate channels, deploy AI-driven self-service, and scale CX operations with reduced cost-to-serve.

Product overview

iCXeed offers a unified portfolio of customer experience technology solutions and cognitive expert services. The teCXnology suite includes six core products: Amazon Connect Launch (omnichannel cloud contact centre deployment), Intelligent IVR Design (personalized voice routing), Amazon Connect Accelerated (managed advisory service), Smart Cart AI (e-commerce personalization), Digital AI Concierge (24/7 GenAI support), and CX Perspectives (advanced analytics). The Cognitive CXperts service layer provides six specialist offerings: Software/Cloud/Data Engineers, Proactive Website Chat, eLearning Design & Development, Contact & Call Centre Optimisation, Social Media Content & Engagement, and Talent as a Service (TaaS). Operating as a business process innovator at the intersection of technology and talent, iCXeed combines analytics, AI, and automation with expert human talent to help clients work smarter in managing contact centre workloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Connect Launch AI-enabled omnichannel cloud contact center best practice deployment and design offering built on Amazon Connect, providing intelligent interaction orchestration, scalability, resiliency, and security for SMB and enterprise customers.
• Intelligent IVR Design Personalized, contextualized IVR solution with speech detection, voice biometric identification, Gen AI issue detection, and intelligent routing that reduces call transfers by 30% and matches customers to optimal support resources.
• Amazon Connect Accelerated Innovation-led advisory managed service that continuously optimizes Amazon Connect environments, bundling Digital AI Concierge, Knowledge Management, Agent Assist, Conversational Analytics, Automated QA, and CX Perspectives, delivering 40% increased CX efficiency.
• Smart Cart AI E-commerce personalization solution that analyzes customer behavior patterns and purchase history via AWS Personalize to deliver hyper-personalized shopping experiences, reducing shopping cart abandonment by 40% and increasing cart conversion by 30%.
• Digital AI Concierge 24/7 GenAI-powered digital concierge that handles FAQs and self-service workflows for web, mobile, and app channels, with bespoke persona design, knowledge curation, process documentation, and workflow integration via API.
• CX Perspectives Advanced analytics and intelligence platform that transforms Amazon Connect data into actionable insights on customer intent, sentiment, friction points, and service team performance using Contact Lens, NLP, and AI-driven dashboards.
• Talent as a Service (TaaS) On-demand expert talent subscription offering virtual assistants, HR support, project management, application administration, data analytics, cloud engineering, contact center, shared services, back office, software development, cybersecurity, and creative services under an employer-of-record model.
• Software, Cloud & Data Engineers Software engineering talent service delivering accelerated development with secure AI-enabled IDE access, +25% efficiency, and 70% labor cost savings for clients.
• Proactive Website Chat Real-time conversation initiation service for online visitors, providing proactive assistance, cart abandonment reduction, upsell and cross-sell engagement, achieving 30% sales conversion and 25% lead capture.
• eLearning Design & Development eLearning curriculum design and development service with AI coaching and assessment, process knowledge documentation, content development, LMS integration, and multimedia content creation, delivering 30% engagement, 90% satisfaction, and 20% performance improvement.
• Contact & Call Centre Optimisation Contact center optimization service including customer journey mapping, analytics, AI automation, upstream root cause analysis, 100% interaction evaluation, and crowdsourced knowledge aggregation, delivering 40% less service center volumes and 30% more digital interactions.
• Social Media Content & Engagement Data-driven social media campaign management service offering content management, paid advertising, performance analytics, social listening, competitive benchmarking, and social media moderation, delivering 25% follower growth in six months and 35% engagement rates.

Quantifiable outcome

• 40 point improvement in customer satisfaction scores (case study with Scene to Believe)
• +10 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

Three partnerships are on record, tiered supporting, strategic and core.

• Board of Investments (Philippines)supportingStrategic or Co-development Partner · 11 May 2025iCXeed maintains a Board of Investments badge indicating registered business status and potential investment incentives in the Philippines.
• Mapúa UniversitystrategicStrategic or Co-development Partner · 20 December 2024Memorandum of Agreement signed to launch the Next Gen Innovators internship program. Mapúa's near-graduating students gain hands-on industry experience through iCXeed's internship placements. The partnership supports iCXeed's talent pipeline and aligns with Mapúa's focus on automation, AI, and analytics education.
• Amazon Web Services (AWS)coreTechnology or Integration · 20 May 2024iCXeed is an AWS Advanced Tier partner with AI Services Competency, specializing in Amazon Connect deployment and optimization. They leverage AWS services including Connect, Contact Lens, Bedrock, Personalize, and 200+ AWS services to deliver CX innovation. AWS partner badges and marketplace listings indicate deep technical integration.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkdesk: Cloud contact center as a service (CCaaS) provider with AI-powered automation and agent assistance. Overlaps directly with iCXeed's Intelligent IVR, Digital AI Concierge, and Amazon Connect deployment services.
• 8x8: Cloud contact center and unified communications provider with AI-powered CX features. Competes for SMB and mid-market cloud contact center deals alongside iCXeed.
• Genesys: Leading cloud contact center platform (Genesys Cloud) with native AI, workforce engagement, and analytics. Competes directly with iCXeed's Amazon Connect-based offerings for the same enterprise CX modernization buyer.
• NICE: Enterprise CX software vendor (NICE CXone) spanning contact center, analytics, and AI. Competes on the CX analytics and automation layer that iCXeed positions with CX Perspectives and Digital AI Concierge.
• Five9: Cloud-based contact center vendor with AI, automation, and analytics. Competes for the same cloud-migration enterprise deals that iCXeed targets with Amazon Connect.

Emerging players

• Cresta: AI-native contact center platform focused on real-time agent assist and generative AI for CX. Competes with iCXeed's Digital AI Concierge and CX Perspectives in the enterprise AI-for-CX layer.
• ASAPP: AI-first CX platform offering generative AI agent assistance and automation. Directly comparable to iCXeed's Digital AI Concierge and Smart Cart AI capabilities.

Broad incumbents

• TTEC: Global CX technology and services company combining contact center outsourcing with digital customer engagement platforms. Closely overlaps with iCXeed's TaaS and CX technology positioning.
• Accenture Song: Global digital/CX consulting practice of Accenture that delivers large-scale CX transformation, AI, and cloud contact center implementations. Competes with iCXeed for enterprise CX modernization mandates.
• Concentrix: Large global BPO/CX outsourcer with proprietary technology and AI capabilities. Competes with iCXeed's TaaS and managed services for enterprise CX outsourcing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iCXeed
• Facebookfacebook.com/iCXeed
• LinkedInlinkedin.com/company/icxeed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCXeed