Chicano Hollywood
Chicano Hollywood is a privately held, Burbank-based media company that runs the annual Chicano Hollywood Film Festival, the Elevate Conference, and the CHTV ad-supported OTT streaming app to serve Chicano/Latino creators and the 40-50 million English-speaking Americans who identify with Chicano culture.
- Company typePrivate
- Founded2021
- HeadquartersBurbank, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Chicano Hollywood does
Chicano Hollywood Enterprises is a privately held, Burbank-headquartered media company founded around 2021 that operates a vertically integrated ecosystem targeting the 40-50 million English-speaking Americans who identify as Chicano or with Chicano culture. Its core offerings span the Chicano Hollywood Film Festival (annual since 2025), the Elevate Conference (annual since 2023), and Chicano Hollywood TV (CHTV), an ad-supported OTT streaming app available in app stores that licenses feature films, series, shorts, documentaries, video podcasts, and animation from Chicano/Latino creators under a 1-year, 50/50 ad-revenue-split arrangement with no minimum guarantees. Supporting lines include CH Musica (music curation, live events, and the Chicano 2.0 podcast), CH Academy (live master classes in acting, producing, directing, and writing), a casting roster service, branded merchandise sold through chicanohollywood.shop and QVO.shop, and a content-licensing program extended to third-party platforms such as Minivela for vertical-shorts distribution into U.S. Hispanic and Latin American markets.
The company's go-to-market is event-driven and product-led, anchored by two flagship annual gatherings in California (the Film Festival in Pomona at The Union and the Elevate Conference in Los Angeles at the Montalbán Theatre and 1611 Hope Street) that drive ticket, sponsorship, and creator-acquisition revenue, with CHTV and social channels (Instagram, Facebook, TikTok, YouTube, SnapChat, Rumble) sustaining audience engagement year-round. Revenue is generated through five primary streams: advertising on CHTV (50/50 split with creators), content licensing (1-year terms, no minimum guarantees), festival and conference ticket sales via Eventbrite and Humanitix, branded merchandise, and corporate sponsorships from headline brands including Procter & Gamble, Albertsons, Warner Bros., Lionsgate, Pure Flix Familia, and City National Bank. The company is led by founder Johnny Murillo, operates with 11-50 employees, and reports no external funding, no disclosed revenue, and no AI/ML capabilities in the available data.
Chicano Hollywood firmographics
Firmographics- Name
- Chicano Hollywood
- Legal name
- Chicano Hollywood Enterprises
- Website
- https://chicanohollywood.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chicano Hollywood is a privately held, Burbank-based media company that runs the annual Chicano Hollywood Film Festival, the Elevate Conference, and the CHTV ad-supported OTT streaming app to serve Chicano/Latino creators and the 40-50 million English-speaking Americans who identify with Chicano culture.
- Ownership category
- akta.pro rank
Chicano Hollywood industry classification
Industry- Product category
- Hispanic Media & Entertainment
- NAICS
- Motion Picture and Sound Recording Industries (512), Music Publishers (512230), Music Publishers (51223)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Micro-Licensing (UGC/Short-Form/Digital Ads) Providers (MPAIALAJ)
Keywords
Where Chicano Hollywood is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Chicano Hollywood business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising Revenue (Streaming Platform): CHTV operates as an ad-supported streaming platform. Content creators license their work to CHTV under a 50/50 ad revenue split model with no upfront guarantees. Chicano Hollywood retains a share of advertising revenue generated on its platform.
- Content Licensing: Chicano Hollywood licenses feature films, series, shorts, documentaries, video podcasts, and animation from Chicano/Latino creators. Terms include a 1-year license term with 50/50 ad revenue split. No minimum guarantees are offered at the current stage.
- Festival Passes and Tickets: Revenue generated through sale of day passes and full festival passes to the annual Chicano Hollywood Film Festival and Elevate Conference, with tickets sold via Eventbrite and Humanitix platforms.
- Merchandise Sales: Sale of branded Chicano Hollywood merchandise through the company's e-commerce storefront at chicanohollywood.shop and the QVO.shop platform.
- Sponsorships and Event Partnerships: Major corporate sponsors (Procter & Gamble, Albertsons, Warner Bros., Lionsgate, Pure Flix Familia) sponsor festival and conference events. Sponsors receive branding, speaking, and award-naming opportunities in exchange for financial support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Day Pass |
| Subscription | Pay-as-you-go | Full Festival Pass |
| Transaction based/ take rate | Multi-year contract | Content Licensing — 50/50 Ad Revenue Split |
| Subscription | Monthly | Master Classes Subscription |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Chicano Hollywood product offering
Product offeringCore offering
Chicano Hollywood operates an OTT streaming platform (CHTV) that streams films, series, shorts, documentaries, video podcasts, and animation licensed from Chicano and Latino creators under a 50/50 ad revenue split. The company complements streaming with the Chicano Hollywood Film Festival, the Elevate Conference, CH Musica (a music platform), CH Academy (master classes), talent casting services, and branded merchandise — forming an integrated entertainment ecosystem for the 40–50 million English-speaking Americans who identify as Chicano or with Chicano culture.
Product overview
Chicano Hollywood is a media company and movement dedicated to elevating the 40-50 million Chicano community through entertainment. The core offering consists of Chicano Hollywood TV (CHTV), an OTT streaming platform for Chicano content, complemented by the annual Chicano Hollywood Film Festival and Elevate Conference for community events. Supporting services include CH Musica (music platform with Chicano 2.0 podcast and CHM music video curation), CH Academy for master classes, content licensing with 50/50 ad revenue split, casting roster management, and merchandise through Chicano Swag. All offerings serve to unite Chicano creators with the Chicano audience through a platform that is by us and for us.
Differentiator
Problem solved
Functional benefit
Brands
- Chicano Hollywood TV (CHTV): OTT streaming app for the Chicano community featuring films, series, shorts, documentaries, video podcasts, and animation produced in a Chicano voice.
- CH Musica
Products and services
- Chicano Hollywood TV (CHTV) Ad-supported OTT streaming platform serving the 40-50 million Chicano community nationwide with feature films, series, shorts, documentaries, video podcasts, and animation produced in a Chicano voice; content creators license their work under a 50/50 ad revenue split.
- Chicano Hollywood Film Festival Annual multi-day film festival in Pomona, CA celebrating Chicano and Latino storytelling through film and new media, with screenings, workshops, industry panels, and networking for creators and audiences.
- Elevate Conference Annual industry conference for Chicano/Latino creators across film, TV, digital media, podcasting, music, and art to network, learn from panelists and keynotes, and showcase their work.
- CH Musica
Quantifiable outcome
- Over 500 Chicano/Latino creators engaged at a single Elevate Conference event
- +2 more outcomes
Companies that use Chicano Hollywood
Customer profileSegments4 records
Ideal customer profiles3 records
Chicano Hollywood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Chicano Hollywood partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- Pure Flix FamiliacorePure Flix Familia, Great American Media's upcoming Spanish-language streaming platform focused on faith- and family-focused programming for Latino audiences, serves as an official media sponsor of the second annual Chicano Hollywood Film Festival. Pure Flix Familia will present a fireside chat on its vision and will sponsor the festival's Community Impact Legacy Award during the closing ceremony. The partnership aims to collaborate with Latino filmmakers to develop original content reflecting Latino values and experiences.
- Warner Bros.flagshipWarner Bros. is a major sponsor of the second annual Chicano Hollywood Film Festival. The studio sponsored the opening night screening of 'Boulevard Nights' and is listed among the festival's headline sponsors alongside Lionsgate, Pure Flix Familia, Procter & Gamble, and Albertsons.
- LionsgateflagshipLionsgate is a major corporate sponsor of the second annual Chicano Hollywood Film Festival, joining Warner Bros., Pure Flix Familia, Procter & Gamble, and Albertsons as headline sponsors.
- Procter & GambleflagshipProcter & Gamble is a headline sponsor of the second annual Chicano Hollywood Film Festival, alongside Warner Bros., Lionsgate, Pure Flix Familia, and Albertsons. The partnership reflects P&G's interest in reaching the Chicano consumer demographic.
- AlbertsonsflagshipAlbertsons is a headline sponsor of the second annual Chicano Hollywood Film Festival, supporting the event alongside Warner Bros., Lionsgate, Pure Flix Familia, and Procter & Gamble.
- Chingona CommunitycoreChicano Hollywood partnered with Chingona Community for the 5th Annual Chingona Community Awards held at the Grammy Museum on June 20, 2026. The partnership is rooted in a shared mission to uplift Chicano culture, amplify powerful stories, and invest in people creating meaningful change. Rozalyn Lucero Corona leads Chingona Community, and the event honored civil rights icon Dolores Huerta as Guest of Honor. The two organizations co-present awards and scholarships that celebrate excellence among Latina/Chicana leaders.
- MinivelacoreMinivela, a bilingual vertical shorts entertainment platform serving U.S. Hispanic and Latin American audiences, partnered with Chicano Hollywood following its partnership with Nueva Network. The collaboration scales original short drama production for multicultural Latino audiences and positions Chicano Hollywood content for vertical shorts distribution across both U.S. Hispanic and Latin American markets. Manny Ruiz, CEO of Minivela and co-founder of Brilla Media, previously served as Chief Content Officer of Nuestro Stories/Nuestro Studios and has deep ties to the Chicano/Latino media community.
- Brilla MediaminorBrilla Media, the parent company of Minivela, is listed as a sponsor of the inaugural Chicano Hollywood Film Festival 2025. Co-founded by Manny Ruiz (also CEO of Minivela), Brilla Media specializes in multicultural content creation for Latino audiences.
- City National BankminorCity National Bank is a presenting sponsor of the Chicano Hollywood Film Festival and Elevate Conference events, supporting the company's mission to elevate Chicano creators in the entertainment industry.
- Chicano Hollywood AcademycoreThe Chicano Hollywood Academy runs live classes in acting, producing, directing, and writing simultaneously with the Film Festival, offering professional development and certification opportunities for aspiring Chicano filmmakers and content creators.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Chicano Hollywood competitors and assessment
Company assessmentBroad incumbents
- TelevisaUnivision: TelevisaUnivision is the largest Spanish-language media company in the U.S., operating Univision, ViX, and Univision Radio. It serves a much larger Hispanic audience than Chicano Hollywood and competes for the same advertiser budgets, though it targets Spanish rather than English-speaking Latinos.
- Participant Media: Participant is a social-impact entertainment company producing films and series that drive cultural conversation. Its mission-driven content slate and studio partnership model mirror Chicano Hollywood's ambition to elevate underrepresented voices through film and television.
- Pure Flix Familia: Pure Flix Familia is Great American Media's upcoming Spanish-language faith- and family-focused streaming service for Latino audiences. As a current sponsor of the Chicano Hollywood Film Festival, it is both a partner and a potential competitor for Latino OTT subscribers.
Direct peers
- Remezcla: Remezcla is a Latinx-focused digital media outlet covering culture, music, film, and identity for English-speaking U.S. Latinos — a closely analogous content model and target audience to Chicano Hollywood's CHTV and CH Musica properties.
- Mitú: Mitú is a digital media company producing Latino-focused video, editorial, and social content for U.S. Hispanic youth. It directly parallels Chicano Hollywood's mission of building culturally authentic content for the English-speaking Latino audience.
Emerging players
- Latino Rebels: Latino Rebels is an independent Latinx digital media platform producing editorial, video, and podcasts aimed at U.S. Latinos. It overlaps with Chicano Hollywood on cultural commentary, content, and English-speaking Latino audience targeting.
Regional players
- Cine+Mas Film Festival: Cine+Mas is a San Francisco-based Latino film festival showcasing Latin American and U.S. Latino cinema. It directly competes with Chicano Hollywood for filmmaker submissions and audiences in the broader California Latino film festival ecosystem.
- LALALALDEF: The Latino Association of Latino Arts and Culture (LALALALDEF) runs the New York Latino Film Festival and arts programming on the U.S. East Coast. It is a comparable cultural institution to the Chicano Hollywood Film Festival but operates primarily in New York rather than California.
Others
- Minivela: Minivela is a bilingual vertical-shorts entertainment platform serving U.S. Hispanic and Latin American audiences, partnered with Chicano Hollywood. It is a distribution channel and adjacent creator-economy platform rather than a direct competitor.
- Brilla Media: Brilla Media is a multicultural content company for Latino audiences co-founded by Manny Ruiz (CEO of Minivela) and is a former sponsor of the Chicano Hollywood Film Festival. It operates as an adjacent ecosystem participant in the Latino content space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Chicano Hollywood social profiles
Digital presenceChicano Hollywood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chicano Hollywood leadership team
Management profileNumber of profiles
Profiles1 record
Chicano Hollywood subsidiaries and ownership
Company hierarchySubsidiaries2 records
Chicano Hollywood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chicano Hollywood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chicano Hollywood
What does Chicano Hollywood do?
Chicano Hollywood operates an OTT streaming platform (CHTV) that streams films, series, shorts, documentaries, video podcasts, and animation licensed from Chicano and Latino creators under a 50/50 ad revenue split. The company complements streaming with the Chicano Hollywood Film Festival, the Elevate Conference, CH Musica (a music platform), CH Academy (master classes), talent casting services, and branded merchandise — forming an integrated entertainment ecosystem for the 40–50 million English-speaking Americans who identify as Chicano or with Chicano culture.
Is Chicano Hollywood a public or private company?
Chicano Hollywood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chicano Hollywood founded?
Chicano Hollywood was founded in 2021. It employs 11 to 50 people.
Where is Chicano Hollywood based?
Chicano Hollywood is headquartered in Burbank, United States, in the North America region.
How does Chicano Hollywood make money?
Five revenue lines are on record. Advertising Revenue (Streaming Platform) is the primary driver. The others are content Licensing, festival Passes and Tickets, merchandise Sales and sponsorships and Event Partnerships.
Who are Chicano Hollywood's main competitors?
Broad incumbents on record are TelevisaUnivision, Participant Media and Pure Flix Familia. Direct peers are Remezcla and Mitú. Latino Rebels is listed as an emerging player. Regional players are Cine+Mas Film Festival and LALALALDEF. Others are Minivela and Brilla Media.
Does Chicano Hollywood have an API?
No public API is recorded for Chicano Hollywood.
What industry is Chicano Hollywood in?
Chicano Hollywood's product category is Hispanic Media & Entertainment. Its primary akta.pro industry code is MPAIALAJ, Micro-Licensing (UGC/Short-Form/Digital Ads) Providers. Its NAICS code is 512 and its SIC code is 7822.