Superior Ag
Superior Ag is a farmer-owned agricultural cooperative serving 2,700+ members across southwestern Indiana, northern/central Kentucky, and bordering Illinois through agronomy, livestock nutrition, grain, energy, and precision ag divisions backed by 13 agronomy locations, 6 grain elevators, and an FSMA-compliant feed mill.
- Company typePrivate
- Founded2007
- HeadquartersHuntingburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Superior Ag does
Superior Ag is a privately held, farmer-owned agricultural cooperative formed in 2007 through the merger of four southwestern Indiana county cooperatives whose roots extend back to the late 1920s. The cooperative serves more than 2,700 member-farmers across southwestern Indiana, northern and central Kentucky, and bordering regions of Illinois through a multi-division portfolio spanning Agronomy (crop protection, seed, crop nutrients, custom application, custom seed treatment), Precision Ag (per-pass data collection and agronomic insights), Livestock Nutrition (manufactured feeds via an FSMA-compliant Dale Feed Mill with 3,000 tons per week capacity), a retail Feed Store in Dale, IN serving horses, hobby farms and companion animals, Grain (storage, marketing plans, rail loading, cash bids and futures), and Energy (50%-owned SynEnergy providing propane and CountryMark-refined liquid fuels through two retail fuel stations). The business operates from a headquarters at 901 N Main St, Huntingburg, IN, with 170 full-time and over 100 seasonal/part-time employees supporting the cooperative footprint of 13 agronomy locations and 6 grain elevators.
Revenue mechanics are primarily transaction-fee across agronomy product sales, livestock feed, grain marketing, and energy, with the cooperative distributing 102% of local profits back to members through cash patronage and equity redemptions — over $54.6 million since 2007. Pricing is not publicly disclosed and is quote-based per customer relationship, with a 1,000-lb minimum order on non-floor-stock nutrition products. Distribution is direct-to-consumer through physical retail locations, direct farm delivery, and customer pickup across the regional tri-state footprint. The technology stack emphasizes precision agriculture data collection and FSMA-compliant feed manufacturing, complemented by a mix of owned-brand (Superior Ag Rabbit Pellet, Superior Ag deer feed lines) and partner-brand (Purina, Irving, Smith Creek) product SKUs across cattle, swine, poultry, sheep/goat, equine, rabbit, companion animal, wildlife, and bedding categories.
Superior Ag firmographics
Firmographics- Name
- Superior Ag
- Legal name
- Superior Ag Cooperative
- Website
- https://superiorag.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Superior Ag is a farmer-owned agricultural cooperative serving 2,700+ members across southwestern Indiana, northern/central Kentucky, and bordering Illinois through agronomy, livestock nutrition, grain, energy, and precision ag divisions backed by 13 agronomy locations, 6 grain elevators, and an FSMA-compliant feed mill.
- Ownership category
- akta.pro rank
Superior Ag industry classification
Industry- Product category
- Agricultural Supply Cooperative
- NAICS
- Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industries
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
Keywords
Where Superior Ag is headquartered
LocationHeadquarters
- HQ city
- Huntingburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superior Ag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Agricultural Products Sales: Sales of agronomy products (crop protection, seed, crop nutrients), livestock nutrition (feed, supplements), grain marketing services, and energy products (propane, liquid fuels) to member-customers.
- Patronage & Equity Distributions: As a cooperative, Superior Ag returns profits to members through cash patronage and equity distributions. 102% of local profits returned to members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom pricing based on volume and customer relationship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Superior Ag product offering
Product offeringCore offering
Superior Ag is a farmer-owned agricultural cooperative that sells crop inputs (crop protection, seed, crop nutrients), manufactures animal feed and livestock nutrition products through a state-of-the-art FSMA-compliant mill, markets and stores grain, and distributes propane and liquid fuels through its 50%-owned SynEnergy subsidiary. It also operates a rural-lifestyle feed store and provides precision agriculture data services to member-farmers across southwestern Indiana, northern/central Kentucky, and bordering Illinois.
Product overview
Superior Ag is a farmer-owned agricultural cooperative offering a multi-division portfolio of products and services. The core offerings span five divisions: Agronomy (crop protection, seed, crop nutrients, and precision ag services), Livestock Nutrition (manufactured animal feeds through a state-of-the-art feed mill with 3,000 tons/week capacity, plus nutrition services), Feed Store (retail store for companion animals and hobby farms), Grain (marketing, storage, and rail loading), and Energy (SynEnergy propane and fuels through 50% ownership). The product portfolio includes owned-brand feed products (Superior Ag Rabbit Pellet, Superior Ag Show Rabbit Pellet, Superior Ag Deer Feed, Superior Ag Deer Mineral) and partner-brand products (Purina Professional Rabbit Feed, Purina Show Rabbit Feed, Smith Creek Bedding, Irving Shavings, various dog/cat feeds, equine feeds, sheep/goat feeds, wildlife feeds). Products are distributed through the cooperative's 13 agronomy locations, 6 grain elevators, feed mill, feed store, and 2 retail fuel stations across southwestern Indiana, northern/central Kentucky, and bordering Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- Dale Feed Mill: State-of-the-art feed mill in Dale, IN completed in June 2018, functioning as a regional hub for the production of animal feed products.
- SynEnergy
- Superior Ag Feed Store
Products and services
- Agronomy
Companies that use Superior Ag
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Superior Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Superior Ag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SynEnergy (50% ownership stake)coreSuperior Ag holds 50% ownership stake in SynEnergy, providing liquid power fuels and propane that is 100% American-refined through CountryMark-branded fuels. SynEnergy offers complete line of propane and liquid power fuels and lubricants with new storage tank technology and delivery options.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Superior Ag competitors and assessment
Company assessmentDirect peers
- Premier Ag Co-op: Indiana-based farmer-owned cooperative offering agronomy, grain, and energy products to farmers across central and southern Indiana. Closely comparable to Superior Ag in geography (overlap in southern Indiana), product mix, and small-to-mid-size cooperative scale.
- MFA Incorporated: Regional farmer-owned cooperative headquartered in Missouri serving farmers with agronomy, livestock nutrition, grain, and energy products. Directly comparable to Superior Ag in structure, product mix, and regional co-op operating model, though operating further west.
- CountryMark / Co-Alliance Cooperative: Indiana-based farmer-owned cooperative supplying agronomy, grain, energy, and feed across the same Midwest geographies. Operates the CountryMark fuel refining brand that Superior Ag's SynEnergy distributes, making it a directly comparable cooperative peer with overlapping energy and grain operations.
Broad incumbents
- CHS Inc. One of the largest U.S. farmer-owned cooperatives, with energy, agronomy, grains, and foods operations nationwide. Comparable cooperative structure and product categories to Superior Ag, but operates at national scale with significantly larger energy and grain trading platforms.
- Growmark / FS System: Large Midwestern agricultural cooperative system offering agronomy inputs, grain, energy, and feed retail through member-owners across multiple U.S. states. Comparable in operating model and product mix to Superior Ag, but at much larger geographic scale and with broader crop protection and seed portfolios.
- Cargill: Global agricultural commodity trader and input supplier with grain origination, animal nutrition, and crop input businesses that compete in similar categories to Superior Ag's divisions. Serves as an incumbent competitor at the regional/national level even though not a cooperative.
- Land O'Lakes: Farmer-owned cooperative with animal nutrition (Purina), crop inputs, and dairy foods divisions. Direct overlap with Superior Ag's livestock nutrition and agronomy businesses via the Purina feed brand that Superior Ag resells, plus shared cooperative ownership model.
Others
- CGB Enterprises (Consolidated Grain and Barge): Large U.S. grain originator and barge operator with farmer-facing grain and agronomy services along river systems. Adjacent competitor in grain origination and river-loading capabilities, partially overlapping Superior Ag's grain marketing and rail-loading business.
Regional players
- Heartland Co-op: Iowa-based farmer-owned cooperative offering grain, agronomy, and feed across central Iowa. Comparable in cooperative structure and product mix, but operates primarily in Iowa rather than Superior Ag's Indiana/Kentucky/Illinois footprint.
- Trupointe Cooperative: Ohio-based farmer-owned cooperative providing agronomy, grain, and energy services to farmers in western Ohio. Comparable cooperative operating model and product mix, but in a different regional geography than Superior Ag's tri-state area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Superior Ag social profiles
Digital presenceSuperior Ag compliance and trust
Trust signalCompliance1 record
Superior Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Ag leadership team
Management profileNumber of profiles
Profiles6 records
Superior Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Ag
What does Superior Ag do?
Superior Ag is a farmer-owned agricultural cooperative that sells crop inputs (crop protection, seed, crop nutrients), manufactures animal feed and livestock nutrition products through a state-of-the-art FSMA-compliant mill, markets and stores grain, and distributes propane and liquid fuels through its 50%-owned SynEnergy subsidiary. It also operates a rural-lifestyle feed store and provides precision agriculture data services to member-farmers across southwestern Indiana, northern/central Kentucky, and bordering Illinois.
Is Superior Ag a public or private company?
Superior Ag is a private company. It is classified as unknown and is currently operating.
When was Superior Ag founded?
Superior Ag was founded in 2007. It employs 101 to 250 people.
Where is Superior Ag based?
Superior Ag is headquartered in Huntingburg, United States, in the North America region.
How does Superior Ag make money?
Two revenue lines are on record. Agricultural Products Sales are the primary driver. The others are patronage & Equity Distributions.
Who are Superior Ag's main competitors?
Direct peers on record are Premier Ag Co-op, MFA Incorporated and CountryMark / Co-Alliance Cooperative. Broad incumbents are CHS Inc., Growmark / FS System, Cargill and Land O'Lakes. CGB Enterprises (Consolidated Grain and Barge) is listed as an others. Regional players are Heartland Co-op and Trupointe Cooperative.
Does Superior Ag have an API?
No public API is recorded for Superior Ag.
What industry is Superior Ag in?
Superior Ag's product category is Agricultural Supply Cooperative. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated). Its NAICS code is 42491 and its SIC code is 700.