Tacomasa

What Tacomasa does

Tacomasa is a privately held Mexican restaurant brand founded by restaurateur Ivan Flores, headquartered in Long Beach, California, and operating multiple taqueria locations across Southern California as one of several restaurant brands under the founder's portfolio. The concept centers on authentic Tijuana-style tacos built on handmade corn tortillas, top-grade meats, and salsas and guacamole prepared daily from scratch. The menu extends to burritos, mulitas, vampiros, tortas, quesadillas, breakfast burritos, traditional Mexican aguas frescas, and other beverages.

The commercial offering is executed through three channels: dine-in and takeout point-of-sale at physical restaurant locations, online ordering for pickup routed through the ChowNow third-party platform, and a structured catering service with tiered package pricing for corporate meetings and private events. Pricing is primarily unit-based per menu item or per catering package. The company does not operate a native mobile app, does not expose an API, and does not disclose AI or proprietary technology capabilities.

Go-to-market is direct-to-consumer and regional. Distribution relies on physical storefronts in Southern California, the Tacomasa website (BentoBox), ChowNow ordering, and modest top-of-funnel community engagement on Facebook and Instagram, supplemented by an email newsletter signup. The company is founder-owned with no disclosed institutional investors, parent company, or public listing. No partnerships, awards, certifications, M&A, funding events, or regulatory actions are disclosed in the source material, and revenue figures are not provided.

Name

Tacomasa

Website

https://tacomasa.com

Company type

Private

Operating status

Operating

Short description

Tacomasa is a privately held Mexican restaurant brand founded by Ivan Flores, operating multiple taqueria locations across Southern California from Long Beach. It serves authentic Tijuana-style tacos, burritos, tortas, and catering to consumers via dine-in, takeout, and online ordering.

Ownership category

akta.pro rank

Product category

Casual Dining / Mexican Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican restaurant
• Tijuana-style tacos
• Authentic Mexican cuisine
• Catering services
• Handmade tortillas

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Sales: Point-of-sale revenue from customers ordering food at restaurant locations for dine-in or takeout. Menu includes tacos, burritos, tortas, quesadillas, and various Mexican food items.
2. Catering Services: Bulk food orders for events including corporate meetings, celebrations, and gatherings. Offers platter packages, burrito packs, and customizable catering options for groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tacomasa is a Mexican restaurant brand serving authentic Tijuana-style tacos, burritos, tortas, quesadillas, mulitas, vampiros, breakfast burritos, and traditional Mexican beverages with handmade corn tortillas and fresh daily-prepared salsas and guacamole. The company also offers catering packages (platters, burrito packs, tortas, and elotes) for corporate events, celebrations, and gatherings, and accepts pickup orders through its ChowNow-powered online ordering system.

Product overview

Tacomasa is a Mexican restaurant chain serving authentic Tijuana-style tacos with handmade corn tortillas. The company operates a unified restaurant brand offering a menu of tacos, burritos, mulitas, tortas, quesadillas, breakfast burritos, and traditional Mexican beverages. The product portfolio centers on a core food service offering complemented by catering services for events and online ordering through a third-party platform. Fresh salsas and guacamole are prepared daily from scratch using top-grade meats and freshest ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Tacomasa Tacos Authentic Tijuana-style tacos served on handmade corn tortillas with top-grade meats such as Asada (steak), Adobada (pork), Pollo Asado (chicken), Nopal (cactus), Tripa (tripe), and Lengua (tongue), prepared fresh daily for dine-in and takeout customers.
• Tacomasa Burritos Large flour-tortilla burritos available in multiple meat varieties such as Asada, Adobada, Pollo Asado, Lengua, Tripa, and Campechana, served Con Todo with onion, cilantro, guacamole, and salsa for dine-in and takeout.
• Mulitas y Vampiros Double-tortilla quesadilla-style items with cheese filling, served as folded Mulitas or toasted open-faced Vampiros.
• Tacomasa Tortas Mexican-style sandwiches served on bread with cheese, mayonnaise, onion, cilantro, guacamole, and salsa.
• Tacomasa Quesadillas Cheese-filled quesadillas topped with onion, cilantro, guacamole, and salsa.
• Breakfast Burritos Breakfast burritos served 8am-11am featuring combinations of steak, pork, cactus, beans, bacon, or eggs with cheese, fries, and sour cream.
• Drinks and Aguas Frescas Beverages including Pepsi, Diet Pepsi, Starry, Orange Crush, Dr Pepper, and traditional Mexican aguas frescas such as Horchata, Jamaica, Pepino con Piña, Sandia, Piña, and Guayaba con Limon.
• Tacomasa Catering Catering service for corporate meetings, celebrations, and events featuring customizable packages including Platter/Plato (3 lbs of choice protein with tortillas and sides), Breakfast Burrito Packs, Burrito Platters, Torta packages, Tortas y Burritos Combo, and Elotes.
• Online Pickup Ordering Digital ordering service allowing customers to place pickup orders online through the ChowNow integration linked from the Tacomasa website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Del Taco: Multi-unit Mexican QSR/fast-casual chain offering tacos, burritos, and Mexican plates at value pricing; directly competes with Tacomasa for everyday Mexican food occasions in California.
• Qdoba Mexican Eats: National fast-casual Mexican chain with a customizable menu similar to Tacomasa's burrito and quesadilla offerings, competing for the same everyday meal occasions.
• Moe's Southwest Grill: Multi-unit fast-casual Mexican chain offering burritos, tacos, and quesadillas with broad U.S. distribution; comparable to Tacomasa in menu structure and limited-service format.
• Rubio's Coastal Grill: California-focused fast-casual Mexican chain with a regional coastal positioning that competes with Tacomasa in Southern California for taco and burrito occasions.
• Chipotle Mexican Grill: National fast-casual Mexican chain with a customizable menu that overlaps Tacomasa's burrito and taco offerings, though at a broader, assembly-line format rather than street-style authenticity.
• Taco Bell: Mass-market Mexican QSR incumbent under Yum! Brands with thousands of U.S. locations. Competes with Tacomasa for the same Mexican food occasion but at a much broader, lower-price positioning.

Direct peers

• Freebirds World Burrito: Regional fast-casual burrito/taco chain with a customizable Tex-Mex menu that competes head-to-head with Tacomasa in the burrito-led limited-service segment.
• King Taco: Long-standing Southern California Mexican QSR chain serving tacos, burritos, and traditional Mexican plates, with multiple locations and a regional authenticity positioning closely overlapping Tacomasa's.
• Tacos El Gordo: Southern California-based Tijuana-style taco chain directly comparable to Tacomasa, serving handmade tortillas and authentic Tijuana-style meats in a similar QSR/taqueria format across multiple SoCal locations.
• Tito's Tacos: Iconic Los Angeles hard-shell taco specialist with a deep regional following; comparable to Tacomasa as a heritage SoCal Mexican QSR brand built on authentic preparation methods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/tacomasataqueria/?hl=en
• Xx.com/eattacomasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacomasa