What Strackr does

Strackr is a France-based, privately held SaaS company founded in 2018 that provides a unified affiliate marketing dashboard for publishers managing multiple affiliate networks. The platform aggregates data from 282+ affiliate networks — including Awin, CJ Affiliate, Rakuten Advertising, Impact.com, TradeTracker, and Amazon — covering 2.3M+ affiliate programs, and exposes this data through a single web dashboard, a unified Affiliate API, native iOS/Android mobile apps, and integrations with Google Analytics, Slack, and email reporting. Core features include cross-network analytics with metrics networks do not publish (Revshare, CR, EPC), detailed transaction reports (device, OS, referrer, landing page, time to order), a Link Builder, a Deals feature for coupon aggregation, and segmentation/per-user permissioning for multi-site media portfolios.

The product is architected as a modular SaaS: a core dashboard with tiered monthly subscription pricing based on transaction volume and views, plus an Affiliate API offered as an add-on subscription module for developers building cashback, couponing, and comparison applications. Strackr manages the integration layer — handling API changes, downtime, and credential encryption/hashing — so publishers do not need to log into each network daily. Distribution is product-led growth (PLG): a self-serve 30-day free trial without credit card, a public live demo, content marketing and SEO, and a documentation-heavy developer motion. The company is headquartered in France ("Made in France" stated in the website footer), serves a global publisher base, and reports no external funding rounds, operating as a bootstrapped business since founding.

Name

Strackr

Legal name

Strackr

Website

https://strackr.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Strackr is a French SaaS affiliate dashboard that aggregates data from 282+ affiliate networks for publishers, content creators, media brands, cashback apps, and couponing sites via a unified dashboard and API.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

Keywords

• Affiliate marketing software
• Affiliate network dashboard
• Publisher analytics platform
• Affiliate tracking tools
• Performance marketing software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based SaaS platform with tiered pricing based on transaction volume and number of views. Users can subscribe to core dashboard and optional API module. Transaction limits are calculated as a 3-month smoothed average of daily transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Strackr is a SaaS affiliate marketing dashboard that consolidates data from 282+ affiliate networks and 2,357,000+ affiliate programs into a single view for publishers. It provides a unified web dashboard, a unified Affiliate API, and supporting tools (Link Builder, Program Search, Deals) so publishers, media brands, and application developers can track transactions, clicks, revenue, and conversions across networks without integrating each network individually.

Product overview

Strackr is an all-in-one affiliate marketing tool built for publishers, offering a unified platform that consolidates data from 282+ affiliate networks and 2,357,000+ affiliate programs. The core product consists of the Affiliate Dashboard, which serves as the central hub for data collection (via Connect Data feature), analytics (via Analyze Data feature), and reporting. The platform is architected as a modular system with the core dashboard complemented by the Affiliate API (for developers), Publisher Tools (including Link Builder), Segmentation for organizing advertisers, and Deals for coupon management. Additional delivery mechanisms include Email Reports, Slack Integration, and Mobile App (iOS/Android). The platform supports both content creators and media brands through customizable views and user management with role-based access control.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Dashboard Central SaaS platform that connects to 282+ affiliate networks and direct programs, aggregating transactions, clicks, payments, and revenue in a single dashboard with cross-network metrics (Revshare, CR, EPC), segmentation, and customizable views for publishers and media brands.
• Affiliate API

Quantifiable outcome

• Reduced operational time spent reporting on affiliate clients across multiple networks/countries
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and infrastructure.

• Google AnalyticscoreTechnology or IntegrationNative integration allowing users to automatically push affiliate sales and lead data to Google Analytics accounts, enabling content-performance attribution and traffic source analysis.
• SlackcoreTechnology or IntegrationSlack integration enabling automated daily affiliate reports and on-demand metrics delivered to team Slack channels via /strackr command, with ability to create affiliate links directly in Slack.
• OVHcloudinfrastructureTechnology or IntegrationInfrastructure hosting provider referenced in cookie policy as one of the third-party service providers for hosting services.
• StripecoreTechnology or IntegrationPayment processing provider for subscription billing, supporting Credit Card and SEPA payment methods.
• Apple (iOS)coreTechnology or IntegrationiOS mobile app distribution via Apple TestFlight for beta testing of Strackr's mobile affiliate dashboard application.
• Google (Android)coreTechnology or IntegrationAndroid mobile app distribution via Google Play Store for beta testing of Strackr's mobile affiliate dashboard application.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• PartnerStack: PartnerStack is a SaaS platform for managing affiliate, referral, and reseller partner programs. It is comparable to Strackr in that it provides a unified dashboard and partner ecosystem tooling for publishers and brands running performance marketing programs.
• Impact.com: Impact.com is a global partner and affiliate management platform that automates and scales partnership programs for brands and publishers. It is a direct competitor because it offers cross-network-style affiliate tracking, analytics, and APIs for publishers and advertisers — overlapping with Strackr's core proposition but with a larger enterprise footprint.
• Voluum: Voluum is a campaign tracking and analytics platform for affiliate and performance marketers. It is comparable to Strackr in providing detailed click and conversion analytics, multi-source tracking, and dashboards for affiliate operators.
• Everflow: Everflow is an affiliate and partner tracking platform providing dashboards, analytics, and APIs for performance marketers. It is directly comparable to Strackr as a SaaS tool for cross-network affiliate analytics, with a similar mid-market positioning.
• TUNE (now Partnerize): Partnerize (formerly TUNE) is a partner marketing platform offering affiliate tracking, attribution, and analytics for brands and publishers. It is directly comparable to Strackr in targeting publishers with multi-network affiliate tracking and reporting.
• Tapfiliate: Tapfiliate is affiliate tracking software focused on SaaS and e-commerce brands. It is comparable to Strackr because it provides dashboards, link tracking, and affiliate program management — though it's more commonly used by merchant brands than by publishers managing multiple networks.
• Affise: Affise is a SaaS affiliate tracking and analytics platform for advertisers and networks. It is comparable to Strackr in offering affiliate performance tracking, reporting, and APIs used by publishers and affiliate programs.

Broad incumbents

• Awin: Awin is a major global affiliate network with its own publisher dashboard and reporting tools. It is comparable to Strackr because it provides affiliate tracking and analytics, and as a large network it both supplies integration to Strackr and competes with its aggregator value proposition.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest affiliate networks with publisher-facing dashboards and reporting. It's a comparable incumbent because it supplies data to Strackr while also offering native analytics that partially overlap with Strackr's unified dashboard.
• Rakuten Advertising: Rakuten Advertising is a major affiliate network with publisher tools and reporting. It's comparable to Strackr as both a data source integrated into Strackr and a broad incumbent offering overlapping publisher analytics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/strackr_com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strackr